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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Still Think Digital Advertising Is A Fad? #Infographic

Still Think Digital Advertising Is A Fad?  #Infographic | Curation, Social Business and Beyond | Scoop.it
Digital marketing isn't a fad - it's the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what's happening in the present.

 

Look around you and you'll notice that the world is connected, communicating and constantly clicking.

 

There's no reason to believe that the demographic cohort that will follow Generation Y, will be any different. In fact, the next generation will be the first that cannot conceive a world that isn't defined and enabled by the Internet, mobile devices and online social networking. Still not convinced?

 

The following Infographic by ROI Media  - http://bit.ly/JOOy40 - presents an overview of the digital landscape, and the changes pointing towards the need for social media marketing in commerce.

 

Download / Embed Herehttp://bit.ly/JOOOA7 


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janlgordon's comment, May 1, 2012 4:17 PM
Thanks Michele, this is a great one!
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The Future of Marketing 2012 and Beyond - Rethink, Reinvent, Renew [Video]

This piece and video is powerful, with great messages from thought leaders about what you need to do to stay relevant in 2012. It was written and posted by Glen Hiemstra, founder of futurist.com, speaker, blogger and much more.


Glen says:


"I don’t think there is any question that future buying activity will be driven heavily by economics, that is, who can offer the most affordable quality.


But when there is a decision point between brand options, and price is not the key driver, then consumers will increasingly ask whether the brand demonstrates that it cares about its customers."


**Facilitating such shifts in attitudes about brands are all the tools and new assumptions about marketing.


**Chief among these is the shift of power to consumers


**the Net means that customers own the brand and are the primary marketers


**The Net is a megaphone for individual customers and their connected devices are all publishing tools now.


**Probably the most interesting, and even amazing thing about the Web in the past five years has been its metamorphosis from an information-consuming medium to an information-publishing medium for the average user.


**I think we are just now beginning to grasp what this means, from consumer interactions to revolutions in the public square.


He refers to an article "The Future of Marketing 46 Experts Share Their Predictions for 2012 from Business 2 Community.


Here's what caught my attention:


**“The importance of viral and shareable content will drive companies and brands to become more creative with their content, - Stephen Powers, President and Founder of Rightlook Creative


Curated by Jan Gordon covering, "Content Curation, Social Media and Beyond"


Read full article and see video here: [http://bit.ly/vHgd2F]

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Internet of Yesterday & Today: 1996 vs. 2011 [INFOGRAPHIC]

Internet of Yesterday & Today: 1996 vs. 2011 [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

This article by Charlie White


for Mashable, brings an informative look back at the growth of and changes in the Internet by way of an Infographic.


Some people may look at past growth as an indicator to the future and others will simply go on a trip down Memory Lane, but I think many will find this interesting.


A quote from Bill Clinton, included in the Infographic sums up much of the change in the last 15 years:


"When I took office, only high energy physicists had ever heard of what is called the World Wide Web.  Now even my cat has a page"


See the full infographic: [http://mashable.com/2011/09/09/internet-yesterday-today/]

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Networked Society 'On the Brink' - Emerging Opportunities Enabled by Technology [Video]

I rescooped this from one of my other topics because I thought it might be of interest to you. What these people are talking about effects all of us personally and professionally.


****On The Brink is a discussion the past, present and future of connectivity with a mix of people including David Rowan, chief editor of Wired UK; Caterina Fake, founder of Flickr; and Eric Wahlforss, the co-founder of Soundcloud.


**Each of the interviewees discusses the emerging opportunities being enabled by technology as we enter the Networked Society.


**Concepts such as borderless opportunities and creativity, new open business models, and today's 'dumb society' are brought up and discussed.


Selected by JanLGordon covering "Exploring Change Through Ongoing Discussions"


Click here to see the video: [http://www.youtube.com/watch?v=R7cuatm_bqw&feature=youtu.be]

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janlgordon's comment, November 7, 2011 2:41 PM
Hi Oliver, Pretty amazing stuff right? It really gets one thinking about at all the possibilities, innovation and things that haven't even been created yet. Exciting times to say the least:-)
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Interview: MTV's Hive Editors - Role of Curation in Music Journalism & the Impact of the Web

Interview: MTV's Hive Editors - Role of Curation in Music Journalism & the Impact of the Web | Curation, Social Business and Beyond | Scoop.it
MTV launched The Hive to give indie music fans a better online experience by putting the latest and greatest in one place.


We recently talked with Shirley and Jessica Robertson, editor of MTV Hive, about the indie music scene, the role of curation in music discovery, and how the Internet continues to impact the music industry.


Here's what caught my attention:


YP: What is the importance of curation today?


JR: It’s incredibly important. This (music journalism) space is crowded and noisy, and curation and editorial voice is what sets you apart from everybody else. MTV was one of the original tastemakers in the music space, and we want to maintain that role today. We’re not restricted by genre like other sites. We hope to earn our audience’s trust and respect with our curation.


Read full article: [http://bit.ly/t9rIrv]

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3 Major Trends - Search, Social Media & Content - What You Need To Know

3 Major Trends - Search, Social Media & Content - What You Need To Know | Curation, Social Business and Beyond | Scoop.it

This insightful piece was written by Lee Oden a blogger for Top Rank @leeoden


Here's what you need to know:


Access to information for discovery has traditionally been most associated with search. According to comScore, Google handles over 11 billion queries a month. But did you know, Twitter delivers over 350 billion tweets each day?


Facebook is now over 800 million users and Google Plus has had a flood of new users as well, with estimates now approaching over 50 million. Social media is ripe for discovery as well as engagement.


In an effort to distinguish themselves, many pundits in the search marketing and social media industries have treated each channel independently.


***Of course that’s not the reality of user experience and information discovery.


***Consumers and buyers move back and forth between social recommendations, search engines and social search on their journey to discover, consume and share information as well as to purchase.


***Understanding the interplay between search, social media and content translates into opportunity for brands and marketers to engage an active internet marketing strategy that celebrates diversity of channels vs. silos -(provided such efforts are customer focused.)


***The future of internet marketing brings the best of these disciplines together.


http://www.toprankblog.com/2011/09/trends-internet-marketing/

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The evolving role of Ad Agencies -- from Creators to Curators

The evolving role of Ad Agencies -- from Creators to Curators | Curation, Social Business and Beyond | Scoop.it

Interesting article, here's an excerpt:

 

"Tim Williams, founder and managing director of Ignition Consulting Group, spoke on the urgent need to re-invent the business of advertising, and on the new role that advertising agencies need to take up in order to ensure a safe future., Agency 2.5,...

 

"The business of advertising started as agents dealing with media on behalf of advertisers. However, now, the role of the 'agent' is losing its relevance fast as the internet allows marketers to converse directly with consumers," remarked Williams.

 

According to him, interestingly, advertisers now also want to talk to media companies directly once again, sidelining the role of ad agencies. Therefore, now, media companies are setting up internal creative agencies. At the same time, production companies, too, are getting into the business of creativity by setting up their own creative solutions shops.

 

All this, in turn, has led to ad agencies getting into the business of media, as well as production. So, in the future, there will be little or no difference between all three sets of companies and all three will directly compete against each other.

 

Williams further added, "There is, however, another path for advertising agencies -- the role of curator. Ad agencies, apart from developing content, will also have to take up the job of helping advertisers to select the right ideas."

 

http://www.afaqs.com/news/story.html?sid=31435_The+evolving+role+of+advertising+agencies+--+from+creators+to+curators

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Introducing Ingenic an enabler of "collective intelligence"

Ingenic is in beta, it's exciting to watch and be a part of the web as it continues to evolve. I'm definitely looking forward to learning more about this and when I do, I'll report back.

"We’re building a mechanism for human curation that will capitalize on the exponentially increasing number of connections between people and objects on the web".

Here's an intro:

Ingenic is the next iteration in the expansion of connections online, enabling the connection of content into a singular consumption source. We’re building a mechanism for human curation that will capitalize on the exponentially increasing number of connections between people and objects on the web.

The Internet is constantly evolving. As the speed, flexibility and complexity of connections increase exponentially, the Web is increasingly beginning to resemble a biological analog; the human brain. But what exactly is it that makes us, or the Web, smart?


http://blog.ingenic.com/introducing-ingenic
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Who Are You Online? Transparency vs Anonymity [infographic]

Who Are You Online? Transparency vs Anonymity [infographic] | Curation, Social Business and Beyond | Scoop.it

This infographic is from Daily Infographic


Transparency vs Anonymity ... Who Are You Online?


Today’s infographic shows these divergent philosophies of Internet culture and, most interestingly, what the average Internet user thinks about the privacy of their information online.


**What type of user are you?


**Do you prefer anonymity or transparency?


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


See full article and infographic here [http://bit.ly/AnKTTo]

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Beth Kanter's comment, January 21, 2012 12:47 PM
Jan,
This is a terrific summary of the infographic. My feeling is that transparency is not a black and white definition of - disclosing everything or disclosing nothing. There's lots of shades of gray. I like the definition of transparency from "Public Parts" that Jeff Jarvis published last year - it also includes engaging with people around what you disclose. I think there is a place for being anonymous - especially when the information you disclose might put you in physical danger. Have written a lot about transparency - about the practice in my first book and in my second book how to measure it http://www.bethkanter.org/power-light/
Mike Coyle's curator insight, March 5, 4:27 PM

Good comparison.

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Entrepreneurship is Our Revolution

This inspirational post was written by Steve Blank,  who teaches entrepreneurship to both undergraduate and graduate students at U.C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. author of the incredible book "Four Steps to the Epiphany" and so much more.


I wanted to share an article before Thanksgiving that really spoke to me and the hearts of many. I have been looking for days and felt when the right one came along, I would know it. This is that piece. No disrespect to the author, I moved things around and broke up paragraphs into smaller bites. They were so inspiring they almost jumped off the page.


Happy Thanksgiving to all of you. So grateful to have this platform and a wonderful community of fellow travelers on this path to share the journey.


Intro:


"This Thanksgiving season, it might seem there’s less to be thankful for. One out of eleven of Americans is out of work. Many pundits say the American dream is dead and see further decline of the West, particularly the US."


"When it's darkest men see the stars.”

-Ralph Waldo Emerson


My prediction:


"this decade may well be our country’s finest hour


the beginning of an economic revolution as important as the scientific revolution in the 16th century and the industrial revolution in the 18th century.


**This entrepreneurial revolution will permanently reshape business as we know it


**More importantly, change the quality of life for all who come after us."


**It’s possible we’ll look back to this decade as the beginning of our own revolution.


**It may even be the dawn of a new era for a new American economy built on entrepreneurship and innovation.


****Our children will look back on and marvel that when it was the darkest, we saw the stars.


Curated by Jan Gordon covering "Entrepreneurs and Beyond"


Read full article here: [http://www.cnbc.com/id/45307694]

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Things To Do When The Internet Is Down [(fun) Infographic]

Things To Do When The Internet Is Down [(fun) Infographic] | Curation, Social Business and Beyond | Scoop.it
(via Pleated Jeans)...


Because life shouldn't always be taken too seriously :)

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How to Make Marketing That People Love [Gapingvoid Cartoons]

How to Make Marketing That People Love [Gapingvoid Cartoons] | Curation, Social Business and Beyond | Scoop.it
Gapingvoid's take on inbound marketing [cartoons].


As explained by Pamela Vaughan for Hubspot, Gapingvoid "is a website created by Hugh MacLeod, who creates cartoons around 'social objects,' which Hugh believes are the "hard currency of the internet."


In his words, "social objects are the reason two people talk to each other, as opposed to talking to somebody else...


That reason, that “node” in the social network, is the social object." So basically, gapingvoid makes these awesome social objects in the form of cartoons."


In this article, Pamela curates 6 gapingvoid cartoons on the subject of Inbound marketing


All very clever and very amusing at the same time.  She also gives us a quote from gapingvoid.com, just to give you a taste:


"Traditional advertising doesn’t work very well. Sure, it tries, and tries hard, but most of the time, it fails."


See the full article, complete with 6 cartoons: [http://bit.ly/sXiiMN]



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"Connected" A Film: Explores How Social Media via the Web Has Changed Our lives

"Connected" A Film: Explores How Social Media via the Web Has Changed Our lives | Curation, Social Business and Beyond | Scoop.it

This post was written by Susan Karlin for Fast Company


This is an excellent example of curation in the form of a brilliant film by Tiffany Shlain.


Great article about this film in Fast Company - You should not miss it, it's amazing.


Excerpt:


Have you ever faked a restroom trip to check your email? Slept with your laptop? Or become so overwhelmed that you just unplugged from it all?


In this funny, eye-opening, and inspiring film, director Tiffany Shlain takes audiences on an exhilarating rollercoaster ride to discover what it means to be connected in the 21st century.


****Connected is a tapestry of specially filmed and archival footage, home movies, and animation that juxtaposes mankind's increased shared experience against her own place in the world.


****Jumping between overarching historical context (narrated by Peter Coyote) and autobiographical transformation (narrated by Shlain), Shlain explores how increased connectivity via the Internet and social media has both improved and impeded our lives, and the planet as a whole.


****She asks how we can use connectivity to its advantage in solving problems related to the environment, consumption, population growth, human rights, the global economy, and interpersonal relationships.


****"It feels like we're at the beginning," she says. "Collaborative tools are going to help us come together in new ways, with people participating. There's a book called The Rational Optimist, that talks about how, throughout history, most innovation has taken place in cities, where people with different perspectives live close together.


Similarly, the Internet has provided a framework for people around the world to share ideas in new ways."


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


http://www.fastcompany.com/1790523/the-digital-ascent-of-man

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Pervasive Connectivity & What We Can Do on the Web Will Shape Our Lives!

Pervasive Connectivity & What We Can Do on the Web Will Shape Our Lives! | Curation, Social Business and Beyond | Scoop.it

Absolutely fascinating!

 

Intro:

 

In 2008 the number of devices connected to the Internet surpassed the number of people connected, and in 2020 there will be 50 billion things connected, 7 times the world’s population, according to Dave Evans of Cisco.

 

The infographic below highlights some of the key features of the Internet of things, including the pace of growth, how external data can be aggregated so that your alarm clocks, cars, and coffee makers make decisions to fit with your schedule, and that some cameras and computers are now just a cubic millimeter.

 

An amazing statistic is that by end of 2011, 20 typical households will generate more Internet traffic than the entire Internet in 2008. That is slightly unbelievable, and I would like to know how they define ‘typical’ and what data is generated for Internet communication.

 

However it is important to recognize that the Internet of things is one of the most important ways to understand our connected future. Pervasive connectivity, and the amazing things we will be able to do with that, will shape our lives.

 

http://rossdawsonblog.com/weblog/archives/2011/09/the-internet-of-things-will-dwarf-the-internet-of-people.html

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Tom George's comment, September 6, 2011 1:48 PM
Hey Jan,

I hope you had a great Labor Day weekend. Hope to see you share some content soon? That is on Internet Billboards! LOL Nice curation as usual. Thanks Tom
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Gis.to Aims to Direct You to Quality Content & Filter Out the Noise

Gis.to Aims to Direct You to Quality Content & Filter Out the Noise | Curation, Social Business and Beyond | Scoop.it

Gis.to is a startup, today is the last day you can invest in them on Kickstarter. They are claiming they can help us find the best content on the web by giving us short summaries of an article. It sounds interesting.......

 

Intro:

 

"Meet Len Kendall, the man who thinks the internet needs CliffNotes. He says Google is making you stupider. His gis.to aims to make you smarter.

 

There are going to be people who just read the abstracts and their journey stops there. But there will be other people, like us, who often don’t know whether to invest the time into a long-form piece of content because the headline simply doesn’t give us enough information. Gis.to isn’t intended to stop people from reading original texts; it’s supposed to guide them to the long-form writing they’ll enjoy most. The people who don’t read will continue to not read. We’re just trying to sway the people who feel overwhelmed with content into focusing their attention towards quality writing.

 

http://www.forbes.com/sites/susannahbreslin/2011/08/17/this-man-thinks-the-internet-needs-cliffsnotes/

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The Power of Information

The Power of Information | Curation, Social Business and Beyond | Scoop.it
Great insights, food for thought for you to ponder written by Jeff Bullas

What have we accomplished these last 40 years. What does the power of information do for us? Is the Internet Man's greatest achievement? So what do we need to learn?

Here's a paragraph that caught my attention, Jeff writes:

You Don’t Know What you Don’t Know

I’m pretty good with information. I’ve been on the Internet since 1990 or so, back when I logged into a server at UC Berkeley and ran programs like Pine, Tin and Gopher. I know my Boolean operators and the strengths and weaknesses of various search engines, so I can find stuff readily.

Information is Changing Our World

I think it’s incredible how freely flowing information is changing our world. How much people share, how much people contribute. It’s like we’re all in on this big project called ‘growing the Internet’ and we are committed soldiers each doing our little part. The only problem with this fantastic information revolution is that it has done away with arguing about random facts, a fun past-time in those days before the Internet. Now somebody always has a phone, a magic device that fits in the palm of a hand and allows access to much of the information in our world. For free. Relatively few controls thanks to the efforts of the ever vigilant Electronic Frontier Foundation, and other pioneers who remember that time before the Internet, and don’t take it for granted. Truly incredible.

http://www.jeffbullas.com/2011/06/03/the-power-of-information/
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