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These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
This infograph and article is from Omni Online Marketing Institute. I selected it because it talks about something that concerns all of us, whether we're a personal brand, agency, small business -
The Most Coveted Skills for 2014:
Here is one example of what you'll see - find the one that applies to you, it's going to be a great new year!!
Most coveted digital marketing skills/specialties are: analytics and mobile marketing
As you can see when you look at the infographic, this is one example of skills that will be sought after - there are gaps in the marketplace
How can you capitalize on these market gaps?
Here's one example:
Get a competitive advantage by hiring better people and training them to improve their skills
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://bit.ly/19AqUzQ]
Are you sure you want to delete this scoop?
Mobile and Mobile marketing are words that will be spoken daily in 2014
Schools... on your mark, go for it!
This piece from Reuters declares Twitter and social media an important part of the election process after last night's twitterverse actvity.
Here are some highlights:
WASHINGTON (Reuters) - President Barack Obama called it - in less than 140 characters.Around 11:15 pm EST, just as the networks were beginning to call the race in his favor, Obama took to Twitter to proclaim himself the winner over Republican candidate Mitt Romney. (I'm sure someone from Obama's team tweeted this) but nonetheless, the bottom line is the explosion on twitter and how important it was in this whole process.
Hopefully many businesses who have not understood the power of Twitter capturing the immediacy of feelings, trends, emotions from those who frame what's happening, to your advocates, fans, clients and customers will now understand how it can be used effectively for your cause, products, services and organization.
Here's what caught my attention:
**The fact that the president would take his message to Twitter before taking the stage in Chicago underscored the tremendouss role social media platforms like Twitter played in the 2012 election.
**"Twitter brought people closer to almost every aspect of the election this year," Horwitz said. "From breaking news, to sharing the experience of watching the debates, to interacting directly with the candidates, Twitter became a kind of nationwide caucus."
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article here: [http://reut.rs/WApMff]
Another insightful piece by Mark Schaefer for his blog. Here's what you'll find in this article:
**understand your own influence in the marketplace individually and as a business
**how to curate your audience, and discover if they are influencers, advocates or friends once you know this, there is good information and strategy to help you manage, leverage and utilize this knowledge in your business.
**what social influence measuring tools are out there today that are determining social influence who is creating buzz, changing behavior and driving sales through recommendations and much more.
**what tools are out there, what companies are moving into this space with better ways of determining who the influencers are and what this means to your business and to you as an individual and much more......
"Social influence marketing is moving out of the experimental stage and into the mainstream. What's next?"
Here are a few highlights that caught my attention:
Moving out of the lab
"I recently met with Azeem Azhar, the very bright and ambitious founder of PeerIndex and he noted that in 2012, social influence marketing and outreach programs are moving out of the “experimental stage” and into mainstream marketing budgets".
Connecting Online Conversations to Offline Buying Behavior
Many critics contend that online influence does not necessarily translate to offline buying behavior — but these dots are being connected very quickly.
In fact, it’s already happening. Whether we like it or not.........
Smart phones are going to auto-publish content to your Facebook timeline and other platforms —
**where we are shopping, what we are listening to, what we are viewing.
**So it’s a simple matter of connecting your conversations with influencers to these actions.
*More and more search results are including recommendations from your friends, which will also support connections between online and offline behaviors.
Over time, an actual dollar value will be assigned to your “influence power.”
Selected by Jan Gordon, covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/RPcWlg]
Digital marketing isn't a fad - it's the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what's happening in the present.
Look around you and you'll notice that the world is connected, communicating and constantly clicking.
There's no reason to believe that the demographic cohort that will follow Generation Y, will be any different. In fact, the next generation will be the first that cannot conceive a world that isn't defined and enabled by the Internet, mobile devices and online social networking. Still not convinced?
The following Infographic by ROI Media - http://bit.ly/JOOy40 - presents an overview of the digital landscape, and the changes pointing towards the need for social media marketing in commerce.
Download / Embed Here: http://bit.ly/JOOOA7
This piece was written by Lauren Johnson for Mobile Marketer I have rescooped this from my other topic, Mobile Marketing Strategy and Beyond because I think there are some suggestions that B2B content marketers might want to think about.
One of the most obvious is, if brands are using Pinterest, they need to have two main focuses - mobile and search.
Is your site optimized for mobile? Is there a way you can repurpose your content to keep your audience engaged, wherever they are and keep them coming back for more?
Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months.
Here are some highlights that caught my attention:
**Given the site's value on sharing content one-on-one relationships is an example of how a retailer can tie an in-store experience to Pinterest
**"Brands need to set an example for users to engage with them while they are experiencing the brand" Kerri Smith iProspect
**Once a user pins something, they can tap on it to view more infomation about it via the web, making a mobile-optimized web site crucial to keep mobile Pinterest users engaged with content.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/ys0jFw]
This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal audience and customer base.
**This article is aimed at retailers but the information here is very important for anyone who is using content marketing to build a loyal following. Curating or creating content for the mobile audience is very different from the web.
****Being familiar with the landscape if the first step:
A key challenge for retailers and content marketers will be keeping up with all the new devices, platforms and applications to engage with the mobile connected audience.
**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.
To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.
Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond" and "Content Curation, Social Business and Beyond"
Read more: [http://bit.ly/z3ZZzJ]
This article by Anthony Carranza for examiner.com details a recently released study by the internet marketing Research Company, comScore, which reveal the extent to which social media usage has skyrocketed on mobile devices in 2011.
Here's what you need to know:
**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..
**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.
“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,
**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”
**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.
**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.
Curated by JanLGordon covering "Content Curation, Social Media and Beyond"
Futurist Thomas Frey gives us some fascinating predictions for the very exciting year ahead. It's a great post with essential information to shift your thinking and get ready for 2012.
There were so many things that I could comment on but my primary focus in 2012 is the future of content curation, the evolution and its impact on how we utilize and digest data in our business and personal lives. How will curation be perceived in 2012 and what will the monetary value be for content curation?
Having said that, this is what particularly caught my attention:
Information Doesn’t Want to be Free– In 1984 at a Hackers Conference, Silicon Valley futurist Stuart Brand was the first to use the phrase: “Information wants to be free” in response to a point made by Apple co-founder Steve Wozniak but continued
“On the other hand, information wants to be expensive, because it’s so valuable.
**"The right information in the right place just changes your life."
**This set the stage for an entirely new era of free-thinking “free” advocates"
****My commentary: One of the reasons trusted content curators will become a very valuable asset to the information economy:
****"There is always a cost to “free.”
****While it may not extract a payment from your bank account, there is always a “time” cost involved.
****Without some amount of friction, the volume of information you have to sift through skyrockets and even with good search technology, your time-costs climb dramatically.
****The days of “free” thinking are numbered. Look for this mindset to shift over the coming years. More details here. This article is from 9/2/2011 - Two things that caught my attention....
**While it is true that the Internet is eliminating many of the gatekeepers, people trying to break into a field without going through gatekeepers find it far harder to gain credibility and foster a “trust” relationship with their audiences.
****In the end it still boils down to trust. Can I trust the person I am reading or listening to? Are they an accurate source of information? Will it be worth the time and brainpower I’m investing?
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/sreMX5]
This post was written by Cory Eridon for Hubspot
Intro: Learn about 5 types of content that rock on mobile devices that you should incorporate into your content creation for 2012.
Before we get to the content types, here are some exciting stats on the growth of mobile.....
**eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012.
**US smartphone users will increase from 90 million in 2011 to 107 million in 2012,
**ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million
The 5 content types for mobile are: How can you incorporate them into your marketing mix?
Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"
Read full article here: [http://bit.ly/tcIsrC]
Stephen Monaco wrote this insightful post for Spiral 16 about the Millennials -
"It’s imperative for media companies, marketing firms, content producers, advertisers, and brand managers alike to collect, filter and analyze “big data” to gain insightful knowledge to develop an understanding of Millennials’ sentiments, perceptions, and behavior.
Transfer of Power
**YouTube was founded as an Internet channel in 2005 and acquired by Google in November 2006, so the genie has been out of the bottle for years now.
**Giant media companies are truly in danger that millennials may completely ignore their traditional program offerings in favor of more relevant content created by other millennials, or by innovative new companies who are more in tune with what this demographic finds interesting.
**Young Americans in high school and college are bringing about a transfer of power, shifting control within the industry of mass media by creating their own content.
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
Read full article: [http://bit.ly/vinGaf]
This topic is extremely relevant to in how we market our product to our consumers today. Media and marketing have only been a great impact on the company's income. This article gives some of the facts that how media have been changed and used in recent years. "The millennial generation has been engrossed by the inundation of media and are products of an environment where media companies create and reinforce the content it deems best for the consumers of media."
This article was written by Chris Velazco for Tech Crunch
The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds.
****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph. He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.
**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind and imagine how it would look if you added what one of the readers said below.
One reader's comment:
Ulrich Weihler: "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."
"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.
** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.
Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.
Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads
were ignored in the same 60 second timeframe.
Curated by JanLGordon covering "The Explosion of Mobile Web & Beyond"
See Infographic [http://tcrn.ch/u4No0L]
Brian Rice wrote this piece for Business 2 Community
"What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future."
Here are a few things that caught my attention:
Elias Roman, CEO and co-founder of Songza
First, the easy prediction: more and more of the information we consume on a daily basis (from news to product reviews to entertainment) will come via the social media channels we have opted into and, more specifically, from the information filters we have chosen to subscribe to in those channels.
****In the short term, more information will come from more sources delivered through fewer channels.
Tony Ellison CEO from Shoplet.com
****Social media can insert the missing human touch and allow mankind to tap into the full potential of the internet. Because of this, it is going to transform eCommerce as we know it.
Loren McDonald, VP of Industry Relations at Silverpop
The convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time. In 2012 and beyond, savvy marketers will need to cross promote between all channels.
Read full article [http://bit.ly/um8j7u]
We asked Mark Cuban, Dennis Crowley, Gina Bianchini, and more than a dozen others. Here's what they said.
This article by Dan Frommer and Jen Ortiz for Business Insider links to a slideshow with quotes from major Social Media company CEOs and co-founders, intellectuals and a Curated Twitter persona, among others about their takes on the future of Social Media.
Here's just one of them, from Dae Mellencamp, CEO of Vimeo:
**** "The future of social media is the loss of the distinction between media and social interaction online. Mass media and social media will be seamlessly integrated across devices and platforms to offer relevant, dynamic, personalized experiences for people anywhere.
**Discoverability and the import of editorial curation will not be lost, but rather inherently incorporated into the environments for richer and more customized experiences."
The full article has many more gems and is well worth a few minutes of your time!
Read full article: [http://read.bi/tgVOQe]
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the...
This "picture story" by Smartplanet shows you the customer's journey in today's world. The how and why of Smarter Commerce.
Here are a few highlights:
Today's customers - whether individuals or businesses - are smarter, better connected and more empowered than ever before
They want to do business with companies on their own terms, when, where and how they choose using mobile devices. Through social networks and via new digital venues.
They're getting more intelligent so that vast amounts of customer data can be analyzed and turned into real value in real time
I'll let the picture do the rest of the talking........
Selected by Jan Gordon for Curatti coverinng Curation, Social Business and Beyond.
See article here: http://ibm.co/10MqlTe
This is a very cool way to show e-commerce and how some companies are making the connection with their customer.
I selected this piece from Simplyzesty because search is an important topic and as many of us know, it's currently in a transition period now. There's is so much information packed into one article so I've highlighted some key points and findings to help you get an idea of what you'll find......
As algorithms become more complex and the major search engines introduce new features, it's clear that our expectations about how search should work and what it can do for us has risen with every new development.
**We demand that relevant information comes faster, becomes more acurate and matches our tastes and interests.
**Throw Siri and Google Now into the mix and the idea that the very concept of search will be radically different in three to five years time is a distinct possibility.
With social media developing at a rapid pace and search engines becoming smarter, the emergence of social search was expected to be the next big thing...
Here are the highlights from this article:
** Where is Social Search headed?
**The development of Mobile search
**Web & Mobile analytics tools
** Social & Mobile SEO Practices
**Oopinion & Analysis
**According to a BIA/Kelsey report, mobile search will generate 27.8 billion more queries than desktop search by 2016.
**Mobile will generate 113.4 billion queries and desktop generate 85.6 billion.
**9 our of 10 mobile searches lead to action, over half leading to purchase
Create mobile-friendly content
**Your regular desktop content can stay the same provided you’ve reformatted it for mobile users (see last tip), but the best thing to do is to host your homepage and mobile only pages on m.domain.com subdomaion or /m subfolder.
**State of Search explains why good content strategy is crucial for social search
**eConsultancy lists four major reasons why mobile search is different to traditional search
See full article here: [http://bit.ly/PiXXQO]
This piece was written by Brian Solis about what he refers to as Generation C - the "always connected" generation.
There are a lot of relevant insights and suggestions in this article. I've pulled out some points that caught my attention:
What is the future of social media? Do you think it will pull ahead of classical media?
**Social media has given birth to a different type of customer, the connected customer or otherwise what I refer to as Generation-C where “C” represents “connected.” Gen-C is not bound by age. They’re not defined by income or education.
** They live the digital lifestyle and traverse across all demographics. These consumers do not surf the web like other customers. They don’t learn nor make decisions like that of their traditional counterparts.
**They live and breathe in social networks and rely on smartphones or tablets as their windows to the world.
**when you compare the size of the market for traditional consumers vs. Generation C, only one of the two segments is growing while the other is shrinking over time.
**If you had to invest in the future of your business to earn attention and ultimately relevance, the greatest ROI is tied to the connected customer
Here are some takeaways:
The goal is to have a process and a supporting system for recognizing opportunities and piloting them as they arise.
**The trick is to understand the difference between emerging and disruptive technology
**only focus on those that will deliver and not distract.
How can social media activity increase the revenues and profitability of a company?
**To activate social commerce requires that you define an experience around the transaction where the outcome is of course the sale
**the journey is in its own way engaging and fulfilling.
**You must define a click path from a social network to a destination that facilitates a transaction but is also in alignment with the expectations of a social consumer
Curated by Jan Gordon covering "Change Through Ongoing Discussions"
"Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/I3lErJ]
I rescooped this piece from my topic "Mobile Marketing Strategy and Beyond" because I think it has important information we all need to be aware of and hopefully will get you thinking about how you are going to repurpose your content strategy for the mobile audience.
This piece was written by Shelly Kramer along with an infographic that shows you the activity on the web coming from mobile devices, smartphones, tablets, iPads and the like. As we all know the pace is excelerating and as the author says, it's very exciting. Beyond the exhileration, I selected this article because the information and questions she asks you are timely and relevant.
"Mobile devices and constant connectivity are drastically impacting marketing and business strategy.
**Want to know what happens on the Internet in one minute?"
**30 hours of video uploaded and
**1.3 million video clips watched on YouTube
**639,800 GB of global IP data transferred
**204 million emails sent
**Amazon rings up 83,000 in sales (yes, in one minute)
Here are some important questions for you:
**Are you taking a good look at your business website and your analytics, which are your roadmap to what your customers are doing?
**Are you paying attention to how much traffic to your site is coming from mobile devices (and which kind)
**are you watching those numbers grow on a month-to-month basis?
**What are you doing to adapt to the mobile consumption of data and information and how are you marketing to people using mobile devices?
**How are you delivering information to them and interacting with them?
**How are you making their lives less complicated?
**How are you making it easy for them to do business with you?
**If these aren’t things you’re already thinking about and working on–you’d best get going.
Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"
Read full article here: [http://bit.ly/H5yxnE]
This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information for anyone who is using content marketing to do business can benefit from the great insights and suggestions from a man who really knows his stuff. This is why I rescooped this article from my other topic, Mobile Marketing and Beyond.
Scott Forshay says "You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant".
Here's are the highlights of this article:
The variables associated with a successful mobile marketing campaign are:
**the immediacy, mapping, interaction, and collective aspects
**Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection
**Today's digital-native consumer is empowered with more information and access to brands than ever before
**They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared
**The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point
Here is one thing of the points that caught my attention:
**The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is:
**Given the limited time intervals of engagement opportunity, brands must ensure that communications are:
**call to action is clear, consise and quick to
Curated by Jan Gordon covering "Mobile Marketing and Beyond"
Read full article here: [http://bit.ly/xIATEz]
This piece is by Pete Cashmore for CNN online.
From the continuing rise of tablet devices to the daily-deals craze and the return of the Internet IPO, 2011 has been a transformative year for technology.
New input methods will be the dominant trend of 2012. Tablet computers such as the iPad might seem like a nice alternative to desktop and laptop computers, but I believe they're more than that:
** the mouse will be superseded by touchscreens.
**The signs are obvious: Windows 8 and Mac OS X Lion, the latest desktop operating systems, borrow heavy from their mobile counterparts. These new interfaces essentially impose a touchscreen-inspired interface over the traditional desktop environment.
**Over time, this half-step will become a whole one, and mobile operating systems will dominate.
****The transition won't be complete by the end of 2012, but we'll be much further down the path, and using computer mice much less often.
**Here's the takeway to get you thinking about how your product or service fits into the bigger picture.
In short, 2012 is all about new ways to interact with our devices through touch and voice control, new lightweight ways to share content, a revolution in mobile payments and a plethora of rich Web applications -- not to mention the hundreds of new innovations that we've yet to dream up. I can't wait.
Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/tpGGC5]
This piece and video is powerful, with great messages from thought leaders about what you need to do to stay relevant in 2012. It was written and posted by Glen Hiemstra, founder of futurist.com, speaker, blogger and much more.
"I don’t think there is any question that future buying activity will be driven heavily by economics, that is, who can offer the most affordable quality.
But when there is a decision point between brand options, and price is not the key driver, then consumers will increasingly ask whether the brand demonstrates that it cares about its customers."
**Facilitating such shifts in attitudes about brands are all the tools and new assumptions about marketing.
**Chief among these is the shift of power to consumers –
**the Net means that customers own the brand and are the primary marketers
**The Net is a megaphone for individual customers and their connected devices are all publishing tools now.
**Probably the most interesting, and even amazing thing about the Web in the past five years has been its metamorphosis from an information-consuming medium to an information-publishing medium for the average user.
**I think we are just now beginning to grasp what this means, from consumer interactions to revolutions in the public square.
He refers to an article "The Future of Marketing 46 Experts Share Their Predictions for 2012 from Business 2 Community.
**“The importance of viral and shareable content will drive companies and brands to become more creative with their content, - Stephen Powers, President and Founder of Rightlook Creative
Curated by Jan Gordon covering, "Content Curation, Social Media and Beyond"
Read full article and see video here: [http://bit.ly/vHgd2F]
Robin Wauters just posted this in Techcrunch a few hours ago 12/13/11
Topsy Labs is releasing a social, realtime search engine for mobile devices today, enabling users to discover relevant chatter about any topic based on data from Twitter and Google+.
**Also useful: search queries can be automatically saved so users can revisit specific results at any time, and any piece of social content can be referenced historically for any topic, term or link.
**Think about how amazing this will be for curators - having timely information at your fingertips wherever you are and readers who are consuming or bookmarking content that's meaningful to them in real-time so that nothing slips through the cracks.
What caught my attention:
**Topsy cites a Performics study that says 32 percent of people search more on mobile phones than they do on computers, and that 75 percent of people think that mobile search makes their life easier.
Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"]
Read full article here [http://tcrn.ch/tziU1x]
Jeremiah Owyang, A Partner at Altimeter Group shares at LeWeb, “State of Social Business”, important information you need to know if you're in social media or your business is embarking on a social media strategy.
He introduced the Social Business Hierarchy Needs Report at LeWeb in addition to his keynote address.
Jeremiah Owyang says that in 2012 the main focus will be on social, local and mobile data. In his talk, he says that social is so new, and companies aren't ready for it. They don't know what it is they need, therefore, they don't have the right talent in place to move forward.
If you're in one of these companies or servicing one of them, this presentation is something you won't want to miss.
As an entrepreneur, always being drawn to the "cutting edge" I can tell you from past experience, it's important to know that social business is still in its very early stages. Even if you have the latest and greatest widget or service, if people aren't ready you will be spinning your wheels.
Here's the most valuable lesson I can pass on to you having been a pioneer in Cable TV and the internet.
**Know where the marketplace is now and understand what you need to do now to get ready and operate successfully
**Is your product or service too early? Are there enough early adopters who know they need what you're offering or is there too much of an education process ahead before you see ROI
**Is there something you can do right NOW to fill a need and establish the right relionships to build your business accordingly while you wait for the market to evolve?
**If you're a company, this talk will help you to see what it is you need, what you're lacking, and where you are in general with all of this, so you can put the right infrastructure in place and move in the right direction
"Make everyone in your business a diplomat, the rest is orchestration"
Commentary and selection by Jan Gordon covering "Content Curation, Social Media and Beyond"
This article by Athony Carranza for examiner.com details a recently released study by the internet marketing Research Company, comScore, which reveal the extent to which social media usage has skyrocketed on mobile devices in 2011.
Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"
For her blog, Marketing Pilgrim, Cynthia Boris brings us some eye-opening findings from Part Two of the 2011 Cisco Connected World Technology Report.
This part of the report is based upon interviews with 100 young professionals in their 20s, from each of 14 countries. (Part one was based upon the same sample size but using college students).
The results are at the same time somewhat unsurprising yet very eye-opening.
Here are a few of the findings:
***56% of college students said that if they encountered a company that banned access to social media, they would either not accept a job offer or would join and find a way to circumvent corporate policy.
***40% of college students and 45% of young employees said they would accept a lower-paying job that had more flexibility with regard to device choice, social media access, and mobility than a higher-paying job with less flexibility
***27% of college students said that staying on Facebook was more important than partying, dating, listening to music or hanging out with friends.
(Cynthia's son suggests that these numbers are two low and that the real diehards were too busy on Facebook to respond!)
***66% of students and 58% of employees cite a mobile device (laptop, smartphone, tablet) as “the most important technology in their lives.
The takeaways here from a marketing perspective are:
***GenYers are always on.
***The line between work and leisure hours are being erased.
***"Young professionals now choose their lunch location based on the instant coupon that shows up on their phone at 11:00 am. They’re shopping for holiday gifts while sitting in a meeting and they’re making weekend getaway plans in the middle of the week."
Food for thought for all of us in business or embarking upon new ventures.
Curated by JanLGordon covering "The Millennials - GenY Watch"
See the full article here: [http://bit.ly/uAZ1oE ]
This piece was written by Ruhani Rabin on his blog
These days they aren’t only one of the most widely used gadgets in the world, they’re mini computers we can fit in our pockets and do just about anything on.
Here are a few statistics on social media engagement on mobile and who's doing it.
**Figures show that, on average, the highest percentage of mobile social media users are between the ages of 25 and 35, and a bigger percentage of women are online more often than men.
**Social media used on mobile phones is the only kind of entertainment that people still partake in while engaged in other forms of entertainment.
**Statistics show that more than 100 million people access Facebook through their mobile phones and the number is steadily growing, while more than a third of Twitter users access it using their phones.
Read full article [http://bit.ly/uqQOgx]