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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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What is Influence Marketing and Why is it So Important to Your Business

What is Influence Marketing and Why is it So Important to Your Business | Curation, Social Business and Beyond | Scoop.it
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P
janlgordon's insight:

This article was written by Evy Wilkins for Curatti on one of my favorite topics - the power of influencers and how marketers can leverage them to spread their message across social channels. Evy will be doing a series on Influencers for Curatti so be sure and follow this to stay informed on how you can can leverage this information in your business.


Jan Gordon:


We all know about social scoring, Klout, PeerIndex, Kred and they serve a purpose but don't help you pinpoint your potential audience.

It's important to find those people who influence people that would read your blog, purchase your goods and services.


Here are a few highlights: 


Who matters most to you?



To succeed in influencer marketing, you must recognize that influence is contextual. Without context, there is no influence. Your influencers depend entirely on what you are trying to accomplish.


Context depends on things like:


•    topics you care about
•    your intent or goal
•    the timing and location



These elements are different for everyone. So your influencers will be unique to you. To identify your influencers, start with your goal and work backwards.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read more here: [http://bit.ly/1j78Xyj]

 

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janlgordon's comment, November 15, 2013 3:41 PM
John van den Brink, Thank you!
Kimberley Vico's curator insight, November 27, 2013 6:39 PM

Your definition to Influence Marketing...!

internetdoctor's curator insight, March 7, 2014 9:35 AM

This is a bit of an over-simplification when it comes to influencers and marketing.  Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".  

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Why Don't Companies understand Real Digital influence?

Why Don't Companies understand Real Digital influence? | Curation, Social Business and Beyond | Scoop.it
Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...
janlgordon's insight:

I selected this article today from WiredUK because, it's a very hot topic, more questions than answers. This piece addresses why scores are not enough and what needs to happen to present an accurate picture of true influencers.


Here are some highlights that caught my attention:


No one has any data on real influence


Explicit data that says precisely:


 *Who actually influenced who, when, on what and how


**Just because a vendor can assign an influence score to a user, it doesn't mean that score is measured.


To Truly measure influence, the vendor's influence meaasurement platform must do four things.


1. Track when a desired change or action taken by someone or a group of people (e.g. a purchase transaction has occurred)


2. Determine who influenced this purchase or action to donate to a charity, promote something, etc.


3. Prove that this purchase or action taken by someone would not have occurred otherwise (this is very hard to measure) If this purchase would've occurred anyway, then the influencer didn't actually cause any change


No influence platforms (e.g. Klout, PeerIndex, Kred, Radian6, etc.) actually measure influence as none does all four.


* All influence scores are computed via some algorithms. They are

result of computation, not measurement.


Takeaway: Influencer marketing has huge potential but as an industry we are far from realizing this potential.


** First, influence vendors must start paying attention to the influencees.


** Only by incorporating more attributes of the influencees into their model, can vendors move towards a true influence score.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/12hWlhg]

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janlgordon's comment, December 15, 2012 12:56 PM
Robin Martin, thank you for rescooping this article and being a very loyal follower, I really appreciate it! I might not always be able to acknowledge everyone here because I am very busy launching Curatti at the moment and that is two full time jobs. Thanks again.
ThePinkSalmon's comment, December 15, 2012 9:22 PM
Very interesting!!
PaolaRicaurte's curator insight, December 16, 2012 9:21 AM

A really interest topic and something I've been trying to explain to some people: Social Network Analysis is science, nothing to do with your "cool" marketing tools...

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What's the Real Truth About Social Scoring and Peer Influence?

What's the Real Truth About Social Scoring and Peer Influence? | Curation, Social Business and Beyond | Scoop.it

This piece was written by Geoff Livingston.  In today's online world social scoring systems like the new Klout matter, unfortunately. For example, some jobs are tied to scores now


 What's The real truth?  


When real researchers parse influence: they found true influence comes from those who are closest to us in our on and offline social networks, our peers".


As the old adage goes, "You are who you hang out with".


**Peer pressure influences us more than a person with a high Klout score. It's when peers start discussing an idean en masse that they feel safe in discussion that often leads to action.


What about the influencer, the big time blogger you ask?


**they may be communication channel for ideas, and their take on those ideas can sway loyalisst fans who serve as peers.


**Generally, their writings serve as a credibility point for readers, just like Consumer Reports and nothing more


**True meaningful interactions beyond social platitudes don't scale after a certain point.


**Dunbar's theory which states that an individual can only sustain stable social relationships with a community of approximately 150 people.


**Applied, it’s not that a person can’t have more friends than 150, but the more relationships someone maintains they become increasingly superficial.


We choose to be Influenced


**By choosing our friends, we're also choosing to be influenced by their ideas, beliefs and behavior systems. Often their ideals are close to or similar to ours before we spend time together


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read article and see video here: [http://bit.ly/NW7OMt]


Image by Eyesplash

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Karin Sebelin's comment, August 21, 2012 10:21 PM
".......but the more relationships someone maintains they become increasingly superficial."

Interesting to think about - thank you!
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Is Influence Moving Prospects From Likes To Buys? [Infographic]

Is Influence Moving Prospects From Likes To Buys? [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece is from Socialmouths, here are some interesting findings from Coupon Cabin's infographic:


Jan Gordon:


Nothing is written in stone, the research says younger people are more inclined to follow recommendations about products or services from their friends than people over 55. I personally think that is changing as social communities evolve.


Excerpt:


"we keep trying to close the gap between discovery and recommendation through Social Media and actual sales. 


**Are Likes eventually turning into Buys?


Here's one highlight that caught my attention:


 The reason social media users are following brands divided by gender –


**The study by Burst Media says the #1 reason is to keep up with content. In my opinion, people follow a brand to get something in exchange, a discount or special deals. I might check out a brand to learn something about it but that doesn’t mean I will “follow” that brand.


18% of social media are influenced by friends behavior – This is what we have talking about to small business, look at social media as a discovery and recommendation engine. This is the core of Earned Media.


**People are influenced by their friends much more than by any advertising.


**The “Age Factor” –


**Individuals under 35 are more likely to be influenced by their friends behavior than a 55 year-old


**There are a lot of elements to play with here but it’s basically just human nature, younger people rely more on others opinions than a 55 year-old.


**Which doesn’t mean you should ignore this, it is very important that you consider these things when approaching your audience.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See article and infographic here: [http://bit.ly/MYSIZO]


Infographic courtesy of: Coupon Cabin

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What's Really Going on With Klout & Why it's Important to Your Business [infographic]

What's Really Going on With Klout & Why it's Important to Your Business [infographic] | Curation, Social Business and Beyond | Scoop.it

My friend Mark Bartikoski brought this article and infographic to my attention. It was posted on Business 2 Community..


Whether we like it or not, Klout is here to stay, brands use it to find influencers who will in turn become advocates, companies use it when they're interviewing perspective employees and many of our peers pay attention to it too.


Once scrutinized for its methods and criticized as being nothing more than an online zodiac, Klout has nevertheless secured its place in the social media...


Included in this piece is a tip sheet to help you raise your score.


How does Klout measure your score?


**The number of people you influence + how much you influence them + how influential they are = your Klout Score


What goes into your score?


**Retweets and mentions


**Comments, wall posts and likes


**Tips, to-do's, done


**Comments, shares, +1s


Each user gets 5 +K each day to distribute to other users they consider influential


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic + tip shee

                   

:Infographic by: RM Sorg WallStreetBranding


Read article and see infographic here: [http://bit.ly/NhrOaZ]

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John van den Brink's comment, July 11, 2012 3:43 PM
Thanks Jan! Great post as always :)
janlgordon's comment, July 11, 2012 3:45 PM
John van den Brink
Thank you for kind words, I really appreciate you and your wonderful support!
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Content Curation - Choosing the Right Topic - What You Need To Know

Content Curation - Choosing the Right Topic - What You Need To Know | Curation, Social Business and Beyond | Scoop.it

This post was written by Sue McKittrick for Marketing to Business Executives Blog.


My commentary: In writing this post, Sue clearly demonstrates how to curate content effectively. She refers to Pawan Deshpande's post on Crafting the Perfect Content Curation Strategy and then takes it to another level. This is the kind of "context" that is valuable to your readers. 


Pawan points to three factors to consider in selection of the right topic:


*competitors' content strategies

*the volume of content on a subject

*audience interest


Sue says these three things are definitely important but some refinements are in order and she delivers the goods in this article. We may have read these things before but are we really taking it all in and applying it to our work as curators or for building our business?


Here's what particularly caught my attention:


**Think about what is compelling to your targets. What information do they need to do their jobs? Where are major changes underway that will affect their success?


****Look at your answers to those questions through the prism of your business, products or services.


****What is the storyline that connects your products or services to information needed to do their jobs

 

**or**


** the actions they will need to take to respond to important changes occurring in their business?


I love this one!


****Consider the issues associated with the topics under consideration.


**Will exploration of the issues provoke rich discussion


**A discerning perspective on controversial views will draw more attention and offer more opportunities for engagement.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/sS17vz]

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Twitter Can be a Powerful Discovery Engine for Curators & Brands IF You Use it Wisely

Twitter Can be a Powerful Discovery Engine for Curators & Brands IF You Use it Wisely | Curation, Social Business and Beyond | Scoop.it

This post was written by, Bill Gurley, a VC - Benchmark Capital, which is a major investor in twitter for his  blog Abovethecrowd.


My commentary:


Bill clarifies what Twitter is and what it is not. I found it extremely well written and very helpful. I also found some of the comments from readers to be interesting. More than one person thought this was a shameless promotion of Twitter, being that he is an investor.   Maybe it was but I have personally gotten tremendous value from Twitter for over five years and after reading this, it crystalized a few  more things in my mind and I will leverage that knowledge in the future


And I feel compelled to ask: are the opinions of an investor automatically flawed?  If I loved a product enough and had the means to make a substantial investment in it, I would consider that being me "putting my money where my mouth is" and would hope that those who perhaps used to listen to me extolling the virtues of the product before I invested, would see my opinion as no less valid after I became a part-owner.


**I say don't throw the baby out with the bath-water:-).


Intro:


"Frequent comparisons to Facebook leave many confused about the true value of Twitter."


Here are just a few gems that caught my attention:


****For the vast majority of Twitter’s next 900 million users, the core usage modality will have very little to do with “tweeting,” and everything to do withlistening” or “hearing.”


****Twitter is a "discovery engine” and an “information utility” rolled into one. With Twitter, you get news faster


****Twitter is highly asymmetric.  The majority of users get value from "reading" or "listening" to the tweets from core influencers.


****In many ways, Twitter is much more of a competitor to other “discovery tools” and “information sourcesthan it is to Facebook


****Twitter has three breakthroughs that make it dramatically more powerful than simple RSS.


****First and foremost, your personalized Twitter feed is human-curated by a potential universe of millions of curators.


****When you “check Twitter” you are looking at the specific articles and links purposefully chosen by people you have chosen to follow.


****That is powerful leverage


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond


Read full article here: [http://bit.ly/vcLo1m]

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40 (Under 40): The TWITTERATI - Movers & Shakers Influencing Millions In Real-Time

I thought it would be good reading to see who these people are and how they might be influencing many of us either directly or indirectly. It's good reading for a snowy Saturday afternoon in New York.


These movers and shakers are leveraging the power of social media to influence thousands, if not millions, of followers in real-time.


http://cnnmon.ie/sefl1L


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Are Content Curators the power behind social media influence?

 Neicole Crepeau wrote this great piece a few months ago but it's definitely worth reading again. She is a Contributing {grow} Columnist


Intro:


**Are you overlooking some of the most powerful influencers on the social web?  Let’s find out.


Traditionally, there has been a 1-9-90 rule when it come to creating and consuming content:


**There’s a new element in this equation, though: Content Curators — people who make a practice of finding content relevant to their friends and followers, and then sharing links to that content.


**I am making a distinction between a curator and an aggregator who pulls content from around the web, usually related to a specific topic, to display on websites generally to enhance search engine optimization.


**Of course, we’re all curators to some extent, consuming content and, on occasion, sharing what we find interesting or entertaining.


**However, there is an elite subset of people who proactively seek out and share content. I know, because I’m one of them. I comb through blogs and articles on an almost daily basis, and share what I consider to be the best and most relevant mobile, social media, and online marketing news to my followers on Twitter.


**ExactTarget calls these people “megaphones” and says:


“Megaphones want to connect, educate, and share resources and information online with others. These consumers clearly fall into the ‘influencer’ category—meaning they can impact a brand’s bottom line—


**but Megaphones represent an especially elite group that takes their online interactions very seriously.“


http://www.businessesgrow.com/2011/03/24/are-content-curators-the-new-standard-of-social-media-influence/

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Klout has competition, Peoplebrowsr announces new social influence tracker, ‘Kred’

Klout has competition, Peoplebrowsr announces new social influence tracker, ‘Kred’ | Curation, Social Business and Beyond | Scoop.it


The first totally transparent social scoring system to evaluate influence among communities and reward generosity.


Kred has been announced today. I’ve had a look and there is a lot of data to view, and of course since it is very community driven, you can infinitely drill into topics and content on the site. Kred is officially launching on October 3rd.


Brands want access to reach, not just influence


What I find most interesting, Peoplebrowsr says that brands aren’t as interested in influence as they’re interested in reach. Kred creates a collective reach for a range of different topics, sorted by communities.


For example, your Twitter Bio data is used to define communities and then Peoplebrowsr calculates a combined influence and outreach level score for that community. You can then get ranked within that community, instead of an overall ranking with others you aren’t even similar to.


Measuring influence on topics as a starting point instead of broadly with followers and other social statistics is very smart. That’s why the Kred system is based on two scores; Influence and Reach.


http://thenextweb.com/apps/2011/09/30/klout-has-competition-peoplebrowsr-announces-new-social-influence-tracker-kred/?awesm=tnw.to_1B4wK

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Reaching Social Media Influencers: The Rules of Engagement

The section headings in this excellent article by John McTigue of Kuno Creative are also the takeaways:


Don't Market to Influencers - Ever!

Engage Only When and Where It's Appropriate

Become an Influencer in Your Own Right


Overall, a must-read article for anyone wanting to engage with Social Media Influencers.


http://www.kunocreative.com/blog/bid/63324/how-to-reach-and-engage-with-social-media-influencers?source=Blog_Email_[How%20to%20Reach%20and%20Eng]


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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Curation, Social Business and Beyond | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...
janlgordon's insight:

This article is from Globaltrends - I selected it because I thought they did an excellent job of examining the emerging influence landscape, some of its potential implications, how businesses can leverage this information and raised some thought-provoking questions to ponder as we move forward.......


Influence is Power


Essentially influence is about power, the ability to shift the actions, attitudes and behaviors of others, to be a compelling force leading the way towards a goal, an aspiration or a way of living or working.


Jan Gordon comment:


Curators of content, news and information who provide insights and context will play an important role in shaping the future of influence.


Here are a few highlights: 


Identifying who are the shapers and influencers is just the start of mapping the influence landscape. 


*In today's world knowledge and skill are never enough--unless you possess the influence to make the world take notice.


There are three other key elements to understand:


  • the organizations and communities, which interact with the shapers and influencers to determine the rules of engagement
  • the networks, channels and aggregators through which influence travels  
  • the individuals and their roles who are shaped by influence

 

Making Sense of the Influence Landscape: Implications for Business

Understanding the landscape of influence and its shifting power structures is critical for businesses today and will become more so in future. 

Businesses that actively understand and manage influence have tremendous opportunities

Here are an example:
 
Tap into the value of entire networks, rather than that of individuals alone, e.g. pricing products or services according to an individual’s influence power, to maximize potential network value versus individual value.


What’s Next?


The influence landscape is dynamic.  The one certainty is that it will continue to shift more rapidly, raising the question of what’s next? 


How will power bases shift if we learn to manage the landscape and its underlying technologies better? 


Who will be the next generation of shapers and influencers – and how do we connect with them?


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/1fwR2iF]

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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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Do You Know How Social Currency Influences Behavior?

Do You Know How Social Currency Influences Behavior? | Curation, Social Business and Beyond | Scoop.it
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.


Here are some highlights:


How social currency influences behavior


**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.


**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.


**Both social influences are amplified in public settings.


Psychologist Robert Cialdini documented six principles of ethical persuasion:


**social proof


**authority


**affinity


**commitment


**consistency


**reciprocity


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article, see slideshare, images here: [http://bit.ly/VySDuu]

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Thomas Wooldridge's comment, April 19, 2013 7:17 AM
social Proof.. It is what we all seek
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7 Ways to Find, Engage & Leverage Powerful Influencers

7 Ways to Find, Engage & Leverage Powerful Influencers | Curation, Social Business and Beyond | Scoop.it

This piece was written by Belinda Stinson for Jeff Bullas's blog


Jan Gordon: My commentary


This is one of the suggestions that was mentioned in this article but I can't stress this enough, it should be #1


After you've discovered who the right influencers are, always look for ways you can sincerely contribute to them that is meaningful, then find ways to leverage the relationship and make it a win/win for both of you. 


Intro:


 "if you want to grow your business, you need to know who the influencers are in your field, learn from their expertise and build a productive professional relationship with them".


Why leverage influencers?:


"Influencers are hubs of information, they have many followers who respect their recommendations and opionions and being featured by them sends a powerful amount of targeted traffic your way - It's good old fashioned word of mouth recommendations on steriods"


Here are a few ways to discover influencers that I personally do myself:


**Twitter Lists - Twitter is a great untapped resource for finding influencers and keep track of what they are posting


**Groups and Forums - These are valuable sources of information.


**Podcasts and webinars - This is a great way to find key influencers - whether it's through interviews, presentations, information products of their own or curated information by others


Here are a few ways to build relationships that I've found very effective in finding influencers in my industry:


**Connect through the social media platforms they use


**Share the posts that are of value to your audience, retweet & quote their content, share, comment and like their Facebook posts


**Help promote what they are involved with, including charity causes, seminars, conferences, publiations and promotions


Selected by Jan Gordon covering, "Curation, Social Business and Beyond"


See full articles here: [bit.ly/Nw9xqY]

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Sterling Dee's comment, August 18, 2012 10:28 PM
you write the best summaries/commentaries, Jan!
janlgordon's comment, August 19, 2012 1:11 AM
Thank you so much Sterling, I really appreciate your feedback!
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The Rise And Rise Of Influence

The Rise And Rise Of Influence | Curation, Social Business and Beyond | Scoop.it

 This piece was written by Kit Eaton for Fast Company


Jan Gordon:


This article, along with the surveys and their findings, helps you to see  the power of influence.  You can see how it looks like from these perspectives and how you can leverage it individually and as a business :


**Brands as influencers


**Identifying influencers in your community and converting them to brand advocates


**influence measurement companies like Klout are here to stay and why it's important to be aware of them and how they measure you as an individual and/or a business


**What advantages influencers are starting to have as future employees, consumers purchasing products and services and what  the future may look like


Excerpt:


We're no longer living in the day when TV & newspaper ads told you what to buy. Today people are more inclined to make an informed opinion about purchases and many other new discoveries - based on the views of people we connect with online and through social media influence.


Here is a new survey by Initiative


The results are kind of amazing:


A huge 99% of the "top 10%" of influencers reported that their friends quiz them before making a big purchase.


This top 10% has a disproportionate influence on the opinions of others--because


72% of them access content in print, online and mobile form more than once a day, compared to just 18% of the bottom 10% of influencers.


A different study by Market Force underscored the fact that brands are leveraging social media to promote themselves


Embedded in the study were stats on the power of the average user to spread brand-related messages:


81% of U.S. respondents said posts from their friends directly impacted their decision on purchasing something


80% or respondents said they'd tried new things based on suggestions of friends.


Takeaway:


 Klout is contentious to say the least, however, and its algorithm (not unlike Google's) is both mysterious and controversial--leading to debates like this extended thread on Google Plus.**


But even if Klout falls by the wayside, measuring influence is such a powerful idea you can bet a different company will try to make it work.


Selected by Jan Gordon covering "Curation and Social Business"


Read full article here: [http://bit.ly/MfvJK1]

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How to Understand, Identify & Engage with Social Influencers [Infographic]

How to Understand, Identify & Engage with Social Influencers [Infographic] | Curation, Social Business and Beyond | Scoop.it

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.


By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.


**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.


Intro:


"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"


Here are some highlights:


**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.


**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks


**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business


Here are the categories:


Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people

art


Engagers - These people have well-established social networks and are strong influencers of people they know personally


Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona


Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/N4a2Km]

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10 Thought Leaders Share Thoughts on Content Marketing & Curation

10 Thought Leaders Share Thoughts on Content Marketing & Curation | Curation, Social Business and Beyond | Scoop.it

Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation over a year ago, but it is still timely and relevant today. They share their insights, questions and observations.



 

****One thing is for sure, 2012 is the year for content curation!


Intro:


Companies are realizing the value in brands as publishers and are making real commitments to the creation of content in their online marketing mix. Content curation is going to be an equally important element in their content strategy.


Here are just a few things that caught my attention:


Paul Gillin - @pgillin

Consultant, Author of "The New Influencers & Secrets of Social Media Marketing"


**Marketers can build trust with their constituencies by providing focused curation in areas that matter to their constituents.


**Original content will always have value, but curation is coming to have nearly equal value.


**The key is to stake out unique topic areas and to become the most trusted source in those areas.


**You don’t need a lot of money to do this. You just need to know the subject matter very well.


Erik Qualman @equalman

Author of Socialnomics:


**Today, everyone is a potential media outlet.


**A curator understands their audience and is able to package created content in a digestible manner for them.


**Creators need to view curators as distribution points for their content rather than as pirates.


**Content creators and curators that will thrive in this new world understand the importance of this symbiotic relationship. But is it symbiotic?


**In the end, almost every person is a little of both (creator & curator).


After all, there is no such thing as a new idea and imitation is the sincerest form of flattery.


**These clichés symbolize the irony of the topic being discussed.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/v03JVh]

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janlgordon's comment, December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it.
Robin Good's comment, December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)

I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable.

Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader.

Keep it up!
janlgordon's comment, December 4, 2011 2:32 PM
@Robin Good
Hi Robin,

Thanks for letting me know about the link, I just fixed it.

I will add your revision to the post, you're absolutely right, an oversight here:-)
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Socmetrics - Offers Fast, Simple Influencer Identification

Socmetrics - Offers Fast, Simple Influencer Identification | Curation, Social Business and Beyond | Scoop.it

This post is by Jason Falls on his blog Social Media Explorer


Socmetrics, a one-year-old company out of Boston, is similar to mBlast in that it looks at influencers through a topical filter.


While Tom Webster, founder, may very well be influential in the worlds of social media marketing and market research, and mining his conversations and those around him shows that if you’re looking for it.


Tools like Klout, which look at influence in more of a reach-based formula, don’t make topical distinctions very well. **Socmetrics does .


Here's what caught my attention:


"I like the fact the search returned not just news media and bank brands, but also bloggers and other influencers that talked about the topic.


**It also didn’t just give me a list of those with the top number of Twitter followers and call it a day.


**Socmetrics takes into account multiple channels and reach including YouTube, Twitter, blog readership and the like."


Read full article: http://bit.ly/sgMXhp

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What is The Future Of Online Community? Why You Should Care

What is The Future Of Online Community? Why You Should Care | Curation, Social Business and Beyond | Scoop.it

This is a great post, very insightful, observations are right on target, by Vanessa DiMauro, CEO Leader Networks


Lots to digest here but what particularly caught my attention as a content curator was this:


What is the role of content in creating value in communities?


How will that change? Will value come in other ways?


People come for content and stay for community.


Access to valuable content (content that people can’t get elsewhere) is the single most compelling driver for participating in an online community.


****Content serves as the trigger to join, and fuels the community over time by providing contexts for conversations between peers / members.


****Through the use of social media, and especially online communities,


****professionals now have the ability to reach, connect with, learn from and influence other professionals who share an interest or a passion in the topics of interest.


****Sounds like this community - Scoopit!


Thought leadership is the new currency of credibility.


Curated by JanLGordon covering Content Curation, Social Media & Beyond


http://blog.leadernetworks.com/2011/10/future-of-online-community.html

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3 Commandments for the Next Online Content Leaders

Dermot McCormack wrote this piece for Mashable. He is the executive vice president of digital media at MTV Music & Logo Group.


You must do three things to be a trusted source through content in this marketplace. Build authority, curate content and add context.


This caught my attention:


Build Authority:


As new delivery mechanisms and distribution platforms emerge, both new and established media are able to reach a mass audience. Those media outlets now find themselves contending with hundreds, possibly thousands of competing brands. And the lines only continue to blur for consumers.


**Therefore, authority will become the next sought-after currency for the app-social generation.


**What is authority? Who has It? How can it be earned? How can it be proved? Simply put, an authority is an accepted source of expert information or advice.


It takes time to build this type of trust, and consumers are quick to skepticism when information is reported inaccurately or presented in an inauthentic manner.


While there’s no blueprint, remaining relevant and trustworthy requires ongoing work and periodic self-evaluation. Brands must frequently ask themselves:


This caught my attention:


**Who is my audience?


What do they care about and believe in?Is my voice authentic?What distinguishes my brand from my competitors?What do my competitors do better than I do, and how do I fix that?


**Brands committed to honestly answering these questions and fine-tuning accordingly will gradually start to feel their influence rise.


While the transition may not immediately translate to traffic spikes or press coverage, influence can be measured non-traditionally — for instance, a rise in the number of retweets and link backs.


It’s through link banks and social media sharing that we’ll start to actually measure authority.


**And with advertisers eagerly looking to lock arms with key influencers, the importance of building authority is more important and critical than ever.


http://mashable.com/2011/09/13/content-creation-rules/

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5 Factors for Building True Fans Over Fluff

5 Factors for Building True Fans Over Fluff | Curation, Social Business and Beyond | Scoop.it

Dan Gershenson wrote this piece for Personal Branding Blog. Good criteria for building a real fan base by focusing on quality over quantity and much more.


Intro:


These are the people who matter most to me. And I suggest to you that for your own personal brand’s sake, this is the kind of group that should be high on the priority list for you. They represent a Core Group of influencers who understand your value and will act upon what you say more than a “Like” or a Follow.


You should hold your own Core Group to this standard in the social realm because a well-developed group will raise your credibility and influence. They will give you a deeper relationship that has meaning and mutual satisfaction. We often get so caught up in trying to get more Fans, more Followers and more Connections that we forget about developing a short list of people based on Quality.


But what does this quality look like? I know sometimes you hear things like, “Identify the influencers and connect with them.” Sure. But what’s a good Influencer? If you are going to stand out and develop your personal brand in a social network setting, you have to put your Circle, Follower list, Fans, etc. through this 5-Factor Filter:


http://www.personalbrandingblog.com/5-factors-for-building-true-fans-over-fluff/

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