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The most detailed study of social media ever conducted
This piece by Globalwebindex has some amazing new information about Twitter, once seen as more of a niche social network according to research in 2009, but not anymore!
Jan Gordon: Note, Globalwebindex hasn't revealed the source of their data to date - here is a link from October 2012 with some findings and sources on Twitter and what's going on: http://huff.to/Vw9Pqc - scroll to the bottom of the page.
Here are some highlights from this article:
**GWI.8, the Q4 2012 dataset from GlobalWebIndex, shows that the number of active Twitter users grew 40% from Q2 2012 to Q4 2012.
**This is equal to 288 million monthly active users (claimed to have used or contribute to Twitter in the past month) across the 31 markets currently
**researched by GWI (representing nearly 90% of the global internet population aged 16 to 65). That marks a whopping growth rate in active users of 714% since July 2009.
An incredible 21% of the global internet population now use Twitter actively on a monthly basis.
What Does This Mean for Brands?
Using Twitter is becoming more relevant than ever, but we need to be aware of how any given audience engages with Twitter. Difference in usage patterns will reflect the local market norms, generational gaps, and privacy concerns
**it impacts the nature of the target audience who are active and the type of brands for which it would be relevant.
**All of this, of course, is dependent on running detailed analysis of your target audience and the local market context.
We also need to consider the changing nature of usage. The growing interaction with brands makes customer service and staff interaction a must if Twitter is employed as a communication channel.
**Also, the growing usage of Twitter as a discovery tool means that content is absolutely critical for brands.
**Overall, content is the ever growing mega opportunity of the new social landscape.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/14wdC8x]
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Great study on Twitter!
Here's another link to help you better engage on this platform https://business.twitter.com/en/basics/best-practices/
Also, download their Twitter guide for small businesses, the link's on the top right hand side of the page. The guide comes from Twitter and is very helpful if you want to use Twitter to spread the word on your business.
And finally, thank you Gust MEES (http://www.scoop.it/t/social-media-and-its-influence) for sharing some really meaningful stuff! Do follow the guy for some great tips and insights.
Cheers! And if you like if, please share 'coz social is all about sharing and caring :)
This post was written by, Bill Gurley, a VC - Benchmark Capital, which is a major investor in twitter for his blog Abovethecrowd.
Bill clarifies what Twitter is and what it is not. I found it extremely well written and very helpful. I also found some of the comments from readers to be interesting. More than one person thought this was a shameless promotion of Twitter, being that he is an investor. Maybe it was but I have personally gotten tremendous value from Twitter for over five years and after reading this, it crystalized a few more things in my mind and I will leverage that knowledge in the future.
And I feel compelled to ask: are the opinions of an investor automatically flawed? If I loved a product enough and had the means to make a substantial investment in it, I would consider that being me "putting my money where my mouth is" and would hope that those who perhaps used to listen to me extolling the virtues of the product before I invested, would see my opinion as no less valid after I became a part-owner.
**I say don't throw the baby out with the bath-water:-).
"Frequent comparisons to Facebook leave many confused about the true value of Twitter."
Here are just a few gems that caught my attention:
****For the vast majority of Twitter’s next 900 million users, the core usage modality will have very little to do with “tweeting,” and everything to do with “listening” or “hearing.”
****Twitter is a "discovery engine” and an “information utility” rolled into one. With Twitter, you get news faster
****Twitter is highly asymmetric. The majority of users get value from "reading" or "listening" to the tweets from core influencers.
****In many ways, Twitter is much more of a competitor to other “discovery tools” and “information sources” than it is to Facebook
****Twitter has three breakthroughs that make it dramatically more powerful than simple RSS.
****First and foremost, your personalized Twitter feed is human-curated by a potential universe of millions of curators.
****When you “check Twitter” you are looking at the specific articles and links purposefully chosen by people you have chosen to follow.
****That is powerful leverage
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/vcLo1m]