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What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...
This article is from Globaltrends - I selected it because I thought they did an excellent job of examining the emerging influence landscape, some of its potential implications, how businesses can leverage this information and raised some thought-provoking questions to ponder as we move forward.......
Influence is Power
Essentially influence is about power, the ability to shift the actions, attitudes and behaviors of others, to be a compelling force leading the way towards a goal, an aspiration or a way of living or working.
Jan Gordon comment:
Curators of content, news and information who provide insights and context will play an important role in shaping the future of influence.
Here are a few highlights:
Identifying who are the shapers and influencers is just the start of mapping the influence landscape.
*In today's world knowledge and skill are never enough--unless you possess the influence to make the world take notice.
There are three other key elements to understand:
Making Sense of the Influence Landscape: Implications for BusinessUnderstanding the landscape of influence and its shifting power structures is critical for businesses today and will become more so in future. Businesses that actively understand and manage influence have tremendous opportunities Here are an example: Tap into the value of entire networks, rather than that of individuals alone, e.g. pricing products or services according to an individual’s influence power, to maximize potential network value versus individual value.
The influence landscape is dynamic. The one certainty is that it will continue to shift more rapidly, raising the question of what’s next?
How will power bases shift if we learn to manage the landscape and its underlying technologies better?
Who will be the next generation of shapers and influencers – and how do we connect with them?
Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/1fwR2iF]
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The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations.
Insightful article of how you can map and manage the influence within your business ecosystem.
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?
This post was written by David Amerland for Forbes and he hold nothing back - he says "Do not underestinate its signifigance: It truly changes everything. Embrace it or risk extinction.
Here are a few things that caught my attention:
Yes it's the latest buzzword, but let's take a look beyond that..........
It marks the transition into a new phase of the Web where we stop searching and start finding
we discover not just the information that matches the keywords we search for, but the information that we really wanted to find. Information directly related in context, not just in keywords.
New Products; New Services
The semantic Web is far more open, transparent and personalized.
It’s being transformed into a place where the same content means different things to different people
The Answer Lies in Hyperconnectivity
In order for us to become smarter, we somehow need to understand the meaning of information.
To do that we need to be able to forge connections in all this data, to see how each piece of knowledge relates to every other
In the semantic Web, we users provide the connections, through our social media activity.
The patterns that emerge, the sentiment in the interactions—comments, shares, tweets, Likes, etc.—allow a very precise, detailed picture to emerge.
The Bottom Line
The semantic Web is accelerating change across the board, challenging companies that move too slowly to adapt. Embrace it, or risk extinction.
The old rules no longer apply. If you want to be found, social is no longer an option.
Read full article here: [http://onforb.es/12Jwspo]
Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google.
Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.