Faced with the tsunami of information, we are all floundering to find our way to content that actually matters. From setting up filters--both of the automated and human variety--to trying to make sense of what we find, we are in a fix, so to speak.
****Hence, we see the rise of content curators as a breed who will help us to make sense of this world of worldwideweb that has suddenly gone amuck.
Enterprises who want to survive in 2012 and beyond must be on the cutting edge of their field, they need to be adaptive and make the right decisions quickly. They will need to:
**Be able to connect the dots to make sense of the underlying pattern.
What role can an enterprise community manager play?
**Surface useful and interesting content
**This entails listening to the community, being aware of the needs and drivers, and keeping a keen watch on the different contributions and conversations taking place on the platform.
**One needs to develop a nose for useful content just like an experienced editor develops a sense for what could be breaking news.
**This skill cannot be automated and requires constant engagement with the community to develop.
**By surfacing hidden gems, community managers enable users to make those serendipitous discoveries that could lead to breakthrough innovations, more engaged
participation and a sense of commitment to the community.
**The greater the benefit users derive from their membership to the community, the higher will be their involvement and engagement.
The community manager's role would be akin to that of a museum curator. Curators at museums lay out the best pieces in a manner that:
**Catch the viewers attention
**Tells a narrative that makes sense to the viewer
**Gives a sense of the bigger scheme of things
**Makes it easy for viewers to "jump" to the sections that interest them
**Have enough metadata for viewers to understand the context
Here are a few takeaways that definitely caught my attention:
A good curator will seek, sense, synthesise and then share in a manner that adds value to a specific user group.
**Curation is not just a collection of links and resources--it is a synthesis that reveals the pattern behind the links and list of resources.
**By revealing the patterns, a curator can help an organisation make breakthrough finds.
****The key here is to remember that each content piece is a social object around which conversations will evolve, further content will be generated and ideas surface.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
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