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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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The Anatomy of an Optimized Blog Post [Infographic]

The Anatomy of an Optimized Blog Post [Infographic] | Curation, Social Business and Beyond | Scoop.it
Back away from the "publish" button! Check out this blog post on how to optimize your blog posts before you ship them.
janlgordon's insight:

I selected this article and infographic from Hubspot because it's concise and has everything you need to create something that will provide value for your audience and give you the results you're looking from your content.


Here are some highlights:


Shorter Paragraphs


Also, part of catering to that whole people-love-to-scan-articles-on-the-web thing is writing short paragraphs. It’s much easier for people to scan when there are small chunks of content to look over -- so make sure you’re keeping your paragraphs short and sweet.


 Relevant Internal Links


Blog posts are often the first interaction people will have with your company, but you don’t want it to be the last. So make sure you’re including a reasonable number of relevant internal links to other pieces of your content throughout your post. These links could be helpful to your readers.



Smart CTA


Smart CTAs help you show tailored content to people in different lifecycle stages or lists in your database -- and because the content is more relevant to them, they’re more likely to convert.


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1ooZqEO

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What Does Social Media Success Mean To Your Business? #Infographic

What Does Social Media Success Mean To Your Business? #Infographic | Curation, Social Business and Beyond | Scoop.it

This Infographic from Pagemodo, incorporates 2011 data on how small business owners feel about social media and how they measure what they perceive as success via these marketing channels.

 

Specifically, focusing on whether small businesses' are utilizing social media properly and know on how to measure ROI correctly.

Downloadhttp://bit.ly/IIcIbz 


Via maxOz
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maxOz's comment, May 10, 2012 7:39 AM
Alessio always a pleasure xxx
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Want To Be The 'Go-To' Brand in 2012? Here's What You Should Do

Want To Be The 'Go-To' Brand in 2012? Here's What You Should Do | Curation, Social Business and Beyond | Scoop.it

This piece was written in May of 2011 by Pawan Deshpande, CEO of HiveFire for cmo.com. I'm curating this on 12/31/11,  my last post for 2011.


Great article, 2012 will be a signicant year for content curation!


Here’s what caught my attention:


****Industry experts and analysts have begun to focus on content curation as a key marketing strategy.


**** “Content curation has emerged as one of the highest potential enterprise tools for B2B marketers to draw and engage specific audiences,” said Susan McKittrick of the Patricia Seybold Group, who has conducted several in-depth reports examining the growth of content curation within the realm of marketing.


In February, 2011, **(It will be interesting to see what these statistics are today as we approach 2012). HiveFire surveyed more than 150 marketing professionals; our data supported McKittrick’s insights:


**Forty-eight percent of marketers are already employing content curation in some form or another


**58 percent of those surveyed who are curating content are mixing both original and third-party content, which solidifies the curator’s credibility among its audience


**Robert Davis, PJA Advertising’s senior vice president of digital marketing, believes that employing a content-curation strategy--in particular, curating third-party content--is essential for increasing a brand’s influence and position as a thought leader in its space.

,

**You need to put yourself into the mindset of a publisher by writing blog articles, producing podcasts, and authoring e-books and whitepapers.


**It helps marketers find, highlight, build on, and share relevant, timely information of keen interest to an audience.


****Curated content becomes the source information for lead nurturing, social media engagement, thought leadership positioning, community cultivation, and drawing organic search traffic.”


**When creating content for your brand, you are helping to educate your prospects only through vendor content.


**Without content from outside experts and peer groups, they are left on their own, out of your reach, to find it themselves.


**While most marketers understand the need to produce content, there is more that can be done to position your brand as the “go-to” source for your industry.


**Curation can help marketers produce and share better, prospect-engaging content by presenting a broader selection of peer, vendor, and expert sources in the context of a company’s brand.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/rOEnZG]

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Jeremiah Owyang Speaks at LeWeb “State of Social Business” Timely & Relevant

Jeremiah Owyang, A Partner at Altimeter Group shares at LeWeb, “State of Social Business”, important information you need to know if you're in social media or your business is embarking on a social media strategy.


He introduced the Social Business Hierarchy Needs Report at LeWeb in addition to his keynote address.


Jeremiah Owyang says that in 2012 the main focus will be on social, local and mobile data. In his talk, he says that social is so new, and companies aren't ready for it. They don't know what it is they need, therefore, they don't have the right talent in place to move forward.


If you're in one of these companies or servicing one of them, this presentation is something you won't want to miss.


My commentary:


As an entrepreneur, always being drawn to the "cutting edge" I can tell you from past experience, it's important to know that social business is still in its very early stages. Even if you have the latest and greatest widget or service, if people aren't ready you will be spinning your wheels.


Here's the most valuable lesson I can pass on to you having been a pioneer in Cable TV and the internet.


**Know where the marketplace is now and understand what you need to do now to get ready and operate successfully


**Is your product or service too early? Are there enough early adopters who know they need what you're offering or is there too much of an education process ahead before you see ROI


**Is there something you can do right NOW to fill a need and establish the right relionships to build your business accordingly while you wait for the market to evolve?


**If you're a company, this talk will help you to see what it is you need, what you're lacking,  and where you are in general with all of this, so you can put the right infrastructure in place and move in the right direction


"Make everyone in your business a diplomat, the rest is orchestration"


Commentary and selection by Jan Gordon covering "Content Curation, Social Media and Beyond"


http://www.ustream.tv/recorded/1900650

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Entrepreneurship is Our Revolution

This inspirational post was written by Steve Blank,  who teaches entrepreneurship to both undergraduate and graduate students at U.C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. author of the incredible book "Four Steps to the Epiphany" and so much more.


I wanted to share an article before Thanksgiving that really spoke to me and the hearts of many. I have been looking for days and felt when the right one came along, I would know it. This is that piece. No disrespect to the author, I moved things around and broke up paragraphs into smaller bites. They were so inspiring they almost jumped off the page.


Happy Thanksgiving to all of you. So grateful to have this platform and a wonderful community of fellow travelers on this path to share the journey.


Intro:


"This Thanksgiving season, it might seem there’s less to be thankful for. One out of eleven of Americans is out of work. Many pundits say the American dream is dead and see further decline of the West, particularly the US."


"When it's darkest men see the stars.”

-Ralph Waldo Emerson


My prediction:


"this decade may well be our country’s finest hour


the beginning of an economic revolution as important as the scientific revolution in the 16th century and the industrial revolution in the 18th century.


**This entrepreneurial revolution will permanently reshape business as we know it


**More importantly, change the quality of life for all who come after us."


**It’s possible we’ll look back to this decade as the beginning of our own revolution.


**It may even be the dawn of a new era for a new American economy built on entrepreneurship and innovation.


****Our children will look back on and marvel that when it was the darkest, we saw the stars.


Curated by Jan Gordon covering "Entrepreneurs and Beyond"


Read full article here: [http://www.cnbc.com/id/45307694]

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How A Social Media User Becomes A Social Media Leader - What You Need To Do

How A Social Media User Becomes A Social Media Leader - What You Need To Do | Curation, Social Business and Beyond | Scoop.it

This article was written by Dave Larsen for Kissmetrics, he has some very good advice and takeaways.


Excerpt:


As you build your reputation as a leader, your reputation will begin to take on a life of its own.


"I abandoned my twitter account months ago. My abandoned account got tens of thousands of followers anyway. It was an incredible lesson to me. Many people even kept tweeting personal recommendations of the old account name until they figured out the change.


Because it was on tons of list, recommended in many, many blog posts, etc., people attracted to the reputation just kept arriving.


****And all I did was start by helping. Done right, helping is the highest quality and most efficient interaction possible, as it also creates connections, and builds reputation.


****Everyone can help someone.


****If you can help one person, you can help two, and if you can help two, you have already started building a community, and creating your reputation as a leader in that community.


Don’t lose sight of always creating quality interactions and making quality connections.


****Use the quality scale and be ruthless with your time, and you too can quickly be acknowledged as an awesome leader yourself!"


Read full article: [http://blog.kissmetrics.com/social-media-leader/


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New Google Search Update Reinforces Need for Content Curation

New Google Search Update Reinforces Need for Content Curation | Curation, Social Business and Beyond | Scoop.it

This article by Jason Fell for entrepreneur.com is important reading for small business owners - particularly those in industries with regular news updates.


It clearly demonstrates the need for Small Businesses in some industries to publish Quality Content on a regular basis or risk being skipped in Search and who has time to create fresh content everyday? This is another reason why smart businesses will learn how to curate relevant content to their audience or hire someone to do it for them.


The standout points are:


***The Panda update, which put higher priority in high-quality content affected 12% of Search.


***The new update, putting more emphasis on "the most up-to-date results" is expected to affect up to 35% of all Google Searches!


***"It seems to me that the biggest impact on small-business owners will be that, in some industries, it will be nearly impossible to get visibility with a small, rarely-updated website," says Matt McGee, executive news editor at SEO-focused news site Search Engine Land.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article here: [http://www.entrepreneur.com/blog/220662]


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The Growth of Social Media on Mobiles

The Growth of Social Media on Mobiles | Curation, Social Business and Beyond | Scoop.it

This piece was written by Ruhani Rabin on his blog


Intro:


These days they aren’t only one of the most widely used gadgets in the world, they’re mini computers we can fit in our pockets and do just about anything on.


Here are a few statistics on social media engagement on mobile and who's doing it.


**Figures show that, on average, the highest percentage of mobile social media users are between the ages of 25 and 35, and a bigger percentage of women are online more often than men.


**Social media used on mobile phones is the only kind of entertainment that people still partake in while engaged in other forms of entertainment.


**Statistics show that more than 100 million people access Facebook through their mobile phones and the number is steadily growing, while more than a third of Twitter users access it using their phones.


Read full article [http://bit.ly/uqQOgx]

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92% of Marketers Agree: Content Is Critical for SEO [Infographic]

92% of Marketers Agree: Content Is Critical for SEO [Infographic] | Curation, Social Business and Beyond | Scoop.it

Pamela Vaughn posted this on hubspot.com


Lots of good information here:


Intro:


"In inbound marketing, consistent content creation can be beneficial for quite a few reasons."


Here's what you need to know:


**One of the most powerful roles content can play in inbound marketing is in search engine optimization.


**Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website.


And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO?


**Then take a gander at the following infographic created by Brafton:


Read more: http://bit.ly/q9Ewxj

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The Science of Social Timing Part 1: Social Networks (Infographic)

The Science of Social Timing Part 1: Social Networks (Infographic) | Curation, Social Business and Beyond | Scoop.it

I originally posted this a week ago and thought I'd bring back to your attention because it's full of important information.  The infographic on the left of this post is blown up in the article which is work clicking through to, if nothing else, just for that.


This piece is from Kissmetrics - Data courtesy of Dan Zarrella @danzarella and Hubspot @hubspot


For all of you who are posting content and engaging on social networks, if you haven't seen this piece, it's worth your time.


**Facts and Stats to Tweet:


**5PM Eastern Time is the best time to tweet.

The best tweeting frequency is 1 to 4 tweets per hour. »tweet«

 

**Saturday is the best day to share content on Facebook. tweet

Noon Eastern Time is the best time of the day to share content on Facebook, tweet.


**The best sharing frequency on Facebook is .5 posts per day.


It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure.


Use the following data to learn when your audience is most likely to tune in.


Data courtesy of Dan Zarrella (@danzarrella) and HubSpot. Content available as a


http://blog.kissmetrics.com/science-of-social-timing-1/


Curated by JanLGordon covering  Content Curation, Social Media & Beyond

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Social Content Curation Shifts from Traditional

This article delivers, lots of great info, graphic and amazing interview with Howard Rhinegold and Robin Good, worth listening to more than once!

 

Here's an excerpt:

 

Social networking has definitely provided us with main channels for information flow. But in Curation: Understanding the the social firehose we are introduced to the fact that mainstream news reporting not only contributes to or makes use of this social news firehose, but is now also getting involved in curation – because SOMEONE has to make sense of the flow of citizen reporting of events.

 

http://heyjude.wordpress.com/

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Demystifying the Data Dilemma

Demystifying the Data Dilemma | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This article was written by Andy Capaloff for Curatti - it clearly addresses the challenges that many businesses are having with their data.


Here's a snippet from this piece:


Andy Capaloff says:


You have to frame questions well and ask for exactly what you wanted, or you would either get no answer at all or worse, the one that you asked for.


So interrogating, and stepping back from that, gathering and compiling your data becomes a matter of knowing your processes in great detail.  You are asking a computer, remember.  It is no more capable of understanding nuance than was a brilliant former colleague.


Here is a special offer from Curatti-


We're looking for 2 to 4 small businesses to submit raw data and reports you are producing, that pertain to your sales funnel.


Andy will try to highlight the problem areas that need  addressing and perhaps pinpoint holes in the data.


He will give a free analysis that may be used as a case study, completely anonymous. This will will also help him hone in on exactly where your pain points are so he can write further posts on this topic to help you utilize this information in your business.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/17DsK8L]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


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How Startups Can Gain Visability and Reputation by Curating Great Content

How Startups Can Gain Visability and Reputation by Curating Great Content | Curation, Social Business and Beyond | Scoop.it

I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.


In this article the author refers to Robert Scoble,who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.


He says that just like Scobleizer, startups should use curation to catapult their online presence and influence.


**Curation is a useful approach for all companies but especially for startups:


Here's what especially caught my attention:


**Thought Leadership

   

If outsiders view your company as a key source of  industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.


**Hub of Information

    

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.


**Collections

    

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.


**Content with Commentary

    

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000


One Takeaway: 


**Successful curators often employ several of these approaches in addition to producing their own original content


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Feel free to visit our fanpage - Curatti launching soon - everything you ever wanted to know about content curation - http://on.fb.me/wfWPao


Read full article here: [http://bit.ly/zTGY37]

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Infographic: How Social Interactions Influence Buying

This piece was posted by Drew McLellan on his blog. This infographic focuses on the psychology behind how/why we buy and how social interactions influence those buying decisions.


Intro:


Throughout the infographic, you’ll find little nuggets called psychological reasoning like “we have an innate desire to repay favors in order to maintain social fairness whether those favors were invited or not.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See infographic here: [http://bit.ly/uNqHUW]


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Two Types of Curation You Can Monetize: Here's What You Should Do

Two Types of Curation You Can Monetize: Here's What You Should Do | Curation, Social Business and Beyond | Scoop.it

This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized


Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith  they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks.


This piece deals with 'Curated Hubs', "which is just a fancy name for blog curation".


This is what captured my attention:


A well curated hub will include


***trackback links from cited sites, which improve search rankings for the curator, and


***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly


The Value Proposition in a site must


***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and


***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts


The crux of the article is summed up as


****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo.


And the bottom line?  You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable.


Under the sub-heading "Whose Castle are you Building", which means, you have to build your own platform the author writes:


****This you cannot do on a third-party site owned by someone else.


****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract.


****It is always better for the owner of the network than it is the publisher. Always!


****So never put your business in the hands of anyone else.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/vT1ITT]

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janlgordon's comment, December 7, 2011 9:47 AM
Jack Humphrey
Hi Jack
Robin Good has a question and I'd like to know too:

Can you sight some examples of this "well curated hubs" that monetize as described. That would be very helpful.
Yes, I do see Techmeme, Engadget and the others, but I was looking more for real-world ones built by passionate individuals, and not by startups that have been at it for years with VC money behind it.

Are there examples of this model working also for small independent publishers?
Karen Dietz's comment, December 7, 2011 10:29 AM
Yes, I'd like to the answer too -- inquiring minds want to know! Very interesting post. Thanks for curating this piece Jan.
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One of the Best Videos on Content Curation

http://www.networkempire.com/curation-intro-sign-up/ In this video, natural language processing expert Russell Wright explains the difference between premium and other curation models.


This video is worth watching more than once. Lots of great information!


Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"


http://www.youtube.com/watch?v=UV--va4x2n0

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wardvanbeek's comment, November 18, 2011 6:38 AM
Hi Jan,

Kudo's for your scoop-its! like your style and selection!
Ward van Beek, GotContent
janlgordon's comment, November 18, 2011 8:51 AM
Hi Ward,

Thanks for your kind words, I really appreciate it!

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Two Types of Curation You Can Monetize: Here's What You Should Do

Two Types of Curation You Can Monetize: Here's What You Should Do | Curation, Social Business and Beyond | Scoop.it

This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized


Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith  they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks.


This piece deals with 'Curated Hubs', "which is just a fancy name for blog curation".


This is what captured my attention:


A well curated hub will include


***trackback links from cited sites, which improve search rankings for the curator, and


***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly


The Value Proposition in a site must


***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and


***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts


The crux of the article is summed up as


****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo.


And the bottom line?  You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable.


Under the sub-heading "Whose Castle are you Building", which means, you have to build your own platform the author writes:


****This you cannot do on a third-party site owned by someone else.


****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract.


****It is always better for the owner of the network than it is the publisher. Always!


****So never put your business in the hands of anyone else.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/vT1ITT]

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janlgordon's comment, December 7, 2011 9:47 AM
Jack Humphrey
Hi Jack
Robin Good has a question and I'd like to know too:

Can you sight some examples of this "well curated hubs" that monetize as described. That would be very helpful.
Yes, I do see Techmeme, Engadget and the others, but I was looking more for real-world ones built by passionate individuals, and not by startups that have been at it for years with VC money behind it.

Are there examples of this model working also for small independent publishers?
Karen Dietz's comment, December 7, 2011 10:29 AM
Yes, I'd like to the answer too -- inquiring minds want to know! Very interesting post. Thanks for curating this piece Jan.
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The Future of Social Media: 38 Experts Share Their Predictions For 2012

The Future of Social Media: 38 Experts Share Their Predictions For 2012 | Curation, Social Business and Beyond | Scoop.it

Brian Rice wrote this piece for Business 2 Community



"What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future."




Here are a few things that caught my attention:


Elias Roman, CEO and co-founder of Songza


First, the easy prediction: more and more of the information we consume on a daily basis (from news to product reviews to entertainment) will come via the social media channels we have opted into and, more specifically, from the information filters we have chosen to subscribe to in those channels.


****In the short term, more information will come from more sources delivered through fewer channels.


Tony Ellison CEO from Shoplet.com


****Social media can insert the missing human touch and allow mankind to tap into the full potential of the internet. Because of this, it is going to transform eCommerce as we know it.


Loren McDonald, VP of Industry Relations at Silverpop


The convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time. In 2012 and beyond, savvy marketers will need to cross promote between all channels.


Read full article [http://bit.ly/um8j7u]


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Karen du Toit's comment, November 3, 2011 8:07 AM
Thanks for this! I have rescooped it!
janlgordon's comment, November 3, 2011 11:21 AM
Hi Karen, Thanks for rescooping this, nice to meet you here:-)
DiTesco's comment, November 3, 2011 3:33 PM
Thumbs up! Rescooped
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Content Curation: Corporate Versus Small Business Curation

In this video, natural language processing expert Russell Wright from Theme Zoom explains the difference between premium curation for corporations and curation for small businesses.


There is some very good information for small businesses.


Here are a few things Russell talks about:


He suggests tools for aggregating information, (he mentions Curata a lot for corporations and he has a relationship with them and it almost seems like he's plugging them a lot, but stick with it, you might find one or two things that will help you along the way).


Here are a few things he talks about:


**how to have the right site architecture for good SEO


**adding context, how to use curation to show your expertise using the monitization model, he explains this in more detail.


**Provide a better valued insight or create a new conversation, give your opinion on the content you're curating, find a  creative way to add meaning without going overboard.


**You have to be clear about what service you're providing, reduce your topics and themes by only having 4 or 5 keywords so you are continually providing valuable information to your audience.


**Don't be too broad, match your topic with your brand message.


http://www.youtube.com/watch?v=UV--va4x2n0

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The Science of Social Timing Part 2: Timing & Email Marketing (Infographic)

The Science of Social Timing Part 2: Timing & Email Marketing (Infographic) | Curation, Social Business and Beyond | Scoop.it

I originally posted this a week ago and thought I'd bring back to your attention because it's full of important information. The infographic on the left of this post is blown up in the article which is work clicking through to, if nothing else, just for that.



This is part II about timing and knowing when you should do an email campaign when people you're targeting will be the most receptive.


Great information - Data courtesy of Dan Zarrella (@danzarella) and Hubspot @hubspot for Kissmetrics


**Data suggests that there are distinct windows in which to send emails if you want to achieve the highest open rate and maximize your readership.


**When reading this infographic remember: your own email timing data is the best data you can get your hands on!


Facts and Stats to Tweet:


Consumer promotion emails are best sent between 7pm and 10pm.


**Holiday promotion emails are best sent between 5pm and 7pm.


**Emails related to property and financial services are generally opened between 3pm and 5pm. Email abuse reports are reported highest in the early morning during all days of the week, with the weekend being the highest.


**Email bounce rates occur highest in the early morning during all days of the week, with the weekend being the highest.


**Email open rates and click rates are highest in the early morning during all days of the week, with the weekend being the highest. The optimal email sending frequency is generally 1 to 4 emails a month.


http://blog.kissmetrics.com/science-of-social-timing-2/


Curated by JanLGordon covering  Content Curation, Social Media & Beyond

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How To Leverage Klout Topic Pages To Build Your Business

I personally think the way Klout measures influence and contribution is rather iffy and I'm happy about the topic pages because it's a great way to curate content and connect with people of like minds. All sorts of opportunities are possible.


Excerpt:


Klout Topic Pages:


Once we get to Klout, we find on TOPICS on the left menu. This allows us to see the TOPICS a particular user is talking most about (and most recently) in their social circles. We find the TOPIC relevant to what we’re looking for and click on that. The result is the page to the right (click to enlarge).


Not only can we find a list of “influentials” on the topic of cheesecase, but we can see some of their “fans” as well. We can dive deep into each users social content as well, providing they’ve linked their other social services to Klout.


If we’re looking for connections and content (our own meaning making for our own business), the Klout “score” is more of a secondary guide rather than the elephant sitting in the judgment chair.


Remember the toggle: You can click right into a person’s Twitter or Facebook (or whatever) right from any of these Klout pages.


http://www.converstations.com/2011/09/klout-topic-pages-small-business-can-connect-and-curate.html


Via maxOz, ABroaderView
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How to send a power tweet that increases engagement by 400%

I personally recommend Twylah, where you can send a power tweet. I've been using it for the past month and it definitely delivers. Research shows people are engaging with my content and other links I've posted about the same topic for 4 minutes. That's amazing!! The founders, Eric and Kelly Kim are wonderful to work with, sign up, you'll be glad you did.

Here's an excerpt from Jeff Bullas who wrote this piece:

Why Power Tweet?


Whereas the typical attention span of a viewer who has clicked on a link in a “regular” tweet is around 10-20 seconds, viewers who click on Power Tweet links spend 3-5 minutes (on average!) engaging with your original tweet and a larger portion of your Twitter content.

According to statistics of my “Power Tweets” my engagement is 4 minutes.

More time with your content = stronger engagement = more likelihood of following you or buying from you.

How do You Power Tweet?

You sign in to Twylah and click “Send Power Tweet” at the top right corner. You put in your headline with its associated link and you tweet, and the landing page and all links are created automatically.

For greatest impact, they recommend you use this feature for tweets on topics in your key area of interest and expertise — in other words, use a power tweet for topics you want to be known for.

I have been testing it and I have noticed that it is like having “Twitter on Steroids”.

Is this something that you could use?

Go to article: http://bit.ly/mt6bK3

To request an invite as it is in Beta currently go to http://www.twylah.com/
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