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This article is from mobilemarketingwatch and has some very interesting findings that you may or may not be aware of.
What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading social channels, and you’re bound to get an optimistic earful.
Unified Social has put together this infographic and here are a few things that caught my attention:
Mobile isn't coming soon, it's already here!
Smart social marketers are targeting the mobile social audience because:
The Social Mobile audience shares twice as often
78% of US Facebook users access it via mobile at least one a month
60% of Twitter users access it via mobile at least once a month
Facebook fan pages from mobile devices are 39% more engaging
Pinterest content is shared 3 times more often on mobile then on desktops
Mobile users are 66% more likely to retweet
Here are a few tips for mobile social marketing:
1. Check to make sure your content looks good in mobile feeds before posting it.
2. Make sure your pinned posts are relevant to mobile users
Read more here: [http://bit.ly/1cIr0we]
I rescooped this piece from my topic "Mobile Marketing Strategy and Beyond" because I think it has important information we all need to be aware of and hopefully will get you thinking about how you are going to repurpose your content strategy for the mobile audience.
This piece was written by Shelly Kramer along with an infographic that shows you the activity on the web coming from mobile devices, smartphones, tablets, iPads and the like. As we all know the pace is excelerating and as the author says, it's very exciting. Beyond the exhileration, I selected this article because the information and questions she asks you are timely and relevant.
"Mobile devices and constant connectivity are drastically impacting marketing and business strategy.
**Want to know what happens on the Internet in one minute?"
**30 hours of video uploaded and
**1.3 million video clips watched on YouTube
**639,800 GB of global IP data transferred
**204 million emails sent
**Amazon rings up 83,000 in sales (yes, in one minute)
Here are some important questions for you:
**Are you taking a good look at your business website and your analytics, which are your roadmap to what your customers are doing?
**Are you paying attention to how much traffic to your site is coming from mobile devices (and which kind)
**are you watching those numbers grow on a month-to-month basis?
**What are you doing to adapt to the mobile consumption of data and information and how are you marketing to people using mobile devices?
**How are you delivering information to them and interacting with them?
**How are you making their lives less complicated?
**How are you making it easy for them to do business with you?
**If these aren’t things you’re already thinking about and working on–you’d best get going.
Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"
Read full article here: [http://bit.ly/H5yxnE]