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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How to Create an Effective Hashtag Strategy for Instagram

How to Create an Effective Hashtag Strategy for Instagram | Curation, Social Business and Beyond | Scoop.it
To take full advantage of Instagram marketing, you need to incorporate hashtags. Here is how to create an effective hashtag strategy for Instagram.
janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because I'm love Instagram and if you know what you're doing it can be very effective if it's appropiate for your particular business needs.


Hashtags here and on Twitter are a must to keep the conversation going, attract potential customers and/or a following, learn what your competitors are saying and doing........but if you don't use them properly it can work against you.


Here are a few things that caught my attention:


Hashtags

Instagram allows you to use up to 30 hashtags per post. But that doesn’t mean you should be using that many! Depending on your brand and your audience, you will likely find a sweet spot between 5 and 10 hashtags per post.


Using less than 5 hashtags limits the number of searches in which your post will appear. But using too many looks spammish and can annoy your followers.


Use Relevant Keyword Hashtags

Your hashtags should include relevant keywords that are associated with your post. If you sell jewelry, including tags like #gold, #jewelry, #fashion, and #gemstones would be considered relevant.

These should relate directly to the item or content in your post.


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Read more here: http://bit.ly/1vm8WRx

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Alex Watson's curator insight, August 27, 2014 9:56 AM

Thanks. Would like  to start optimising my use go #Insta an #Pin

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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Curation, Social Business and Beyond | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...
janlgordon's insight:

This article is from Globaltrends - I selected it because I thought they did an excellent job of examining the emerging influence landscape, some of its potential implications, how businesses can leverage this information and raised some thought-provoking questions to ponder as we move forward.......


Influence is Power


Essentially influence is about power, the ability to shift the actions, attitudes and behaviors of others, to be a compelling force leading the way towards a goal, an aspiration or a way of living or working.


Jan Gordon comment:


Curators of content, news and information who provide insights and context will play an important role in shaping the future of influence.


Here are a few highlights: 


Identifying who are the shapers and influencers is just the start of mapping the influence landscape. 


*In today's world knowledge and skill are never enough--unless you possess the influence to make the world take notice.


There are three other key elements to understand:


  • the organizations and communities, which interact with the shapers and influencers to determine the rules of engagement
  • the networks, channels and aggregators through which influence travels  
  • the individuals and their roles who are shaped by influence

 

Making Sense of the Influence Landscape: Implications for Business

Understanding the landscape of influence and its shifting power structures is critical for businesses today and will become more so in future. 

Businesses that actively understand and manage influence have tremendous opportunities

Here are an example:
 
Tap into the value of entire networks, rather than that of individuals alone, e.g. pricing products or services according to an individual’s influence power, to maximize potential network value versus individual value.


What’s Next?


The influence landscape is dynamic.  The one certainty is that it will continue to shift more rapidly, raising the question of what’s next? 


How will power bases shift if we learn to manage the landscape and its underlying technologies better? 


Who will be the next generation of shapers and influencers – and how do we connect with them?


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/1fwR2iF]

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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | Curation, Social Business and Beyond | Scoop.it


This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.


As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.


Here are some of the highlights.........


Intro:


Why Your Marketing Needs Content Curation


At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona


** Involves a community


*As with any social media or content marketing, your

audience should be at the heart of your content efforts.


**Clay Shirky says it best:


"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}

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Joe Winpisinger's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 20, 2013 12:32 AM

Very good summary of what's needed in content curation. 

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6 Reasons to Visualize Your Data in the Age of Distraction

6 Reasons to Visualize Your Data in the Age of Distraction | Curation, Social Business and Beyond | Scoop.it

This piece was posted by Loren Sorenson for Hubspot, I selected it because as she says "If you aren’t prepared for the visual content revolution, you may be left in the dust.


Not convinced? Let's take a look at exactly how visual contentis positively contributing to marketing strategies -- it may just give you the push you need


"Learn why visual content is a critical part of your content creation strategy.


Here are some highlights:


**People remember only 20% of what they read


**83% of learning is visual


Condenses and Explains Large Amounts of Information


**Today, there is too much information on the Internet you have about 3 seconds to catch someone’s eyes so they'll consume your information.


Gives Your Brand an Identity


**Visual content draws people in, letting viewers better understand your brand's identity


Drives User Engagement


**If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different?


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Ifujbp]

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janlgordon's comment, April 11, 2012 3:21 PM
Beth Kanter
Thank you for adding me to the wiki and for your kind words, it's greatly appreciated. Yes this is the conversation of the moment so to speak. I'm sure your presentation was amazing. Would love to hear it if you have a replay.
Beth Kanter's comment, April 11, 2012 10:08 PM
Jan: There's a link in the wiki to the live stream of the session - and a lot of notes and resources ... I love this topic! I'm holding myself back from created another scoop.it on it ...
janlgordon's comment, April 13, 2012 10:05 PM
Beth Kanter
Thanks for looking forward to seeing this info. Knowing you, I can imagine that you want to start another scoopit on this topic but it's not necessary because you're already doing a wonderful job covering it now.
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9 Reasons to Use Infographics as Part of Your Content Marketing

9 Reasons to Use Infographics as Part of Your Content Marketing | Curation, Social Business and Beyond | Scoop.it

This piece is written by Jeff Bullas and I thought about putting it in my topic, content marketing but it occurred to me that infographics are one way to curate content so it's appropiate to post this here. I talk a lot about information overload   and this is one way to take data, and information put into a visually attractive format which makes it easier for your audience to comprehend complex ideas in a short amount of time.


Jeff says and we all know this to be true:


"We constantly are attempting to organise, collate and curate information that pours at at as from screens in a torrent. Consuming that data is like drinking from a fire hose".


In this article, Jeff gives us research that has proven infographics to be effective and well received by consumers, along with other reasons why they are something to consider for your content marketing campaign.


 Here are a few things that caught my attention:


**Recent research from Barbara M. Miller and associates discovered this about “Infographics”


**To summarize, text and images on their own are imperfect ways of communication information and data "combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.”


**Compelling and attractive


**Easily scanned and viewed

"

**Shows an Expert understanding of a Subject


**Viral Capability


**Increase Traffic


**Benefits search engine optimization


**Brand Awareness


**Portable (embeddable)


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Feel free to visit Curatti launching soon 


Read full article here: [http://bit.ly/wTm4NP]

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You Curate Your Own Experience - 5 Reasons Niche Social Networks Are Winning

You Curate Your Own Experience - 5 Reasons Niche Social Networks Are Winning | Curation, Social Business and Beyond | Scoop.it

I selected this article by Matthew Knell for Socialfresh because it relates to the other pieces I've  posted regarding information overload and being able to filter out what's important through all the distraction. 


Let's face it, we have too many choices, whether it's content, social networks, and the like. It's like going to a particular restaurant that has a certain cuisine, you have a menu, you select what appeals to you.  With niche sites it puts you in charge not the other way around, you're curating your experience.


Here are some things that caught my attention:


**one constant through the many evolutions of Internet platforms is the fickleness of human beings.


**Especially when asked to make quick decisions.



**Successful products have been driven by the combination of:


**The “right” feature set


**Clarity in purpose


**most importantly, the vibrant nature of communities and how accessible they are to the user.


**They’re running into too many choices of types and places to share their content.


**Increasingly, they’re also running into one parameter that’s impossible to change – the number of hours in the day.


**It's no wonder Pinterest leads the way in niche sites......You can pick and choose what you want to look at, it's better than bookmarking and it's visual for starters.


The author talks about Facebook and Shopping Malls, trying to be too many things to too many people.


How this relates to curation and information overload:


In a quantity vs quality comparison, on a per piece of content basis, quantity almost never wins no matter  what you're comparing it to.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Feel free to browse my other topic: "Content Marketing, Social Media & Beyond"


Read  full article here: [http://bit.ly/x1sjgU]

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Alessio Manca's comment, February 26, 2012 10:32 AM
Thanks so much. In my opinion niche networks are working better because they are still free from the effects caused by the desire to increase friends (or followers and so on). The other way: people are demanding more interesting content from non friends.
janlgordon's comment, February 26, 2012 11:23 AM
Alessio
Good insight, I agree with you:-)
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Are Content Marketers & Brands Missing the Mark with Pinterest on Mobile?

Are Content Marketers & Brands Missing the Mark with Pinterest on Mobile? | Curation, Social Business and Beyond | Scoop.it

This piece was written by Lauren Johnson for Mobile Marketer I have rescooped this from my other topic, Mobile Marketing Strategy and Beyond because I think there are some suggestions that B2B content marketers might want to think about.


One of the most obvious is, if brands are using Pinterest, they need to have two main focuses - mobile and search.


Is your site optimized for mobile? Is there a way you can repurpose your content to keep your audience engaged, wherever they are and keep them coming back for more?


Intro:


Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months.


Here are some highlights that caught my attention:


**Given the site's value on sharing content one-on-one relationships is an example of how a retailer can tie an in-store experience to Pinterest


**"Brands need to set an example for users to engage with them while they are experiencing the brand" Kerri Smith iProspect


**Once a user pins something, they can tap on it to view more infomation about it via the web, making a mobile-optimized web site crucial to keep mobile Pinterest users engaged with content.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/ys0jFw]

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55% of Shoppers Are Uncomfortable Giving Credit Card Info to Social Networks #Infographic

55% of Shoppers Are Uncomfortable Giving Credit Card Info to Social Networks #Infographic | Curation, Social Business and Beyond | Scoop.it

By Todd Wasserman  - http://bit.ly/yuVgSx

Social networks attempting to execute commerce on their sites might face some resistance, according to a new survey.

...

Despite the prevalence of social networks, consumers are still queasy about oversharing when it comes to credit card info.

That, at least, is the crux of an online survey executed by digital marketing firm Digitas and conducted by Harris Interactive in early January. Canvassing 2,247 would-be online shoppers, showed a slight majority weren’t ready to use Facebook et al. as a buying platform.

Predictably, older and richer consumers were even less apt to share such data.

 

Other factoids that emerged in the survey: People are spending almost as much time accessing social networks via their mobile devices as they do via their PCs. (Perhaps that’s not so astonishing, since other surveys have showed time on mobile devices eclipsing PC time.)

 

Another data point may be more surprising: Baby Boomers aged 45-54 — especially males — use their mobile device to access social networks more than 18-44 year-olds.


Via maxOz
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New Data: Pinterest Referring More Traffic Than LinkedIn, Reddit, Google+

New Data: Pinterest Referring More Traffic Than LinkedIn, Reddit, Google+ | Curation, Social Business and Beyond | Scoop.it

This piece was written by Jason Heath for Socialfresh


"The latest Pinterest referral traffic data reveals that Pinterest drives more referral traffic than YouTube, LinkedIn and Google+ combined".


That is pretty significant for a social network that most marketers still do not even know exists. And yes, they are still an invite only community.


This data does not include EVERY referral source out there on the web. But it does put Pinterest into context compared to other major social sites. And it can give anyone doing business online a good sense of where strong referral opportunities might exist for their business.



The Highlights of the Data

Here are a few key takeaways from the Shareaholic findings:


Selected and curated by maxOZ covering "Pinterest Watch"


Read full article here: [http://bit.ly/AssEyf]

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janlgordon's comment, February 5, 2012 4:00 PM
Thanks Michele, this is a great one!
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GetVega is a Pinterest-Like Visual Clipping Tool - Check This Out!

GetVega is a Pinterest-Like Visual Clipping Tool - Check This Out! | Curation, Social Business and Beyond | Scoop.it

Robin Good: GetVega is a Pinterest-like visual clipping tool, which allows you to create lists and visual collections of commercial products while easily capturing selective info relative to each one (cost, size, weight, price, etc.). 

 

As I have been writing, one of the key next evolutionary areas for content curation tools, is the delivery format. It is on this front that there are lots of marvellous opportunities yet to be tapped. And GetVega is one of the first curation tools to do a great job on this front.  

In fact, one key feature inside GetVega is the ability to display curated collections in one of three different visual formats, depending on the type of list and use you want to make of it. One such display format is extremely effective and valuable as it makes it easy to "compare" products and info within one collection.

GetVega provides a Google Chrome extension that allows you to easily clip one or more images from any product page, as well as any specific product info text or video.

Check out for example this curated collection of iPad alternatives: http://www.getvega.com/list/4f030465e91683175200a750-do-i-really-need-an-ipad You can see at a glance the different tools and their key specs. 

 

Collections can be set to be either "public" or "private" and can be easily shared on 

 

Similar "product curation tools" include:
Polyvore, Wanelo, Bagcheck, Curisma, OpenSky, Lyst  

 

Recommended. 8/10


Try it out now: http://www.getvega.com/ 


Via Robin Good
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janlgordon's comment, January 28, 2012 3:20 PM
Looks interesting, just signed up:-)
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To Pinterest, A Love Letter

To Pinterest, A Love Letter | Curation, Social Business and Beyond | Scoop.it

This wonderful piece was written by Lisa Barone on Outspoken Media. I loved reading this because her insights are right on the money. How do I know? Because I've been on Pinterest for a week and this social network takes you beyond all the buzzwords, the how to articles and lets you connect with others in ways that have the potential to create deeper engagement that can is definitely beginning to show ROI in more ways than one.


Feel free to follow me on Pinterest at  http://pinterest.com/jangordon/


or visit my topic on content curation at http://www.scoop.it/t/content-curation-social-media


Here's an excerpt that captures the essence of what she is saying. I highly recommend you read the comments as well.


Excerpt:


"Anyone who knows me will tell you: I’m completely commitment phobic. And nowhere is this more apparent than in the world of emerging social media networks. I cringe whenever a new one is released because I simply Can’t.


"For me, the social network doing that right now is Pinterest.Wait? Pinterest? Is that really anything more than an outlet for pictures of sleeping cats, fancy home décor and items deemed orange?


It is.


I’ll tell you why I love it and why, as a brand, you should love it too.


****One of the great things social media has done is that it’s undeniably changed the way businesses and consumers are able to interact.


****It broke through an imaginary wall that had long divided the two and allowed businesses to share parts of themselves which, in turn, allowed consumers to seek out businesses that are weird in the same way or that believed in the same things.


Last November I spoke at TEDx about how through the Web, weird became profitable.


****Weird became something businesses could leverage. To me, that’s where social media is most effective –


****when businesses use weird to be strategically authentic and show customers their essence. It’s when they let certain parts of themselves hang out so their customers can get to know whose behind the product or service that they love so much.


And that’s what Pinterest does really well. It epitomizes what is right and powerful in social media. Sure, Mashable may still use it to hoard marketing infographics for page views, but that’s not how it’s most effective.


**Pinterest works best when brands show customers what’s going on below the surface".


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://outspokenmedia.com/about/lisa-barone/]

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janlgordon's comment, January 13, 2012 12:07 AM
maxOz
Thank you for this wonderful post on Pinterest!
maxOz's comment, January 13, 2012 12:12 AM
I love it as well, glad you enjoyed it x Michele
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42 Creative Pinterest Ideas for Nonprofits & Your Business Too

42 Creative Pinterest Ideas for Nonprofits & Your Business Too | Curation, Social Business and Beyond | Scoop.it

This piece was written by Avi Kaplan for Frogloop and there are many tips in this article for doing business on Pinterest that are aimed at non-profit but can be easily adapted to your brand, product or service.


I rescooped this from "Pinterest Watch" - where I cover articles on the latest news, tips, trends, strategies on how to do business on this hot new social network. You can also follow me on Pinterest - http://pinterest.com/jangordon/

 

Here are some great ideas from my fellow curator  Beth Kanter


Beth explains that much of her attraction to Pinterest is due to her visual learning style and role as a content curator. Beth summarized some of the guidelines Joe shared for using Pinterest:


*Be useful Pinterest users are looking for ideas and inspiration.


*Create categories that reflect what users are looking for.


*Give the job to someone who has an eye for aesthetics.


*Learn from these 15 Pinterest superusers.


*Don’t just pin, repin.


*Let your supporters pin for you.


*Add “pin it” buttons to your blog or web site so your visitors and supporters can create their own pin boards that highlight your cause.


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://bit.ly/yDmNkZ]

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Will Pinterest Lead The Way & Transform the Web in 2012?

Will Pinterest Lead The Way & Transform the Web in 2012? | Curation, Social Business and Beyond | Scoop.it

I am updating this post because I now have my own experience of this exciting new way of connecting with my audience.  Brands are communicating with consumers in whole new ways. Pinterest is still by invite only, will let you know when it goes public. Be sure to stay tuned and follow the latest trends, reviews, news and developments in social curation on my new topic "PINEREST WATCH" .


I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......


Excerpt:


Social Content Curation As The Next Big Thing


The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -


**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.


There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......


Takeaway:


2012 Will Be The Year of Curated Sets


**2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don't want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.


**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond


Read full article here: [http://bit.ly/lK0ZHi]

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Tom George's comment, January 4, 2012 9:54 PM
Hey Jan,

It most definitely is. I thank you as well and I look forward to a great year of curating, learning and growing.
janlgordon's comment, January 4, 2012 10:25 PM
Internet Billboards
Absolutely Tom, it's going to be an exciting time!
maxOz's comment, January 19, 2012 9:58 PM
Jan, I have sent this scoop [error] didn't realize you had it xxx
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How Can Curation Tell Your Story? 6 Steps to Finding Your Voice

How Can Curation Tell Your Story? 6 Steps to Finding Your Voice | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This great article was written by Karen Dietz for Curatti.


Jan Gordon:

 

I always get so much out of reading Karen's curation and reviews here on Scoopit and this is no exception. No matter how long I've been reviewing or curating content, I am always reminded of something I should do to make my work better for my brand and for my audience.


Here's what caught my attention:


"When you’re curating content you are telling a story–your story–through the material you curate, the reviews you write, and the voice you bring to your topic".

 

When think of your curation as an ongoing story, you too can realize similar benefits.


So how can your curation reflect and tell your story?


Here is one of her six great tips:


What kind of a voice do you want to bring to the table? How do you want to be perceived? What is important to emphasize? 


Finding your voice is critical when curating content.    


Have a point of view. People want you to have a point of view.


* Your point of view will help others think critically about the content to offer them.


* Your voice and the tone you bring to your curation also reflect your personality. Your readers want you to be real, authentic, and fallible.


*They want to know who you are.


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/1bMsuVY]

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janlgordon's comment, December 8, 2013 3:18 PM
Intriguing Networks, Great to meet you here! You are so right, whether an individual or a business curates, it's the story that is woven throughout your topic or niche that gives readers a chance to connect with you at different entry points along the way. I agree with you, Scoopit is a very vibrant and generous community. Look forward to sharing more with you in the future!
janlgordon's comment, December 8, 2013 3:21 PM
Vicki Hansen, Thank you for your comment! Happy you found it valuable. Keep coming back, we will be covering curation in an ongoing series on Curatti.
janlgordon's comment, December 9, 2013 12:19 AM
Karen Dietz - I had a great weekend, hope you did too! Loved your article, it definitely got traffic and comments, so happy to have you on the team. Looking forward to your next article. Have a wonderful new week!
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The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why | Curation, Social Business and Beyond | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?
janlgordon's insight:

This post was written by David Amerland for Forbes and he hold nothing back - he says "Do not underestinate its signifigance: It truly changes everything. Embrace it or risk extinction.


Here are a few things that caught my attention:


Yes it's the latest buzzword, but let's take a look beyond that..........


It marks the transition into a new phase of the Web where we stop searching and start finding


we discover not just the information that matches the keywords we search for, but the information that we really wanted to find. Information directly related in context, not just in keywords.


New Products; New Services


The semantic Web is far more open, transparent and personalized.


It’s being transformed into a place where the same content means different things to different people


The Answer Lies in Hyperconnectivity


In order for us to become smarter, we somehow need to understand the meaning of information.


To do that we need to be able to forge connections in all this data, to see how each piece of knowledge relates to every other


In the semantic Web, we users provide the connections, through our social media activity.


The patterns that emerge, the sentiment in the interactions—comments, shares, tweets, Likes, etc.—allow a very precise, detailed picture to emerge.



The Bottom Line


The semantic Web is accelerating change across the board, challenging companies that move too slowly to adapt. Embrace it, or risk extinction.


The old rules no longer apply. If you want to be found, social is no longer an option.


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://onforb.es/12Jwspo]


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Bart van Maanen's curator insight, August 3, 2013 8:48 AM

Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google. 

 

Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.

janlgordon's comment, August 8, 2013 3:50 PM
Jeff Walker, love your comment, I absolutely agree!
Deborah Verran's comment, August 16, 2013 9:57 PM
Looking forward to Web 3.0 and everything that follows
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8 Tips to Get Your Brand on the Social Curation Boom and Beyond

8 Tips to Get Your Brand on the Social Curation Boom and Beyond | Curation, Social Business and Beyond | Scoop.it

This post was written by Melonie Gallegos for iMediaconnection


In this piece, there are 8 tips to help marketers get in on the social curation boom in a meaningful way - that means Pinterest and beyond!


Here's an excerpt:


"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"


When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.


Here are some highlights:


There are a lot of websites offfering curation-type services


To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.


**social bookmarking and news


**sharing


**Aggregation and syndication networks


**There are 8 ways your brand can get in on the action


Here are a few that caught my attention:


Become a curator creator


**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up


**appreciating other people's content and having two-way conversations


Create an Interest-based content strategy


**Focus on the interests of your audience, not your products and services!


**Allign their real-life interests with your brand position


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://bit.ly/IXNQQB]

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Giuseppe Mauriello's comment, May 2, 2012 2:58 PM
"thank you"!
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The Explosion of Pinterest and Why You Should Read This Report

The Explosion of Pinterest and Why You Should Read This Report | Curation, Social Business and Beyond | Scoop.it

This piece was written by Dave Copeland for Readwriteweb. There have been many articles about Pinterest but if you do nothing else, read the white paper by Engauge and report they're referring to. It is absolutely the best one I've seen to date. (more details below)


The most important thing in this piece is the report, here's what you'll see:


A new Engauge white paper breaks down:


**the make-up of the average Pinterest user 


**shows that the end result of less reading is more of a focus on content curation than creation.


**The timing of that trend, combined with a stunning design when Internet users are focusing more on visual than text, has allowed Pinterest to explode in popularity.


This is what caught my attention - a quote from a user:


"When I'm looking for new trends on specific topics like fashion or birthday party themes, I now search Pinterest first -- not Google." - Karah Street


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


If you're in making Pinterest work for you, you might want to visit my other topic: Pinterest Watch


Read full article here: [http://rww.to/yQtDNQ]

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Alessio Manca's comment, March 15, 2012 1:12 PM
nice thought "People aren't really reading anymore": sounds people are becoming parasites
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The Rapid Rise of Pinterest's Blockbuster User Engagement [CHART]

The Rapid Rise of Pinterest's Blockbuster User Engagement [CHART] | Curation, Social Business and Beyond | Scoop.it

This piece (user chart included) was written and posted by Matt Silverman, contributing editor for Mashable, .


My commentary (I'm personally experiencing amazing results after being on Pinterest for about 4 months).


****Even with all the hooplah surrounding Pinterest, it's important to remember, that Pinterest is only a side dish in your business, paying attention to your main course and how Pinterest supports that is what is key. See article here: http://bit.ly/yXET4P by John Jantsch.


Having said that...........


This user engagement chart is astounding, as you see the rise in Pinterest users in a very short time.


**In my opinion, Pinterest gives you the opportunity to showcase your work without a lot of text anything that gives us a breather in that way is a blessing.


**Images speak a thousand words if you know how to use them properly.


**Showing other sides of you that are consistent with your brand message gives people a chance to see you beyond the text you post on other sites.


**Pinboards like favorite books, homes and spaces, etc. give people points of entry, a connection with you because they identify and like the same things, a great way to start a conversation, have them look to see what you do and who you are.


**Everything we do online tells a story about us, it's our digital identity, Pinterest is a place where you can tell your story in a whole different way.


**Pinterest is also a place where you can relax, fantasize about the wardrope you'd love to have, or the amazing car or cars you want to have. Let's face it, we're all plugged in 24/7, this is a place where you can lighten up and/or market your business all on the same site.


**Pinterest is not only gaining a ton of users, but those users are spending an average of 89 minutes on the site


** Facebook is still leading by 405 minutes along with Tumblr also 89 minutes but it's obvious Pinterest is moving up quickly.


**It's important to know how to use Pinterest to showcase what you do in a subtle but engaging way


Feel free to visit my topic "Pinterest Watch"  a collection of articles from branding, case studies, metrics all in one place.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article here: [http://on.mash.to/xNZoVj]

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Rescooped by janlgordon from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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Pinterest: Everything You Need to Know About the Hottest Niche Site [INFOGRAPHIC]

Pinterest: Everything You Need to Know About the Hottest Niche Site [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

I rescooped this from my topic Pinterest Watch, because I feel this infographic really gives you some insight into what's really happening on Pinterest and it's definitely something I want to bring to your attention.


If it makes sense, this site is a great mix in your marketing efforts. Niche sites, especially ones that are visual with less text are becoming more popular everyday and Pinterest is definitely leading the way. Take a quick look at what's happening.......


Intro:


"How fast is Pinterest growing? How many people work there? This infographic lays it out.


**Pinterest has emerged as the runaway social media hit of early 2012. You probably knew that already. But did you know the company just has 12 people? Or that 97% of Pinterest’s Facebook fans are women?


**Lemon.ly, a visual marketing firm, took a deep dive into the data to catalog Pinterest’s stunning rise and produced the infographic below.


**What’s clear is that with 10 million users, Pinterest has already made its mark in terms of web design influence, if nothing else.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

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Rescooped by janlgordon from The Evolving World of Marketing
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How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]

How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

I selected this infographic pulled together by inbound marketing agency, IMPACT Branding & Design because I know we marketers can be overwhelmed and wondering what to tackle first.


In this infographic you will see the inbound methodology, step by step that captures the process from start to finish beautifully!

 

** getting found online

** converting visitors into leads and customers

**Measuring the entire funnel.


Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"


See article and Infographic here: [http://bit.ly/zgwfec]

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Suggested by Shinya Sakemoto
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Pinterest leads content curation boom

Pinterest leads content curation boom | Curation, Social Business and Beyond | Scoop.it
This piece was written by Mia Pearson.for The Globe and Mail.

 

To say Pinterest is growing quickly is an understatement.

 

Brands have opportunity to capitalize on new sites that celebrate online content in a personal way and Pinterest leads content curation boom

 

Here are a few highlights:

  

**According to a report from Shareaholic, Pinterest now drives more referral traffic than YouTube, Google+ and LinkedIn combined.

 

**It recently became the fastest website to attract more than 10 million unique monthly visitors.

 

**Time magazine named it one of the 50 best websites of 2011 and Techcrunch named it the best new startup of 2011.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond

 

Read full article here: [http://www.theglobeandmail.com/authors/mia-pearson/]

 

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janlgordon's comment, February 10, 2012 6:05 PM
Shinya Sakemoto Thank you for this piece, I really appreciate it.
Rescooped by janlgordon from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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Pinterest: What Early Adopters Need to Know

Pinterest: What Early Adopters Need to Know | Curation, Social Business and Beyond | Scoop.it

This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.


He asks us to know the enviornment before we start posting and promoting. Here's an excerpt:


The Pinterest Stream And Fools Gold


Avoid Self Promotion:


"Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion".


Here are the takeaways:


My advice here is going to be the same advice I give people in any new social network... go have some fun first.


**Be social. Get to know the community, the lay of the land. The rest will sort itself out.


**The first thing that happens when the real estate community for example, "discovers" a new social media site is they focus on the media, not the social. This is a mistake. It leads to mining in the wrong streams.


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://www.jeffturner.info/pinterest/]

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Rescooped by janlgordon from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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Pinterest: A Tool to Curate Relevant Visual Content for Your Audience

Pinterest: A Tool to Curate Relevant Visual Content for Your Audience | Curation, Social Business and Beyond | Scoop.it

This piece was written by my friend and fellow curator, Beth Kanter for socialmediatoday. It's one of the best articles because she really understands Pinterest and is using it effectively.


Here's what she had to say:


My Pinboards on Pinterest...


Pinterest is a virtual pinboard where you can organize and share images and videos you discover on the web. Think of it as social network of visuals – where you can find images from other people with the same interest or use it to curate your own visual “interest space.”


The clean interface and simplicity of its features make it easy to use and gives you a calm feeling which perhaps accounts for its popularity.


**At first glance, the site attracts people interested in using it for non-work interests, such as wedding planning, decorating, scrapbooking, and family photos, but brands and nonprofit professionals are also using it to curate information related to professional and organizational topics in a visually pleasing way.


****But if you want to be successful, you must curate and share relevant content.


Selected by Jan Gordon covering "Pinterest Watch" For more articles, tips, strategy and resources. Find out what others are doing.


Read full article here: [http://bit.ly/xNUU6H]

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Beth Kanter's comment, January 21, 2012 1:11 PM
Thanks so much for curating this post also published on Social Media Today. The original on my blog: http://www.bethkanter.org/pinterest/ got the most retweets - probably because of the wide interest. I noticed you were curating a separate pinterest collection too. I put together small curated collection of resources about Pinterest for Nonprofits as I will be teaching it in workshops this year in the Middle East - http://socialmedia-strategy.wikispaces.com/Pininterest
Rescooped by janlgordon from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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Pinterest: There's Something here For Everyone - [video] Inspiring!

This is another compelling story about Pinterest - the video says it all. It's a deaf woman's story about how she's using visuals to communicate her story. There's something for everyone on this network and this is just the beginning.


Please feel free to follow "Pinterest Watch" for continuous news coverage on this hot new network. You can also follow me on Pinterest http://pinterest.com/jangordon/


Intro:


I'm discovering new ways to use social media to show I can integrate and make noise in the masses. I love how versatile Pinterest is. It serves many purposes..


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See the full video here: [http://bit.ly/x2qRyD]

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Rescooped by janlgordon from Curation & The Future of Publishing
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Is Curation the New Search - Yes! Here's Why

Is Curation the New Search - Yes! Here's Why | Curation, Social Business and Beyond | Scoop.it

This piece was written by Matthew Ingram on Gigaom


"With new changes that offer personalized search results -- most of which are being taken from its own Google+ social network -- Google has just made social connections and links the new search-engine optimization strategy"

 

Interesting analysis by Mathew Ingram on what Google just did by tweaking search results to include Google + results in there. And in particular what this means for the Media industry.

 

If you're not familiar with the change, the article describes it well and there's another piece you can check that will probably freak out some.

 

To elaborate on Mathew's point, I would put it more concretely: the time where Media could simply use Twitter or G+ accounts like RSS feeds is over.


**User engagement is required and it means getting readers to like, comment, +1 and... curate your content.

 

**Clay Shirky once defined curation's role this way: "Curation comes up when search stops working".

 

Well, now if you want your content to be searched, you better start by curating it.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Curated by gdecugis


Read full article here: [http://bit.ly/y872mJ]


Via Guillaume Decugis
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Guillaume Decugis's comment, January 12, 2012 3:44 PM
No worries: I know it can be. We're working on making the rescoops more obvious as even though we changed the system, it's still not clear enough to me. More to come on this. Thanks Jan!
Neil Ferree's curator insight, April 18, 2013 12:25 PM

Social Shares is the Future of SEOYou are the Brand so you need to make sure your http://bit.ly/RichSnippet is set-up Properly

Guillaume Decugis's curator insight, October 29, 2013 8:40 PM

The correlation between social signals and SEO rankings have been stronger and stronger through the recent Google algorithm changes. Here's what it means for the media which is actually an interesting read for any content creator.