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This article is from mobilemarketingwatch and has some very interesting findings that you may or may not be aware of.
What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading social channels, and you’re bound to get an optimistic earful.
Unified Social has put together this infographic and here are a few things that caught my attention:
Mobile isn't coming soon, it's already here!
Smart social marketers are targeting the mobile social audience because:
The Social Mobile audience shares twice as often
78% of US Facebook users access it via mobile at least one a month
60% of Twitter users access it via mobile at least once a month
Facebook fan pages from mobile devices are 39% more engaging
Pinterest content is shared 3 times more often on mobile then on desktops
Mobile users are 66% more likely to retweet
Here are a few tips for mobile social marketing:
1. Check to make sure your content looks good in mobile feeds before posting it.
2. Make sure your pinned posts are relevant to mobile users
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://bit.ly/1cIr0we]
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Los usuarios de smartphones son importantes para la mercadotecnia
INFOGRAPHIC ALERT: The Social Case for Mobile 1st
This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.
Robin Wauters just posted this in Techcrunch a few hours ago 12/13/11
Topsy Labs is releasing a social, realtime search engine for mobile devices today, enabling users to discover relevant chatter about any topic based on data from Twitter and Google+.
**Also useful: search queries can be automatically saved so users can revisit specific results at any time, and any piece of social content can be referenced historically for any topic, term or link.
**Think about how amazing this will be for curators - having timely information at your fingertips wherever you are and readers who are consuming or bookmarking content that's meaningful to them in real-time so that nothing slips through the cracks.
What caught my attention:
**Topsy cites a Performics study that says 32 percent of people search more on mobile phones than they do on computers, and that 75 percent of people think that mobile search makes their life easier.
Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"]
Read full article here [http://tcrn.ch/tziU1x]
Curación de contenidos desde dispositivos móviles
This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal audience and customer base.
**This article is aimed at retailers but the information here is very important for anyone who is using content marketing to build a loyal following. Curating or creating content for the mobile audience is very different from the web.
****Being familiar with the landscape if the first step:
A key challenge for retailers and content marketers will be keeping up with all the new devices, platforms and applications to engage with the mobile connected audience.
**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.
To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.
Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond" and "Content Curation, Social Business and Beyond"
Read more: [http://bit.ly/z3ZZzJ]
This piece was written by Tim Carmody for Wired magazine, all marketers need to shift their thinking on how to present content on the go that is compact, valuable and meaningful to reach their audience wherever they are.
Reading is changing, even more than e-readers, tablets, or “readers’ tablets,” smartphones are changing it.
**It’s a mix of what’s going on in the world and what’s going on in your world, fused together.
Here's what caught my attention: I'm looking at this from a content curator's point of view:
**The flurry of activity around personalized news for smartphones shows that as popular as the iPad has been, and as popular as smaller Android-based devices like the Kindle Fire or Nook Tablet might become,
the sheer number of users on mobile phones are impossible to ignore.
****It also shows that customers are demanding the ability to sync and read their content across as many devices as possible.
Finally, the subtle differences in UI and app design show that developers aren’t just thinking about building for different screen sizes,
****but around a whole range of factors that affect how, where, what and when we read.
For the new mobile reading, context becomes a cluster of these factors.
Flipboard’s Mike McCue highlights a few of these in an interview with the Los Angeles Times‘ David Sarno:
"It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about."
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://www.wired.com/epicenter/2011/12/google-to-flipboard-to-flud/]