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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
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The Science Behind Word of Mouth and Why Things Go Viral

The Science Behind Word of Mouth and Why Things Go Viral | Curation, Social Business and Beyond |

Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.

janlgordon's insight:

Jonah Berger has written a very informative piece on what triggers word of mouth and what factors have to occur to make this happen. This appeared on the wordofmouth blog.

There are many factors that make content, a campaign, a person go viral. Lately I've become very interested in influence marketing and how that plays a role in this.

Here are some highlights:

Triggers have a big impact on human behavior

Triggers shape the choices we make, the things we talk about, and the products we buy.

For example: Playing French music at the grocery store makes people more likely to buy French wine, and playing German music makes people more likely to buy German wine.

But the best part about triggers? Anyone can apply this concept. By linking your product or idea to prevalent triggers you can help your own initiatives succeed.  

Here is a post by Marty Smith. He has written many articles but 5 of those posts went viral", or about 1% of all the posts that he wrote at that time, he took a moment to see why these went viral and what they all had in common.

Here's what caught my attention:

5 Magical Curation Tools Analysis

Let’s start by looking into why “5 Magical Tools” might have received so much social support:

  • Power Twitter Accounts are Critical to Going Viral.
  • Shorter is better (more of a gut feeling than in the data, but all 5 are on the shorter side).
  • Visuals are Important.
  • Plus Twitter is more powerful than either alone.

Here is the link to an intro and the article:

I think Influence marketing plays a big role in making things go viral, here's an article from Forbes The 'Ws' Of Influence Marketing that talks about the importance of leveraging influencers in a niche that relates to your product or service. 

"If you understand why people talk and share, you can get the word out about any product or idea. From BtoC to BtoB. From recycling initiatives and logistics management software to political causes and new products"Jonah Berger

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read article here: []


Tim Fernback's curator insight, October 22, 2013 3:42 PM

Great insight into why things go viral.  "Why Things Catch On" is a must read for online marketers.  Not so much about social media valuations, but an interesting read none-the-less.

Edwin Tam's curator insight, October 22, 2013 6:46 PM

Triggers. Hmmm... That's like lighting the fuse yes?

internetdoctor's curator insight, March 7, 6:41 AM

Something "triggers" us to make a move.  It is something in the psychology we call it a "stimulus" that elicits a "response".  What is that stimulus that triggers so many responses in people that make word of mouth really work.  Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10?  Clearly Rebecca has a trigger that you and I do not have...what is it?

Rescooped by janlgordon from Content Curation World!

What Curators Need: Social Tools That Will Reduce Info Overload & Transform Collaboration

What Curators Need: Social Tools That Will Reduce Info Overload & Transform Collaboration | Curation, Social Business and Beyond |

In issue 3 of PwC’s Tech Forecast there is a great video illustrating what is going to change in the near future when it comes to finding the right information.


"The Navigational phase of online information is just now emerging.


Within three to five years, finding more of the information we need--not to mention opportunities for more effective collaboration--will become possible. Social tools will help."


The animated video explains how making network and interest-based connections more visible will allow easier and more effective filtering and navigation of information spaces in the near future. 


Insightful. 8/10

Selected and curated by Robin Good

Watch the video here:

Via Robin Good
Beth Kanter's comment, January 8, 2012 11:55 AM
Fantastic find! Thank you as always
Scooped by janlgordon!

Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Curation, Social Business and Beyond |
janlgordon's insight:

This article is from mobilemarketingwatch and has some very interesting findings that you may or may not be aware of.

What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading social channels, and you’re bound to get an optimistic earful.

Unified Social has put together this infographic and here are a few things that caught my attention:

Mobile isn't coming soon, it's already here!

Smart social marketers are targeting the mobile social audience because:

The Social Mobile audience shares twice as often

78% of US Facebook users access it via mobile at least one a month

60% of Twitter users access it via mobile at least once a month

Facebook fan pages from mobile devices are 39% more engaging

Pinterest content is shared 3 times more often on mobile then on desktops

Mobile users are 66% more likely to retweet

Here are a few tips for mobile social marketing:

1. Check to make sure your content looks good in mobile feeds before posting it.

2. Make sure your pinned posts are relevant to mobile users

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: []

Manú Iñaki's curator insight, February 11, 11:33 AM

Los usuarios de smartphones son importantes para la mercadotecnia


willdonovan's curator insight, February 27, 4:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 27, 9:48 PM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.