Curation, Social ...
Follow
Find tag "social-analytics"
112.6K views | +38 today
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
Your new post is loading...
Your new post is loading...
Scooped by janlgordon
Scoop.it!

Social Media and the Value of Controlling the Conversation

Social Media and the Value of Controlling the Conversation | Curation, Social Business and Beyond | Scoop.it
Social media marketing must be justified. Can we measure the value of social media and the conversation it promises?
janlgordon's insight:

I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that  every social media marketer should be concerned about.


He asks a very important question:


"How do we give value to the fleeting micro engagements that make up social media interaction?"


Some insights to get you thinking and leveraging your messages and conversations online.


Here are a few highlights:


As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.


Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.


He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!

 

Takeaway:


Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Be a  Curatti Insider  - lots of articles like this and lots more great posts and services coming!


Read more here: http://bit.ly/1u5EDMR

more...
Robin Martin's curator insight, April 30, 4:33 PM

Engagement is never wasted!

janlgordon's comment, April 30, 5:08 PM
Robin Martin, thanks for sharing, always appreciated!
Scooped by janlgordon
Scoop.it!

Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | Curation, Social Business and Beyond | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....
janlgordon's insight:

This article is from Yahoo Small Business Advisor -  (It was originally posted on B2CommunityI) I selected it because the answer is something that all of us need to know. Is it a combination of both?

Take a look at some of the findings below:


According to  new study by the Webby Awards Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy?


* The data from the Webby Awards study clearly demonstrates that word of mouth product/service endorsement remains powerful and that word of mouth influence is strong on social media platforms.


Here is the first data point:


The first data point is that 56 percent of American adults aged 18 – 44 have been the first in their circle of friends to try a new product, service or technology.


Here's what caught my attention:


We also know that “influencers” hold sway over the opinions of many social media users when making product, service or technology choices. Unfortunately, the data will not answer the critical questions small business owners and marketers must answer:


  • Are influencers and early adopters the same people for a particular product, service or technology?
  • If they are not the same people, which group has the greatest influence with prospective customers or clients?


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://yhoo.it/1fxlewE]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
Neil Ferree's curator insight, February 4, 3:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 9:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

Scooped by janlgordon
Scoop.it!

Demystifying the Data Dilemma

Demystifying the Data Dilemma | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This article was written by Andy Capaloff for Curatti - it clearly addresses the challenges that many businesses are having with their data.


Here's a snippet from this piece:


Andy Capaloff says:


You have to frame questions well and ask for exactly what you wanted, or you would either get no answer at all or worse, the one that you asked for.


So interrogating, and stepping back from that, gathering and compiling your data becomes a matter of knowing your processes in great detail.  You are asking a computer, remember.  It is no more capable of understanding nuance than was a brilliant former colleague.


Here is a special offer from Curatti-


We're looking for 2 to 4 small businesses to submit raw data and reports you are producing, that pertain to your sales funnel.


Andy will try to highlight the problem areas that need  addressing and perhaps pinpoint holes in the data.


He will give a free analysis that may be used as a case study, completely anonymous. This will will also help him hone in on exactly where your pain points are so he can write further posts on this topic to help you utilize this information in your business.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/17DsK8L]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


more...
No comment yet.
Scooped by janlgordon
Scoop.it!

The Science Behind Word of Mouth and Why Things Go Viral

The Science Behind Word of Mouth and Why Things Go Viral | Curation, Social Business and Beyond | Scoop.it

Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.

janlgordon's insight:

Jonah Berger has written a very informative piece on what triggers word of mouth and what factors have to occur to make this happen. This appeared on the wordofmouth blog.


There are many factors that make content, a campaign, a person go viral. Lately I've become very interested in influence marketing and how that plays a role in this.


Here are some highlights:


Triggers have a big impact on human behavior


Triggers shape the choices we make, the things we talk about, and the products we buy.


For example: Playing French music at the grocery store makes people more likely to buy French wine, and playing German music makes people more likely to buy German wine.


But the best part about triggers? Anyone can apply this concept. By linking your product or idea to prevalent triggers you can help your own initiatives succeed.  


Here is a post by Marty Smith. He has written many articles but 5 of those posts went viral", or about 1% of all the posts that he wrote at that time, he took a moment to see why these went viral and what they all had in common.


Here's what caught my attention:


5 Magical Curation Tools Analysis

Let’s start by looking into why “5 Magical Tools” might have received so much social support:


  • Power Twitter Accounts are Critical to Going Viral.
  • Shorter is better (more of a gut feeling than in the data, but all 5 are on the shorter side).
  • Visuals are Important.
  • Scoop.it Plus Twitter is more powerful than either alone.


Here is the link to an intro and the article: http://bit.ly/18Dxn0q


I think Influence marketing plays a big role in making things go viral, here's an article from Forbes The 'Ws' Of Influence Marketing  http://onforb.es/1a0ss8o that talks about the importance of leveraging influencers in a niche that relates to your product or service. 


"If you understand why people talk and share, you can get the word out about any product or idea. From BtoC to BtoB. From recycling initiatives and logistics management software to political causes and new products"Jonah Berger


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read article here: [http://bit.ly/1dbOnhW]

 .

more...
Tim Fernback's curator insight, October 22, 2013 6:42 PM

Great insight into why things go viral.  "Why Things Catch On" is a must read for online marketers.  Not so much about social media valuations, but an interesting read none-the-less.

Edwin Tam's curator insight, October 22, 2013 9:46 PM

Triggers. Hmmm... That's like lighting the fuse yes?

internetdoctor's curator insight, March 7, 9:41 AM

Something "triggers" us to make a move.  It is something in the environment...in psychology we call it a "stimulus" that elicits a "response".  What is that stimulus that triggers so many responses in people that make word of mouth really work.  Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10?  Clearly Rebecca has a trigger that you and I do not have...what is it?

Scooped by janlgordon
Scoop.it!

Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This great piece was written by Jeremy Waite for his blog. 

I selected it because his insights and direction are right on target.


Jeremy Waite:


"It’s been said that 85% of the people who work in social media have been in the industry for less than two years. I think it was LinkedIn who first suggested this, but it often explains why there are so many failed social media campaigns"


Here are some highlights from the author that caught my attention:


The problem here is that this lack of experience often causes a misunderstanding of what an actual social strategy is. In my opinion, the misunderstanding isn’t complicated, it is simply this…


“Strategy Does NOT Involve Emotion”


Quote from Jonah Berger Professor from Wharton: "Emotion has everything to do with social psychology and why people behave the way they do but that has nothing to do with strategy"


****It’s easy to confuse an “emotional strategy” that will raise awareness, with a business strategy that drives sales


In the article there are two illustrations of the right way to aproach a successful social media campaign and the wrong way. They show you the distinction between building a campaign on emotion and creating one on a solid foundation with the right criteria.


Here's the takeaway:


Strategy Shaped by Data and insgihts are a solid foundation to build your campaign...........  



1. Look at the data


2. Find out exactly what it is telling you


3. Build your strategy on that rock instead


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article and see illustrations here: [http://bit.ly/WesiYK]

more...
Daniel Maina's comment, June 4, 7:36 AM
Thanks for sharing:)
Daniel Maina's comment, June 4, 7:36 AM
Thanks for sharing:)+
Daniel Maina's comment, June 4, 7:37 AM
Thanks for sharing:)
Scooped by janlgordon
Scoop.it!

5 Steps That Deliver ROI in Social Business

5 Steps That Deliver ROI in Social Business | Curation, Social Business and Beyond | Scoop.it

I selected this piece written by Michael Britto from 11/2011 via socialbusinessnews because at the end of the day, we all want to see evidence that there is indeed ROI from our social media business efforts.


In this article, Research consulting firm, Bain and Company has found concrete evidence that companies who have adopted social media early on (Dell,. Wal-Mart, Starbucks, Jet Blue & American Express) have captured real economic business value from their budget investments.


Here's a brief summary of this article:


1. Link social media efforts to concrete business objectives


**Bain has provided this matrix with real examples of companies that were successful in linking social media to business objectives.


**Focus and tailor your efforts to engage your key customers


**Bain identified 10 segments of social customers.


**Members of these segments frequent different social media platforms and prefer different types of content and engagement models. (As illustrated in their social media consumer segmentation)


2.Build a social media organization to deliver results


**Smart companies mobilize cross-functional teams spanning marketing, sales, public relations, corporate strategy, customer service, product development, IT, HR and legal.


**They are building social capabilities, behaviors, processes and workflows into the underlying DNA of the organization rooted in change management.


(Bain outlines three organizational models based on their study in this article)


3. Monitor and measure the results—then close the loop


**Creating the right measurement philosophy to measure and track results is mission critical.


4.Be flexible and adaptive.


It’s still early days


****We live in the culture of NOW! Social media is one area in which everybody is learning and adapting in real time – customers, partners and the organization.


**** Just as companies need to continuously experiment to determine what works for them and their customers, they also need to negotiate an increasingly crowded playing field, with newcomers always joining the game.


**** The companies that succeed will be those that are flexible, adaptable and ready to change.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article: [http://bit.ly/wR9CsL]

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Madison Avenue Gains Deep Access Into Consumer Conversations

Madison Avenue Gains Deep Access Into Consumer Conversations | Curation, Social Business and Beyond | Scoop.it
Madison Avenue Gains Deep Access Into Consumer Conversations: Taps Into Phone, Chat, Other Personal Feedback - 03/06/2014
janlgordon's insight:


This post is from MediaPost, Why did I select it? Because it sparked ideas about how we as curators can use this new way of communicating to build our audience.  We all know there's a shift  in the way companies and Madison Avenue are tapping into their audiences through conversations, images and chats on Pinterest and mobile to name a few. It's a whole new way to engage and gain deeper insights into who these people, what's important to them and how you can help them as a marketer.


Jan Gordon:


Think about this in terms of curating, mix it up, using visuals, taking bits and pieces of your curation to various platforms with links back to your original piece is a great way of building an audience and increasing enagement.


Jan Gordon:


I personally use a mix of images and quotes to communicate with my audience. Some of them don't speak English but we all can relate to beauty.


I also found that quotes that are consistent with my brand are like sending smoke signals out to my "tribe" - it's a way of reinforcing insights. I have found this to be very effective, have made a lot of relationships and these people have been with me for over 5 years.


Yes, we're all trying to collect data on our customers but there's a definitely a positive side to doing this, as I already mentioned, it will help you to serve them better through your content and messaging as curators and marketers. 


Here's what caught my attention:


As a result, he says things like “visual memes” and emoji are becoming a new source of data about consumers, and that as other media formats -- such as Twitter, Vine videos, etc. --


As this becomes a more prevalent part of the way consumers express themselves about brands, marketers will need to figure out how to “tag,” organize and database that information


This is a whole other conversation, which will be covered in an ongoing series on Curatti - How to tell your story with Data, and much more, sign up and stay informed!!


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Media and Beyond


Read more here: http://bit.ly/1cFc8ug

more...
Juan Pablo Marroquin's curator insight, March 9, 5:34 PM

This is an interesting article that talks about how Madison Ave. will be able to tap into our conversations to strengthen the bond between the consumer and brand. It is a new means of companies to attaining important data about spending habits. It is the closest thing to the "Holy Grail" that advertising agencies will get to.

janlgordon's comment, March 14, 12:07 PM
Juan Pablo Marroquin I agree with you, this can be a good thing for advertisers and a good or bad thing for consumers - as long as there are ways we can opt in and out to protect our privacy things will be ok - but that is a whole other conversation.
janlgordon's comment, March 14, 12:09 PM
M. Philip Oliver - Yes, this can be of great concern to us as consumers and we have to be mindful of how we share our information - gaining access to information and assets we don't own is the way we are lured into giving up our privacy - right now, it's a matter of being aware of this and being very selective about where and how we give it up.
Scooped by janlgordon
Scoop.it!

How Can 'Blue Ocean Strategy' Help You Soar in 2014?

How Can 'Blue Ocean Strategy' Help You Soar in 2014? | Curation, Social Business and Beyond | Scoop.it
Cirque du Soleil redefined “circus” creating a “blue ocean” where their value proposition could stand alone. Before Cirque du Soleil “circus” meant animals, brave performers and a nomadic tribe.
janlgordon's insight:

Marty Smith has done it again, written for Curatti a great artilcle with insights, strategy and takeaways that can literally help you to stand above the crowd.


I don't usually make these kinds of statements but after reading this more than once and (you will want to do this too), what he's saying makes perfect sense!


 “blue ocean strategy” in the book by Kim and Mauborgne. The book is an important read for Small To Medium Sized Businesses (SMBs), but practical and immediate needs may make adoption of a “blue ocean process” difficult.


Here's just a sample of what you'll find in the piece:


Start With A SWOT


Creating an honest Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis for your website and 3 to 5 competitors is a great place to start a “blue ocean” search.


Create a spreadsheet - See in more depth in the article


Creating a “blue ocean strategy”


Recognize WHERE you are strong, evaluates competitor strengths and then turns all previous assumptions about your business on its head just enough to find a unique value proposition,a value proposition that exists in uncontested - see how to do this in the aritlce


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1a6m4eS]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
Russell Yardley's curator insight, December 25, 2013 3:50 PM

Same camera, even same lens but never the same eye! 

Giuliano Rinaldi's curator insight, January 2, 12:30 PM

Esci dalla mischia... NON ENTRARCI!

Alfredo Erba's curator insight, January 2, 12:33 PM

Per gli appassionati della "Strategia Oceano Blu" suggerisco anche degli approfondimenti sul Business Model Canvas.

Scooped by janlgordon
Scoop.it!

What is The Value of Questions and How Can Your Business Benefit From Them?

What is The Value of Questions and How Can Your Business Benefit From Them? | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This post was written by Andy Capaloff for Curatti


I love this article because as curator and a business owner being a provacateur is essential in instigating conversation and taking a topic to another level which can lead to all kinds of opportunities. There's an art to asking questions and this just first of many pieces on this topic that you'll find on Curatti


Something to ponder.......


How can you use leverage questions to benefit your business?


Can monetary value be placed on questions?  Not really, as there are too many variables involved. But depending on the timing and manner of delivery, questions can be the ingredient that spurs innovation and growth.

 

Here's are a few highlights:

 

The rhetorical question can spur conversation and wake up a

slumbering ideas process


The joking question can lift a mood


The incisive question can take a brilliant idea into a different stratosphere


The personal question can tell a person struggling in solitude that someone in the world cares


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://curatti.com/the-value-of-questions/]

more...
Scooped by janlgordon
Scoop.it!

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why | Curation, Social Business and Beyond | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?
janlgordon's insight:

This post was written by David Amerland for Forbes and he hold nothing back - he says "Do not underestinate its signifigance: It truly changes everything. Embrace it or risk extinction.


Here are a few things that caught my attention:


Yes it's the latest buzzword, but let's take a look beyond that..........


It marks the transition into a new phase of the Web where we stop searching and start finding


we discover not just the information that matches the keywords we search for, but the information that we really wanted to find. Information directly related in context, not just in keywords.


New Products; New Services


The semantic Web is far more open, transparent and personalized.


It’s being transformed into a place where the same content means different things to different people


The Answer Lies in Hyperconnectivity


In order for us to become smarter, we somehow need to understand the meaning of information.


To do that we need to be able to forge connections in all this data, to see how each piece of knowledge relates to every other


In the semantic Web, we users provide the connections, through our social media activity.


The patterns that emerge, the sentiment in the interactions—comments, shares, tweets, Likes, etc.—allow a very precise, detailed picture to emerge.



The Bottom Line


The semantic Web is accelerating change across the board, challenging companies that move too slowly to adapt. Embrace it, or risk extinction.


The old rules no longer apply. If you want to be found, social is no longer an option.


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://onforb.es/12Jwspo]


more...
Bart van Maanen's curator insight, August 3, 2013 8:48 AM

Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google. 

 

Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.

janlgordon's comment, August 8, 2013 3:50 PM
Jeff Walker, love your comment, I absolutely agree!
Deborah Verran's comment, August 16, 2013 9:57 PM
Looking forward to Web 3.0 and everything that follows
Scooped by janlgordon
Scoop.it!

Top Social Internet Retailers [Infographic]

Top Social Internet Retailers [Infographic] | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This article and  infographic is from Daily Infographic, and it gives you a clear picture about the top internet social retailers.


Jan Gordon: Whether you're a B2C or B2B marketer, there are lessons and takeaways in this


Here are some highlights:


Today’s infographic takes us through the top 250 internet retailers on social media. These companies have excelled, creating highly engaging Facebook, Twitter, YouTube, Google+ and Pinterest pages, allowing their customers to interact with their brand without stepping foot in a storefront.


So who are these social media front runners? Most of them are the big named brands that you know and love. Victoria’s Secret, Walmart and Adidas lead the Facebook front, while Nordstrom, Williams-Sonoma and Barneys New York lead on Pinterest.


Here's the takeaway for B2C or B2B marketers:


Want to slip to the top?


*Know your demographic 

*produce engaging content that speaks to your audience 

*find the social media platform that’s right for you


Selected by Jan Gordon coverig "Curation, Social Business and Beyond"


See full article and infographic here: [http://bit.ly/ZTF2zR]

more...
janlgordon's comment, January 15, 2013 9:21 PM
Hi Brian Shields - thanks so much for your comment here. Very interesting information on this infograph for sure!
Mercor's curator insight, February 25, 2013 11:32 AM

Rescooped by Alessandro Rea from Clothing Manufacturer and Exporter from Bangladesh onto Marketing_me

Scooped by janlgordon
Scoop.it!

Infographic: How Social Interactions Influence Buying

This piece was posted by Drew McLellan on his blog. This infographic focuses on the psychology behind how/why we buy and how social interactions influence those buying decisions.


Intro:


Throughout the infographic, you’ll find little nuggets called psychological reasoning like “we have an innate desire to repay favors in order to maintain social fairness whether those favors were invited or not.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See infographic here: [http://bit.ly/uNqHUW]


more...
No comment yet.