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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
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Millennials Driving Social Media Power Shift: The Economic Impact

Millennials Driving Social Media Power Shift: The Economic Impact | Curation, Social Business and Beyond |

Stephen Monaco wrote this insightful post for Spiral 16 about the Millennials -

He says:

"It’s imperative for media companies, marketing firms, content producers, advertisers, and brand managers alike to collect, filter and analyze “big data” to gain insightful knowledge to develop an understanding of Millennials’ sentiments, perceptions, and behavior.

Here's what caught my attention:

Transfer of Power

**YouTube was founded as an Internet channel in 2005 and acquired by Google in November 2006, so the genie has been out of the bottle for years now.

**Giant media companies are truly in danger that millennials may completely ignore their traditional program offerings in favor of more relevant content created by other millennials, or by innovative new companies who are more in tune with what this demographic finds interesting.

**Young Americans in high school and college are bringing about a transfer of power, shifting control within the industry of mass media by creating their own content.

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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Via janlgordon
Albert McVities's curator insight, May 8, 2013 8:43 PM

This topic is extremely relevant to in how we market our product to our consumers today. Media and marketing have only been a great impact on the company's income. This article gives some of the facts that how media have been changed and used in recent years. "The millennial generation has been engrossed by the inundation of media and are products of an environment where media companies create and reinforce the content it deems best for the consumers of media."


Flying_Ray's comment, May 9, 2013 6:07 AM
This article was really interesting. As consumers continue to increase in their use of secondary screens and dual screen viewing, it will become more and more important for marketers to develop communication strategies that take advantage of these new touch points, while also having a message that is personally relevant to the individual. As it says in the article, for many companies this will mean the use of big data to indentify insights that can be used to enhance their brand equity with their individual customers.
Gerry O'Beirne Dunn's comment, May 9, 2013 11:53 PM
I like how businesses are tailoring their messages to individuals now rather than trying to approach an entire target audience as one group of like-minded people. It's interesting to note how young social media is in terms of when it was established, and how drastically it's changed marketing methods since it's inception. As things continue to change and improve, it will be important to familiarize ourselves with newer technologies and incorporate them into our marketing channels.
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The Curated 'me': How Millennials are forging the new world

The Curated 'me': How Millennials are forging the new world | Curation, Social Business and Beyond |

Now this is an eye-opener!  We all know that Millenials are leading the way in the digital world.  Well here is a must-see video from MTV, along with a very important article written by Steve Rosenbaum for

Introducing "The Curated 'me'".  The online persona that we portray to the whole world that is very likely different to how we show ourselves to our frriends and family.

"What’s changing for young people is changing for all of us. How we connect, how we share. How we present our digital selves."

"In some ways it is the evolution of our society from physical to digital. In the past we knew that we had to behave one way at work, another in a public park, and another at Church or Synagogue. Now those behaviors move online."

Here are some of the things that caught my eye:

**** The presentation was called ‘Millennials: Decoded’, and was broken into four findings. The Curated Me, Publicly Intimate, Like-A-Holism and Digi-Quette:

*** The Curated Me is almost like a prosthetic extension of ourselves:  “You are the author of what gets put out there.”

*** Publicly Intimate:  94% agreed that texts are private. While platforms like Twitter and FB Status are public, with FB being more Superficial, and Twitter more Real. Phone calls are the least welcome, because they can be ‘awkward.’

*** Like-a-Holism (Are you a likeaholic?): 79% of respondents said their generation expects feedback, and 58% feel more confident when others respond. 33% said they feel disappointed when others don’t respond, and 23% said they feel alone if they don’t get feedback.

*** Digi-Quette:  The etiquette of the always on web is emerging as a series of social behaviors. They can’t really be taught about it, because they know more about it than the older generation. Says one expert: “It’s like the air they breathe.”

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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Mass Relevance Curates Real-Time Twitter Content for MTV Networks

Mass Relevance Curates Real-Time Twitter Content for MTV Networks | Curation, Social Business and Beyond |
AUSTIN, TX--(Marketwire - Jul 26, 2011) - Mass Relevance today announced that MTV Networks is using the Mass Relevance Platform to curate and analyze real-time social content across a wide range of brand experiences.

"Our producers use the Mass Relevance technology to power social data products and experiences across our brands, through data curation, moderation and visualization," said Jacob Shwirtz Director of Social Viewing at MTV Networks. "Mass Relevance's committed service and unique capabilities have helped MTV Networks deliver new and compelling experiences to our fans and users."

"MTV Networks is known for being on the cutting edge," said Sam Decker, CEO of Mass Relevance. "Twitter, with its explosive growth with young people, offers a tremendous opportunity to fuse together online, broadcast and social in a new kind of brand experience. Our platform offers the scale and technology to enable the massive amount of social conversations and data to be collected and displayed in a way that allows MTV Networks to innovate new ways to engage fans and catalyze conversations happening online. We're very excited to work with them in bringing the very best to their audiences."
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Interview: MTV's Hive Editors - Role of Curation in Music Journalism & the Impact of the Web

Interview: MTV's Hive Editors - Role of Curation in Music Journalism & the Impact of the Web | Curation, Social Business and Beyond |
MTV launched The Hive to give indie music fans a better online experience by putting the latest and greatest in one place.

We recently talked with Shirley and Jessica Robertson, editor of MTV Hive, about the indie music scene, the role of curation in music discovery, and how the Internet continues to impact the music industry.

Here's what caught my attention:

YP: What is the importance of curation today?

JR: It’s incredibly important. This (music journalism) space is crowded and noisy, and curation and editorial voice is what sets you apart from everybody else. MTV was one of the original tastemakers in the music space, and we want to maintain that role today. We’re not restricted by genre like other sites. We hope to earn our audience’s trust and respect with our curation.

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Cull.Tv is The New Music Television

Very exciting!




If you were around in 1981 when MTV first launched, you probably understand what’s so exciting about a product that focuses entirely on delivering music through video all day, every day.


“MTV introduced the music television format,” described co-founder and CEO Katherine de León, “and it’s not a mistake that we talk about Cull as ‘new music television.’ We have all the benefits that early MTV did not. We have technology and we have access to the best curators in the world, who are also the consumers, the viewers, the audience.”


“We really think of Cull as a curation engine: early MTV fused with Pandora-style recommendations plus curation tools so users can create their own channels.” On Cull, any user can create their own channel by searching for videos and adding them to a playlist. Or, if you’d rather just sit and watch, you can choose from any number of curated channels, like “Paradise” for disco lovers or “FatKidOnFire” for the dubstep generation.


Cull is the first startup to publicly announce having received funding from Tenacity Worx, a seed incubator founded by Allan Teruel and Renelito Delos Santos after the two were rejected by Y Combinator.


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