This article, along with the surveys and their findings, helps you to see the power of influence. You can see how it looks like from these perspectives and how you can leverage it individually and as a business :
**Brands as influencers
**Identifying influencers in your community and converting them to brand advocates
**influence measurement companies like Klout are here to stay and why it's important to be aware of them and how they measure you as an individual and/or a business
**What advantages influencers are starting to have as future employees, consumers purchasing products and services and what the future may look like
We're no longer living in the day when TV & newspaper ads told you what to buy. Today people are more inclined to make an informed opinion about purchases and many other new discoveries - based on the views of people we connect with online and through social media influence.
The results are kind of amazing:
A huge 99% of the "top 10%" of influencers reported that their friends quiz them before making a big purchase.
This top 10% has a disproportionate influence on the opinions of others--because
72% of them access content in print, online and mobile form more than once a day, compared to just 18% of the bottom 10% of influencers.
Embedded in the study were stats on the power of the average user to spread brand-related messages:
81% of U.S. respondents said posts from their friends directly impacted their decision on purchasing something
80% or respondents said they'd tried new things based on suggestions of friends.
Klout is contentious to say the least, however, and its algorithm (not unlike Google's) is both mysterious and controversial--leading to debates like this extended thread on Google Plus.**
But even if Klout falls by the wayside, measuring influence is such a powerful idea you can bet a different company will try to make it work.
Selected by Jan Gordon covering "Curation and Social Business"
Read full article here: [http://bit.ly/MfvJK1]