Curation, Social ...
Follow
Find tag "socialbusiness"
111.8K views | +2 today
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
Your new post is loading...
Your new post is loading...
Scooped by janlgordon
Scoop.it!

Demystifying the Data Dilemma

Demystifying the Data Dilemma | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This article was written by Andy Capaloff for Curatti - it clearly addresses the challenges that many businesses are having with their data.


Here's a snippet from this piece:


Andy Capaloff says:


You have to frame questions well and ask for exactly what you wanted, or you would either get no answer at all or worse, the one that you asked for.


So interrogating, and stepping back from that, gathering and compiling your data becomes a matter of knowing your processes in great detail.  You are asking a computer, remember.  It is no more capable of understanding nuance than was a brilliant former colleague.


Here is a special offer from Curatti-


We're looking for 2 to 4 small businesses to submit raw data and reports you are producing, that pertain to your sales funnel.


Andy will try to highlight the problem areas that need  addressing and perhaps pinpoint holes in the data.


He will give a free analysis that may be used as a case study, completely anonymous. This will will also help him hone in on exactly where your pain points are so he can write further posts on this topic to help you utilize this information in your business.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/17DsK8L]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Top Social Internet Retailers [Infographic]

Top Social Internet Retailers [Infographic] | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This article and  infographic is from Daily Infographic, and it gives you a clear picture about the top internet social retailers.


Jan Gordon: Whether you're a B2C or B2B marketer, there are lessons and takeaways in this


Here are some highlights:


Today’s infographic takes us through the top 250 internet retailers on social media. These companies have excelled, creating highly engaging Facebook, Twitter, YouTube, Google+ and Pinterest pages, allowing their customers to interact with their brand without stepping foot in a storefront.


So who are these social media front runners? Most of them are the big named brands that you know and love. Victoria’s Secret, Walmart and Adidas lead the Facebook front, while Nordstrom, Williams-Sonoma and Barneys New York lead on Pinterest.


Here's the takeaway for B2C or B2B marketers:


Want to slip to the top?


*Know your demographic 

*produce engaging content that speaks to your audience 

*find the social media platform that’s right for you


Selected by Jan Gordon coverig "Curation, Social Business and Beyond"


See full article and infographic here: [http://bit.ly/ZTF2zR]

more...
janlgordon's comment, January 15, 2013 6:21 PM
Hi Brian Shields - thanks so much for your comment here. Very interesting information on this infograph for sure!
Mercor's curator insight, February 25, 2013 8:32 AM

Rescooped by Alessandro Rea from Clothing Manufacturer and Exporter from Bangladesh onto Marketing_me

Scooped by janlgordon
Scoop.it!

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | Curation, Social Business and Beyond | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.


To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."


Remember:


** Platforms may change but marketing fundamentals remain the same


** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.


** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.


** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!


** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.


** Go to a trusted source for information but be warned: Such a place may not (yet) exist.


Curated by Jan Gordon covering "Curation, Social Business and Beyond"


See article here: [http://bit.ly/VcYLb]


more...
Scooped by janlgordon
Scoop.it!

10 Ways to Convert More Customers With Psychology [INFOGRAPHIC]

10 Ways to Convert More Customers With Psychology [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information.

(credits at the bottom).


Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.


Here are a few highlights:


Understand the 3 Types of Buyers


 Help customers break through "Action Paralysis" by setting minimums


for example: remind your customers how easy it is to get started (No payments for the first month)


 Understand the 3 types of buyers - 


By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening


**15% spendthrifts

**24% tightwads

**61% average spenders


Use Urgency the smart way


**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up.

More data on this.....


Selected by Jan Gordon covering "Curation, Social Business & Beyond"


Read article and see infographic here: [http://bit.ly/SAchFm]


Infographic by HelpScout

Data by Gregory Ciotti

more...
Scooped by janlgordon
Scoop.it!

49 Ways to Gain Trust and Loyalty From Your Audience

49 Ways to Gain Trust and Loyalty From Your Audience | Curation, Social Business and Beyond | Scoop.it

This piece was written by Henneke Duistermaat, guest blogger for Copyblogger. I selected it because trust and loyalty are the two ingredients you need to build and keep your following. It isn't that difficult to attain if you follow these suggestions.

 

Determine what you want to be known for, then start building your reputation from there.

 

Here are a few highlights:

 

Three key elements to developing trust with your online audience:

 

** Build authority by creating and sharing useful content

 

**Develop relationships with your audience by showing you genuinely care

 

**Underscore your credibility with a professional website

 

Here's what caught my attention:

 

"Knowledge and competence is great but the combination of both encourages people to trust you and increases your powers of enchantment" Guy Kawasaki

 

**What knowledge can you share?

 

**What are your siills

 

**How can you share your experience to help others?

 

Here are a few ways to build authority

 

**Be on a mission - what do you want to achieve and why?

 

**Be different - develop your own voice

 

**Be a storyteller - stand for something

 

**Be helpful - Create and share content that solves your readers' problems

 

**Build a tribe - Your followers will spread your ideas for you

 

Don't focus on yourself

 

**Be sincerely interested

 

**Be yourself

 

**Build relationships by asking questions, saying thank you

 

**Show your personality - be transparent, humble, generous

 

**Understand the culture of a platform before you jump in

 

Selected by Jan Gordon covering  "Curation and Social Business"

 

 

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | Curation, Social Business and Beyond | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]

more...
janlgordon's comment, August 20, 2012 10:44 AM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 10:48 AM
You're welcome Jan. Is another great post! Have a great day.
Scooped by janlgordon
Scoop.it!

The Culture Of Personality: The What, Why & How of Social Business

The Culture Of Personality: The What, Why & How of Social Business | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Matt Ridings from SideraWorks because we all talk about social business but what is it, why should we care, how do we measure it and why is it important for our business?


This piece along with a slideshare answers some of these questions and gives you a mindset and framework to work with.


Here are some highlights:


What is Social Business?


**The answer differs if you're describing the purpose, the processes or the outcomes - Depending on your point of view as the customer, the employee or a partner  -  the answer can differ even more


Here is a definition of social business:


Social busines is the creation of an organization that is optimized to benefit the entire ecosystem. Customers, employees, partners, owners by embedding collaboration and active engagment into its operations and culture. The result is a more responsive, adaptable, effective and untimately more successful company.


Here are some of the challenges:


**How do we develop a common vocabulary and context so] that all parties have a clear understanding of what it is they're trying to achieve or become?


**How to 'audit' something like culture to the degree that you can provide a meaningful representationn of its curfrent attributes at individual, group anad organization - wide levels?


**How do you represent the objective in a way that is easily understood in relation to the audit?


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article and see slideshare here: [http://bit.ly/PqYQbK]

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

The Rise And Rise Of Influence

The Rise And Rise Of Influence | Curation, Social Business and Beyond | Scoop.it

 This piece was written by Kit Eaton for Fast Company


Jan Gordon:


This article, along with the surveys and their findings, helps you to see  the power of influence.  You can see how it looks like from these perspectives and how you can leverage it individually and as a business :


**Brands as influencers


**Identifying influencers in your community and converting them to brand advocates


**influence measurement companies like Klout are here to stay and why it's important to be aware of them and how they measure you as an individual and/or a business


**What advantages influencers are starting to have as future employees, consumers purchasing products and services and what  the future may look like


Excerpt:


We're no longer living in the day when TV & newspaper ads told you what to buy. Today people are more inclined to make an informed opinion about purchases and many other new discoveries - based on the views of people we connect with online and through social media influence.


Here is a new survey by Initiative


The results are kind of amazing:


A huge 99% of the "top 10%" of influencers reported that their friends quiz them before making a big purchase.


This top 10% has a disproportionate influence on the opinions of others--because


72% of them access content in print, online and mobile form more than once a day, compared to just 18% of the bottom 10% of influencers.


A different study by Market Force underscored the fact that brands are leveraging social media to promote themselves


Embedded in the study were stats on the power of the average user to spread brand-related messages:


81% of U.S. respondents said posts from their friends directly impacted their decision on purchasing something


80% or respondents said they'd tried new things based on suggestions of friends.


Takeaway:


 Klout is contentious to say the least, however, and its algorithm (not unlike Google's) is both mysterious and controversial--leading to debates like this extended thread on Google Plus.**


But even if Klout falls by the wayside, measuring influence is such a powerful idea you can bet a different company will try to make it work.


Selected by Jan Gordon covering "Curation and Social Business"


Read full article here: [http://bit.ly/MfvJK1]

more...
No comment yet.
Rescooped by janlgordon from Exploring Change Through Ongoing Discussions
Scoop.it!

The Intention Economy - Where Customers Take Charge

The Intention Economy - Where Customers Take Charge | Curation, Social Business and Beyond | Scoop.it

Oliver Marks  reviews  Doc Searle's latest book,  The Intention Economy  customers will be in control of their own data, vendors and choices.choose who they do business with


'"Finally a thoughtful, hype free book worth reading about digital marketing, the relationships we have with vendors and a vision for a better future"


In essence:


…A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.


The Intention Economy gets perspectives back on track with a credible vision of a world where you are in complete control of your digital persona and grant permission for vendors to access it on your terms and pitch bids for products or services you are interested in buying - essentially you publish a ‘Request For Proposal’ (RFP) for what you are looking for.


**Digital agents applications work for you to signal your needs which vendors then respond to, scrabbling to compete for your business.


**It’s a vision which is heavily weighted towards individual rights and quality of service - an area the rapidly growing and mutating Customer Relationship Management (CRM) market currently serves and which is valued at eighteen billion dollars in 2012.


Where CRM often seeks to ‘lock in’ and ‘own’ you, flipping over to a ‘VRM‘ model would empower you and give you greater control over your relationships and choices. ‘Caveat venditor - let the seller beware‘ says the book blurb.


There are two benefits to reading this book:


**one is understanding how collective action could result in more control of your digital footprint, data and buying power, 


**understanding what more effective marketing interactions with prospects can look like.


Selected by Jan Gordon covering, "Exploring Change Through Ongoing Discussions"


Read full article here: [http://www.zdnet.com/blog/collaboration/the-intention-economy/2490]

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

10 Types of “Tweets” That Encourage REAL Connection

10 Types of “Tweets” That Encourage REAL Connection | Curation, Social Business and Beyond | Scoop.it

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.


Intro:


The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.


**Mix your "business" talk with "life" talk


Excerpt::


"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."


Here are some highlights that caught my attention:


**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from


**The quotable tweet - This one speaks for itself


**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/NPTuDT]

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Social Network Tribes Gaining Momentum - The Latest Findings [Infographic]

Social Network Tribes Gaining Momentum - The Latest Findings [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece is by Jeff Bullas and infographic by Go-Gulf.com


Intro:


There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.


What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network


So Who is Using What?


Here are a few findings on 5 major social networks:


Time spent by Average Social networking user per month


**Facebook 405 minutes


**Pinterest  405 minutes


**Twitter        89 minutes


**Linkedin       21 minutes


**Google+         Why You Shouldn't Ignore G00gle+

                               Updated information


There are lots of links to other articles about social networking in this piece that will give you more data on demographics


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/LUujhk]

more...
Beth Kanter's comment, July 5, 2012 3:14 PM
This post caught my eye the other too .. thanks for curating it
Scooped by janlgordon
Scoop.it!

How to Understand, Identify & Engage with Social Influencers [Infographic]

How to Understand, Identify & Engage with Social Influencers [Infographic] | Curation, Social Business and Beyond | Scoop.it

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.


By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.


**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.


Intro:


"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"


Here are some highlights:


**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.


**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks


**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business


Here are the categories:


Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people

art


Engagers - These people have well-established social networks and are strong influencers of people they know personally


Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona


Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/N4a2Km]

more...
No comment yet.
Rescooped by janlgordon from Curation & The Future of Publishing
Scoop.it!

The Benefits of Content Curation and How to Make it Work for You

The Benefits of Content Curation and How to Make it Work for You | Curation, Social Business and Beyond | Scoop.it

Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register). 


Jan Gordon: I want to thank Beth not only for another outstanding piece but for the mention, it's greatly appreciated.


I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.


Guillaume Decugis wrote this commentary:


"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.


The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."


This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".


Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/75ucphe]


Via Guillaume Decugis
more...
Guillaume Decugis's comment, June 12, 2012 9:28 PM
You're welcome Beth. Thanks for the great piece!
Mshaber's comment, June 13, 2012 10:51 AM
Thanks...
janlgordon's comment, June 14, 2012 7:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!
Scooped by janlgordon
Scoop.it!

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why | Curation, Social Business and Beyond | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?
janlgordon's insight:

This post was written by David Amerland for Forbes and he hold nothing back - he says "Do not underestinate its signifigance: It truly changes everything. Embrace it or risk extinction.


Here are a few things that caught my attention:


Yes it's the latest buzzword, but let's take a look beyond that..........


It marks the transition into a new phase of the Web where we stop searching and start finding


we discover not just the information that matches the keywords we search for, but the information that we really wanted to find. Information directly related in context, not just in keywords.


New Products; New Services


The semantic Web is far more open, transparent and personalized.


It’s being transformed into a place where the same content means different things to different people


The Answer Lies in Hyperconnectivity


In order for us to become smarter, we somehow need to understand the meaning of information.


To do that we need to be able to forge connections in all this data, to see how each piece of knowledge relates to every other


In the semantic Web, we users provide the connections, through our social media activity.


The patterns that emerge, the sentiment in the interactions—comments, shares, tweets, Likes, etc.—allow a very precise, detailed picture to emerge.



The Bottom Line


The semantic Web is accelerating change across the board, challenging companies that move too slowly to adapt. Embrace it, or risk extinction.


The old rules no longer apply. If you want to be found, social is no longer an option.


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://onforb.es/12Jwspo]


more...
Bart van Maanen's curator insight, August 3, 2013 5:48 AM

Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google. 

 

Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.

janlgordon's comment, August 8, 2013 12:50 PM
Jeff Walker, love your comment, I absolutely agree!
Deborah Verran's comment, August 16, 2013 6:57 PM
Looking forward to Web 3.0 and everything that follows
Scooped by janlgordon
Scoop.it!

The Social Business Shift- What Businesses Have to Do [Infographic]

The Social Business Shift- What Businesses Have to Do [Infographic] | Curation, Social Business and Beyond | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.
janlgordon's insight:

This piece is from Eloqua who has partnered with data visualization firm JESS3 to explore the emerging ecosystem


"The Social Business Shift" infographic which focuses on four key areas of business currently experiencing disruption:


*sales

*marketing

*HR

*R&D


Here are a few highlights:


What is Social Business about?


It's way beyond posting on social networks. they do play a part but social business is truly about this:


**a "shift" a move from enterprises attempting to insulate itself from disruption and instead greeting it warmly.


**To pull this off, organizations need to establish a more transparent environment, both externally and internally.


**A social business allows organizations to better solicit and understand customer feedback, to react in real-time to industry changes and not be caught flat footed.


**Internally, it allows communication to go from a top-down model to a back-and-forth, up-down strategy. (We’ve called this the “bathroom moment” in the past.)


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/Y229Mr]

more...
Fellinger's curator insight, January 5, 2013 6:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 6, 2013 10:08 PM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

Scooped by janlgordon
Scoop.it!

How To Create, Curate & Connect People Who Are Fired Up For Change

How To Create, Curate & Connect People Who Are Fired Up For Change | Curation, Social Business and Beyond | Scoop.it

This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.


Intro:


When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community.


The digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people who matter the most


Here are a few highlights:



Create a long-term relationship


**You must understand your audience's interessts


**Use the most popular form of communication


**You have to be available and ready to interact to keep them actively engaged.


. Listen to people


**Pay attention to where and how your key people want to communicate, what they want to talk about and what they actualy do.


**Build the community they demand - use posters, art, videos and whatever connects with your audience on a digital platform that is eaily accessed & shred through a space where your audience is already spending time


Create it & Continually Influence Your Audience


**You must be an active participant on a regular basis

]

**By continually sharing, creating, leading and converse with the people you want to influence to establish a long-lasting relationship.


**By staying actively engaged, you will become easy to relate to and your audience will learn more about you, creating a closer relationship


Selected by Jan Gordon covering, "Curation, Social Business & Beyond"


Read article here: [http://bit.ly/TEKl4n]

more...
janlgordon's comment, November 12, 2012 1:06 PM
Thanks John van den Brink!
janlgordon's comment, November 12, 2012 1:07 PM
Thanks Ivo Novy!
Wanda Rawlins's curator insight, December 19, 2012 12:28 PM

I believe in staying active on a regular basis by doing so you are creating and continually influencing your audience. IMO

Scooped by janlgordon
Scoop.it!

Social Media Changing Us, Society & the Power of the Human Connection

Social Media Changing Us, Society & the Power of the Human Connection | Curation, Social Business and Beyond | Scoop.it

This wonderful piece was written by Milas Page - it is inspiring, it is true and it's what's is happening to many people as a result of interacting in social media.


The author talks about the "social mindset" connecting as human beings is what gets you in the door......


Here are some highlights:


**The Social Mindset sees the value in collaboration


**The Social Mindset cares about others – be it your customers, your employees, or your partners


**The Social Mindset lays the groundwork for the importance of listening


**The Social Mindset leads you to realize you can help – therefore makes you open to helping when an opportunity arises


**The Social Mindset surrounds you with positive thinking and empowers you to realize you can make a change


What's the point, she asks? I'm quoting Milas because I couldn't have said it better..........


An interaction like the she refers to in this piece is between her and another person whom in the past she would have closed the door  but social media has made her see people in a different light.


"Tirelessly one door at a time, trying to activate communities. Now an interaction like that can not only reach me, it can reach you.


Messages amplified, reach expanding.Making the human connection is what get’s you in the door."


** "Then think about the implications this has in our world, I believe it has many and it’s a good thing. Companies and people who embrace social as a mindset will change this world, one person – one cause, one workplace at a time"


How has it changed you?


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article and see video here: [http://bit.ly/UVP3yU]

more...
Dennis T OConnor's curator insight, November 29, 2012 7:14 PM

What is your social mindset?  


If you're afraid of using social media, does it mean you are afraid of living in the 21st century?

Mila Araujo 's comment, January 16, 2013 8:53 AM
Thank you so much for sharing! Glad these ideas resonated with you!
Scooped by janlgordon
Scoop.it!

B2B Social Marketing: Anatomy of a Successful Campaign [Infographic]

B2B Social Marketing: Anatomy of a Successful Campaign [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece and infographic was posted by Jason Miller for Marketto.  The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.


Understanding each social network and what your business can gain from each one is essential.


It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.


**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.


**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.


In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See infographic here: [http://bit.ly/Q0L15N]

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

7 Ways to Find, Engage & Leverage Powerful Influencers

7 Ways to Find, Engage & Leverage Powerful Influencers | Curation, Social Business and Beyond | Scoop.it

This piece was written by Belinda Stinson for Jeff Bullas's blog


Jan Gordon: My commentary


This is one of the suggestions that was mentioned in this article but I can't stress this enough, it should be #1


After you've discovered who the right influencers are, always look for ways you can sincerely contribute to them that is meaningful, then find ways to leverage the relationship and make it a win/win for both of you. 


Intro:


 "if you want to grow your business, you need to know who the influencers are in your field, learn from their expertise and build a productive professional relationship with them".


Why leverage influencers?:


"Influencers are hubs of information, they have many followers who respect their recommendations and opionions and being featured by them sends a powerful amount of targeted traffic your way - It's good old fashioned word of mouth recommendations on steriods"


Here are a few ways to discover influencers that I personally do myself:


**Twitter Lists - Twitter is a great untapped resource for finding influencers and keep track of what they are posting


**Groups and Forums - These are valuable sources of information.


**Podcasts and webinars - This is a great way to find key influencers - whether it's through interviews, presentations, information products of their own or curated information by others


Here are a few ways to build relationships that I've found very effective in finding influencers in my industry:


**Connect through the social media platforms they use


**Share the posts that are of value to your audience, retweet & quote their content, share, comment and like their Facebook posts


**Help promote what they are involved with, including charity causes, seminars, conferences, publiations and promotions


Selected by Jan Gordon covering, "Curation, Social Business and Beyond"


See full articles here: [bit.ly/Nw9xqY]

more...
Sterling Dee's comment, August 18, 2012 7:28 PM
you write the best summaries/commentaries, Jan!
janlgordon's comment, August 18, 2012 10:11 PM
Thank you so much Sterling, I really appreciate your feedback!
Scooped by janlgordon
Scoop.it!

Social Influence Marketing is Hot - Here are 6 Trends to Watch

Social Influence Marketing is Hot  - Here are 6 Trends to Watch | Curation, Social Business and Beyond | Scoop.it

Another insightful piece by Mark Schaefer for his blog. Here's what you'll find in this article:


**understand your own influence in the marketplace individually and as a business 


**how to curate your audience, and discover if they are influencers, advocates or friends once you know this, there is good information and strategy to help you manage, leverage and utilize this knowledge in your business.


**what social influence measuring tools are out there today that are determining social influence   who is creating buzz, changing behavior and driving sales through recommendations and much more. 


**what tools are out there, what companies are moving into this space with better ways of determining who the influencers are and what this means to your business and to you as an individual and much more......


Intro:


"Social influence marketing is moving out of the experimental stage and into the mainstream. What's next?"


Here are a few highlights that caught my attention: 


Moving out of the lab


Mark Schaffer:


"I recently met with Azeem Azhar, the very bright and ambitious founder of PeerIndex and he noted that in 2012, social influence marketing and outreach programs are moving out of the “experimental stage” and into mainstream marketing budgets".


Connecting Online Conversations to Offline Buying Behavior


Many critics contend that online influence does not necessarily translate to offline buying behavior — but these dots are being connected very quickly.


In fact, it’s already happening. Whether we like it or not.........


Smart phones are going to auto-publish content to your Facebook timeline and other platforms


**where we are shopping, what we are listening to, what we are viewing.


**So it’s a simple matter of connecting your conversations with influencers to these actions.


 *More and more search results are including recommendations from your friends, which will also support connections between online and offline behaviors.


Over time, an actual dollar value will be assigned to your “influence power.”


Selected by Jan Gordon, covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/RPcWlg]

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Reimagining Business with a Social Mindset

This video and article and download full report is from Deloitte Consulting. It is timely and relevant!, If you're wondering what social business is all about and how it relates to your business, you'll find lots of insights to help you understand and act on this information for your business today.


Here is an excerpt from a response by Sandy Petland from MIT Labs that gives you just a glimpse into what you'll find in this material:.


"Social business is built on top of social networks, which most organizations already have in place.


For years I've been studying connection science” – studying how relationships and personal interactions shape society and business.


**Social business is a manifestation of that thinking, with companies transforming how they organize and operate based on


individual roles, social networks and the power of connections.


**Social business can have huge potential inside and outside the enterprise, across employees, customers, prospects and business partners.


Here is a takeaway that caught my attention:


Start at the beginning -


**Map the individuals in your potential social networks


**know what behaviors you are trying to affect and how you might meaningfully engage these into persistent communities


**Use this information to guide the development of tools, roadmaps and roll-out plans – not the other way around.


**Focus on results that can be measurable and attributable


 

Selected by Jan Gordon coveriing  "Curation, Social Business and Beyond"


See article, video and read more about social business here: [http://bit.ly/MZUSmK]


used in this document social data revolution - January 2012 http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html

more...
No comment yet.
Rescooped by janlgordon from Exploring Change Through Ongoing Discussions
Scoop.it!

Social is Changing Everything - Here's What You Need to Know

Social is Changing Everything - Here's What You Need to Know | Curation, Social Business and Beyond | Scoop.it

I selected this piece written by Jay Deragon because his insights and suggesgtions are like a beacon in the chaos of change.  This piece is no exception. Tto paraphrase:


Social is changing so rapidly, it's impossible to create a plan when you have a moving target. The only solution at this point in time is to dive in and learn quickly.


Here's what caught my attention:


**The evolution of the web is accelerating with new tools, new discoveries and the subsequent market dynamics effected by these changes.


**As more and more conversations begin to impact business models, market relations and the supply and demand equations the more traditional mind sets try and fit these changes into the old box.



**Most executives are totally disconnected from the dynamics created by all things social.


**Yet the same executives expect their managers to come up with a plan to use this thing called social media.


**If you ask someone for a plan that neither you or they understand you’ll get a plan that doesn’t create anything new


**it only addresses all things social in context to what they know


**What they know is not what they need to know.


Takeaways:


**the plan ought to be more about understanding, learning and adapting to the new marketplace dynamics that are changing your relationships with buyers


**Guy Kawasaki says: "Don't plan social media just do it!"


**Doc Searle wrote The Cluetrain Manifesto 

which Jay refers to in this piece, I highly recommend it, it's like a roadmap for everything discussed in this article.


Curated by Jan Gordon covering "Exploring Change Through Ongoing Discussions"


Feel free to visit my other topic: "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/LnyFU1]

more...
Alessio Manca's comment, June 5, 2012 9:18 AM
Agreed 101% "Most executives are totally disconnected from the dynamics created by all things social."
Martin (Marty) Smith's comment, July 25, 2012 4:41 PM
Thanks for the pickup Jesus. Marty
janlgordon's comment, July 26, 2012 7:48 AM
Thanks for your input Marty! I think it's possible for anyone to catch up in social if they have a clear purpose and intent, know who their audience is and serve them with excellent solutions on a consistent basis. Obviously, this is a longer discussion, many great books out there, haven't read the one you suggest and will take a look at that.
Rescooped by janlgordon from GOOGLE+ Watch
Scoop.it!

What is Google+ & Why is it so Important to Curation & Social Business?

What is Google+ & Why is it so Important to Curation & Social Business? | Curation, Social Business and Beyond | Scoop.it

This slideshare is by Gideon Rosenblatt  and as always Gideon's perspective and presentation is relevant to anyone who participates online for business, (non-profits, education, brands).


Gideon Rosenblatt: Excerpt from a few highlights below:


Writers and information curators strongly influence readers

**and that led to people using social networks to connect information networks - We became "information networkers"


Here are some highlights that caught my attention:


**The web is an information network connected by web links



**A community is a social network connected by relationships


**Google+ used our web links to make it easier to use our information networks


**Google+ made it easier for us to use social networks to find people we never would have known though interest graphs


**Our social networks subtly changed - they were no longer just connections with friends - they now included other people with interesting information to share


**Writers and information curators strongly influence readers


**and that led to people using social networks to connect information networks - We became "information networkers"


**To fulfill its mission, Google needed a social network to help organize informtion networks - Google+ was born


**Google+ isn't competing with Facebook to build the world's best "social graph" - It's using the social graph to build the world's best interest graph


**The "Influence Graph" Map the flow of content through our social connections and you find the interest graph


Read more............


Selected by Jan Gordon covering "Content Curation & Social Business"


See slideshare here: [http://bit.ly/Nmd1xe

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

How Your Brand Colors Impact Your Audience

How Your Brand Colors Impact Your Audience | Curation, Social Business and Beyond | Scoop.it

This article and infographic posted by Chelsey Kilser and Daily Infographic and is about the of findings from Entrepreneur, TheLogoFactory and Logodesignworks


Jan Gordon:


Effective social business requires a strong brand messagegreat content and the ability to build community through deeper engagement and is first and foremost. However, the way you package your services matters and the colors you use are very important.


Excerpt:


"Colors matter and they are one of the factors that keeps your company standing out, gives your company a voice and gives you leverage over other similar companies."


Here are a few takeaways:


**The true colors of the world's top brands:

   

     *29% use red

     *33% use blue

     *13% use yellow

     *28% use black or grayscale


**Good information about how people respond to different colors


     Here are just a few:


      *Red is agressive, provacative, attention-

        grabbing


      *Purple signifies royalty, sophistication, mystery


      *Black means prestige, value, timelessness


      *Brown is earthlike, natural, simplistic


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


See article and infographic here: [http://bit.ly/OjaJjM]  

more...
John van den Brink's comment, July 3, 2012 10:02 AM
Thanks Jan!
Scooped by janlgordon
Scoop.it!

'Social' Content Attracts & Engages More Customers - Here's How

'Social' Content Attracts & Engages More Customers - Here's How | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -


**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing 


**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important


Here's what caught my attention:


Chapter 1: Setting the Stage for an Optimized State of Mind


**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action


Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation


**mix curated content with original content. In fact,  curating is a great way to extend your own site, but only in addition to—not instead of—your original content



So many great tips on types of content to curate, here are just a few:


**Content created by influential people who are important to your target audience


**Aggregating the best comments from your own or others's blogs


**White papers, ebooks and case studies


**Tips, how-to's and best practices


Chapter 11 Social Networking Development - Don't Be Late to the Networking Party


**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals


**It's important to know which specific social networks are relevant to your customers


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/cycs5g4]

more...
No comment yet.