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Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.
Jonah Berger has written a very informative piece on what triggers word of mouth and what factors have to occur to make this happen. This appeared on the wordofmouth blog.
There are many factors that make content, a campaign, a person go viral. Lately I've become very interested in influence marketing and how that plays a role in this.
Here are some highlights:
Triggers have a big impact on human behavior
Triggers shape the choices we make, the things we talk about, and the products we buy.
For example: Playing French music at the grocery store makes people more likely to buy French wine, and playing German music makes people more likely to buy German wine.
But the best part about triggers? Anyone can apply this concept. By linking your product or idea to prevalent triggers you can help your own initiatives succeed.
Here is a post by Marty Smith. He has written many articles but 5 of those posts went viral", or about 1% of all the posts that he wrote at that time, he took a moment to see why these went viral and what they all had in common.
Here's what caught my attention:
5 Magical Curation Tools Analysis
Let’s start by looking into why “5 Magical Tools” might have received so much social support:
Here is the link to an intro and the article: http://bit.ly/18Dxn0q
I think Influence marketing plays a big role in making things go viral, here's an article from Forbes The 'Ws' Of Influence Marketing http://onforb.es/1a0ss8o that talks about the importance of leveraging influencers in a niche that relates to your product or service.
"If you understand why people talk and share, you can get the word out about any product or idea. From BtoC to BtoB. From recycling initiatives and logistics management software to political causes and new products"Jonah Berger
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read article here: [http://bit.ly/1dbOnhW]
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Great insight into why things go viral. "Why Things Catch On" is a must read for online marketers. Not so much about social media valuations, but an interesting read none-the-less.
Triggers. Hmmm... That's like lighting the fuse yes?
Something "triggers" us to make a move. It is something in the environment...in psychology we call it a "stimulus" that elicits a "response". What is that stimulus that triggers so many responses in people that make word of mouth really work. Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10? Clearly Rebecca has a trigger that you and I do not have...what is it?
This fascinating piece is by Pamela Vaughan from Hubspot Blog.
Another way to help people cope with information overload is by using visual content. Great tool for content curators after filtering, organizing, adding context is to break it up with pictures, graphics or infographics.
Visualized content is popping up all over the web lately, and it's no surprise.
"Does every piece of visual content you produce have to be as complex as a full-blown infographic? No way. And does every piece of visual content even have to highlight data? Negative.
****Sometimes the concept you're trying to explain just lends itself to a more visual representation, and these types of portrayals can often make the concept much easier to follow and understand by your audience.
****the benefits of visual content are huge --
**it tends to be much more shareable and interesting
****visual content often gets spread more virally
****allowing you to extend the reach and effectiveness of your content.
What really caught my eye in the infographics:
I especially loved Social Media Transit Strategy and The Journey of A Tweet - what about you?
Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"
Read more: [http://bit.ly/tSVVHz]