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The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P
This article was written by Evy Wilkins for Curatti on one of my favorite topics - the power of influencers and how marketers can leverage them to spread their message across social channels. Evy will be doing a series on Influencers for Curatti so be sure and follow this to stay informed on how you can can leverage this information in your business.
We all know about social scoring, Klout, PeerIndex, Kred and they serve a purpose but don't help you pinpoint your potential audience.
It's important to find those people who influence people that would read your blog, purchase your goods and services.
Here are a few highlights:
Who matters most to you?
To succeed in influencer marketing, you must recognize that influence is contextual. Without context, there is no influence. Your influencers depend entirely on what you are trying to accomplish.
Context depends on things like:
• topics you care about • your intent or goal • the timing and location
These elements are different for everyone. So your influencers will be unique to you. To identify your influencers, start with your goal and work backwards.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://bit.ly/1j78Xyj]
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Your definition to Influence Marketing...!
This is a bit of an over-simplification when it comes to influencers and marketing. Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".
This slideshare is by Gideon Rosenblatt and as always Gideon's perspective and presentation is relevant to anyone who participates online for business, (non-profits, education, brands).
Gideon Rosenblatt: Excerpt from a few highlights below:
Writers and information curators strongly influence readers
**and that led to people using social networks to connect information networks - We became "information networkers"
Here are some highlights that caught my attention:
**The web is an information network connected by web links
**A community is a social network connected by relationships
**Google+ used our web links to make it easier to use our information networks
**Google+ made it easier for us to use social networks to find people we never would have known though interest graphs
**Our social networks subtly changed - they were no longer just connections with friends - they now included other people with interesting information to share
**Writers and information curators strongly influence readers
**To fulfill its mission, Google needed a social network to help organize informtion networks - Google+ was born
**Google+ isn't competing with Facebook to build the world's best "social graph" - It's using the social graph to build the world's best interest graph
**The "Influence Graph" Map the flow of content through our social connections and you find the interest graph
Selected by Jan Gordon covering "Content Curation & Social Business"
See slideshare here: [http://bit.ly/Nmd1xe
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...
This article is from Globaltrends - I selected it because I thought they did an excellent job of examining the emerging influence landscape, some of its potential implications, how businesses can leverage this information and raised some thought-provoking questions to ponder as we move forward.......
Influence is Power
Essentially influence is about power, the ability to shift the actions, attitudes and behaviors of others, to be a compelling force leading the way towards a goal, an aspiration or a way of living or working.
Jan Gordon comment:
Curators of content, news and information who provide insights and context will play an important role in shaping the future of influence.
Identifying who are the shapers and influencers is just the start of mapping the influence landscape.
*In today's world knowledge and skill are never enough--unless you possess the influence to make the world take notice.
There are three other key elements to understand:
Making Sense of the Influence Landscape: Implications for BusinessUnderstanding the landscape of influence and its shifting power structures is critical for businesses today and will become more so in future. Businesses that actively understand and manage influence have tremendous opportunities Here are an example: Tap into the value of entire networks, rather than that of individuals alone, e.g. pricing products or services according to an individual’s influence power, to maximize potential network value versus individual value.
The influence landscape is dynamic. The one certainty is that it will continue to shift more rapidly, raising the question of what’s next?
How will power bases shift if we learn to manage the landscape and its underlying technologies better?
Who will be the next generation of shapers and influencers – and how do we connect with them?
Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/1fwR2iF]
The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations.
Insightful article of how you can map and manage the influence within your business ecosystem.