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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How Businesses Can Use Content Curation to Get More Targeted Results

How Businesses Can Use Content Curation to Get More Targeted Results | Curation, Social Business and Beyond | Scoop.it

This piece was written by Shel Holtz he has some good suggestions for companies to move curation beyond entry level and show them  how to create more innovative ways to use this powerful tool and that produces more targeted results.


Excerpt:

 

There’s plenty of evidence that business is adopting content curation, but the practice hasn’t been around long enough for organizations to understand how to us it in a way that will strengthen their content marketing strategy.


Here are some of the ways companies can apply curation that will give them more visability and beyond.

 

** To start applying content curation, communicators need to pay attention to how others are using the crop of curation tools that have found acceptance online.

 

**Curating news that the media isn’t covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.

 

The process would look something like this:

 

**Identify opportunity:


Any company news is a potential curated collection.

Think about a product launch, or financial events.

 

Select curators:


**criteria for selecting curators should begin with their familiarity with the topic. The key to a solid curation effort is the selection of the best, most relevant and representative posts.

 

**Monitor conversation:


**With the curator in place, it’s time to develop key words and set up a monitoring plan.


**This can be as simple as establishing a few Google Alerts or as sophisticated as tapping into a monitoring service the organization is already using, like Radian 6.

 

Select and comment on the best content:


**Curators need to cull through the many items people have posted in order to find the right posts to create an accurate overview of the news.


**Moreover, adding context is one more curation chore.

When appropriate, adding commentary improves the value of the collection.

 

Here's the takeaway:


Companies are increasingly focused on content marketing. Curating company news fits nicely into the content marketing bucket, where it can both fill a gap in mainstream media reporting and serve as an impetus to getting that coverage.


**It’s only a matter of time before some organizations move beyond entry-level curation efforts and start curating their news.


Curated by Giuseppe Mauriello and Jan Gordon

 

[read full interesting article http://qik.im/KTK]


Via Giuseppe Mauriello
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Twitter Can be a Powerful Discovery Engine for Curators & Brands IF You Use it Wisely

Twitter Can be a Powerful Discovery Engine for Curators & Brands IF You Use it Wisely | Curation, Social Business and Beyond | Scoop.it

This post was written by, Bill Gurley, a VC - Benchmark Capital, which is a major investor in twitter for his  blog Abovethecrowd.


My commentary:


Bill clarifies what Twitter is and what it is not. I found it extremely well written and very helpful. I also found some of the comments from readers to be interesting. More than one person thought this was a shameless promotion of Twitter, being that he is an investor.   Maybe it was but I have personally gotten tremendous value from Twitter for over five years and after reading this, it crystalized a few  more things in my mind and I will leverage that knowledge in the future


And I feel compelled to ask: are the opinions of an investor automatically flawed?  If I loved a product enough and had the means to make a substantial investment in it, I would consider that being me "putting my money where my mouth is" and would hope that those who perhaps used to listen to me extolling the virtues of the product before I invested, would see my opinion as no less valid after I became a part-owner.


**I say don't throw the baby out with the bath-water:-).


Intro:


"Frequent comparisons to Facebook leave many confused about the true value of Twitter."


Here are just a few gems that caught my attention:


****For the vast majority of Twitter’s next 900 million users, the core usage modality will have very little to do with “tweeting,” and everything to do withlistening” or “hearing.”


****Twitter is a "discovery engine” and an “information utility” rolled into one. With Twitter, you get news faster


****Twitter is highly asymmetric.  The majority of users get value from "reading" or "listening" to the tweets from core influencers.


****In many ways, Twitter is much more of a competitor to other “discovery tools” and “information sourcesthan it is to Facebook


****Twitter has three breakthroughs that make it dramatically more powerful than simple RSS.


****First and foremost, your personalized Twitter feed is human-curated by a potential universe of millions of curators.


****When you “check Twitter” you are looking at the specific articles and links purposefully chosen by people you have chosen to follow.


****That is powerful leverage


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond


Read full article here: [http://bit.ly/vcLo1m]

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Building Thought Leadership through Content Curation

This slide Presentation given at WebCom Montreal, November 16, 2011 by Corinne Weisgerber. 


I really liked her presentation, I'm sure you will too.


Here's what caught my attention:


She quotes from Robert Scoble, and I think he really captured the essence of a good curator.


"A curator is an information chemist . He or she mixes atoms together in a way to build an information molecule then adds value to that molecule"


A few essential takeaways:


*Identify your niche

*Find content sources

*Aggregate what you observe

*Contextualize -

*(there are many ways to add context - you point out patterns, trends, pull out a few points that gives your readers the gist of what the article is about. Anything that helps others to find meaning and utilize the information in their business is what is important).


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


See full slideshow here [http://slidesha.re/sW85V6]


Via Giuseppe Mauriello
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Beth Kanter's comment, November 17, 2011 3:04 AM
I like her steps too, although I tend to present them in a more simplified way for my audience. Great find.
janlgordon's comment, November 17, 2011 11:51 AM
Hi Beth - Good point, the simpler the better, I agree with you:-)
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The Future of Journalism - More Localized - Citizens Help Curate & Create News

The Future of Journalism - More Localized - Citizens Help Curate & Create News | Curation, Social Business and Beyond | Scoop.it

This article is written by Ross Dawson, for The Future of Journalism Blog. Ross is one of my favorite people - His blog is Trends in The Living Networks - he's a media futurist and one of the best!


Here are some highlights:


****Novelty, in uncovering newsworthy stories, remains as critical as ever, reinforcing the importance of traditional journalism. Investigative reporting will retain a central role in society.


****Increasingly this will involve data analysis, and often harnessing information and insights provided by many citizens.


****Reputation becomes even more important in a world of unfettered information production.


****We will have context-specific measures for the reputation of both publications and individual journalists,


****enabling their audience to decide whether to place credence in their views.


****Relevance relates news to individuals or small groups of readers, often through personalisation and localisation.'


****Journalists will provide value through a deep understanding of focused groups, the issues they face and the decisions they need to make.


****Community will shift to the centre of media revenue models, meaning that journalists will need to understand and engage well with communities of news consumers, often enlisting their assistance to curate as well as contribute to news reporting.


****Those journalists and publishers who recognise where value resides in the emerging landscape of news will prosper themselves, and create many-faceted wealth for us all.


http://futureofjournalism.com.au/the-future-of-journalism-by-ross-dawson/


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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A Visual History Of Twitter [Infographic

A Visual History Of Twitter [Infographic | Curation, Social Business and Beyond | Scoop.it
Twitter has certainly come a long way since that day in 2006 when it opened for the public to sign up.


Excerpt:


As of lately, it seems Twitter has gotten their act together, and they are actually doing quite well. That is, apart from the whole direct message thing not working properly and missing tweets.


I wonder how much they are working on that, and when it’s actually going to be solved. It would be interesting to know if they have even located the problem yet. This article isn’t about all the bugged code that obviously will be fixed in the near future (hopefully). It’s about the history of the brand as a whole.


The social media news site Mashable recently put together an infographic outlining the most significant milestones and records that portray the growth and importance that Twitter has been able to achieve.


What was considered a lot of tweets two years ago is quite ordinary today. For example, when Michael Jackson died, at the peak, there were 456 tweets sent every second.


When Beyonce announced she was pregnant, there were 8,868 tweets sent every second. That’s saying quite a lot about how much Twitter has grown since back in 2009 alone. It’s impressive and inspiring to say the least!


http://www.bitrebels.com/social/a-visual-history-of-twitter-infographic/

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What exactly is news curation, and does it have any value?

Joseph Stashko, who blogs for Huffington Post UK, explores the question is news curation creating value? This started as a question and it led to a discussion which he has recreated in this article.  Good insights and suggestions - what are your thoughts?

 

Intro:

 

There's been a proliferation of people 'curating' the news recently.  On twitter, people like @AntDeRosa, @journodave, and occasionally myself (though recently I've concentrated on using Storify) trawl the network for links and useful information and turn their feeds into those to follow during periods of developing and breaking news.

 

Last week I saw this tweet by David Higgerson, who's head of multimedia at Trinity Mirror.

 

Reply Retweet

 

Is curation only a worthwhile activity if you're actually adding something to it yourself - eg expert opinion, your org's journalism, etc? davidhiggerson August 25, 2011 at 12:33

 

 

So a discussion ensued, most of which I've included below: Here's an excerpt:

 

Reply Retweet

 

@davidhiggerson No, it's only worthwhile if you have good sources. Resist the temptation to add own analysis for the sake of it. DJ Bentley August 25, 2011 at 12:34

 

Reply Retweet

 

@davidhiggerson would add curation IS your orgs journalism. DJBentley August 25, 2011 at 12:36

 

http://josephstashko.com/media/what-exactly-is-news-curation-and-does-it-have-any-value/

 

 

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What Live News Organizations Can Learn From The Onion - Brilliant!

Lots of great ideas, information, insights, strategy and seasoned with humor. We can all learn some lessons here........

Intro:

What can fake news teach us about real news? The Onion's Baratunde Thurston on the value of live event coverage, the power of archives, and the collaborative creation of a 500-foot Osama bin Laden.

Excerpt:

What we do does apply to so many news organizations. When you think about live event coverage and how you try to add some kind of value — get your sports writer to cover the Oscars. Mix it up a little bit and do something a little different. It doesn’t have to be funny, but it can be fun. It can be unique. I think the point is not to be funny, but to have a unique voice that stands out in an increasingly commoditized environment and space.

http://www.niemanlab.org/2011/07/questions-for-baratunde-thurston-what-the-onion-can-teach-real-news-organizations-about-social-media/
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BreakingNews to Curate Local News Tweets

By Steve Rubel

BreakingNews to Curate Local News Tweets http://blog.breakingnews.com/post/6977302482 breakingblog: ““We’re excited to announce a new feature that allows news organizations to fast-track news tips...

Here’s how it works. Once we’ve whitelisted a news organization’s Twitter account, appending @breakingnews or #breakingnews anywhere in a tweet will pop it in front of our editors on this page. If it’s a breaking story with national or regional interest — and it’s the first we’ve seen of it — we’ll publish it on the BreakingNews.com home page, our three mobile apps and potentially on Twitter and Facebook, too. The bigger the story, the more places it goes”

http://www.steverubel.me/post/6982508462/breakingnews-to-curate-local-news-tweets
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General Management - How to Hire a Chief Content Officer: 11 Key Traits : MarketingProfs Article

General Management - How to Hire a Chief Content Officer: 11 Key Traits : MarketingProfs Article | Curation, Social Business and Beyond | Scoop.it
General Management - What should a business look for in a chief content officer—the key person responsible for sharing and creating its content? To succeed in this important role, your ideal candidate should ...
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Content Curators Compete In Game-Like Forum While Making Newsroom Contributions

Content Curators Compete In Game-Like Forum While Making Newsroom Contributions | Curation, Social Business and Beyond | Scoop.it

This piece was posted by Tim Ryan a contributor for PSFKI thought this would be of interest to anyone who is curating content. Digg is doing something very clever and it's a whole new forum where you can contribute and curate and possibly find new audiences for your brand.


"Digg Newsrooms is a new channel introduced by the online content curator that uses bot's are all the channels by topic: http://digg.com/newsrooms


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full post here: [http://bit.ly/uChvnH]

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Are Content Curators the power behind social media influence?

I posted this piece by Neicole Crepeau some months ago but if you're like me, you can capture something you didn't see before the second time around.


This was worth a second read and I did come away with some takeaways that seem more like a possibility rather than just words because curation is going to heat up in 2012 and this is exciting news for all of us who are curators.


There are also some questions and answers that will reveal themselves in the coming year.


**Pay attention to the comments, Lots of good discussion in the original post. (I like that):-)


Here's what caught my attention:


Why are these folks important? Because they are influencers.


If the Curator is the new Google,


**we can expect businesses to optimize for the Curator just as they optimized for Search on the web.


****In this new world, Curators become a commodity and they have value that will be sought after.


**Marketers will seek curators in specific topic areas and with specific traits.


Marketers will want to know:


**The topics this person curates and the networks and communities he/she curates to.


**Curators who are plugged into niche communities and forums may be even more valuable.The number of connections on those networks. The volume or following always counts.


**The types of connections the curator has

.

**Reshare value. How many of this curator’s followers reshare the content, and how wide a net do they cast?


As this kind of information becomes more readily available through tools, the question is what happens when marketers seek and court Curators?


**Do Curators find a way to monetize their services, as Google did?


**Would that lessen their impact?


**How do Curators change what they do as they become a valuable and sought-after resource?


**What kind of markets, businesses, and products revolve around the new commodity of Curators?


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article and the comments here: [http://bit.ly/mzCp9u]


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The Future Points To Curation In Broadcast Media

The Future Points To Curation In Broadcast Media | Curation, Social Business and Beyond | Scoop.it

This post was curated by Robin Good and JanLGordon. The original content was itself curated from a conversation between media strategist, trend spotter, anthropologist and consultant Jonathan Marks with journalist and fellow anthropologist Gemma van der Kamp, sharing views on the future of broadcasting.


It's interesting how Robin and I were both drawn to different aspects of this article.


What follows are examples of what the author refers to as "re-treatment" of content and of conversation.  This is both a "re-treatment of curation" and the engagement of a conversation between Curators.


I would further point to our different approaches as defining the importance of collaboration and to how re-treatments of the same material may result in the original material having broader context and being seen by more people, as our approaches stand to be seen by slightly divergent audiences.


**This is not unlike the different audiences that may be reached by journalists and news organizations curating the same material to their respective readership. 


Excerpt:


When Jonathan Marks advises broadcasters on how to integrate emerging technologies in the work flow, he is driven by one major principle:


**making sure that the conversation with the public is happening.


In an era when the voice of the online citizen is more present than ever before, the idea may seem obvious but according to Marks, there is still much work to do.


In Marks’ view, broadcasters need to work cross-media,


**by adapting their content to mobile phones, websites and tablet devices.


**The idea of curating the news by cherry-picking good stories through web research and by using the audience’s input seems promising.


**The technology to curate stories, however, is still inadequate.



**Although various online tools to organise and share content have been developed, such as the Pearltrees application allowing users to collect, share and re-treat online content,


**“the problem is that once the link is re-treat, you have lost the original content”, Marks argues.


**“What we need are tools to build libraries and create intelligent tags. So many excellent stories are never kept.”


Several small companies already offer news briefing services and successfully manage active online communities.


They understand the trick of building niche channels and developing relations of trust with the audience.


This is where the future for broadcast media lies,” Marks predicts.


Read Robin Good's curation, covering "Content Curation World".

Read the full article here: [http://bit.ly/urBX0p]


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Silicon Valley Watch: Promises Relevant Curated News Daily

Silicon Valley Watch: Promises Relevant Curated News Daily | Curation, Social Business and Beyond | Scoop.it

Posted by Tom Foremski from his Silicon Valley Watcher


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Sounds great!


Excerpt:


Silicon Valley Watch is designed to give readers a quick look at what they need to know that day.


**Readers from outside the area will get to see what Silicon Valley is doing, thinking about, and what's going on in their local communities.


**It's Silicon Valley in content and context -- the way curation should be.


**Like Drudge, our headlines are our own, we don't take anything from the hard working reporters and editors of other news sites.


**Our goal is to drive traffic to the best news stories out there.


So please make Silicon Valley Watch part of your daily routine. We have a morning edition and we will add a late afternoon edition. We'll be adding features and gradually changing the design over time.


And we look forward to your suggestions and feedback about Silicon Valley Watch-


**the best news stories about the most innovative region in the world.

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How can we build better filters for growing flows of information?

How can we build better filters for growing flows of information? | Curation, Social Business and Beyond | Scoop.it



Nicola Bruno, cofounder of Effecinque and a journalist fellow at the Reuters Institute for the Study of Journalism at the University of Oxford) goes the startup route "with the intent of being relentless hunters of news and human filters of information."...


Heres what got my attention:


As the digital flood sweeps into our lives every imaginable kind of information, much of it offering nothing more than a smoke screen to blur or distort our view, figuring this out is crucial.


Who or what can help us see beyond the smoke? Will software like Stats Monkey give us reason to believe that we are swimming only in facts with its mechanical certainty? And what will be the role of journalists in a media landscape in which reporters and news items are little more than commodities, and, in the case of reporters, a soon-to-be redundancy?



http://www.niemanlab.org/2011/09/from-nieman-reports-how-can-we-build-better-filters-for-growing-flows-of-information/

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News360 2.0 Personalizes News Aggregation

News360 2.0 Personalizes News Aggregation | Curation, Social Business and Beyond | Scoop.it

I just ran across this post from August 10th, I didn't see this before and maybe some of you didn't.  The new personalization layer in News360 is still automated, but it harnesses the user's own human qualities.

 

Here's an intro:

 

"News360, a news reader app available on most mobile devices and tablets, has just announced version 2.0, which adds a layer of personalization to the news shown to each user, whereas it was just an aggregator before."

 

News360, a news reader app available on most mobile devices and tablets, has just announced version 2.0, which adds a layer of personalization to the news shown to each user, whereas it was just an aggregator before. The update also launches a beta Web version of the service, so you can use it on the desktop. Finally, the new version adds a timeline view, which allows you to track a story's development over time.

 

When News360 launched, it simply pulled in coverage of stories from multiple sources, like Google News does, as well as Twitter discussions of the topic. It offered a few ways for users to go more in-depth, with image galleries, great definitions of terms and the ability to manually add more personalized feeds by topic. It certainly provided more content than a human-curated service, like Newsy, but it lacked that human quality of editorial discernment. The new personalization layer in News360 is still automated, but it harnesses the user's own human qualities.

 

http://www.readwriteweb.com/archives/news360_20_personalizes_news_aggregation.php

 

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NewsTrust Curators add the fact-check business with Truthsquad

We have so many people posting content and information and this is a service whose time has definitely come!

Just in time for the 2012 elections, the cottage industry of media fact-checking is ramping up. That latest addition is Truthsquad, which began last year as a pilot project of NewsTrust.

Truthsquad will be working on two fronts, on its website and on embeddable widgets for stories on any news site. In both cases readers could either suggest or assess statements for their truth (or truthiness), which would require supporting facts and links to make a determination.

Through the partnership with the Center for Public Integrity, Truthsquad will have a handful of journalists providing fact checks as well as a community manager to give readers guidance on how to verify information and identify reliable sources.

“We don’t expect citizens to be better than journalists — we know an experienced journalist can get more work done,” he said. “But just getting citizens to participate in it will help them develop more of an open mind, build their research skills and appreciate the value of looking at different perspectives.”

http://www.niemanlab.org/2011/07/newstrust-dives-into-the-fact-check-business-with-expanded-truthsquad/
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Curation, Community and the Future of News

Great listening to Steve Rosenbaum speak today at the #140 Conference in New York.

Here's an excerpt of a very timely and relevant post by Steve Rosenbaum for Nieman Reports |:

‘People are clearly overwhelmed by the growing volume and weight of digital content and messaging that they feel compelled to process.’...

Thinking back, I've always considered news as a dialogue rather than a monologue. I've preferred conversations to speeches. That said, I don't often hang out on street corners or in neighborhood bars partaking in random conversations about the weather or the Mets. I like my conversations curated.

Nieman Reports

http://www.nieman.harvard.edu/reports/article/102626/Curation-Community-and-the-Future-of-News.aspx
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