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If you're looking for help with how to use to Instagram, here are 30 Instagram rules for businesses!
I selected this article by Jenn Hermann who is doing a 12 month series for Curatti on how to use Instagram to create amazing results for your business. I had the great pleasure of meeting Jenn on Instagram and she knows what she's talking about!
Here's an intro:
"If you’re struggling with how to use Instagram as part of your marketing strategy, it might be because you don’t know what to do and what not to do."
Here are some highlights that caught my attention:
Complete your bio with relevant information
Include your website in the bio – this is the only place where you can include a hyperlink
Do NOT share every Instagram post to Facebook or Twitter. Give people a reason to follow you here
Do not follow everyone that follows you – follow only those with similar interests or engagement
Thank and engage with everyone who commented on your post and use the @ before their name otherwise they won't see it
If you like this topic, we will be covering this once a month - join us and stay informed on how to navigate the digital world - great articles written by professionals who area successful in their area of expertise - Lots more coming.................join us
Become a Curatti insider: http://bit.ly/1buXiXr
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://bit.ly/1hstUDd]
Are you sure you want to delete this scoop?
Instagram is een social fotoplatform dat een enorme groei heeft doorgemaakt. Een goed voorbeeld ook van de voortdurende trend en de waardering van mobiele gebruikers voor het delen van meer visuele informatie.
Het artikel geeft een overzicht van alle do's en don'ts, en geeft goede tips hoe je Instagram voor je bedrijf kunt gebruiken.
These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business".
I selected this article from Content Marketing Institute written by Jonathan Crossfield because it is highly relevant in this day and age when so many are claiming to be social media experts.
"There is a massive difference between the ability to do something and a real talent for doing something well. Yet, the two are often confused" Jonathan Crossfield.
The Myth of the social media expert
This term in itself is silly because it implies authority over something that refuses to stand still says Jonathan Crossfield and I'm in complete agreement with him.
Having said that, there are some qualities you should look for that distinguish some from the rest of the pack.
Here's what caught my attention:
1. Social media content marketers are skilled multitaskers, able to dip in and out of their networks throughout even the busiest of days. They naturally update, reply and interact in real time.
2. Social media is a relaxed medium, so the best practioners have a sense of humor and a casual style that's more "backyard barbecue" than "bank manager's letter" It can take a great skill to balance professionalism with personality.
3. The best social media marketers focus far more on content, messaging and strategy than they do on technical details and gimmicks
Reviewed by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of marriedtothesea.com
Read full article here: http://bit.ly/1gyE7O9
Talent usually separates itself from the crowd. Social Media is no different. When you have become informative and dependable, people will begin to rely on your judgement.
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....
This article is from Yahoo Small Business Advisor - (It was originally posted on B2CommunityI) I selected it because the answer is something that all of us need to know. Is it a combination of both?
Take a look at some of the findings below:
According to new study by the Webby Awards Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy?
* The data from the Webby Awards study clearly demonstrates that word of mouth product/service endorsement remains powerful and that word of mouth influence is strong on social media platforms.
Here is the first data point:
The first data point is that 56 percent of American adults aged 18 – 44 have been the first in their circle of friends to try a new product, service or technology.
We also know that “influencers” hold sway over the opinions of many social media users when making product, service or technology choices. Unfortunately, the data will not answer the critical questions small business owners and marketers must answer:
Read more here: [http://yhoo.it/1fxlewE]
Social Content Marketing is no longer an Option.
Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.
Those are pretty good numbers. 6 out of 10 people are not buying products because other people have shared them. Who would have thought?
Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P
This article was written by Evy Wilkins for Curatti on one of my favorite topics - the power of influencers and how marketers can leverage them to spread their message across social channels. Evy will be doing a series on Influencers for Curatti so be sure and follow this to stay informed on how you can can leverage this information in your business.
We all know about social scoring, Klout, PeerIndex, Kred and they serve a purpose but don't help you pinpoint your potential audience.
It's important to find those people who influence people that would read your blog, purchase your goods and services.
Here are a few highlights:
Who matters most to you?
To succeed in influencer marketing, you must recognize that influence is contextual. Without context, there is no influence. Your influencers depend entirely on what you are trying to accomplish.
Context depends on things like:
• topics you care about • your intent or goal • the timing and location
These elements are different for everyone. So your influencers will be unique to you. To identify your influencers, start with your goal and work backwards.
Read more here: [http://bit.ly/1j78Xyj]
Your definition to Influence Marketing...!
This is a bit of an over-simplification when it comes to influencers and marketing. Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".
This post was written by Andy Capaloff for Curatti
I love this article because as curator and a business owner being a provacateur is essential in instigating conversation and taking a topic to another level which can lead to all kinds of opportunities. There's an art to asking questions and this just first of many pieces on this topic that you'll find on Curatti
Something to ponder.......
How can you use leverage questions to benefit your business?
Can monetary value be placed on questions? Not really, as there are too many variables involved. But depending on the timing and manner of delivery, questions can be the ingredient that spurs innovation and growth.
Here's are a few highlights:
The rhetorical question can spur conversation and wake up a
slumbering ideas process
The joking question can lift a mood
The incisive question can take a brilliant idea into a different stratosphere
The personal question can tell a person struggling in solitude that someone in the world cares
Read more here: [http://curatti.com/the-value-of-questions/]
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...
This article is from Globaltrends - I selected it because I thought they did an excellent job of examining the emerging influence landscape, some of its potential implications, how businesses can leverage this information and raised some thought-provoking questions to ponder as we move forward.......
Influence is Power
Essentially influence is about power, the ability to shift the actions, attitudes and behaviors of others, to be a compelling force leading the way towards a goal, an aspiration or a way of living or working.
Jan Gordon comment:
Curators of content, news and information who provide insights and context will play an important role in shaping the future of influence.
Identifying who are the shapers and influencers is just the start of mapping the influence landscape.
*In today's world knowledge and skill are never enough--unless you possess the influence to make the world take notice.
There are three other key elements to understand:
Making Sense of the Influence Landscape: Implications for BusinessUnderstanding the landscape of influence and its shifting power structures is critical for businesses today and will become more so in future. Businesses that actively understand and manage influence have tremendous opportunities Here are an example: Tap into the value of entire networks, rather than that of individuals alone, e.g. pricing products or services according to an individual’s influence power, to maximize potential network value versus individual value.
The influence landscape is dynamic. The one certainty is that it will continue to shift more rapidly, raising the question of what’s next?
How will power bases shift if we learn to manage the landscape and its underlying technologies better?
Who will be the next generation of shapers and influencers – and how do we connect with them?
Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/1fwR2iF]
The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations.
Insightful article of how you can map and manage the influence within your business ecosystem.
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?
This post was written by David Amerland for Forbes and he hold nothing back - he says "Do not underestinate its signifigance: It truly changes everything. Embrace it or risk extinction.
Here are a few things that caught my attention:
Yes it's the latest buzzword, but let's take a look beyond that..........
It marks the transition into a new phase of the Web where we stop searching and start finding
we discover not just the information that matches the keywords we search for, but the information that we really wanted to find. Information directly related in context, not just in keywords.
New Products; New Services
The semantic Web is far more open, transparent and personalized.
It’s being transformed into a place where the same content means different things to different people
The Answer Lies in Hyperconnectivity
In order for us to become smarter, we somehow need to understand the meaning of information.
To do that we need to be able to forge connections in all this data, to see how each piece of knowledge relates to every other
In the semantic Web, we users provide the connections, through our social media activity.
The patterns that emerge, the sentiment in the interactions—comments, shares, tweets, Likes, etc.—allow a very precise, detailed picture to emerge.
The Bottom Line
The semantic Web is accelerating change across the board, challenging companies that move too slowly to adapt. Embrace it, or risk extinction.
The old rules no longer apply. If you want to be found, social is no longer an option.
Read full article here: [http://onforb.es/12Jwspo]
Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google.
Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.
Twitter, Facebook, Pinterest – What Happens Every 60 Seconds In Social Media?
Some very interesting information:
**Did you know that every 60 seconds Twitter sees (on average) 175,000 new tweets?
**Over that same time period, Pinterest receives 1,090 visitors
**LinkedIn absorbs 7,610 searches
**Flickr users upload 3,125 photos?
**If you think those numbers are impressive, how about this: each and every minute of the day, 700,000 messages are sent on Facebook
** two million videos are watched on YouTube.
What caught my attention - sometimes the comments are just as interesting if not more than the actual content itself:
****Sarah Upton says: February 28, 2012 at 11:23 pm - This is a comment from one of their readers:
Misleading and inaccurate.
You cite an article on Foursquare from AUGUST, then round DOWN. They get over five million check ins per day: http://mashable.com/2012/02/28/foursquare-hq-tour/ — so double what you’ve presented here.
Jumpstart was very apologetic and said they're trying to be as accurate as possible. Point being, these infographics are great to look at and give us an approximation of what's actually happening, trying to keep the facts straight, not an easy task for sure:-)
This data is courtesy of a new infographic from marketing consultancy firm Social Jumpstart, which takes a closer look and tries to be as accurate as possible at what happens in social media every 60 seconds.
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Social media marketing must be justified. Can we measure the value of social media and the conversation it promises?
I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that every social media marketer should be concerned about.
He asks a very important question:
"How do we give value to the fleeting micro engagements that make up social media interaction?"
Some insights to get you thinking and leveraging your messages and conversations online.
Here are a few highlights:
As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.
Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.
He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!
Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.
Be a Curatti Insider - lots of articles like this and lots more great posts and services coming!
Read more here: http://bit.ly/1u5EDMR
Engagement is never wasted!
Madison Avenue Gains Deep Access Into Consumer Conversations: Taps Into Phone, Chat, Other Personal Feedback - 03/06/2014
This post is from MediaPost, Why did I select it? Because it sparked ideas about how we as curators can use this new way of communicating to build our audience. We all know there's a shift in the way companies and Madison Avenue are tapping into their audiences through conversations, images and chats on Pinterest and mobile to name a few. It's a whole new way to engage and gain deeper insights into who these people, what's important to them and how you can help them as a marketer.
Think about this in terms of curating, mix it up, using visuals, taking bits and pieces of your curation to various platforms with links back to your original piece is a great way of building an audience and increasing enagement.
I personally use a mix of images and quotes to communicate with my audience. Some of them don't speak English but we all can relate to beauty.
I also found that quotes that are consistent with my brand are like sending smoke signals out to my "tribe" - it's a way of reinforcing insights. I have found this to be very effective, have made a lot of relationships and these people have been with me for over 5 years.
Yes, we're all trying to collect data on our customers but there's a definitely a positive side to doing this, as I already mentioned, it will help you to serve them better through your content and messaging as curators and marketers.
As a result, he says things like “visual memes” and emoji are becoming a new source of data about consumers, and that as other media formats -- such as Twitter, Vine videos, etc. --
As this becomes a more prevalent part of the way consumers express themselves about brands, marketers will need to figure out how to “tag,” organize and database that information
This is a whole other conversation, which will be covered in an ongoing series on Curatti - How to tell your story with Data, and much more, sign up and stay informed!!
Selected by Jan Gordon for Curatti covering Curation, Social Media and Beyond
Read more here: http://bit.ly/1cFc8ug
This is an interesting article that talks about how Madison Ave. will be able to tap into our conversations to strengthen the bond between the consumer and brand. It is a new means of companies to attaining important data about spending habits. It is the closest thing to the "Holy Grail" that advertising agencies will get to.
Cirque du Soleil redefined “circus” creating a “blue ocean” where their value proposition could stand alone. Before Cirque du Soleil “circus” meant animals, brave performers and a nomadic tribe.
Marty Smith has done it again, written for Curatti a great artilcle with insights, strategy and takeaways that can literally help you to stand above the crowd.
I don't usually make these kinds of statements but after reading this more than once and (you will want to do this too), what he's saying makes perfect sense!
“blue ocean strategy” in the book by Kim and Mauborgne. The book is an important read for Small To Medium Sized Businesses (SMBs), but practical and immediate needs may make adoption of a “blue ocean process” difficult.
Here's just a sample of what you'll find in the piece:
Start With A SWOT
Creating an honest Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis for your website and 3 to 5 competitors is a great place to start a “blue ocean” search.
Create a spreadsheet - See in more depth in the article
Creating a “blue ocean strategy”
Recognize WHERE you are strong, evaluates competitor strengths and then turns all previous assumptions about your business on its head just enough to find a unique value proposition,a value proposition that exists in uncontested - see how to do this in the aritlce
Read more here: [http://bit.ly/1a6m4eS]
Same camera, even same lens but never the same eye!
Esci dalla mischia... NON ENTRARCI!
Per gli appassionati della "Strategia Oceano Blu" suggerisco anche degli approfondimenti sul Business Model Canvas.
Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.
Jonah Berger has written a very informative piece on what triggers word of mouth and what factors have to occur to make this happen. This appeared on the wordofmouth blog.
There are many factors that make content, a campaign, a person go viral. Lately I've become very interested in influence marketing and how that plays a role in this.
Here are some highlights:
Triggers have a big impact on human behavior
Triggers shape the choices we make, the things we talk about, and the products we buy.
For example: Playing French music at the grocery store makes people more likely to buy French wine, and playing German music makes people more likely to buy German wine.
But the best part about triggers? Anyone can apply this concept. By linking your product or idea to prevalent triggers you can help your own initiatives succeed.
Here is a post by Marty Smith. He has written many articles but 5 of those posts went viral", or about 1% of all the posts that he wrote at that time, he took a moment to see why these went viral and what they all had in common.
5 Magical Curation Tools Analysis
Let’s start by looking into why “5 Magical Tools” might have received so much social support:
Here is the link to an intro and the article: http://bit.ly/18Dxn0q
I think Influence marketing plays a big role in making things go viral, here's an article from Forbes The 'Ws' Of Influence Marketing http://onforb.es/1a0ss8o that talks about the importance of leveraging influencers in a niche that relates to your product or service.
"If you understand why people talk and share, you can get the word out about any product or idea. From BtoC to BtoB. From recycling initiatives and logistics management software to political causes and new products"Jonah Berger
Read article here: [http://bit.ly/1dbOnhW]
Great insight into why things go viral. "Why Things Catch On" is a must read for online marketers. Not so much about social media valuations, but an interesting read none-the-less.
Triggers. Hmmm... That's like lighting the fuse yes?
Something "triggers" us to make a move. It is something in the environment...in psychology we call it a "stimulus" that elicits a "response". What is that stimulus that triggers so many responses in people that make word of mouth really work. Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10? Clearly Rebecca has a trigger that you and I do not have...what is it?
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.
Eric Whittlake has written a very important article about your old content - if it's relevant it produces results.
Here are a few highlights that caught my attention:
"Better content isn’t enough when your competitors have good old content"
Here’s how the 29 first page results break down:
More than half of the search results were for content that is more than a month old, and less than 25% was for current content!
Increased Site Traffic
Not only does old content continue to capture search traffic, the library of content you have created over the years will become a key driver of traffic and growth. This is the real reason why it takes calendar time for your inbound or content marketing program to deliver on its full potential.
Does this mean quality doesn’t matter? Promotion doesn’t matter? Design doesn’t matter? Video doesn’t matter? Of course it still matters!
Everyone can, and will, follow the content marketing advice of the day. But old content is the one thing you cannot just create. It doesn’t matter how impatient you are, it takes time for your content to age.
Jan Gordon: Takeaway - We all know that there are many creative ways to repurpose old content, in addition to all the benefits in this article. Building on the collection of treasures you already have gives you plenty of amunition to create content that informs, invites commentary, drives discussions, builds relationships and communities.
Read full article here: [http://bit.ly/154BVZ1]
Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.
Do something with your old data -- turn it into website and social media content.....
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re
This is a great article by copyblogger on how to gain true influence and the "science" behind leveraging relationships.
*. Influence is driven by creating a relationship between two parties - where one sees the other as truly knowlegable about a prticular product or service.
* Establishing influence is a multi-step process that moves the influenced through four key stages
There is a "science" or method to doing this effectively he uses the term Propinquity - the dictionary defines this as:
There is physical propinquity and psychological propinquity - being that most of us use content to reach, engage and build relationships, he uses content creation as a means of creating influence an building trusted relationshiops.
Propiinquity theory tells us:
* the more often people see your content, the better they get to know you.
*Each time someone is exposed to your content, they are interacting with you, your thoughts and beliefs.
*This leads to a feeling of knowing you, because it mirrors how we get to know people in the real world.
Selected by Jan Gordon for Curatti covering "Curation and Social Business"
Read more here: [http://bit.ly/17jMNZs]