6 Reasons Great Content Fails & how to fix them | Curation, Social Business and Beyond | Scoop.it

This very helpful article by Pamela Vaughan for Hubspot highlights 6 reasons why great content may fail, and provides the antidote to each.


Be sure to click through at least some of the hyperlinks in the article as Pamela is a prolific and excellent curation blogger and this article is a case of her practicing exactly what she advises.


The first 3 points are:


***To overcome the problem that a topic isn't appropriately targeted, understand your audience and marketing personas (The article just hyperlinked is a must-read in its own right).


***Under the heading "The Title or Headline is Crappy', there are links to two other articles, including what is basically Headline Writing 101


***The advice given for avoiding lack of attention to detail is to ALWAYS have someone else proofread and edit your work


***She suggests that poor spelling and grammar can ruin an otherwise excellent piece, and I have to say that there have been times when a subject caught my attention but I felt I could not share it for this very reason.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/tirQue]