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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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22 Ways to Create Compelling Content When You're Stuck [Infographic] |

22 Ways to Create Compelling Content When You're Stuck [Infographic] | | Curation, Social Business and Beyond | Scoop.it

This is the first infographic from Copyblogger based on an earlier piece he did entitled 21 Ways to Create Content When You Don't Have a Clue.   

It's an excellent presentation, consistent with all of his wonderful content many of us have been reading for a long time and he even gives us one more .


Here are some highlights from the original article:


"If you're coming up flat and you can't think of what to do try some of these ideas":


**Curate content. Find your ten favorite websites, and then find your favorite post on each of them.


**Publish a post listing these top ten posts, and explain why you like them. You don’t even have to think about being creative, and everyone you feature there will appreciate it.


**This is what we do with our Best of the Web feature, and there are lots of other examples.


**Ask friends for ideas. If you’re tapped for ideas, then reach out to your friends and colleagues, and ask them what they’d like you to write about.


**You can do this with offline friends, or with like-minded online entrepreneurs.


**If you’re not already part of a mastermind group, then reach out to a few bloggers that are about as big as you are, and suggest starting one.


Selected and curated by Jan Gordon covering "Content Curation, Social Business & Beyond"


See infographic here: [http://www.copyblogger.com/create-content-infographic/]


See article here: [http://www.copyblogger.com/create-content-ideas/]

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10 Thought Leaders Share Thoughts on Content Marketing & Curation

10 Thought Leaders Share Thoughts on Content Marketing & Curation | Curation, Social Business and Beyond | Scoop.it

Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation over a year ago, but it is still timely and relevant today. They share their insights, questions and observations.



 

****One thing is for sure, 2012 is the year for content curation!


Intro:


Companies are realizing the value in brands as publishers and are making real commitments to the creation of content in their online marketing mix. Content curation is going to be an equally important element in their content strategy.


Here are just a few things that caught my attention:


Paul Gillin - @pgillin

Consultant, Author of "The New Influencers & Secrets of Social Media Marketing"


**Marketers can build trust with their constituencies by providing focused curation in areas that matter to their constituents.


**Original content will always have value, but curation is coming to have nearly equal value.


**The key is to stake out unique topic areas and to become the most trusted source in those areas.


**You don’t need a lot of money to do this. You just need to know the subject matter very well.


Erik Qualman @equalman

Author of Socialnomics:


**Today, everyone is a potential media outlet.


**A curator understands their audience and is able to package created content in a digestible manner for them.


**Creators need to view curators as distribution points for their content rather than as pirates.


**Content creators and curators that will thrive in this new world understand the importance of this symbiotic relationship. But is it symbiotic?


**In the end, almost every person is a little of both (creator & curator).


After all, there is no such thing as a new idea and imitation is the sincerest form of flattery.


**These clichés symbolize the irony of the topic being discussed.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/v03JVh]

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janlgordon's comment, December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it.
Robin Good's comment, December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)

I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable.

Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader.

Keep it up!
janlgordon's comment, December 4, 2011 2:32 PM
@Robin Good
Hi Robin,

Thanks for letting me know about the link, I just fixed it.

I will add your revision to the post, you're absolutely right, an oversight here:-)
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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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