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Focusing on customers to the exclusion of everyone and everything else can kill a business just as easily as neglect.
This article is from Digital Tonto and I selected it because it was thought-provoking and something we as marketers and innovators should pay attention to.
Here's what caught my attention
“The customer is always king” has long been a time-honored business adage. Peter Drucker, the most renowned management thinker of the 20th century, was probably best known for advocating a consumer-centric approach.
A lot of the confusion stems from a misunderstanding of what Drucker actually said, which was:
"the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs".
The truth is that a successful business must balance the needs of a variety of stakeholders.
The Stupidity of Crowds
"The ability to make distinctions between smart and dumb crowds can be the difference between a runaway success and unequivocal disaster"
There’s a reason why people like Henry Ford and Steve jobs don’t like listening to customers—customers are a crowd and crowds are often stupid.
They usually represent the conventional wisdom of the present, rather than the possibilities of the future and following them often leads to mediocrity, not excellence.
That’s why truly visionary entrepreneurs make their fortune from betting against the crowd. They create something new, something nobody is asking for because they’ve never seen it before. It’s difficult to “start with the customer” when one doesn’t exist yet.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://bit.ly/1kMjtf5]
Are you sure you want to delete this scoop?
The Idea of the Customer comes first, then the plan to pull them into your market
Venessa Miemis is a pioneer and change agent, and every one of her posts is part of a mindset that is essential for anyone who wants to thrive in this new world. I selected this piece because it is something that I am struggling with now, perhaps you are too. There are great insights, and suggestions on how to create relationships that are empowering and productive.
Here's an excerpt:
**we embrace the gifts, skills and capacities of the individuals in the community
**We pursue common goals and not the goals of just one or two people who come forward but find a way to let everyone be heard
Only in the past few months have I heard this term “asset mapping” as a needed tool to surface hidden but available value, bootstrap communities, and get things done.
I could go on and on but want you to read the article.
I personally belong to private groups on Facebook, have various affiliations on other networks and I am continually struggling with the following:
**the ability to manage time constraints, (how can I possibly be on 10 networks, be on tweetchats at night)
** do my work which is very time consuming
**find time to eat and sleep and still have time for my wonderful life offline
**come together with these people and create something meaningful. I'm living in the question, what comes next........
I feel a responsibilty to other members to do my part and contribute in ways that I feel can help move things forward.
**As a content curator, I can bring articles like this to the attention of others
**It is my hope this will stimulate discussions
**introduce new ways of looking at things
**create tools and resources for us to function in a more cohesive manner
**make a difference in whatever way we see fit and create dynamic, meaningful relationships both within and outside of these communities
**Work together to help others grow and change
Selected and curated by Jan Gordon covering "Exploring Change Through Ongoing Discussions"
Read full article here: [http://bit.ly/AsGHY2]
This great piece was written by Tim Kastelle - it is one of the best articles on curation, the observations and insights take this to a whole new level. So much to digest, lots to ponder about the possibilities that await us in 2012 and beyond.
Here are some of the highlights:
**"We create economic value out of information when we figure out an effective strategy that includes aggregating, filtering and connecting."
**"Filtering is what helps us deal with the vast amount of information available to us."
"...the real question is, how do we design filters that let us find our way through this particular abundance of information?
****And, you know, my answer to that question has been: the only group that can catalog everything is everybody." (Clay Shirky)
**We try to filter information so that we end up with something that is relevant to us – it helps us learn something, it helps us solve a problem, it helps us develop a new hypothesis about the world around us.
**These are all connections – and this is what really drives value creation.
**However, we can’t connect without some filtering going on. So filtering is important, and it’s a term that includes several different sub-types. I can think of at least five forms of filtering.
...we can use these ideas about filtering to help with business model innovation by changing where it takes place in the value network.
**One of Shirky’s points is that since Gutenberg, the economic logic of publishing required publishers (of books, music, movies) to act as filters in order to maximise their investment.
**As publishing and filtering has shifted out to human networks, publishers no longer need to fill this role.
**Someone (or some network) needs to, and since that creates value, it’s something that can perhaps be monetised.
This piece was curated by Robin Good brief commentary by Jan Gordon
Check this video: http://vimeo.com/8748509
Read the full article by Tim Kastelle: http://timkastelle.org/blog/2010/04/five-forms-of-filtering
This piece is by Pete Cashmore for CNN online.
From the continuing rise of tablet devices to the daily-deals craze and the return of the Internet IPO, 2011 has been a transformative year for technology.
Here's what caught my attention:
New input methods will be the dominant trend of 2012. Tablet computers such as the iPad might seem like a nice alternative to desktop and laptop computers, but I believe they're more than that:
** the mouse will be superseded by touchscreens.
**The signs are obvious: Windows 8 and Mac OS X Lion, the latest desktop operating systems, borrow heavy from their mobile counterparts. These new interfaces essentially impose a touchscreen-inspired interface over the traditional desktop environment.
**Over time, this half-step will become a whole one, and mobile operating systems will dominate.
****The transition won't be complete by the end of 2012, but we'll be much further down the path, and using computer mice much less often.
**Here's the takeway to get you thinking about how your product or service fits into the bigger picture.
In short, 2012 is all about new ways to interact with our devices through touch and voice control, new lightweight ways to share content, a revolution in mobile payments and a plethora of rich Web applications -- not to mention the hundreds of new innovations that we've yet to dream up. I can't wait.
Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/tpGGC5]
"Civicboom is an online platform designed to facilitate content-driven organizations and individuals to work together in generating rich media content.
Content-seekers can place a request for specific content. Then, by using the Civicboom mobile app (Android), or by uploading to the plug & go site, a content-creator can respond with rich-media directly to that request.
All incoming rich-media content is then managed by the content-seeker, and directed to a customizable plugin to be embedded on a website."Read more about it here: http://thenextweb.com/media/2011/11/12/civicboom-this-open-platform-lets-organizations-request-content-from-their-audience/
Sign-up here: https://www.civicboom.com/
Katherine Schulten & Shannon Doyne wrote this piece for The New York Times.
Curation meets storytelling, so many great gems in this article. This definitely gets my creative juices flowing, what about you?
In "Stuff That Defines Us" Carol Vogel writes:
"It was a project so audacious that it took 100 curators four years to complete it.
****The goal: to tell the history of the world through 100 objects culled from the British Museum’s sprawling collections."
Ideas for using the British Museum's "The History of the World in 100 Objects," along with a related Times article and slide show, in the classroom.
To coincide with the “History of the World in 100 Objects” project, the public was invited to tell their stories about objects that hold significance to them.
Create Your Own Slide Show or Podcast About Important Objects
All segments of the BBC’s “A History of the World in 100 Objects” are available online.
Listen to a segment about an object that interests you,
**taking notes on how narrator Neil MacGregor describes and contextualizes it by telling a story that, as the Times article puts it, “everybody could relate to.”
Next, choose an object from history — whether an artifact of a fascinating era, an invention that changed history, a work of art that intrigues you, or anything else —
research it. When it was made? Who made it? How does it reflect its time and place? What does it say about human culture?
Curated by JanLGordon covering "Storytelling, Social Media & Beyond"
Read full article: http://nyti.ms/rWVUxI
Post by Jeff Bullas very interesting observations
"The Google+ Project has drawn the innovators and early adopters into its web and it is producing activities that have surprised myself and others."
In 1962 Everett Rogers published the book “Diffusion of Innovations” where he synthesized research from over 508 diffusion studies and produced a theory that proposed 4 main elements that influence the spread of an idea.
1. The Innovation
An idea, practice or object that is perceived as new
2. Communication Channels
The means by which messages get from one individual to another
The relative speed with which an innovation is adopted by members of the social system
4. The Social System
The people that are engaged in joint problem solving to achieve a common goal
He also outlined the following adopter categories that reveal the percentages of the types of participants that are involved in the innovation cycle.
Interesting and very informative piece by Brian Solis for Social Media Today.
This is part 6 of a series of posts where Brian introduces his new Book The End of Business as Usual.
I must tell you that if you haven't gotten a copy of this book, you should, it is excellent, timely and relevant!
To paraphrase - social media is becoming part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today,
****much of what we see is merely the beginning of something that will one day become something far more important than the medium itself.
****it is about how people are spending their time, interacting and connecting with one another, and what happens as a result.
To demonstrate the point, there are some profound findings from the recently released Nielsen Social Media Report.
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
Insightful and thought provoking post from Conversation Agent on how we must connect in deeper and more meaningful ways to succeed in business today.
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
"Without understanding connectivity, the basis of human connections, network theory, contextual intelligence, any business leader unable to grasp those things will be lost." [Warren Bennis]
**Why is the social graph such a fascinating and important part of digital connectivity?
Based upon mathematics and computer science, the connectivity of a graph is an important measure of its robustness as a network. The social graph shows human connections.
**There are entry points or intersections between personal story and story together.
**Those relationships are the yin to the yang of commerce -- complementary opposites that interact within a greater whole, as part of a dynamic system.
****Commerce is the relationships of what people exchange instead of the asset.
This piece was written by Oscar Berg (@oscarberg) for CMS Wire and curated by JanLGordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit.
I was especially drawn to this article in relation to Scoopit, as I know from discussions I've had with Guillaume Decugis, this very much speaks to his vision of what this platform could and should become.
**By sharing content and helping each other source, review and curate topics of interest, we stay informed, expand the conversation and contribute to others. It's like a collective intelligence of sorts.
**An essential part of community building is giving others credit if you repost their content and thanking them for posting it.
"Since the dawn of time, primates have relied on social networks to help the whole group with their environments.
This of course applies to humans and our enterprises as well."
Understanding the Dynamic of Your Networks
Today we also have information technologies such as social software that anyone can use to build, nurture and make use of their informal networks.
**And as the informal networks become visible, they become more usable to both individuals and organizations
**as we can better understand their dynamics and how to make proper use of them.
**In an environment where change is business as usual and being
**more responsive, agile and innovative is the only way to adapt to the environment, who can afford not to understand the dynamics of networks and harness their power with the use of social technologies?
Heidi Cohen has written another wonderful post....She talks about the 140 Conference here in NY this past June. It was indeed empowering....
The underlying message of the 140 Character Conference in June, which brought together presenters from around the globe, was to use social media's power to make a difference in the real world.
"Don't get caught up in the race to get fans or followers; take time to treat each other as humans—not numbers."
Social media is about human connections and building relationships. Social media's technology empowers us to reach out to a wider circle of people. It's up to us to decide how we use these relationships, whether it's to push our latest product or support each other's endeavors to do something bigger than we are.
Here are 10 social media lessons that help us to remember that each of us is human with our own hopes and goals.
**at the end of the day, we all just want to make a small difference in at least one other person's life.
Margie Clayman never disappoints, and she delivers once again in this piece about curating content and building community. I know Guillaume Decugis and the scoopit team have created this wonderful platform for all of us who have common interests to build a vibrant community. I see this happening and I absolutely love being a part of it!
Here's what caught my attention: (I could have just cut and pasted the whole article but you'll get the idea).
"when you curate content, you need to go beyond your own front yard. You need to try to find new people so that your audience remains interested in what you are doing."
Guess what happens when you visit other blog sites? You meet new people! You start commenting on those posts, thereby networking not just with the blogger but also with his or her audience. Pretty soon, you’re talking to them all on other platforms, and there you have it – you’re starting to add to your community!
You read a lot of different perspectives or opinions
Another benefit to curating content for your community is that you are offering perspectives and opinions that are not just, well, yours. There’s nothing wrong with sharing your opinion, of course, but people sometimes like to see what else is out there. Just like Ariel the Mermaid, they want to know what lurks above your part of the sea. If you provide access to that information, you keep your audience engaged and you also can entice people who may not relate 100% to your perspective but who enjoy reading some of the other perspectives you curate. Woops, there goes your community, growing again!
You reveal your likes and dislikes
I think curating content reveals a lot about a person. Yes!
I’m sure that if you look at some of the curating I’ve done over the last year or so, you can get an idea of what kind of stuff I like and what kind of stuff I don’t like. You might get a feel for my sense of humor or for what I find touching. These are deep-seated aspects of a person that may not come across through a blog post here or there.
This is a short post, written by Sean Carton, (I'm posting his next article after this one) but he gets right to the point in this piece:
"Curation comes up when search stops working and when people realize that it isn't just about information seeking, it's also about synchronizing a community." Sean goes on to add that it's the "community" part that's at the heart of the whole curation movement
Just as a carefully-curated museum exhibit is sure to draw like-minded people together, carefully-curated content on the web has the potential to attract (and/or build) an online community of people who are into the same stuff."
Think about your niche and help the community make sense of its niche. Provide an ongoing resource (not just an event) and offer an attractive user experience.
I selected this post from Maria Popova, who never fails to produce the best content and information on her blog brainpickings It's always thought provoking and challenging and today is no exception.
**The future is upon us and excelerating at a rapid pace, knowledge is power......
**These books suggested are timely and relevant and can be helpful to all of us who curate, create, consume and share content and information on the web.
**These books examine the networked society, the sharing of information and interpretation and its impact on our thinking, our minds and our future.
**How will the sharing economy impact collaboration and innovation
**How will you participate in all of this?
"From retrofuturist media prophecies to the cognitive consequences of mobile-everything".
Here's an intro which will tell you what you can expect from this article.
We’re deeply fascinated by the evolution of media and the sociocognitive adaptations that go along with it,
**but perhaps even more so by the intellectual debates surrounding this ever-swelling topic of increasing urgency and controversy.
The past year has been particularly prolific in varied takes on our shared digital future, contextualizing
**our current concerns in fascinating media history and exploring the potential consequences of our modern media diets.
Collected here are 7 of our favorite books investigating the subject from dramatically different yet equally important angles.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond
Feel free to browse my topic "Content Marketing, Social Media and Beyond"
Read full article here: [http://bit.ly/wGEEHB]
In issue 3 of PwC’s Tech Forecast there is a great video illustrating what is going to change in the near future when it comes to finding the right information.
"The Navigational phase of online information is just now emerging.
Within three to five years, finding more of the information we need--not to mention opportunities for more effective collaboration--will become possible. Social tools will help."
The animated video explains how making network and interest-based connections more visible will allow easier and more effective filtering and navigation of information spaces in the near future.
Selected and curated by Robin Good
Watch the video here: http://www.pwc.com/us/en/technology-forecast/2011/issue3/index.jhtml
I selected this piece from ID and other Reflections on blogspot because the future is on our doorstep and this article has some very good information.
Faced with the tsunami of information, we are all floundering to find our way to content that actually matters. From setting up filters--both of the automated and human variety--to trying to make sense of what we find, we are in a fix, so to speak.
****Hence, we see the rise of content curators as a breed who will help us to make sense of this world of worldwideweb that has suddenly gone amuck.
Enterprises who want to survive in 2012 and beyond must be on the cutting edge of their field, they need to be adaptive and make the right decisions quickly. They will need to:
**Be able to connect the dots to make sense of the underlying pattern.
What role can an enterprise community manager play?
**Surface useful and interesting content
**This entails listening to the community, being aware of the needs and drivers, and keeping a keen watch on the different contributions and conversations taking place on the platform.
**One needs to develop a nose for useful content just like an experienced editor develops a sense for what could be breaking news.
**This skill cannot be automated and requires constant engagement with the community to develop.
**By surfacing hidden gems, community managers enable users to make those serendipitous discoveries that could lead to breakthrough innovations, more engaged
participation and a sense of commitment to the community.
**The greater the benefit users derive from their membership to the community, the higher will be their involvement and engagement.
The community manager's role would be akin to that of a museum curator. Curators at museums lay out the best pieces in a manner that:
**Catch the viewers attention
**Tells a narrative that makes sense to the viewer
**Gives a sense of the bigger scheme of things
**Makes it easy for viewers to "jump" to the sections that interest them
**Have enough metadata for viewers to understand the context
Here are a few takeaways that definitely caught my attention:
A good curator will seek, sense, synthesise and then share in a manner that adds value to a specific user group.
**Curation is not just a collection of links and resources--it is a synthesis that reveals the pattern behind the links and list of resources.
**By revealing the patterns, a curator can help an organisation make breakthrough finds.
****The key here is to remember that each content piece is a social object around which conversations will evolve, further content will be generated and ideas surface.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here [http://bit.ly/vjbPGw]
This inspirational post was written by Steve Blank, who teaches entrepreneurship to both undergraduate and graduate students at U.C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. author of the incredible book "Four Steps to the Epiphany" and so much more.
I wanted to share an article before Thanksgiving that really spoke to me and the hearts of many. I have been looking for days and felt when the right one came along, I would know it. This is that piece. No disrespect to the author, I moved things around and broke up paragraphs into smaller bites. They were so inspiring they almost jumped off the page.
Happy Thanksgiving to all of you. So grateful to have this platform and a wonderful community of fellow travelers on this path to share the journey.
"This Thanksgiving season, it might seem there’s less to be thankful for. One out of eleven of Americans is out of work. Many pundits say the American dream is dead and see further decline of the West, particularly the US."
"When it's darkest men see the stars.”
-Ralph Waldo Emerson
"this decade may well be our country’s finest hour
the beginning of an economic revolution as important as the scientific revolution in the 16th century and the industrial revolution in the 18th century.
**This entrepreneurial revolution will permanently reshape business as we know it
**More importantly, change the quality of life for all who come after us."
**It’s possible we’ll look back to this decade as the beginning of our own revolution.
**It may even be the dawn of a new era for a new American economy built on entrepreneurship and innovation.
****Our children will look back on and marvel that when it was the darkest, we saw the stars.
Curated by Jan Gordon covering "Entrepreneurs and Beyond"
Read full article here: [http://www.cnbc.com/id/45307694]
We asked Mark Cuban, Dennis Crowley, Gina Bianchini, and more than a dozen others. Here's what they said.
This article by Dan Frommer and Jen Ortiz for Business Insider links to a slideshow with quotes from major Social Media company CEOs and co-founders, intellectuals and a Curated Twitter persona, among others about their takes on the future of Social Media.
Here's just one of them, from Dae Mellencamp, CEO of Vimeo:
**** "The future of social media is the loss of the distinction between media and social interaction online. Mass media and social media will be seamlessly integrated across devices and platforms to offer relevant, dynamic, personalized experiences for people anywhere.
**Discoverability and the import of editorial curation will not be lost, but rather inherently incorporated into the environments for richer and more customized experiences."
The full article has many more gems and is well worth a few minutes of your time!
Read full article: [http://read.bi/tgVOQe]
Obviously some people we all know already, introducing others that we're going to hear a lot more about.
**The most important thing to think about is how their innovation is going to impact all of us personally and professionally.
They're the hottest young stars in business across the globe. They're innovators, disrupters, and job creators; in fact, it's a pretty safe bet you're going to be working for them someday -- if you aren't already!
They're in technology, yes, but also in movies, music, athletic wear, and even curry-flavored chocolate. And the scary thing is they're just getting started.
This article was written by Marshall Kirkpatrick for ReadWriteWeb
You make data. A lot of it. From Web browsing to link sharing to photos published online, from phone bills to medical records to online banking - almost all of us produce an incredible amount of electronic data that slips right through our fingers...
Here's What Went Live 10/19 In case you didn't see it: Very exciting!
Singly 1.0 began rolling out to developers Oct. 19, 2011
****Those first users will be able to build apps that search, sort and visualize contacts, links and photos that have been published by their own accounts on various social networks but also by all the accounts they are subscribed to there.
****Want to search the contents of every link shared by every person you're subscribed to on Twitter (at least as far back as Singly can access)?
****Want to make a slideshow of all the Instagram photos your contacts have posted that have a certain hashtag in them? Or were on a weekend? Or whatever other criteria you can think of? Those kinds of things are possible now.
I love everything about this piece written in April of 2011 by one of my favorite people, Ross Dawson. It is one of those gems that is very relevant to all of us today and I love sharing it with you.
Serendipity is for me a deeply meaningful word.
The more than dozen posts discussing serendipity on my blog include how we created “enhanced serendipity” at an event I ran in 2003 in New York, more details on the story of the word serendipity and how to enhance it, the importance of the “serendipity dial” and far more.
****One of the reasons I love Twitter so much is that it provides a rich substrate for serendipitous connections. A majority of the worthwhile connections I make these days come from Twitter.
One of those connections is @AnaDataGirl. We have followed each other and had some conversations for a good while. So I heard multiple times that she did a gem of a presentation at SwitchConf in Oporto, Portugal last week.
Here are her lovely slides ......
This piece was written by Charlie White is senior editor for Mashable, where he is responsible for gadget news and reviews and oversees the site’s weekend coverage.
"Which products disrupt all others, making all competitors go back to the old drawing board? Let's take a look at seven innovations whose competitors wish had never existed."
Here's something from Steven Johnson to get your creative juices flowing. (He is one of our most innovative, popular thinkers)
Steven takes on-in exhilarating style-one of our key questions: Where do good ideas come from?
With Where Good Ideas Come From, Steven Johnson pairs the insight of his bestselling Everything Bad Is Good for You and the dazzling erudition of The Ghost Map and The Invention of Air to address an urgent and universal question:
**What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture,
**Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.
Beginning with Charles Darwin's first encounter with the teeming ecosystem of the coral reef and drawing connections to the intellectual hyperproductivity of modern megacities and to the instant success of YouTube,
**Johnson shows us that the question we need to ask is,
What kind of environment fosters the development of good ideas? His answers are never less than revelatory, convincing, and inspiring as Johnson identifies the seven key principles to the genesis of such ideas, and traces them across time and disciplines.
Most exhilarating is Johnson's conclusion that with today's tools and environment,
**radical innovation is extraordinarily accessible to those who know how to cultivate it. (Inspiring, an exciting time to be alive)!
Where Good Ideas Come From is essential reading for anyone who wants to know how to come up with tomorrow's great ideas.
This is a great piece, summed up brilliantly by the heading and the Scott Meyer Cartoon at the top of the article, attached here.
The first takeaway is the summation paragraph at the end:
"The idea matters... but marginally. Execution is what makes the big difference all around. Along those lines, being first doesn't much matter if the execution is weak. And in technology, plenty of first executions are weak. If we limit the ability of anyone else to execute better, then we lose out on tremendous opportunities for others to execute correctly. We want products that work. We don't want broken products that were "first."
The second takeaway is that whereas this article may be targeted at business, there's something here for content curators also. Being first to scoop it or tweet it may not be as valuable to your followers as if you take a little extra time to add context to a piece.
"MarketingProfs bloggger and chief content officer Ann Handle shares concerns about what happens when Content World attendees return to their daily routines and how they can keep the content fires burning."
Content isn’t just another channel. It’s a mindset.
It’s not new, but instead, technology and social tools and platforms have created new opportunities, which continue to evolve, and afford us new ways to respond to customers and communicate with them.
In other words, what we now have isn’t just more text or pixels, but a new model entirely: one of exciting and interesting opportunities that allows for true innovation. To me, Content doesn’t just mean stuff we create. It means creating unprecedented opportunity.
To do what? To mine the stories from within our organizations and bring them brilliantly to light. To bond with customers in collaborative ways. To put some flesh on the bones of a company in a way that’s human and connective, rather than dry and corporate.
To have some fun. To do something unexpected. To be original. To show how our products and services live in the world … how they solve problems, help people do their jobs better, improve their lives, or make them smarter, wittier, better-looking, taller, better networked, cooler, more enlightened, and with better backhands, tighter asses, and cuter kids.