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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Images Make Social Media Marketing Unforgettable - Here's Why

Images Make Social Media Marketing Unforgettable - Here's Why | Curation, Social Business and Beyond | Scoop.it

This piece was written by Jeff Bullas, I selected my own image from Thomas Hawk's collection because it's gorgeous and when I posted this on Pinterest many people were drawn to it, repinned it and several of them started following me there, here, and everywhere, it works! It has happened to me over and over again.


I'm retweeting my friend, Robert Caruso but thought I'd put my own spin on it. Jeff Bullas is talking about something that is on the minds of many due to the overwhelming success of Pinterest, Facebook's purchase of Instagram a few days ago and more events to follow in the future because images are hot! as Jeff says:


"It's a well-known fact that people are visual.


**They like things that attract their eyes. Color, images, movement, all these things bring them in and make them stay and brings them back".


Here are some highlights and things we should all be doing to keep our audiences coming back


Drive Traffic from Pinterest


**Everyone can see everything on Pinterest, which makes it ripe for the picking. All you need is one great image and people will come flocking, click on the link and end up on your website -


Generates Likes and Comments


**Facebook likes and comments are great. They get attention, they add to each other and they get the word out.


Promotes Shares


**They take comments and likes and get your name out there in a way t]hat says 'valid'


Gets Attention


**To simplify, pictures get attention and keep it. It takes only a split second to look at an image, versus a few to read a summary or small paragraph


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Ihd7Cx]

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Your Next Mission, Should You Choose to Accept It Is… YouTube!

Your Next Mission, Should You Choose to Accept It Is… YouTube! | Curation, Social Business and Beyond | Scoop.it

This piece was written by Ric Williams, COO of Empire Avenue. For those of you who are on Empire Avenue, you will want to hear about this news. For those of you who are not participating in this great social network, the following statistic effects everyone doing business on line.


****These predictions were not made by me, I choose to remain open, no matter what video will play an important role in how users consume content.


****By 2015, 90% of all internet traffic will be video.


****YouTube streams 3 Billion hours of video a month; that is 30 minutes of video for every man, woman and child on the planet. Wow!


Here's the takeaway for all you Empire Avenue fans:


**** It is becoming more difficult to drive people to your content and engage them just because of the sheer amount of content that is now on YouTube.


****Missions have proven incredibly powerful for driving engagement with online content, and this is just one way we’re improving the feature.


**This release will be the first of a few that we will release over the coming weeks with a similar theme, i.e. giving the creator traceability and help them to better engage people in their content.


My comments:


It's important to learn and understand how all these networks fit together, how significant video and Youtube will be in the years to come and what ways you can leverage this to grow and build your audience.  It's a learning curve for many but it's worth the time and effort.


In today's marketplace, you have to build community and good will, and Empire Avenue is one of many ways to do it.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/yNI7ns]

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Amirah Tucker's curator insight, March 10, 9:30 PM

School systems should use YouTube as a way of instruction through online education.

Jennifer Okpara's curator insight, April 16, 12:39 PM

I use Youtube for almost everything. For instance, I use Youtube to see how you do certain exercises, or for even baking things and most importantly watching music videos. Youtube is the longest site I have been using for information or to recap on old information.

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10 Thought Leaders Share Thoughts on Content Marketing & Curation

10 Thought Leaders Share Thoughts on Content Marketing & Curation | Curation, Social Business and Beyond | Scoop.it

Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation over a year ago, but it is still timely and relevant today. They share their insights, questions and observations.



 

****One thing is for sure, 2012 is the year for content curation!


Intro:


Companies are realizing the value in brands as publishers and are making real commitments to the creation of content in their online marketing mix. Content curation is going to be an equally important element in their content strategy.


Here are just a few things that caught my attention:


Paul Gillin - @pgillin

Consultant, Author of "The New Influencers & Secrets of Social Media Marketing"


**Marketers can build trust with their constituencies by providing focused curation in areas that matter to their constituents.


**Original content will always have value, but curation is coming to have nearly equal value.


**The key is to stake out unique topic areas and to become the most trusted source in those areas.


**You don’t need a lot of money to do this. You just need to know the subject matter very well.


Erik Qualman @equalman

Author of Socialnomics:


**Today, everyone is a potential media outlet.


**A curator understands their audience and is able to package created content in a digestible manner for them.


**Creators need to view curators as distribution points for their content rather than as pirates.


**Content creators and curators that will thrive in this new world understand the importance of this symbiotic relationship. But is it symbiotic?


**In the end, almost every person is a little of both (creator & curator).


After all, there is no such thing as a new idea and imitation is the sincerest form of flattery.


**These clichés symbolize the irony of the topic being discussed.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/v03JVh]

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janlgordon's comment, December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it.
Robin Good's comment, December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)

I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable.

Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader.

Keep it up!
janlgordon's comment, December 4, 2011 2:32 PM
@Robin Good
Hi Robin,

Thanks for letting me know about the link, I just fixed it.

I will add your revision to the post, you're absolutely right, an oversight here:-)
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Crowdsourced Kyoo Turns Social Media Buzz Into 24-Hour News Channels That Companies Can Curate

Crowdsourced Kyoo Turns Social Media Buzz Into 24-Hour News Channels That Companies Can Curate | Curation, Social Business and Beyond | Scoop.it

Announced today, Kyoo is a social media aggregator that intelligently finds, indexes and displays social content on any topic.

 

The business versions of Kyoo allows organizations to aggregate and display content on their own sites, with moderation tools, in a similar fashion.

 

It features hot topics bubbling up in U.S. News, World News, Business, Science & Tech, Entertainment, Politics, Sports, What’s Viral and Lifestyle sections.

 

You can browse sections or search for topics of interest.

 

Each topic page is an amalgamation of topic-related tweets, public Facebook status updates, YouTube videos, Flickr photos, Delicious bookmarks, and top news stories from Digg and Reddit.

 

With a broad spectrum of channels, Kyoo provides a real-time, contextual glimpse at what’s happening in the world based on the updates pouring in from social media sites, making it akin to a crowdsourced 24-hour news network.

 

Kyoo is free to use for consumers, though it does offer a separate business product for companies that starts at $349 per month. 


Via Robin Good
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CurationSoft Launches the First Desktop-Based Drag and Drop Blogging Tool

CurationSoft.com announces new software which enables bloggers to take advantage of the rising trend in content curation.

 

Content publishers are always on the lookout for better tools to help them find and work with content for their curated articles. Several tools now exist as hosted solutions for reading the news, but there are limitations for publishers who need to port the content they curate to their blogs' editor for easy publishing.

 

CurationSoft http://www.curationsoft.com is the first serious player in the desktop software arena to allow content curation on many different platforms. By allowing writers to quickly type in a keyword and search YouTube, Google blog search, Twitter, and Flickr, then review and organize the results, the tool makes discovery much easier.

 

Once pictures, videos, or stories have been selected for curation into a post, along with the writer's own commentary, they can simply drag and drop the content into their editor across all blog platforms.

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Rescooped by janlgordon from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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Pinterest: Everything You Need to Know About the Hottest Niche Site [INFOGRAPHIC]

Pinterest: Everything You Need to Know About the Hottest Niche Site [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

I rescooped this from my topic Pinterest Watch, because I feel this infographic really gives you some insight into what's really happening on Pinterest and it's definitely something I want to bring to your attention.


If it makes sense, this site is a great mix in your marketing efforts. Niche sites, especially ones that are visual with less text are becoming more popular everyday and Pinterest is definitely leading the way. Take a quick look at what's happening.......


Intro:


"How fast is Pinterest growing? How many people work there? This infographic lays it out.


**Pinterest has emerged as the runaway social media hit of early 2012. You probably knew that already. But did you know the company just has 12 people? Or that 97% of Pinterest’s Facebook fans are women?


**Lemon.ly, a visual marketing firm, took a deep dive into the data to catalog Pinterest’s stunning rise and produced the infographic below.


**What’s clear is that with 10 million users, Pinterest has already made its mark in terms of web design influence, if nothing else.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

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YouTube Changes: Everything You Need To Know

YouTube Changes: Everything You Need To Know | Curation, Social Business and Beyond | Scoop.it

Aaron Biebert wrote this timely and very helpful piece on his blog 8pmWarrior about all the new changes on Youtube.


YouTube announced changes to channels that feature a news feed integrated with Google+, Twitter, and Facebook for videos shared on other platforms.


Here's an intro:


"I’m sharing from experience as a producer of several online shows and video productions that were created to build community and sell a product in a social savvy way".


Video changes the game.


Here’s why YouTube matters:


**YouTube is the #2 search engine in the world (think SEO)It is the largest video-based social network


**Google+ is now integrated even closer with YouTube for additional community building (more on the way)


**YouTube is simple to use and even offers a free video editing feature Video is perfect for the Attention Era


Lots of valuable "how-to" information here.


Aaron says:


"If you have any questions about the new YouTube upgrade, feel free to post the questions below, on the 8pm Warriors Facebook discussion forum, or on twitter @Biebert I'll do my best to answer or point you in the right direction".


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See full article here: [http://bit.ly/t1lLfd]

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Aaron Biebert's comment, December 5, 2011 4:19 AM
Jan, once again...thank you for sharing my post. You are so helpful and thoughtful. I really appreciate it.

Hopefully it gets folks thinking more about video. Now's the time.
janlgordon's comment, December 5, 2011 9:48 AM
@Aaron Biebert
It's a pleasure to share your articles thank you for always posting quality information and inspiration. Yes, video is a very important part of the media/marketing mix. Would love to chat with you offline soon, let's DM and set something up.
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YouTube Reinvents Itself - Massive Relaunch Focusing More on Curation

YouTube Reinvents Itself - Massive Relaunch Focusing More on Curation | Curation, Social Business and Beyond | Scoop.it

Janko Roettgers wrote this piece for Giagom announcing YouTube's complete overhaul of its site.


**Putting channels front and center in an attempt to become the Internet’s answer to cable TV.


**The new design features a completely revamped home page that focuses on a user’s video subscriptions and pulls in video recommendations from social networks like Facebook and Google+.


Here's what caught my attention:


****The pages of video publishers are also getting a significant face lift, emphasizing the notion of subscribing to channels and focusing more on filtering and curation.


****“Curators are going to be be really great for organizing this massive amount of content that YouTube has,” said the site’s channels product manager A.J Crane.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://gigaom.com/video/youtube-relaunch/]


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8 Ways to Find Great Social Media Content

Mari Smith - (mariesmith.com), gives us amazing information and resources to find relevant content to share with our audiences.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


I don't know about you but I need a refresher course. I saw this video a few months ago but I'm certainly ready to hear it again. It's not easy to find great content, and Mari  definitely delivers the goods!


Intro:


Do you want to know how to find the most valuable social media content? Are you looking for great articles and videos to share with your friends and fans?



http://www.youtube.com/watch?v=3mKJQuREIHw

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