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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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30 Instagram Rules for Your Businesses that Drive Results

30 Instagram Rules for Your Businesses that Drive Results | Curation, Social Business and Beyond | Scoop.it
If you're looking for help with how to use to Instagram, here are 30 Instagram rules for businesses!
janlgordon's insight:

I selected this article by Jenn Hermann who is doing a 12 month series for Curatti on how to use Instagram to create amazing results for your business. I had the great pleasure of meeting Jenn on Instagram and she knows what she's talking about!


Here's an intro:


"If you’re struggling with how to use Instagram as part of your marketing strategy, it might be because you don’t know what to do and what not to do."


Here are some highlights that caught my attention:


Complete your bio with relevant information


Include your website in the bio – this is the only place where you can include a hyperlink


Do NOT share every Instagram post to Facebook or Twitter. Give people a reason to follow you here


Do not follow everyone that follows you – follow only those with similar interests or engagement


Thank and engage with everyone who commented on your post and use the @ before their name otherwise they won't see it


If you like this topic, we will be covering this once a month - join us and stay informed on how to navigate the digital world - great articles written by professionals who area successful in their area of expertise  - Lots more coming.................join us


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1hstUDd]

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Bart van Maanen's curator insight, May 6, 7:09 AM

Instagram is een social fotoplatform dat een enorme groei heeft doorgemaakt. Een goed voorbeeld ook van de voortdurende trend en de waardering van mobiele gebruikers voor het delen van meer visuele informatie. 

 

Het artikel geeft een overzicht van alle do's en don'ts, en geeft goede tips hoe je Instagram voor je bedrijf kunt gebruiken.

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The Rise and Impact of Infographics: Marketing in the Social-Media Age

The Rise and Impact of Infographics: Marketing in the Social-Media Age | Curation, Social Business and Beyond | Scoop.it
Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks.
janlgordon's insight:

This article is from Mashable and infographic created by Nowsourcing. I chose this piece because it's a continuation of the last scoops I've posted recently about turn data into something businesses can understand and utilize.


Here are some highlights:. 

 

We are all experiencing too much information and unable to process it in a way that is useful for our business needs


**"The use of infographics helps to break down data visually, helping viewers make sense of complex information"  


**What's behind the science behind an infograpic's success? Allow an infographic to explain


**An infographic has the potential to reach up to 15 million people


The infographic in this piece shows you


  **How infographics impact social networks


**The difference between traditional posts vs. infographic posts and much more.......


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See article and infographic here: [http://on.mash.to/XKAKcQ]

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Mercor's curator insight, January 28, 2013 7:38 AM

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janlgordon's comment, January 28, 2013 3:27 PM
Deb Nystrom, thanks for your comment
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Madison Avenue Gains Deep Access Into Consumer Conversations

Madison Avenue Gains Deep Access Into Consumer Conversations | Curation, Social Business and Beyond | Scoop.it
Madison Avenue Gains Deep Access Into Consumer Conversations: Taps Into Phone, Chat, Other Personal Feedback - 03/06/2014
janlgordon's insight:


This post is from MediaPost, Why did I select it? Because it sparked ideas about how we as curators can use this new way of communicating to build our audience.  We all know there's a shift  in the way companies and Madison Avenue are tapping into their audiences through conversations, images and chats on Pinterest and mobile to name a few. It's a whole new way to engage and gain deeper insights into who these people, what's important to them and how you can help them as a marketer.


Jan Gordon:


Think about this in terms of curating, mix it up, using visuals, taking bits and pieces of your curation to various platforms with links back to your original piece is a great way of building an audience and increasing enagement.


Jan Gordon:


I personally use a mix of images and quotes to communicate with my audience. Some of them don't speak English but we all can relate to beauty.


I also found that quotes that are consistent with my brand are like sending smoke signals out to my "tribe" - it's a way of reinforcing insights. I have found this to be very effective, have made a lot of relationships and these people have been with me for over 5 years.


Yes, we're all trying to collect data on our customers but there's a definitely a positive side to doing this, as I already mentioned, it will help you to serve them better through your content and messaging as curators and marketers. 


Here's what caught my attention:


As a result, he says things like “visual memes” and emoji are becoming a new source of data about consumers, and that as other media formats -- such as Twitter, Vine videos, etc. --


As this becomes a more prevalent part of the way consumers express themselves about brands, marketers will need to figure out how to “tag,” organize and database that information


This is a whole other conversation, which will be covered in an ongoing series on Curatti - How to tell your story with Data, and much more, sign up and stay informed!!


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Media and Beyond


Read more here: http://bit.ly/1cFc8ug

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Juan Pablo Marroquin's curator insight, March 9, 5:34 PM

This is an interesting article that talks about how Madison Ave. will be able to tap into our conversations to strengthen the bond between the consumer and brand. It is a new means of companies to attaining important data about spending habits. It is the closest thing to the "Holy Grail" that advertising agencies will get to.

janlgordon's comment, March 14, 12:07 PM
Juan Pablo Marroquin I agree with you, this can be a good thing for advertisers and a good or bad thing for consumers - as long as there are ways we can opt in and out to protect our privacy things will be ok - but that is a whole other conversation.
janlgordon's comment, March 14, 12:09 PM
M. Philip Oliver - Yes, this can be of great concern to us as consumers and we have to be mindful of how we share our information - gaining access to information and assets we don't own is the way we are lured into giving up our privacy - right now, it's a matter of being aware of this and being very selective about where and how we give it up.
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Images Make Social Media Marketing Unforgettable - Here's Why

Images Make Social Media Marketing Unforgettable - Here's Why | Curation, Social Business and Beyond | Scoop.it

This piece was written by Jeff Bullas, I selected my own image from Thomas Hawk's collection because it's gorgeous and when I posted this on Pinterest many people were drawn to it, repinned it and several of them started following me there, here, and everywhere, it works! It has happened to me over and over again.


I'm retweeting my friend, Robert Caruso but thought I'd put my own spin on it. Jeff Bullas is talking about something that is on the minds of many due to the overwhelming success of Pinterest, Facebook's purchase of Instagram a few days ago and more events to follow in the future because images are hot! as Jeff says:


"It's a well-known fact that people are visual.


**They like things that attract their eyes. Color, images, movement, all these things bring them in and make them stay and brings them back".


Here are some highlights and things we should all be doing to keep our audiences coming back


Drive Traffic from Pinterest


**Everyone can see everything on Pinterest, which makes it ripe for the picking. All you need is one great image and people will come flocking, click on the link and end up on your website -


Generates Likes and Comments


**Facebook likes and comments are great. They get attention, they add to each other and they get the word out.


Promotes Shares


**They take comments and likes and get your name out there in a way t]hat says 'valid'


Gets Attention


**To simplify, pictures get attention and keep it. It takes only a split second to look at an image, versus a few to read a summary or small paragraph


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Ihd7Cx]

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