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It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud
I selected this article by Bryan Kramer because it absolutely speaks to me and many of you!
Today’s modern day curator is a curator of knowledge. We have come to rely on the best to tell us what is good and what isn’t. Their history of shares heightens their status in some cases to social connoisseur, a title not easily earned.
Bryan asks this question: Have you ever read something that made you stop and think... and you saved it? You're a collector. The question is, how do you move from collector, to connoisseur?
There are 5 great takeaways in this piece......
Here's what caught my attention:
Understand the Shelf Life - News will always serve a purpose, but today’s news only last seconds. To build a story around something that drives a different perspective is what drives new opinions, conversations and communities. What you share reflects on your beliefs, so add something that lasts longer than a retweet.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: http://linkd.in/1i1RNrc
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Thought provoking article.
I had to stop and read "Goosebumps" twice, the down-to-earth notion of human touch mixed with quality content, is something to ponder and keep trying.
Beth Kanter interviewed Robin Good a few days ago, for the entire interview with Beth and Robin please click here: [http://bit.ly/y3bmPo]
Robin, I really enjoyed listening to you, I know this is aimed at non-profits but your insights, tips and suggestions are something we can all use.
Here are a few things that caught my attention:
**BEFORE you get on the web, decide how much time you're going to spend on there, otherwise it could become addictive, and this can happen if you're not careful (hmmm how many of you can relate to this?)
**Know who your audience is, pick a very specific topic,
**be as narrow as you can, find great pieces, pull out what you think would be relevant for them (being too broad doesn't help filter out the noise for these people, it adds to it)
I'm going to let you get right to the interview and let Robin tell you more:-)
Selected by Jan Gordon covering "Content Curation, Social Busiess and Beyond"
Here's the interview: [http://bit.ly/y3bmPo]
It has been a great experience to be part of the beta and I wish the Scoopit team great success.
We are all facing huge information overload these days and content curation is now more important than ever. What is the future of it?
Content curation is the searching, selecting, and sharing of valuable content on a specific subject. Selection has traditionally been done by humans, and indeed, some definitions of content curation specify that it should be done by humans, but in practice it is more and more often done by machines.
I think automated curation is a sound idea; it is plausible the computers can curate instead of merely aggregate, although the success of its implementation remains to be seen.
I will attempt to categorize the various curation solutions with examples of each category, after which I will evaluate what all of this means.
Great information, so many platforms to curate content, the more the merrier. Happy Curating!!
"As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, information..".
The demand for timely, relevant content that is specific to our unique interests and perspectives has given rise to a new generation of tools that aim to help individuals and companies curate content from the web and deliver it in a meaningful way. These new tools range from simple, application-specific types such as social media aggregators and discovery engines, to more complex, full-blown publishing solutions for organizations.
Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.
Jonah Berger has written a very informative piece on what triggers word of mouth and what factors have to occur to make this happen. This appeared on the wordofmouth blog.
There are many factors that make content, a campaign, a person go viral. Lately I've become very interested in influence marketing and how that plays a role in this.
Here are some highlights:
Triggers have a big impact on human behavior
Triggers shape the choices we make, the things we talk about, and the products we buy.
For example: Playing French music at the grocery store makes people more likely to buy French wine, and playing German music makes people more likely to buy German wine.
But the best part about triggers? Anyone can apply this concept. By linking your product or idea to prevalent triggers you can help your own initiatives succeed.
Here is a post by Marty Smith. He has written many articles but 5 of those posts went viral", or about 1% of all the posts that he wrote at that time, he took a moment to see why these went viral and what they all had in common.
5 Magical Curation Tools Analysis
Let’s start by looking into why “5 Magical Tools” might have received so much social support:
Here is the link to an intro and the article: http://bit.ly/18Dxn0q
I think Influence marketing plays a big role in making things go viral, here's an article from Forbes The 'Ws' Of Influence Marketing http://onforb.es/1a0ss8o that talks about the importance of leveraging influencers in a niche that relates to your product or service.
"If you understand why people talk and share, you can get the word out about any product or idea. From BtoC to BtoB. From recycling initiatives and logistics management software to political causes and new products"Jonah Berger
Read article here: [http://bit.ly/1dbOnhW]
Great insight into why things go viral. "Why Things Catch On" is a must read for online marketers. Not so much about social media valuations, but an interesting read none-the-less.
Triggers. Hmmm... That's like lighting the fuse yes?
Something "triggers" us to make a move. It is something in the environment...in psychology we call it a "stimulus" that elicits a "response". What is that stimulus that triggers so many responses in people that make word of mouth really work. Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10? Clearly Rebecca has a trigger that you and I do not have...what is it?
Scoop.it, the startup that approaches Web content curation by letting you create a topic-specific blog-style feed that others can follow (see our initial coverage here, and more here), has launched an iPhone app that allows you to manage your topics on the go.
While many mobile apps for curation services are simply designed to view content, Scoop.it is designed for sourcing and sharing too.
For each of the topics you manage, Scoop.it will suggest recent articles from around the Web which you may wish to share. Each suggestion can be shared to your page or removed with a couple of taps.
If you want to share something manually, meanwhile, you have two options; you can either enter the URL, title, and a note to go with it, or there’s a bookmarklet you can install to share easily from the iPhone’s own browser. Unfortunately, as with other iPhone bookmarklets, it’s a little fiddly to set up.
Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://tnw.co/rSBqd1]
Tony Obregon wrote this piece on his blog - tonyobregon.com. It was curated by janlgordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit
Tony reminds us that content curators play a role in information overload - they take time to sort, select, comment on good content that helps keeps you current on your topic of interest.
"With the ever increasing amount of online information from social networks, the need for organizing it has never been greater. Look around and there’s no shortage of aggregation tools to help us filter out the important stuff."
**In this world of information overload, there’s now a new layer in the media ecosystem: the curator. If it wasn’t for that person who retweeted the story in the first place, you probably wouldn’t have seen it.
**So naming the retweeters in daily promos is the right course of action. Twitter is like a fire hose and Paper.li is selecting random tweets that would have otherwise been missed.
**Yes, they’re randomly chosen but I find a lot of value in them because they praise others for their contributions.
**It reminds me that they’re part of my network and I can appreciate their contributions that much more. I know when I’m named in someone’s newspaper it motivates me to continue sharing that type of content.
This article has some good information and statistics to keep you informed. Content curation will play a big role in all of this!
Here's the bottom line:
"Users continue shift from content creation to distribution"
Brands have an opportunity to use the transmission-oriented social media landscape to disseminate valuable content to followers—who in turn are hungry for interesting and entertaining content to transmit.