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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Content Curation (Real Time) vs. Automation - The Value Differential

Content Curation (Real Time) vs. Automation - The Value Differential | Curation, Social Business and Beyond | Scoop.it

Robin Good found this wonderful piece


A short article by Jay Pinkert, but pointing to an increasingly critical issue for anyone interested in curation. The value differential.

From the article: "The essence of curation, then, is the curator’s informed and discriminating point of view and active participation.

 

As with most endeavors that require extra personal attention and effort, there’s strong temptation to look for shortcuts – that means you, Paper.li and Summify.

 

It’s worth noting that Twitter ranking/management clients like TwitCleaner classify tools that auto-aggregate and auto-tweet your content feed as “app spam.”

 

Over-reliance on those tools can negatively impact your social media profile and rankings, and those items are less likely to be stichared than ones you’ve clearly considered and bundled on your own."


However, there are other applications that help make the work of genuine curation more manageable.


Four of the most promising content curation tools are:


*Storify

*Scoop.it  (Jan)   I love Scoopit! Easy to use, online community, looks good

*Curated.by

*Pearltrees


Read full article: [http://bit.ly/vF801i]


Via Robin Good
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Guillaume Decugis's comment, November 2, 2011 11:39 AM
Thanks for pointing this out Robin: we totally editorial control is key as that's what brings the essential human touch needed when curating.
janlgordon's comment, November 2, 2011 12:17 PM
Thanks for posting this Robin, it's something that I think we all need to pay attention to - part of curating is having conversations, stimulating new thought, collaboration and opinions - it's hard to do that if you're automating your content. Having said that, many of us are on different time zones, kind of hard to converse in real time. Curation is a work in progress....
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92% of Marketers Agree: Content Is Critical for SEO [Infographic]

92% of Marketers Agree: Content Is Critical for SEO [Infographic] | Curation, Social Business and Beyond | Scoop.it

Pamela Vaughn posted this on hubspot.com


Lots of good information here:


Intro:


"In inbound marketing, consistent content creation can be beneficial for quite a few reasons."


Here's what you need to know:


**One of the most powerful roles content can play in inbound marketing is in search engine optimization.


**Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website.


And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO?


**Then take a gander at the following infographic created by Brafton:


Read more: http://bit.ly/q9Ewxj

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