Curation, Social ...
Follow
Find tag "links"
111.6K views | +28 today
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
Your new post is loading...
Your new post is loading...
Scooped by janlgordon
Scoop.it!

Curation vs Creation New Research Answers the Question

Which Works Best, Curation or Creation?

 

The real question, though, is what should companies be doing? What is the optimal content strategy, creating or curating? To measure that, let’s look at the impact of content strategy on click rates and conversion rates.

 

When looking at clicks, curation clearly dominates. Posts linking to third-party sites generate 33% more clicks than posts linking to owned sites. This makes sense — the very best content on the Internet is typically not going to live at yourcompany.com.

 

However, if you’re looking to drive conversions, content creation is the optimal strategy. Posts that link to your website have a 54% higher click-to-conversion rate than posts that link to third-party websites. This makes implicit sense, since conversions happen on your website. If you’re not driving people to your website and giving them good content to read when they get there, they’re not going to convert.

 

http://www.convinceandconvert.com/social-media-measurement/new-research-finds-the-curation-vs-creation-sweet-spot/

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

The Relevance Of Context In Content Curation

Content curation is becoming important and those who are able to add valuable "context" to their selected content will be making a great contribution to others. It opens up discussions, collaboration, exploration, knowledge sharing and so much more. I love listening to Gerd Leonhard, he always has a way of articulating things that really put things in perspective.

Video by Gerd Leonhard

http://www.MasterNewMedia.org - Media futurist Gerd Leonhard explains the relevance of context in content curation. Context is now as important as content, b...

http://bit.ly/iFLhMb
more...
No comment yet.