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The most detailed study of social media ever conducted
This piece by Globalwebindex has some amazing new information about Twitter, once seen as more of a niche social network according to research in 2009, but not anymore!
Jan Gordon: Note, Globalwebindex hasn't revealed the source of their data to date - here is a link from October 2012 with some findings and sources on Twitter and what's going on: http://huff.to/Vw9Pqc - scroll to the bottom of the page.
Here are some highlights from this article:
**GWI.8, the Q4 2012 dataset from GlobalWebIndex, shows that the number of active Twitter users grew 40% from Q2 2012 to Q4 2012.
**This is equal to 288 million monthly active users (claimed to have used or contribute to Twitter in the past month) across the 31 markets currently
**researched by GWI (representing nearly 90% of the global internet population aged 16 to 65). That marks a whopping growth rate in active users of 714% since July 2009.
An incredible 21% of the global internet population now use Twitter actively on a monthly basis.
What Does This Mean for Brands?
Using Twitter is becoming more relevant than ever, but we need to be aware of how any given audience engages with Twitter. Difference in usage patterns will reflect the local market norms, generational gaps, and privacy concerns
**it impacts the nature of the target audience who are active and the type of brands for which it would be relevant.
**All of this, of course, is dependent on running detailed analysis of your target audience and the local market context.
We also need to consider the changing nature of usage. The growing interaction with brands makes customer service and staff interaction a must if Twitter is employed as a communication channel.
**Also, the growing usage of Twitter as a discovery tool means that content is absolutely critical for brands.
**Overall, content is the ever growing mega opportunity of the new social landscape.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/14wdC8x]
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Great study on Twitter!
Here's another link to help you better engage on this platform https://business.twitter.com/en/basics/best-practices/
Also, download their Twitter guide for small businesses, the link's on the top right hand side of the page. The guide comes from Twitter and is very helpful if you want to use Twitter to spread the word on your business.
And finally, thank you Gust MEES (http://www.scoop.it/t/social-media-and-its-influence) for sharing some really meaningful stuff! Do follow the guy for some great tips and insights.
Cheers! And if you like if, please share 'coz social is all about sharing and caring :)
In case you missed this article, plus infographic by Adam Vincenzini , there are some great tools for finding key influencers that can help your search in a whole new way.
Here are some highlights:
Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.
Where do online influencers operate?
**They are active everywhere:
Most popular are:
blogs, Twitter, Facebook, YouTube, Online
communities, discussion boards
**Influencers are active on Twitter
**Influencers operate some for of blogging hub
Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data
The initial steps involve:
1. Search by keyword
2. Search by location
3 tools useful in the process: The first two you can also search by location:
**followerwonk.com - then run this through another influencer tool -
tweetlevel to give it even more relevance (this isn't fool proof)
There are more suggestions in this piece having said that:
**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.
** this can help narrow things down, significantly
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/7humubp]
This is the first infographic from Copyblogger based on an earlier piece he did entitled 21 Ways to Create Content When You Don't Have a Clue.
It's an excellent presentation, consistent with all of his wonderful content many of us have been reading for a long time and he even gives us one more .
Here are some highlights from the original article:
"If you're coming up flat and you can't think of what to do try some of these ideas":
**Curate content. Find your ten favorite websites, and then find your favorite post on each of them.
**Publish a post listing these top ten posts, and explain why you like them. You don’t even have to think about being creative, and everyone you feature there will appreciate it.
**This is what we do with our Best of the Web feature, and there are lots of other examples.
**Ask friends for ideas. If you’re tapped for ideas, then reach out to your friends and colleagues, and ask them what they’d like you to write about.
**You can do this with offline friends, or with like-minded online entrepreneurs.
**If you’re not already part of a mastermind group, then reach out to a few bloggers that are about as big as you are, and suggest starting one.
Selected and curated by Jan Gordon covering "Content Curation, Social Business & Beyond"
See infographic here: [http://www.copyblogger.com/create-content-infographic/]
See article here: [http://www.copyblogger.com/create-content-ideas/]
This piece was written by Avi Kaplan for Frogloop and there are many tips in this article for doing business on Pinterest that are aimed at non-profit but can be easily adapted to your brand, product or service.
I rescooped this from "Pinterest Watch" - where I cover articles on the latest news, tips, trends, strategies on how to do business on this hot new social network. You can also follow me on Pinterest - http://pinterest.com/jangordon/
Here are some great ideas from my fellow curator Beth Kanter
Beth explains that much of her attraction to Pinterest is due to her visual learning style and role as a content curator. Beth summarized some of the guidelines Joe shared for using Pinterest:
*Be useful Pinterest users are looking for ideas and inspiration.
*Create categories that reflect what users are looking for.
*Give the job to someone who has an eye for aesthetics.
*Learn from these 15 Pinterest superusers.
*Don’t just pin, repin.
*Let your supporters pin for you.
*Add “pin it” buttons to your blog or web site so your visitors and supporters can create their own pin boards that highlight your cause.
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://bit.ly/yDmNkZ]
This piece was written by Sean Platt for his blog. It is full of great information on how to use twitter and build a community of people which can result in tremendous opportunities for you.
Because attention is so easy to gather on Twitter, and because your follower count can climb with the speed of a soaring stock, you might find yourself falling into the too typical trap of thinking Twitter’s purpose is to gather as much attention as possible. It’s not.
**Attention is great, but it’s only the end result of getting what you’re really after – quality relationships.
Here's what caught my attention:
**The best way to get the most from your Twitter conversations is to understand the ecosystem.
**Twitter isn’t a chat, it’s a never-ending party.
**When you have a conversation with someone, one-on-one, the two of you are both engaged; two listeners sharing a single conversation.
**Take time to get to know your fans. Not just because they’ve been helping you out and you want to repay the favor, but because they can help you understand more about who your audience is and how you can serve them best.
You want to find the signal through the noise, and filtering your tweets is a great way to make that happen.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/sdWbM7]
This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.
When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community.
The digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people who matter the most
Here are a few highlights:
Create a long-term relationship
**You must understand your audience's interessts
**Use the most popular form of communication
**You have to be available and ready to interact to keep them actively engaged.
. Listen to people
**Pay attention to where and how your key people want to communicate, what they want to talk about and what they actualy do.
**Build the community they demand - use posters, art, videos and whatever connects with your audience on a digital platform that is eaily accessed & shred through a space where your audience is already spending time
Create it & Continually Influence Your Audience
**You must be an active participant on a regular basis
**By continually sharing, creating, leading and converse with the people you want to influence to establish a long-lasting relationship.
**By staying actively engaged, you will become easy to relate to and your audience will learn more about you, creating a closer relationship
Selected by Jan Gordon covering, "Curation, Social Business & Beyond"
Read article here: [http://bit.ly/TEKl4n]
I believe in staying active on a regular basis by doing so you are creating and continually influencing your audience. IMO
I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.
**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond topic.
Here are a few highlights from the article:
He compares selecting and producing content to what he calls "bricks" and "feathers".
Bricks are referred to as research reports
**are larger content productions such as research reports, events, white papers .
video series, mobile apps, etc
**have the potential to make a larger splash when executed and promoted correctly.
Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.
**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.
The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.
Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"
Read article and see infographic here: [http://bit.ly/A6NhFb]
I selected this piece today because it is timely and relevant, social media is part of the equation but the focus should be on social business, which is the bigger picture. It's important to package your content and repurpose it to fit the social network(s) where your audience resides.
In this interview with McKinsey and Compay, John Battelle, founder & chairman of Federated Media Publishing says.....
**Marketers need to shift their mindset from being a publisher to engaging an audience.
Marketers are starting to see an ecosystem of paid, owned and earned media that they're very interested in feeding through social interactions and content marketing.
Marketers have always created content, print and radio ads, 30-second spots, display banners
****But they never have really seen these elements as an integrated corpus of content living in a digitally driven ecosystem
**Marketers need to become engagement publishers
**"Increasingly, [marketers] are realizing that this social media space involves an ongoing conversation. Assets never really go away."
**Building conversation “inventory” at scale
I agree that all brands probably should be on Facebook, but what you really need is an integrated strategy that has – at its root – the brand's own domain, independent from any platform other than the Internet itself.
Measuring the success of conversational engagement
These things are very hard to directly measure from a simple click. And often, as we know, the people who click are not the people you want as customers anyway.
**So you need a bridge to that kind of insight that gives a media buyer the justification to say that this new technology is worth the investment.
**Marketers have been very interested in understanding how their content is amplified in the past few years
**Now there is technology that allows us to automatically collect and present this data (More in detail in interview)
**The best companies create communities of interest that are independent:
**they are rooted in the independent Web, with expressions on Facebook, or as an iPhone or Android app – those all become instances of their brand.
** Companies should create a circulatory system through which they can promote different aspects of their messaging and interactions with their community.
**If you're going to be a brand with a publishing approach to marketing, you must have an independent taproot that isn’t controlled by anyone but you.
Put out your branches and feelers everywhere. Integrate that experience and let your content and messaging flow through it.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full interview here: [http://bit.ly/x7mHwm]
Rob Diana writes: "The core of my concern is that curators need tools to find those stories that may not be as popular as others. Otherwise, all news comes from a few select sites that are read by the masses. Obviously, this is not what we want to have happen."
He couldn't be more right. The rest of his article, dating back to November, offers good insight into what the 1% of former Google Reader was really doing and what they are looking for now that it is gone.
Curated and Selected by by Robin Good
Read the full article: [http://bit.ly/tCbIPj]
This post was written by Sue McKittrick for Marketing to Business Executives Blog.
My commentary: In writing this post, Sue clearly demonstrates how to curate content effectively. She refers to Pawan Deshpande's post on Crafting the Perfect Content Curation Strategy and then takes it to another level. This is the kind of "context" that is valuable to your readers.
Pawan points to three factors to consider in selection of the right topic:
*competitors' content strategies
*the volume of content on a subject
Sue says these three things are definitely important but some refinements are in order and she delivers the goods in this article. We may have read these things before but are we really taking it all in and applying it to our work as curators or for building our business?
Here's what particularly caught my attention:
**Think about what is compelling to your targets. What information do they need to do their jobs? Where are major changes underway that will affect their success?
****Look at your answers to those questions through the prism of your business, products or services.
****What is the storyline that connects your products or services to information needed to do their jobs
** the actions they will need to take to respond to important changes occurring in their business?
I love this one!
****Consider the issues associated with the topics under consideration.
**Will exploration of the issues provoke rich discussion
**A discerning perspective on controversial views will draw more attention and offer more opportunities for engagement.
Read full article here: [http://bit.ly/sS17vz]