Do You Know How Social Currency Influences Behavior? | Curation, Social Business and Beyond | Scoop.it
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.


Here are some highlights:


How social currency influences behavior


**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.


**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.


**Both social influences are amplified in public settings.


Psychologist Robert Cialdini documented six principles of ethical persuasion:


**social proof


**authority


**affinity


**commitment


**consistency


**reciprocity


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


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