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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Twitter Now The Fastest Growing Social Platform In the World

Twitter Now The Fastest Growing Social Platform In the World | Curation, Social Business and Beyond | Scoop.it
The most detailed study of social media ever conducted
janlgordon's insight:

This piece by Globalwebindex has some amazing new information about Twitter, once seen as more of a niche social network according to research in 2009, but not anymore!

 

Jan Gordon: Note, Globalwebindex hasn't revealed the source of their data to date - here is a link from October 2012 with some findings and sources on Twitter and what's going on: http://huff.to/Vw9Pqc - scroll to the bottom of the page.


Here are some highlights from this article:

.

**GWI.8, the Q4 2012 dataset from GlobalWebIndex, shows that the number of active Twitter users grew 40% from Q2 2012 to Q4 2012.


**This is equal to 288 million monthly active users (claimed to have used or contribute to Twitter in the past month) across the 31 markets currently


**researched by GWI (representing nearly 90% of the global internet population aged 16 to 65). That marks a whopping growth rate in active users of 714% since July 2009.


An incredible 21% of the global internet population now use Twitter actively on a monthly basis.


 What Does This Mean for Brands?


Using Twitter is becoming more relevant than ever, but we need to be aware of how any given audience engages with Twitter. Difference in usage patterns will reflect the local market norms, generational gaps, and privacy concerns


**it impacts the nature of the target audience who are active and the type of brands for which it would be relevant.


**All of this, of course, is dependent on running detailed analysis of your target audience and the local market context.


We also need to consider the changing nature of usage. The growing interaction with brands makes customer service and staff interaction a must if Twitter is employed as a communication channel.


**Also, the growing usage of Twitter as a discovery tool means that content is absolutely critical for brands.


**Overall, content is the ever growing mega opportunity of the new social landscape.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/14wdC8x]

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Gust MEES's curator insight, February 15, 2013 9:22 AM

Check also:

 

http://www.scoop.it/t/social-media-and-its-influence?tag=Twitter

 

http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Twitter

 

Gust MEES's curator insight, February 15, 2013 9:24 AM

Check also:

 

http://www.scoop.it/t/social-media-and-its-influence?tag=Twitter

 

http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Twitter

 

Gaurav Pandey's curator insight, February 16, 2013 5:34 PM

Great study on Twitter!

Here's another link to help you better engage on this platform https://business.twitter.com/en/basics/best-practices/

Also, download their Twitter guide for small businesses, the link's on the top right hand side of the page. The guide comes from Twitter and is very helpful if you want to use Twitter to spread the word on your business.

And finally, thank you Gust MEES (http://www.scoop.it/t/social-media-and-its-influence) for sharing some really meaningful stuff! Do follow the guy for some great tips and insights. 

Cheers! And if you like if, please share 'coz social is all about sharing and caring :) 

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Social Media Transparency [Infographic]

Social Media Transparency [Infographic] | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This article and infographic is from Social Media Explorer - Social Media is forcing companies to engage in a whole new way with their customers.


Here are some hightlights:


**Mass adoption of social tools and technology have created an information democracy.


**Stakeholders are beginning to expect open access to relevant content and the ability to participate in dialogue that will help them satisfy their information needs.


**All this for the purpose of building trust in a product, service or organization.


**Trust is the foundation of all relationships and relationships are what fuel business growth and long term success.


**Transparency across digital channels is a great way for organizations to start connecting with their audiences and slowly building trust.


Selected by Jan Gordon covering, "Curation, Social Business and Beyond"


See full article and infographic here: [http://bit.ly/UX1zfi]

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janlgordon's comment, January 23, 2013 9:35 PM
Thank you Annette Schmeling for your comment, I'm in complete agreement.
Nevermore Sithole's curator insight, March 12, 12:48 AM
Social Media Transparency
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How to Maximize the Reach of Your Posts on Social Networks

How to Maximize the Reach of Your Posts on Social Networks | Curation, Social Business and Beyond | Scoop.it

This article and infographic was posted by Ted Nguyen for his blog.


Intro:


One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach


Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.


What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing

Here are some highlights:


"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"

.

**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.


**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.


**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.



Selected by Jan Gordon covering: "Curation, Social Business and Beyond


Read article and see infographic here: [http://bit.ly/VG0xGL]


Infographic by DKNewMedia


Survey by Compendium

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How to Understand, Identify & Engage with Social Influencers [Infographic]

How to Understand, Identify & Engage with Social Influencers [Infographic] | Curation, Social Business and Beyond | Scoop.it

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.


By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.


**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.


Intro:


"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"


Here are some highlights:


**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.


**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks


**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business


Here are the categories:


Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people

art


Engagers - These people have well-established social networks and are strong influencers of people they know personally


Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona


Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/N4a2Km]

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Curating Your Own Company News - Step by Step Guide

Curating Your Own Company News - Step by Step Guide | Curation, Social Business and Beyond | Scoop.it

Robin Good: If your company is looking into how to curate their own news stream while creating extra value for readers, this article can help you out in identifying the process and the key steps to take.

 

From the article intro: "Curating news that the media isn't covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.

 

...

 

There's plenty of evidence that business is adopting content curation, but the practice hasn't been around long enough for organizations to innovate more targeted, results-focused uses."

 

Here some of the key steps involved:

 

a) Identify Opportunity

 

b) Select Curators

 

c) Monitor Conversations

 

d) Select and Comment

 

e) Announce and Promote

 

Useful. 7/10

Full article: http://www.prdaily.com/Main/Articles/11547.aspx 


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22 Ways to Create Compelling Content When You're Stuck [Infographic] |

22 Ways to Create Compelling Content When You're Stuck [Infographic] | | Curation, Social Business and Beyond | Scoop.it

This is the first infographic from Copyblogger based on an earlier piece he did entitled 21 Ways to Create Content When You Don't Have a Clue.   

It's an excellent presentation, consistent with all of his wonderful content many of us have been reading for a long time and he even gives us one more .


Here are some highlights from the original article:


"If you're coming up flat and you can't think of what to do try some of these ideas":


**Curate content. Find your ten favorite websites, and then find your favorite post on each of them.


**Publish a post listing these top ten posts, and explain why you like them. You don’t even have to think about being creative, and everyone you feature there will appreciate it.


**This is what we do with our Best of the Web feature, and there are lots of other examples.


**Ask friends for ideas. If you’re tapped for ideas, then reach out to your friends and colleagues, and ask them what they’d like you to write about.


**You can do this with offline friends, or with like-minded online entrepreneurs.


**If you’re not already part of a mastermind group, then reach out to a few bloggers that are about as big as you are, and suggest starting one.


Selected and curated by Jan Gordon covering "Content Curation, Social Business & Beyond"


See infographic here: [http://www.copyblogger.com/create-content-infographic/]


See article here: [http://www.copyblogger.com/create-content-ideas/]

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The Social Media Lifecycle [Infographic]

The Social Media Lifecycle [Infographic] | Curation, Social Business and Beyond | Scoop.it

 

I selected this article, posted by Pam Dyer on socialmediatoday for its comprehensive Infographic and because it gives you great criteria for implementing a strategy that you can measure, tweak and get the best ROI.

 

Summary:

 

We all know the purpose of any data is supposed to help us make business decisions faster while getting better results.

 

**When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI.

 

**These tools empower companies to start and maintain conversations, deliver first-class customer service, and drive sales — immediately, at the click of a button.

 

What you will find in this piece:

 

**How to use the Social Media Lifecycle: The key steps that get you from monitoring to decision, action, and results

 

**Best practices for monitoring, analytics, engagement, reporting and collaboration, modeled after the most successful brands in social media

 

**What Social Media ROI is, how to think about it, and ways to measure it

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/xaIteD]

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Mix Curation With Socially Addictive Content - Here's How

Mix Curation With Socially Addictive Content - Here's How | Curation, Social Business and Beyond | Scoop.it

My fellow curator and colleague, Beth Kanter has once again given us a wonderful post full of insights and resources.


****I also want to point out that what she has done in this article is an excellent example of providing "context" and adding depth to what she's saying. 


In this piece Beth talks about Transdisiplinarity which means literacy in and ability to understand concepts across multiple disciplines which you will notice, she has clearly demonstrated in this post.


Excerpt:


She says, and I agree, "This is definitely not a chicken and egg question" you have to have "socially addictive content and content curation. I agree with her, this is a powerful combination when you blend the two together!


Here's what you'll see in this piece:


**checklist on how to create valuable content from Content Marketing Institute


** 26 Tips of Writing Great Blog Content 


**How to Newsjack, which is interesting all by itself


**current events: using this as part of you content strategy.


Curated by Jan Gordon, covering "Content Curation, Social Business and Beyond"


Read full article: [http://bit.ly/ACNJik]

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Beth Kanter's comment, January 24, 2012 12:51 PM
The 23 tips for blog content is also an excellent example of curated content that is high quality.
Beth Kanter's comment, January 24, 2012 3:02 PM
Thanks for rescooping
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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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Curation Tools That Help You Find Hidden Gems That Nobody Else Is Posting

Rob Diana writes: "The core of my concern is that curators need tools to find those stories that may not be as popular as others.

Otherwise, all news comes from a few select sites that are read by the masses. Obviously, this is not what we want to have happen.
"

 

He couldn't be more right. 

The rest of his article, dating back to November, offers good insight into what the 1% of former Google Reader was really doing and what they are looking for now that it is gone.

 

Insightful. 8/10


Curated and Selected by by Robin Good


 

Read the full article: [http://bit.ly/tCbIPj]


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janlgordon's comment, December 18, 2011 11:57 AM
Hi Robin,
This is a good one - thanks for sharing this!!
Jan
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Infographic Reveals How Content Goes Viral

Infographic Reveals How Content Goes Viral | Curation, Social Business and Beyond | Scoop.it

This piece was written by Megan O'Neill for SocialTimes based on some great research by ProBlogger.


Intro:


Striking it viral can be difficult.There’s no exact recipe or formula and going viral requires luck (and frequently money as well), but ProBlogger has done a little research and asserts that, even if you can’t guarantee virality, understanding the the key components of what makes content go viral can help you ensure that your great content gets “the attention it deserves.”


The ProBlogger research has been compiled into an awesome infographic called Understanding Viral Content Marketing.


The infographic covers everything from Metcalfe’s Law of viral marketing to the types and anatomy of viral content, the reasons we share, design, execution and more.


**There is tons of great food for thought in the infographic, 


**The biggest takeaway is the idea that “Viral content relies on two things.


**The content itself is worthy of being shared


** the content is shared widely enough to reap the benefits of the networks they are shared on.”...


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See article and infographic here: [http://bit.ly/t8vXXa]


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Martin (Marty) Smith's comment, December 5, 2011 6:26 PM
Very cool and helpful. Marty
Beth Kanter's comment, December 6, 2011 9:16 AM
I like having the motivations for sharing in a compact form - really useful
janlgordon's comment, December 6, 2011 11:26 AM
Hi Beth,
I do agree with you about that, glad you found this useful:-)
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The Demise of Quality Content on the Web - The Rise of Great Content Curators

The Demise of Quality Content on the Web - The Rise of Great Content Curators | Curation, Social Business and Beyond | Scoop.it

This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.


Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem


Of course, we’re never going to agree on what “quality content” means. It’s one of those “you know it when you see it” things, and everyone’s definition will be different. Still, my personal view is that quality content presents two or more of the following components: (1) new information, (2) interpretation of information, and/or (3) a well considered personal opinion about what the information means. ↩Wait, who am I to decide what people should and shouldn’t read? You’re absolutely right, I can’t do that so I should get off my high horse and let people read whatever they want to read. This is an opinion piece. ↩

 


Here's what caught my attention:


Of course, we’re never going to agree on what “quality content” means. It’s one of those “you know it when you see it” things, and everyone’s definition will be different. Still,


**My personal view is that quality content presents two or more of the following components:


(1) new information


(2) interpretation of information, and/or


(3) a well considered personal opinion about what the information means. ↩Wait, who am I to decide what people should and shouldn’t read? You’re absolutely right, I can’t do that so I should get off my high horse and let people read whatever they want to read. This is an opinion piece. ↩




My input:


****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator -


**Know your audience

**Know their pain points

**Find and select the best content, add your own opinions, information or anything that will provide more value for your audience

**Select only the best content, don't just aggregate links that add to the noise

**Become a trusted resource - many opportunities will come to you, it's your time to shine


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/tF0opI]



Via axelletess
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Karen Dietz's comment, December 4, 2011 9:23 AM
Great post and comments Jan! Looking forward to 2012.
janlgordon's comment, December 4, 2011 11:59 AM
@Karen Dietz

Thanks Karen! 2012 is going to be an amazing year for all of us!!
Gust MEES's curator insight, February 14, 2013 4:39 AM

Quality Matters!

A MUST read!!!

Check also:

http://www.scoop.it/webwizard

http://www.scoop.it/t/the-scoop-it-spotlight

http://blog.scoop.it/en/2011/11/30/lord-of-curation-series-gust-mees/

 

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17 Eye-Opening Examples of Content Visualization (Infographics)

17 Eye-Opening Examples of Content Visualization (Infographics) | Curation, Social Business and Beyond | Scoop.it

 This fascinating piece is by Pamela Vaughan from Hubspot Blog.


Another way to help people cope with information overload is by using visual content. Great tool for content curators after filtering, organizing, adding context is to break it up with pictures, graphics or infographics.


Intro:


Visualized content is popping up all over the web lately, and it's no surprise.


Here's what caught my attention:


"Does every piece of visual content you produce have to be as complex as a full-blown infographic? No way. And does every piece of visual content even have to highlight data? Negative.


****Sometimes the concept you're trying to explain just lends itself to a more visual representation, and these types of portrayals can often make the concept much easier to follow and understand by your audience


****the benefits of visual content are huge -- 

**it tends to be much more shareable and interesting


****visual content often gets spread more virally


****allowing you to extend the reach and effectiveness of your content.


What really caught my eye in the infographics:


I especially loved Social Media Transit Strategy and The Journey of A Tweet - what about you?


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read more: [http://bit.ly/tSVVHz]

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Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment, December 20, 2011 9:21 AM
It is an really good article and your take is right on the money! Thanks for sharing on both levels.
janlgordon's comment, December 20, 2011 9:36 AM
Shirley Williams
Thanks for your kind words, glad you liked it! It's always good to find a piece that has such rich content with visuals to match.
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Global Businesses That Capitalize on Consumer Behavior Changes, Will Thrive

janlgordon's insight:

This article and infographic is based on research from Accenture - They have found striking differences between fast and slow-growing companies. Whether you're a global business or a national brand, there is something in here for everyone.


Please CLICK ON THIS LINK TO GO TO ARTICLE: bit.ly/WsB6Vw


Here is what the report covers:

 

**Draws on research from four sources:


**a global consumer behavior survey (10,000 online consumers),


a **global executive survey (600 business executives),


**industry-growth leader analysis of the world's top 3,000 listed companies by market capitalization and macroeconomic analysis with Oxford Economics.


Here are a few highlights that caught my attention:


**See opportunity in consumer behavior change


**Consumer behavior-driven markets are expected to grow at three and a half times the rate of emerging economies and times the rate of developed economies between now and 2016


**One of the key insights that Accenture brings as a result of some of its latest research is,


**you have to look beyond the ‘who’ and the ‘where’ of what is
happening in consumer segments to really understanding the ‘how’ and ‘why’


**looking at how consumer behaviour is changing and the pace and scale of that change can be even faster than the
growth rates in emerging markets.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read article and see infograph [bit.ly/WsB6Vwhic]  

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Russ Merz, Ph.D.'s curator insight, January 26, 2013 5:18 PM

Infographic that contrasts consumer behaviors in emergng versus developed markets.

Stephane Bilodeau's curator insight, January 27, 2013 5:54 AM

Accenture research shows that global businesses that capitalize on consumer behavior changes can achieve greater growth.

 

A growing opportunity 

By aggregating estimates of market size for industries and sectors associated with behavior change, the research indicates a growth opportunity of US$2.4 trillion over the four-year period from 2012 to 2016.

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Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | Curation, Social Business and Beyond | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.


To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."


Remember:


** Platforms may change but marketing fundamentals remain the same


** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.


** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.


** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!


** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.


** Go to a trusted source for information but be warned: Such a place may not (yet) exist.


Curated by Jan Gordon covering "Curation, Social Business and Beyond"


See article here: [http://bit.ly/VcYLb]


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10 Types of “Tweets” That Encourage REAL Connection

10 Types of “Tweets” That Encourage REAL Connection | Curation, Social Business and Beyond | Scoop.it

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.


Intro:


The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.


**Mix your "business" talk with "life" talk


Excerpt::


"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."


Here are some highlights that caught my attention:


**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from


**The quotable tweet - This one speaks for itself


**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/NPTuDT]

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'Social' Content Attracts & Engages More Customers - Here's How

'Social' Content Attracts & Engages More Customers - Here's How | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -


**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing 


**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important


Here's what caught my attention:


Chapter 1: Setting the Stage for an Optimized State of Mind


**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action


Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation


**mix curated content with original content. In fact,  curating is a great way to extend your own site, but only in addition to—not instead of—your original content



So many great tips on types of content to curate, here are just a few:


**Content created by influential people who are important to your target audience


**Aggregating the best comments from your own or others's blogs


**White papers, ebooks and case studies


**Tips, how-to's and best practices


Chapter 11 Social Networking Development - Don't Be Late to the Networking Party


**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals


**It's important to know which specific social networks are relevant to your customers


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/cycs5g4]

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50 Great Content Ideas to Create Buzz

50 Great Content Ideas to Create Buzz | Curation, Social Business and Beyond | Scoop.it

In case you missed this article, I'm reposting it today because it's definitely worth your while if you're using content to build your business. Conversationagent not only gives you some great tips for creating compelling content but also shares examples of people who are doing a good job with each suggestion.


These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.


"Connecting ideas and people -- how talk can change our lives".


Here are a few things that caught my attention:


**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.


** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.


** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.


** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

.

** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.


** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.


** Track and review future trends from behind the scenes. A good guide is Louis Gray.


**Create a conversation around a social object. That's what Hugh MacLeod does.


** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.


Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"


Read full article here: [http://www.conversationagent.com/]

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Barry Deutsch's comment, May 15, 2012 11:18 PM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
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How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]

How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

I selected this infographic pulled together by inbound marketing agency, IMPACT Branding & Design because I know we marketers can be overwhelmed and wondering what to tackle first.


In this infographic you will see the inbound methodology, step by step that captures the process from start to finish beautifully!

 

** getting found online

** converting visitors into leads and customers

**Measuring the entire funnel.


Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"


See article and Infographic here: [http://bit.ly/zgwfec]

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How B2B Content Curation Can Skyrocket Your Business

How B2B Content Curation Can Skyrocket Your Business | Curation, Social Business and Beyond | Scoop.it

If you're still on the fence about the signifigance of content curation and how it can propel your business, this piece from Search Engine People addresses the 7 most common B2B content curation myths and offers bulletproof answers to them.


Intro:


B2B content curation is not a fad! It's a fact. According to a recent study conducted by MarketingSherpa:


**84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources.



****Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether!


Here is one myth and the real truth that caught my attention:


B2B Content Curation Myth 2: Content Curation Is Unethical


****There is a huge difference between curating content and "pirating" content!


****Here are some ethical guidelines to help you out:


**Give tribute to the original content owners by mentioning their names linking to their content sources


**Do not republish an entire third party story and make it your own. Simply quote few paragraphs or summarize parts of the content, making a clear reference to the content owners


****ALWAYS create DO FOLLOW links to their content and rest assured that your SEO will remain intact 


****Intelligently building on curated content makes your final output authentically yours. I love that thought!


Key Takeaways:


****More B2B businesses are starting to realize the questionable significance of content curation to their overall marketing strategy.


****If done right, content curation can create massive branding and SEO rewards for your business.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/rrE3VO]

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Want To Be The 'Go-To' Brand in 2012? Here's What You Should Do

Want To Be The 'Go-To' Brand in 2012? Here's What You Should Do | Curation, Social Business and Beyond | Scoop.it

This piece was written in May of 2011 by Pawan Deshpande, CEO of HiveFire for cmo.com. I'm curating this on 12/31/11,  my last post for 2011.


Great article, 2012 will be a signicant year for content curation!


Here’s what caught my attention:


****Industry experts and analysts have begun to focus on content curation as a key marketing strategy.


**** “Content curation has emerged as one of the highest potential enterprise tools for B2B marketers to draw and engage specific audiences,” said Susan McKittrick of the Patricia Seybold Group, who has conducted several in-depth reports examining the growth of content curation within the realm of marketing.


In February, 2011, **(It will be interesting to see what these statistics are today as we approach 2012). HiveFire surveyed more than 150 marketing professionals; our data supported McKittrick’s insights:


**Forty-eight percent of marketers are already employing content curation in some form or another


**58 percent of those surveyed who are curating content are mixing both original and third-party content, which solidifies the curator’s credibility among its audience


**Robert Davis, PJA Advertising’s senior vice president of digital marketing, believes that employing a content-curation strategy--in particular, curating third-party content--is essential for increasing a brand’s influence and position as a thought leader in its space.

,

**You need to put yourself into the mindset of a publisher by writing blog articles, producing podcasts, and authoring e-books and whitepapers.


**It helps marketers find, highlight, build on, and share relevant, timely information of keen interest to an audience.


****Curated content becomes the source information for lead nurturing, social media engagement, thought leadership positioning, community cultivation, and drawing organic search traffic.”


**When creating content for your brand, you are helping to educate your prospects only through vendor content.


**Without content from outside experts and peer groups, they are left on their own, out of your reach, to find it themselves.


**While most marketers understand the need to produce content, there is more that can be done to position your brand as the “go-to” source for your industry.


**Curation can help marketers produce and share better, prospect-engaging content by presenting a broader selection of peer, vendor, and expert sources in the context of a company’s brand.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/rOEnZG]

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Content Curation Strategies to Boost your Online Business

This  very informative article was written by Shobha-Atre for Fulltraffic blog


"Content curation can and WILL  play a vital role in advertising your business and providing greater exposure to your products in the market."


Here's what caught my attention - a few takeaways:


Content curation helps in defining a niche target audience and providing content relevant to their needs.


It is a smart and an inexpensive marketing tool that can help in achieving amazing results for your online business.


In addition, it can assist in refining your content and sharing valuable information to provide greater online visibility to your company.


Brand building can be a huge exercise and also challenging for many companies at the same time.


However, with the use of content curation tools, it has become a lot easier to achieve successful branding results.


It saves valuable time and effort of the online users in searching for enormous amount of information on the web.


Content curation is the best method of providing purposeful information that may be extremely useful to the readers in addressing different issues.


Rather than looking at a variety of sources, they can get all the valuable information under one roof that can be immense value for companies.


Besides, it helps them to discover and find all the latest information about your products and services and encourages them to make a final purchase easily.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/s1py23]

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Robin Good's comment, December 25, 2011 12:02 AM
Please note that the author of this original post, Shobha Atre, uses images stolen from other web sites, (the one appearing here is an image I have bought and personalized myself with those titles) without providing any credit or attribution. How can this person be a reliable curator if sHe behaves in this way?
janlgordon's comment, December 25, 2011 10:55 AM
Hi robin,
Thank you for pointing this out, I had no idea she used a stolen image in this piece. Will leave this up so you see my response. Taking it down tomorrow, not tweeting it. I don't support anyone who does this.
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Jeremiah Owyang Speaks at LeWeb “State of Social Business” Timely & Relevant

Jeremiah Owyang, A Partner at Altimeter Group shares at LeWeb, “State of Social Business”, important information you need to know if you're in social media or your business is embarking on a social media strategy.


He introduced the Social Business Hierarchy Needs Report at LeWeb in addition to his keynote address.


Jeremiah Owyang says that in 2012 the main focus will be on social, local and mobile data. In his talk, he says that social is so new, and companies aren't ready for it. They don't know what it is they need, therefore, they don't have the right talent in place to move forward.


If you're in one of these companies or servicing one of them, this presentation is something you won't want to miss.


My commentary:


As an entrepreneur, always being drawn to the "cutting edge" I can tell you from past experience, it's important to know that social business is still in its very early stages. Even if you have the latest and greatest widget or service, if people aren't ready you will be spinning your wheels.


Here's the most valuable lesson I can pass on to you having been a pioneer in Cable TV and the internet.


**Know where the marketplace is now and understand what you need to do now to get ready and operate successfully


**Is your product or service too early? Are there enough early adopters who know they need what you're offering or is there too much of an education process ahead before you see ROI


**Is there something you can do right NOW to fill a need and establish the right relionships to build your business accordingly while you wait for the market to evolve?


**If you're a company, this talk will help you to see what it is you need, what you're lacking,  and where you are in general with all of this, so you can put the right infrastructure in place and move in the right direction


"Make everyone in your business a diplomat, the rest is orchestration"


Commentary and selection by Jan Gordon covering "Content Curation, Social Media and Beyond"


http://www.ustream.tv/recorded/1900650

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The Truth About B2B Content Curation & How it Can Skyrocket Your Business

The Truth About B2B Content Curation & How it Can Skyrocket Your Business | Curation, Social Business and Beyond | Scoop.it

If you're still on the fence about the signifigance of content curation and how it can propel your business, this piece from Search Engine People addresses the 7 most common B2B content curation myths and offers bulletproof answers to them.


Intro:


B2B content curation is not a fad! It's a fact. According to a recent study conducted by MarketingSherpa:


**84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources.



****Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether!


Here is one myth and the real truth that caught my attention:


B2B Content Curation Myth 2: Content Curation Is Unethical


****There is a huge difference between curating content and "pirating" content!


****Here are some ethical guidelines to help you out:


**Give tribute to the original content owners by mentioning their names linking to their content sources


**Do NOT republish an entire third party story and make it your own. Simply quote few paragraphs or summarize parts of the content, making a clear reference to the content owners


****ALWAYS create DO FOLLOW links to their content and rest assured that your SEO will remain intact 


****Intelligently building on curated content makes your final output authentically yours. I love that thought!


Key Takeaways:


****More B2B businesses are starting to realize the questionable significance of content curation to their overall marketing strategy.


****If done right, content curation can create massive branding and SEO rewards for your business.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/rrE3VO]

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Content Curation for Fun (and Profit)

Content Curation for Fun (and Profit) | Curation, Social Business and Beyond | Scoop.it

This piece was written by Jean M. Gianfagna for LifeHealthPro


We've all read many articles on content curation. We may even have seen this list of how to curate content several times before. I wanted to highlight a few things that I think are really important when you're curating content.


Excerpt:


By being a great content curator, you help customers, prospects and colleagues find the “good stuff” online and know what to read. This not only makes you an informative and influential social-media contributor, but it also helps attract new followers.


Here's what caught my attention:


****Look for patterns that could indicate potential trends.


****Follow top researchers and share findings that could indicate a shift in your industry or your market.


****Add your point of view so people know why you’ve selected content to share. Include comments such as “A great demonstration of…,” “Helpful tips about…,” “Important news…,” “A can’t-miss conference,” etc.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/u3g1fA]

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