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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Are You Suffering From Information Overload? Here Are Some Solutions

Are You Suffering From Information Overload? Here Are Some Solutions | Curation, Social Business and Beyond | Scoop.it

This piece is from the Infoengineering blog


I selected this article because it is a constant challenge for me as a content curator and I know all of you are dealing with this, some better than others. More to come on this subject in weeks to come.


Excerpt:


We're all experiencing this problem, there are some great suggestions to help you navigate all the noise.


"Information Overload is an increasing problem both in the workplace, and in life in general".


The Information Overload Age - This is when your mind is bombarded with images, sounds and sensations that overload the brain.


The root of the problem is that, although computer processing and memory is increasing all the time, the humans that must use the information are not getting any faster.


Effectively, the human mind acts as a bottleneck in the process.


There are some great suggestions on how to work with information overload effectively:


There are no simple solutions but here are some things you can do right now that will help you:


**Spending less time on gaining information that is nice to know and more time on things that we need to know now.


**Focusing on quality of information, rather than quantity.


**A short concise e-mail is more valuable than a long e-mail.Learning how to create better information (this is what Infogineering is about).


**Be direct in what you ask people, so that they can provide short precise answers.


**Single-tasking, and keeping the mind focused on one issue at a time.


****Spending parts of the day disconnected from interruptions (e.g. switch off e-mail, telephones, Web, etc.) so you can fully concentrate for a significant period of time on one thing.


My fellow curator and colleague, Beth Kanter has done a lot of work in this area, recently, she did a blog post and a review on a great book "The Information Diet"

http://www.bethkanter.org/info-diet/


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here:  [http://bit.ly/wqy7Qh]

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Beth Kanter Interviews Robin Good - Insights & Tips On Curation For Non- Profits [Video]

Beth Kanter interviewed Robin Good a few days ago, for the entire interview with Beth and Robin please click here: [http://bit.ly/y3bmPo]


Robin, I really enjoyed listening to you, I know this is aimed at non-profits but your insights, tips and suggestions are something we can all use. 


Here are a few things that caught my attention:


**BEFORE you get on the web, decide how much time you're going to spend on there, otherwise it could become addictive, and this can happen if you're not careful (hmmm how many of you can relate to this?) 


**Know who your audience is, pick a very specific topic,


**be as narrow as you can, find great pieces, pull out what you think would be relevant for them (being too broad doesn't help filter out the noise for these people, it adds to it)


I'm going to let you get right to the interview and let Robin tell you more:-)


Selected by Jan Gordon covering "Content Curation, Social Busiess and Beyond"


Here's the interview:  [http://bit.ly/y3bmPo]

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Deborah Verran's comment, January 26, 2012 10:52 PM
Interesting interview, but one small point. Some curators are female!
Beth Kanter's comment, January 27, 2012 6:08 PM
Jan - thanks for scooping this. I learned a lot from this interview. I also transcribed it and have included what I think of some of Robin's "classic" curation resources!
janlgordon's comment, January 27, 2012 9:01 PM
Beth,
I revised this post and put the link to the entire interview in it. Really great stuff, Robin is so amazing, good work!
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Your Next Mission, Should You Choose to Accept It Is… YouTube!

Your Next Mission, Should You Choose to Accept It Is… YouTube! | Curation, Social Business and Beyond | Scoop.it

This piece was written by Ric Williams, COO of Empire Avenue. For those of you who are on Empire Avenue, you will want to hear about this news. For those of you who are not participating in this great social network, the following statistic effects everyone doing business on line.


****These predictions were not made by me, I choose to remain open, no matter what video will play an important role in how users consume content.


****By 2015, 90% of all internet traffic will be video.


****YouTube streams 3 Billion hours of video a month; that is 30 minutes of video for every man, woman and child on the planet. Wow!


Here's the takeaway for all you Empire Avenue fans:


**** It is becoming more difficult to drive people to your content and engage them just because of the sheer amount of content that is now on YouTube.


****Missions have proven incredibly powerful for driving engagement with online content, and this is just one way we’re improving the feature.


**This release will be the first of a few that we will release over the coming weeks with a similar theme, i.e. giving the creator traceability and help them to better engage people in their content.


My comments:


It's important to learn and understand how all these networks fit together, how significant video and Youtube will be in the years to come and what ways you can leverage this to grow and build your audience.  It's a learning curve for many but it's worth the time and effort.


In today's marketplace, you have to build community and good will, and Empire Avenue is one of many ways to do it.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/yNI7ns]

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Amirah Tucker's curator insight, March 10, 6:30 PM

School systems should use YouTube as a way of instruction through online education.

Jennifer Okpara's curator insight, April 16, 9:39 AM

I use Youtube for almost everything. For instance, I use Youtube to see how you do certain exercises, or for even baking things and most importantly watching music videos. Youtube is the longest site I have been using for information or to recap on old information.

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Pinterest: A Tool to Curate Relevant Visual Content for Your Audience

Pinterest: A Tool to Curate Relevant Visual Content for Your Audience | Curation, Social Business and Beyond | Scoop.it

This piece was written by my friend and fellow curator, Beth Kanter for socialmediatoday. It's one of the best articles because she really understands Pinterest and is using it effectively.


Here's what she had to say:


My Pinboards on Pinterest...


Pinterest is a virtual pinboard where you can organize and share images and videos you discover on the web. Think of it as social network of visuals – where you can find images from other people with the same interest or use it to curate your own visual “interest space.”


The clean interface and simplicity of its features make it easy to use and gives you a calm feeling which perhaps accounts for its popularity.


**At first glance, the site attracts people interested in using it for non-work interests, such as wedding planning, decorating, scrapbooking, and family photos, but brands and nonprofit professionals are also using it to curate information related to professional and organizational topics in a visually pleasing way.


****But if you want to be successful, you must curate and share relevant content.


Selected by Jan Gordon covering "Pinterest Watch" For more articles, tips, strategy and resources. Find out what others are doing.


Read full article here: [http://bit.ly/xNUU6H]

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Beth Kanter's comment, January 21, 2012 10:11 AM
Thanks so much for curating this post also published on Social Media Today. The original on my blog: http://www.bethkanter.org/pinterest/ got the most retweets - probably because of the wide interest. I noticed you were curating a separate pinterest collection too. I put together small curated collection of resources about Pinterest for Nonprofits as I will be teaching it in workshops this year in the Middle East - http://socialmedia-strategy.wikispaces.com/Pininterest
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Curation Tools That Help You Find Hidden Gems That Nobody Else Is Posting

Rob Diana writes: "The core of my concern is that curators need tools to find those stories that may not be as popular as others.

Otherwise, all news comes from a few select sites that are read by the masses. Obviously, this is not what we want to have happen.
"

 

He couldn't be more right. 

The rest of his article, dating back to November, offers good insight into what the 1% of former Google Reader was really doing and what they are looking for now that it is gone.

 

Insightful. 8/10


Curated and Selected by by Robin Good


 

Read the full article: [http://bit.ly/tCbIPj]


Via Robin Good
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janlgordon's comment, December 18, 2011 11:57 AM
Hi Robin,
This is a good one - thanks for sharing this!!
Jan
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10 Thought Leaders Share Thoughts on Content Marketing & Curation

10 Thought Leaders Share Thoughts on Content Marketing & Curation | Curation, Social Business and Beyond | Scoop.it

Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation over a year ago, but it is still timely and relevant today. They share their insights, questions and observations.



 

****One thing is for sure, 2012 is the year for content curation!


Intro:


Companies are realizing the value in brands as publishers and are making real commitments to the creation of content in their online marketing mix. Content curation is going to be an equally important element in their content strategy.


Here are just a few things that caught my attention:


Paul Gillin - @pgillin

Consultant, Author of "The New Influencers & Secrets of Social Media Marketing"


**Marketers can build trust with their constituencies by providing focused curation in areas that matter to their constituents.


**Original content will always have value, but curation is coming to have nearly equal value.


**The key is to stake out unique topic areas and to become the most trusted source in those areas.


**You don’t need a lot of money to do this. You just need to know the subject matter very well.


Erik Qualman @equalman

Author of Socialnomics:


**Today, everyone is a potential media outlet.


**A curator understands their audience and is able to package created content in a digestible manner for them.


**Creators need to view curators as distribution points for their content rather than as pirates.


**Content creators and curators that will thrive in this new world understand the importance of this symbiotic relationship. But is it symbiotic?


**In the end, almost every person is a little of both (creator & curator).


After all, there is no such thing as a new idea and imitation is the sincerest form of flattery.


**These clichés symbolize the irony of the topic being discussed.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/v03JVh]

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janlgordon's comment, December 4, 2011 10:00 AM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it.
Robin Good's comment, December 4, 2011 10:53 AM
Hi Jan, thank you for sharing this. :-)

I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable.

Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader.

Keep it up!
janlgordon's comment, December 4, 2011 11:32 AM
@Robin Good
Hi Robin,

Thanks for letting me know about the link, I just fixed it.

I will add your revision to the post, you're absolutely right, an oversight here:-)
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Social Media – can you really make a profit from it?

Social Media – can you really make a profit from it? | Curation, Social Business and Beyond | Scoop.it

This post was written by Lilach Bullock on her Blog  at Social-able :  Lilach Bullock is one of the most respected entrepreneurs and business women in the UK and she really knows what she's talking about.


"The intensive use of social media is a reality of the 21st century. To ignore this fact is disastrous for any business."


Intro:


Whilst people spend a lot of time thinking and talking about social media, they spend less time using it to actually generate profit. Why? They are not social media experts and do not know how to use it effectively.


There are some good tips in this article - what particularly caught my attention was:


**Quality should be prioritised over quantity


**Ensure you are an active participant by joining relevant groups and contributing to discussions.


My input: Joining and participating in tweetchats are one way to find great people who are talking about relevant topics that effect your industry.


**Focus on building relationships and trust with your followers by sharing valuable information, contributing to discussions, replying to their messages, and responding to feedback.


**Be available online to your customers by regularly checking your pages and responding promptly.


****Also listen to your feedback/ complaints and adapt your offers accordingly.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/vNskhX]

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10 Business Blog Posts You Should Write NOW

10 Business Blog Posts You Should Write NOW | Curation, Social Business and Beyond | Scoop.it

This piece was written by Kipp Bodnar for Hubspot


I read this post a while ago and I'm guessing you might even have seen this online but I have a question for you -


How many times do you actually process and utilize the information you read about? 


Kipp has some great strategy for blog posts to build traffic, community and sell your product or services.


**These ideas also apply to curating content. You can select articles that address these tips and most importantly, you can add you own context to the mix.


Here are a few suggestions that you might find useful:


**The Data Story - As a business, you are working on selling an idea as well as a product or service to your customers.


Use data to help you. Gather data either internally or from third-party sources.


Use this data to sell your big idea using your business blog.


** The Controversial Stand - Sometimes you have to take a hard stance on an issue to get attention.


In a blog post, argue one side of a controversial industry issue in an effort to get prospects and industry thought leaders talking about your business

.

4. The Big List - Sometimes readers don't want to read through endless paragraphs for practical advice


 Instead, they want a long list of industry resources that they can bookmark and easily access again and again.


Aggregate practical advice and resources for an important industry topic, and compile it into one long and easy-to-scan list.


Read more: [http://bit.ly/sxVDmF]



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Is Your Content Marketing Missing the Mark? Here's What You Should Do

Is Your Content Marketing Missing the Mark? Here's What You Should Do | Curation, Social Business and Beyond | Scoop.it

This was written by Mikal Belicove for Entrepreneur Magazine



There have been so many articles written about this subject, I think we're all on overload and maybe just brush off yet another piece.


I'm going to add one of my own that I think is where you need to start so that you're clear on your business goals.


Storytelling - Brand Narrative - It all starts here


****What is your brand story? The people you want to reach have to locate and identify themselves in the story you tell - does it address the needs of the audience you're trying to reach? Does it have many points of entry for them to relate to it?


Does it clearly tell them who you are, what you stand for and how you can help them? Does it show why you're different than others in your field?


In my opinion, once you have a strong story then it is easy to the tips suggested in this piece.


Here are a few things that caught my attention:


****Be goal-oriented: You need to create a business-aligned communications strategy where everything links back to company goals.


Without such a strategy, you're shooting blanks.


****Let your strategy dictate your communications instead of knee-jerk reaction to events or "we need a blog post immediately because something truly inconsequential just happened."


****Make it evergreen: Most of your content should be perpetually relevant… I recommend a 70/30 split (70 percent evergreen, the rest relevant for at least the time being).


****Evergreen content stands the test of time, reinforcing your business-related goals.


****Analyze performance indicators: Analyze and adjust your approach to content marketing based on key performance indicators, including views, shares, response to calls-to-action, others' curation of your content and so forth


****Creating content is job one; analyzing and adjusting as you go are part of job one!


This was curated by JanLGordon covering "Content Curation, Social Media & Beyond"


http://bit.ly/tA45qo


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12 Most Effective Strategies for Corporate Blog Curation

12 Most Effective Strategies for Corporate Blog Curation | Curation, Social Business and Beyond | Scoop.it

This is a great piece by guest blogger, Sam Fiorella @samfiorella who is s a globetrotting interactive marketing strategist, a highly respected blogger and much more.


The rest of this article can be read at:  http://bit.ly/oBblml


This piece is really for anyone who is curating content, whether you're a personal brand or in a corporation.


I can personally tell you that this blog is one of the best out there for consistently providing quality content.


Here is an excerpt:


A strategy some corporations find successful is to curate 3rd party industry content instead of that which their internal teams created.


**This tactic becomes increasingly important for businesses wishing to evolve into a Social Enterprise, which is (in part) defined by their transparency & openness with their audience and community at large.


Here are a few gems that caught my attention: To paraphrase,


****Consider archival relevancy -


**This is very important because content curation is the new search. Your content should be timely for today but think about tomorrow and the future when people are researching on the topics that you curate.


For business, this is crucial that your brand or company shows up as an SME (subject matter expert) in this area.


 ****A content filter is the relevancy of the content when reviewed in the future. If someone searches your archived blog posts, will that content be historically relevant?


In addition, this is also important,


****Focus on recency


If you look at the best curated corporate e-newsletters, you’ll discover that the articles shared are rarely older than 14 days.


****In the best cases they are less than 3 – 5 days old.


****Recency or “freshness” of content is critical to make the audience feel like they are “in the know” if they continue to subscribe to your blog/RSS feed.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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Leveraging Content Curation Part II

Leveraging Content Curation Part II | Curation, Social Business and Beyond | Scoop.it

This is Part 11 of Susan Kistler's series on Leveraging Content Curation for AEA3


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


This piece covers Comparing Curation Tools Using the Same Content Items


Heres an excerpt:


I’m in search of tools that may be leveraged by evaluators in their own practice (see yesterday’s post) as well as used by the association to curate and organize.


I wanted to find curation tools that allowed for identifying, organizing, and sharing resources through a webpage. Towards that end, I tried four free tools recommended or used by colleagues.


http://aea365.org/blog/?p=4236

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4 Content Curation Tools for Faster News Discovery

4 Content Curation Tools for Faster News Discovery | Curation, Social Business and Beyond | Scoop.it

This piece was written by Copy Clique - copyclique.com


Insider Resources for Marketing a Business Online...


Really good information here:


Intro:


Are you curating content?


It’s a wonderful alternative to blogging, and it’s a fairlysimple process, too…


I emphasize fairly because content curation involves publishing a best-in-class roundup of blog posts, videos, etc. — the true gems pertaining to your topic.


**But if what you share isn’t consistently top-notch, you can’t build a following. The leadership halo you seek for your brand won’t happen.


The good news:


**There are ways to conquer the challenge of discovering great, new content. And it doesn’t involve wading through Google or the usual social media search boxes.


There are a few sites I use when curating


 -You may be familiar with these cool search tools. If not, you might like them.


**Use them to start doing less digging to uncover the Internet’s rich, buried treasures.


http://copyclique.com/2011/10/content-curation-tools-search-tools/

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Content Curation - Everything You Need To Know

Beth Kanter wrote this great piece on content curation - you can see more of her work at bethkanter.org


This post was curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Here's what caught my attention:


Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation.


Content curators provide a customized, vetted selection of the best and most relevant resources on a very specific topic or theme.


As Rohit Bhargava points out in this post via Robin Good, a content curator continually seeks, makes sense of, and shares the best and most relevant content on a particular topic online. Content curators have integrated this skill into their daily routine.


Why is Content Curation so valuable?


"A content curator offers high value to anyone looking for quality content because finding that information (and making sense of it) requires more and more time, attention, and focus."


Content Curation provides value from the inside out:


"For organizations and brands, content curation can help establish the organization’s thought leadership and capture attention in today’s information cluttered world.


**Content curation can help your organization become the go-to authority on an issue or topic area.


**It can be done simply as writing a blog post with links or sharing annotated links on Twitter around your topic."


The Three S’s of Content Curation: Seek, Sense, Share


However you create meaning – it has to support your organization’s communications objectives or your professional learning goals.


**Finally, the sharing – is about giving the best nuggets of content to your audience in a presentation format that they can easily digest and apply it.


**Putting content curation into practice is part art form, part science, but mostly about daily practice.


"One way to be effective is to find the best curators your topic and follow them. It is like sipping fine wine. You have to be organized and know your sources. And you have to scan your sources regularly and thank them."


** Thank you Beth for consistently providing us with your excellent, informative, inspiring content. This was one of the best posts I've read about Content Curation.


http://www.bethkanter.org/content-curation-101/






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Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | Curation, Social Business and Beyond | Scoop.it

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.


Excerpt:


It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.


**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”


Here are some of the takeaways:


**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.


**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”


**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread


**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.


****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”


**Brands need to be careful in not only what, but how much they curate. 


**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information


**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.


**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/xn8Ahn]

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Mix Curation With Socially Addictive Content - Here's How

Mix Curation With Socially Addictive Content - Here's How | Curation, Social Business and Beyond | Scoop.it

My fellow curator and colleague, Beth Kanter has once again given us a wonderful post full of insights and resources.


****I also want to point out that what she has done in this article is an excellent example of providing "context" and adding depth to what she's saying. 


In this piece Beth talks about Transdisiplinarity which means literacy in and ability to understand concepts across multiple disciplines which you will notice, she has clearly demonstrated in this post.


Excerpt:


She says, and I agree, "This is definitely not a chicken and egg question" you have to have "socially addictive content and content curation. I agree with her, this is a powerful combination when you blend the two together!


Here's what you'll see in this piece:


**checklist on how to create valuable content from Content Marketing Institute


** 26 Tips of Writing Great Blog Content 


**How to Newsjack, which is interesting all by itself


**current events: using this as part of you content strategy.


Curated by Jan Gordon, covering "Content Curation, Social Business and Beyond"


Read full article: [http://bit.ly/ACNJik]

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Beth Kanter's comment, January 24, 2012 12:51 PM
The 23 tips for blog content is also an excellent example of curated content that is high quality.
Beth Kanter's comment, January 24, 2012 3:02 PM
Thanks for rescooping
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How to Share Content More Efficiently by Integrating Google Reader and Buffer

How to Share Content More Efficiently by Integrating Google Reader and Buffer | Curation, Social Business and Beyond | Scoop.it

This piece is from Martin Geysler's collection - Social Media What We Think About it.


Excerpt:


If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.


 

One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.

 

Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition.


**The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better.


**If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.

 

Before getting started there is one important caveat I need to mention.


**This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle.


**To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.

 

Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/


Via Martin Gysler
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Beth Kanter's comment, January 23, 2012 12:53 PM
I saw an article like this from Christopher Penn over the summer, he uses his iPad and flipboard to do this. I'm using buffer and find one of my best Twitter tools - if I can discipline my self to use it. The Chrome plugin helps a lot. But one of the things I've noticed is that I don't systemmatically read blogs as much as I did a few years back. Now, I look for particular Twitter lists, honed keywords, and specific sources. I need to get my discipline back around this ...
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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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Content Curators Compete In Game-Like Forum While Making Newsroom Contributions

Content Curators Compete In Game-Like Forum While Making Newsroom Contributions | Curation, Social Business and Beyond | Scoop.it

This piece was posted by Tim Ryan a contributor for PSFKI thought this would be of interest to anyone who is curating content. Digg is doing something very clever and it's a whole new forum where you can contribute and curate and possibly find new audiences for your brand.


"Digg Newsrooms is a new channel introduced by the online content curator that uses bot's are all the channels by topic: http://digg.com/newsrooms


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full post here: [http://bit.ly/uChvnH]

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Content Curation for Fun (and Profit)

Content Curation for Fun (and Profit) | Curation, Social Business and Beyond | Scoop.it

This piece was written by Jean M. Gianfagna for LifeHealthPro


We've all read many articles on content curation. We may even have seen this list of how to curate content several times before. I wanted to highlight a few things that I think are really important when you're curating content.


Excerpt:


By being a great content curator, you help customers, prospects and colleagues find the “good stuff” online and know what to read. This not only makes you an informative and influential social-media contributor, but it also helps attract new followers.


Here's what caught my attention:


****Look for patterns that could indicate potential trends.


****Follow top researchers and share findings that could indicate a shift in your industry or your market.


****Add your point of view so people know why you’ve selected content to share. Include comments such as “A great demonstration of…,” “Helpful tips about…,” “Important news…,” “A can’t-miss conference,” etc.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/u3g1fA]

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How Content Curation Changed Everything For Me

How Content Curation Changed Everything For Me | Curation, Social Business and Beyond | Scoop.it

This blog post was written by Robert Dempsey at Dempsey Marketing Blog

 

Firstly, I want to thank you Robert for your kind words and mention in this article. Coming from you, it means a lot.

 

There are really good tips and resources about content curation

 

Here is my commentary:

 

****Whether you curate or create content remember, this is what it's all about:-)

 

** it starts conversations

**builds relationships

**creates community

**Can lead business & referrals

**collaboration

**support

**expands your knowledge

 

Along the same line, here's what particularly caught my attention:


Never forget the social part of social media


**Always reply back to people that initiate contact

 

**Be proactive don’t only follow people but initiate contact, and not using an auto-DM message either

 

**Thank people for sharing your content and mentioning you

 

Here's a real life example, I met Robert a week ago after curating his relevant and timely piece "Measuring Online Influence & It’s Impact On Social Media" http://bit.ly/sLc2el. He thanked me, we've been communicating ever since.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article [http://bit.ly/uQsVoI]

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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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Learn From 6 Great Leaders in Content Marketing

Learn From 6 Great Leaders in Content Marketing | Curation, Social Business and Beyond | Scoop.it

This is a great piece from the Curata.


Not only can you learn from these amazing people, you can find wonderful content there too!


When it comes to diving into the world of content marketing, you don’t have to go it alone. There are people who have come before you, learning what works and what doesn’t.


Because they are content writing masters, not only can you gain tips and tricks while reading their blogs, you can see examples of their work.


Learn from these experts to increase the success of your online marketing techniques


Selected by JanLGordon covering "Content Curation, Social Media & Beyond"


See who they are:


http://www.contentcurationmarketing.com/articles/56724/6-leaders-in-content-marketing/

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People Optimization vs Search Engine Optimization - A Business Success Story

People Optimization vs Search Engine Optimization - A Business Success Story | Curation, Social Business and Beyond | Scoop.it

I enjoyed reading this interview with Michael Stelzner, founder & CEO of Social Media Examiner and Sparksheet.


I remember when Michael first started this company and have watched him successfully package information and solutions to a very hungry audience wanting to understand social media and how to use it in business.


There are so many so called "social media gurus" telling us what we should or should not do, but here is someone that has achieved a 100,000 person emailing list in a mere 20 months!


The following is an except from the interview which highlights a few things Michael has done to build community and a successful business around the topic of social media:


Sparksheet:


"Many of your headlines include a question, a number (“4 Tips,” “5 Steps”), or a  “How to,” making them very SEO-friendly. How much do search engines factor into your editorial process? Do you create content based on what people are searching for?"


Michael:


"No, we do not. We only get 15 percent of our 900,000 page-views per month from search. We do not try to make things that appeal to search engines. We don’t ignore search engines, but it’s not our primary focus. Our primary focus is to appeal to people.


I have a background in copywriting so I know what a good headline is. We write headlines that people want to share, that people want to click through on Twitter or Facebook to read."


Sparksheet:


"In your latest book, Launch, you discuss the “elevation principle,” which goes something like this: Great content + other people – marketing messages = business growth. Why are “marketing messages” subtracted from this equation?"



My input:


I have always said that if you want to emulate a person's success, watch and learn from what they do (but don't try to be them!). 


If you have followed Michael's meteoric rise as I have, you will know that he has set the standard for success in Social Media by, as he puts it, marketing without marketing . 


I can think of no better role model for anyone wishing to achieve their own success.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


http://sparksheet.com/marketing-without-marketing-qa-with-social-media-examiner%E2%80%99s-michael-stelzner/



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8 Ways to Find Great Social Media Content

Mari Smith - (mariesmith.com), gives us amazing information and resources to find relevant content to share with our audiences.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


I don't know about you but I need a refresher course. I saw this video a few months ago but I'm certainly ready to hear it again. It's not easy to find great content, and Mari  definitely delivers the goods!


Intro:


Do you want to know how to find the most valuable social media content? Are you looking for great articles and videos to share with your friends and fans?



http://www.youtube.com/watch?v=3mKJQuREIHw

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Taking Curation To The Next Level - What You Need to Do

This piece was written by Michiel Gassterland Founder of We Do Communications @michiegaas


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


 

Intro:

"In April I wrote a post called ‘What is Content Curation?’. I’m getting a lot of search engine traffic on it. It’s must be a hot topic."


Here's what caught my attention:


Many of us are curating content on Twitter and other social networks. Michael is reminding us to concentrate on one specifc topic and do it well.


**Curate to showcase your expertize and make you a SME (subject matter expert) on the topic that corresponds with your interest, your background and is continually relevant to the audience.


**Choose one topic, and do it well, select only the very best content you can find. Don't clutter it up with other topics, become a trusted source in one area and you will build a loyal following, customer base and beyond.


**Content curation done well can open many doors, this is an area that is exploding, many opportunities lie ahead for those who do this effectively.


Michiel is using Shareist as a curation platform and has some very good things to say about it.


Read more.........


http://www.michielgaasterland.com/content-marketing/customisable-content-curation-with-shareist-stirred-not-shaken/



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