"Based on the trends I’ve seen in 2011, the conversations I’m having with clients and the widening gap between what we need and what we have, here are my thoughts on what will be trending in social media in 2012."
Here are a few things that caught my attention:
As social spaces become more crowded and filled with noise -
**content curators will become a more important part of the stream.
****Curators that take the time to review, show patterns, themes, give statistics on user's habits adding context to the content before passing it on will become a valuable resource for peer reviewed articles.
**Taking cues from these curators, brands will become part of the de facto news media as they curate and stream relevant content to their followers.
integration of marketing and IT
Many businesses struggle with where to house the social media team. Many land in the marketing department, which can cut them off from access to the technology they need to do their jobs effectively, not to mention run the risk of becoming too “marketing” in their messaging.
**As social media becomes more integrated into business I believe we’ll see an integration of marketing and IT.
**In my corporate position I’m housed with IT, which I believe is crucial. I have access to designers, SEO analysts, programmers and WordPress developers, so if I need a Facebook tab, help with optimizing a blog or the latest keyword research, I can just turn around and ask.
Many social media professionals are housed in marketing departments, siloed away from IT functions.
Some are dealing with an IT department housed offsite or even overseas. Time differences and lack of access to data make it difficult for these professionals to work quickly and effectively so I think we’ll start to see a convergence of IT and marketing as we increase our social technology.
Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"
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