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Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.
Interesting article from Fast Company written by Geoffrey Colon.
Today the word currency is being used frequently - in this context - the new currency is content in the online world. It has particular meaning to me and many of us who curate or create content to engage, inform and build communities for a variety of reasons.
Content that has substance, informs, meets the needs of the audience gains trust - trust builds relationships, relationships can lead to commerce, communities with shared interests, knowledge networks, innovation and much more.
Here are a few things that caught my attention:
Content creates equity much like stocks and bonds. The more subject matter expertise a brand brings to the table, the more business they can create. This expertise is displayed in the form of content
Financial transactions ussed to buy status. Now, content buys earned trust.
Content has meaning beyond the data it contains. It can be shared and exchanged with others to acquire additional knowledge—much like a traditional currency.
Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"
Read full article here: http://bit.ly/12EYggv
Are you sure you want to delete this scoop?
Do people actually read the content? Will it keep them following you?
Jeremiah Owyang, A Partner at Altimeter Group shares at LeWeb, “State of Social Business”, important information you need to know if you're in social media or your business is embarking on a social media strategy.
He introduced the Social Business Hierarchy Needs Report at LeWeb in addition to his keynote address.
Jeremiah Owyang says that in 2012 the main focus will be on social, local and mobile data. In his talk, he says that social is so new, and companies aren't ready for it. They don't know what it is they need, therefore, they don't have the right talent in place to move forward.
If you're in one of these companies or servicing one of them, this presentation is something you won't want to miss.
As an entrepreneur, always being drawn to the "cutting edge" I can tell you from past experience, it's important to know that social business is still in its very early stages. Even if you have the latest and greatest widget or service, if people aren't ready you will be spinning your wheels.
Here's the most valuable lesson I can pass on to you having been a pioneer in Cable TV and the internet.
**Know where the marketplace is now and understand what you need to do now to get ready and operate successfully
**Is your product or service too early? Are there enough early adopters who know they need what you're offering or is there too much of an education process ahead before you see ROI
**Is there something you can do right NOW to fill a need and establish the right relionships to build your business accordingly while you wait for the market to evolve?
**If you're a company, this talk will help you to see what it is you need, what you're lacking, and where you are in general with all of this, so you can put the right infrastructure in place and move in the right direction
"Make everyone in your business a diplomat, the rest is orchestration"
Commentary and selection by Jan Gordon covering "Content Curation, Social Media and Beyond"
In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.
Here are some highlights from this article:
*** Content surplus as a bankable trend:
In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.
Steve’s top tips for being a quality curator:
- Be knowledgeable and well read on your subject matter of choice;- Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;- Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.
***People want to connect with the human element of a brand and those that work for the organisation.
***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.
***Steve’s top three emerging trends for media?
1) Building business models that incorporate curation;2) Increased data mining and analytics about real-time engagement with media content;3) The increased importance of facebook’s open graph.
Read full article http://j.mp/H17F45
Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism.
If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg