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Today's good news, thanks to social, mobile and content marketing, is every brand, company and personal brand has exponentially more touch points.
This article was written by our top Scoopiteer, Marty Smith for Curatti
Here is are a few highlights:
What is the real social mobile marketing Paradox?
The real social mobile marketing paradox is we don’t know what we don’t know.
Tools that currently feel like B2C company to consumer connection apps are undeniably powerful and their impact on Efficiency’s Irony and other logistics, distribution and marketing problems so new no “best practices” exist.
How this paradox unfolds will determine the Facebook, Google and Twitter of a new generation of innovators able to mesh powerful scaled systems together to create, distribute, publish and monetize our social mobile marketing paradox.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://bit.ly/1bRQg0V]
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This article is from mobilemarketingwatch and has some very interesting findings that you may or may not be aware of.
What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading social channels, and you’re bound to get an optimistic earful.
Unified Social has put together this infographic and here are a few things that caught my attention:
Mobile isn't coming soon, it's already here!
Smart social marketers are targeting the mobile social audience because:
The Social Mobile audience shares twice as often
78% of US Facebook users access it via mobile at least one a month
60% of Twitter users access it via mobile at least once a month
Facebook fan pages from mobile devices are 39% more engaging
Pinterest content is shared 3 times more often on mobile then on desktops
Mobile users are 66% more likely to retweet
Here are a few tips for mobile social marketing:
1. Check to make sure your content looks good in mobile feeds before posting it.
2. Make sure your pinned posts are relevant to mobile users
Read more here: [http://bit.ly/1cIr0we]
Agree with this infographic, but noticed a dangerous trend at Triangle Startup Factory's Fall Showcase. Some entrepreneurs go Mobile Only. Mobile only is only a good idea if you've figured out a distribution system that will never need Google. If you find that please call and let me invest in it too :). M
"Mobile isn't coming soon - it's already here!" - so true!
Makes sense to me. Mobile seems quicker but it's still not instant enough, perhaps.
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the...
This "picture story" by Smartplanet shows you the customer's journey in today's world. The how and why of Smarter Commerce.
Here are a few highlights:
Today's customers - whether individuals or businesses - are smarter, better connected and more empowered than ever before
They want to do business with companies on their own terms, when, where and how they choose using mobile devices. Through social networks and via new digital venues.
They're getting more intelligent so that vast amounts of customer data can be analyzed and turned into real value in real time
I'll let the picture do the rest of the talking........
Selected by Jan Gordon for Curatti coverinng Curation, Social Business and Beyond.
See article here: http://ibm.co/10MqlTe
This is a very cool way to show e-commerce and how some companies are making the connection with their customer.
I selected this piece from Simplyzesty because search is an important topic and as many of us know, it's currently in a transition period now. There's is so much information packed into one article so I've highlighted some key points and findings to help you get an idea of what you'll find......
As algorithms become more complex and the major search engines introduce new features, it's clear that our expectations about how search should work and what it can do for us has risen with every new development.
**We demand that relevant information comes faster, becomes more acurate and matches our tastes and interests.
**Throw Siri and Google Now into the mix and the idea that the very concept of search will be radically different in three to five years time is a distinct possibility.
With social media developing at a rapid pace and search engines becoming smarter, the emergence of social search was expected to be the next big thing...
Here are the highlights from this article:
** Where is Social Search headed?
**The development of Mobile search
**Web & Mobile analytics tools
** Social & Mobile SEO Practices
**Oopinion & Analysis
Here's what caught my attention:
**According to a BIA/Kelsey report, mobile search will generate 27.8 billion more queries than desktop search by 2016.
**Mobile will generate 113.4 billion queries and desktop generate 85.6 billion.
**9 our of 10 mobile searches lead to action, over half leading to purchase
Create mobile-friendly content
**Your regular desktop content can stay the same provided you’ve reformatted it for mobile users (see last tip), but the best thing to do is to host your homepage and mobile only pages on m.domain.com subdomaion or /m subfolder.
**State of Search explains why good content strategy is crucial for social search
**eConsultancy lists four major reasons why mobile search is different to traditional search
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
See full article here: [http://bit.ly/PiXXQO]
This piece was written by Lauren Johnson for Mobile Marketer I have rescooped this from my other topic, Mobile Marketing Strategy and Beyond because I think there are some suggestions that B2B content marketers might want to think about.
One of the most obvious is, if brands are using Pinterest, they need to have two main focuses - mobile and search.
Is your site optimized for mobile? Is there a way you can repurpose your content to keep your audience engaged, wherever they are and keep them coming back for more?
Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months.
Here are some highlights that caught my attention:
**Given the site's value on sharing content one-on-one relationships is an example of how a retailer can tie an in-store experience to Pinterest
**"Brands need to set an example for users to engage with them while they are experiencing the brand" Kerri Smith iProspect
**Once a user pins something, they can tap on it to view more infomation about it via the web, making a mobile-optimized web site crucial to keep mobile Pinterest users engaged with content.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/ys0jFw]
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
This infograph and article is from Omni Online Marketing Institute. I selected it because it talks about something that concerns all of us, whether we're a personal brand, agency, small business -
The Most Coveted Skills for 2014:
Here is one example of what you'll see - find the one that applies to you, it's going to be a great new year!!
Most coveted digital marketing skills/specialties are: analytics and mobile marketing
As you can see when you look at the infographic, this is one example of skills that will be sought after - there are gaps in the marketplace
How can you capitalize on these market gaps?
Here's one example:
Get a competitive advantage by hiring better people and training them to improve their skills
Read more here: [http://bit.ly/19AqUzQ]
What companies are looking for when hiring marketing specialists.
Very good analysis of a training needs analysis, of course the skills of the leadership should be overlooked.
Looking forward to 2014 and skills which will be in demand
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.
This insightful piece about the new challenges for businesses and their customers was written by Don Hinchcliffe for Zdnet.
Here's the problem: This fragmentation of customer touchpoints cuts across marketing, sales, customer service, and even product development. In short, customers have moved to the digital world en masse, and companies have not kept up.
So this is the opportunity and the challenge combined: Engaged customers generate more revenue and stay more involved with the companies that respond in kind.
Defining clear objectives makes this exercise have the most value
*Solve a problem Make a pain point go away as seamlessy conveying the current status of orders in any desirec channel
*Make life simpler Remove the time, effort and/or friction the customer has in engaging with you.
*Engage the customer - It has been a problem for companies to engage through social media as an example. To be able to respond an participate in conversations immediately is one of the hardest things to do.
Solution: supply tools an proactive organizational policies to orchestrate advocates (employee, partner and customer) to do the work whenever possible
Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"
Read full article here: [http://zd.net/1cEc3Xp]
This content powerfully points out the massive shift that has happened in marketing today. Is your company adapting?
add your insight...
The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...
This piece from Reuters declares Twitter and social media an important part of the election process after last night's twitterverse actvity.
Here are some highlights:
WASHINGTON (Reuters) - President Barack Obama called it - in less than 140 characters.Around 11:15 pm EST, just as the networks were beginning to call the race in his favor, Obama took to Twitter to proclaim himself the winner over Republican candidate Mitt Romney. (I'm sure someone from Obama's team tweeted this) but nonetheless, the bottom line is the explosion on twitter and how important it was in this whole process.
Hopefully many businesses who have not understood the power of Twitter capturing the immediacy of feelings, trends, emotions from those who frame what's happening, to your advocates, fans, clients and customers will now understand how it can be used effectively for your cause, products, services and organization.
**The fact that the president would take his message to Twitter before taking the stage in Chicago underscored the tremendouss role social media platforms like Twitter played in the 2012 election.
**"Twitter brought people closer to almost every aspect of the election this year," Horwitz said. "From breaking news, to sharing the experience of watching the debates, to interacting directly with the candidates, Twitter became a kind of nationwide caucus."
Read full article here: [http://reut.rs/WApMff]
I rescooped this piece from my topic "Mobile Marketing Strategy and Beyond" because I think it has important information we all need to be aware of and hopefully will get you thinking about how you are going to repurpose your content strategy for the mobile audience.
This piece was written by Shelly Kramer along with an infographic that shows you the activity on the web coming from mobile devices, smartphones, tablets, iPads and the like. As we all know the pace is excelerating and as the author says, it's very exciting. Beyond the exhileration, I selected this article because the information and questions she asks you are timely and relevant.
"Mobile devices and constant connectivity are drastically impacting marketing and business strategy.
**Want to know what happens on the Internet in one minute?"
**30 hours of video uploaded and
**1.3 million video clips watched on YouTube
**639,800 GB of global IP data transferred
**204 million emails sent
**Amazon rings up 83,000 in sales (yes, in one minute)
Here are some important questions for you:
**Are you taking a good look at your business website and your analytics, which are your roadmap to what your customers are doing?
**Are you paying attention to how much traffic to your site is coming from mobile devices (and which kind)
**are you watching those numbers grow on a month-to-month basis?
**What are you doing to adapt to the mobile consumption of data and information and how are you marketing to people using mobile devices?
**How are you delivering information to them and interacting with them?
**How are you making their lives less complicated?
**How are you making it easy for them to do business with you?
**If these aren’t things you’re already thinking about and working on–you’d best get going.
Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"
Read full article here: [http://bit.ly/H5yxnE]
This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information for anyone who is using content marketing to do business can benefit from the great insights and suggestions from a man who really knows his stuff. This is why I rescooped this article from my other topic, Mobile Marketing and Beyond.
Scott Forshay says "You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant".
Here's are the highlights of this article:
The variables associated with a successful mobile marketing campaign are:
**the immediacy, mapping, interaction, and collective aspects
**Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection
**Today's digital-native consumer is empowered with more information and access to brands than ever before
**They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared
**The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point
Here is one thing of the points that caught my attention:
**The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is:
**Given the limited time intervals of engagement opportunity, brands must ensure that communications are:
**call to action is clear, consise and quick to
Curated by Jan Gordon covering "Mobile Marketing and Beyond"
Read full article here: [http://bit.ly/xIATEz]