Charu encapsulates the shift as "Inbound marketing focuses on earning, not buying, a person’s attention"
In pointing to the ascendancy on Inbound Marketing, it's worth first noting the ongoing demise in traditional marketing with a couple of statistics from the Infographic:
***84% of 25-34 year olds have left a favorite website because of intrusive or irrelevant advertising.
***44% of Direct Mail is never opened
***86% of people skip television ads
***200m Americans have registered their phone numbers on the FTC 'Do not call' list
On the added allure of Inbound Marketing:
***Leads cost 62% less than tradional marketing methods
***People are in control of the information they receive
For me, the Takeaway is that the shift in power from marketers to consumers has gone from being a trend to a juggernaut. There is no turning back.
People will always need to buy things, and companies that can engage their potential consumers and who produce quality products or services that will pass the all important peer test, will thrive. Shouldn't it have always been this way? :)
Curated by Jan Gordon covering "Marketing, Branding & Beyond"
Read the article and see the Infographic here: [http://bit.ly/t6nmas]