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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Why Google Plus Hangouts on Air are the Next Big Opportunity

Why Google Plus Hangouts on Air are the Next Big Opportunity | Curation, Social Business and Beyond | Scoop.it
What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan, having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list?
janlgordon's insight:

This piece was written by Nikol Murphy for Curatti on the power of Google Plus Hangouts on Air an how you can leverage this in your business.


Here's the good news........


Nikol says::


What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan,  having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list?


Email and blogs remain important but Google+ Hangouts on air are more powerful.


Here are a few of the many gems from this dynamite piece:


Google+ Hangouts are a video call for up to 10 people total, or just yourself. This includes the guest. It is a free service. At minimum you need a phone to participate.


Google+ Hangouts On Air broadcast your video call live via the web and your YouTube channel. Then it records and stores it.


When you broadcast your Hangout on Air, your viewers have a “TV like” experience. They are also able to post comments under their view of the video. This is so powerful!


Now instead of talking at the TV, you can talk with the TV! Participants inside the hangout can answer questions and react to comments live! For free! Essentially, you have a TV truck inside your computer now.


Why is this better than any other platform?

You do not have to get the audience to commit to you before sending out your message! They can watch your hangout and ingest the message without ever signing up for something. Here is your foot in the door.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1aIdxxN]

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What is Google+ & Why is it so Important to Curation & Social Business?

What is Google+ & Why is it so Important to Curation & Social Business? | Curation, Social Business and Beyond | Scoop.it

This slideshare is by Gideon Rosenblatt  and as always Gideon's perspective and presentation is relevant to anyone who participates online for business, (non-profits, education, brands).


Gideon Rosenblatt: Excerpt from a few highlights below:


Writers and information curators strongly influence readers

**and that led to people using social networks to connect information networks - We became "information networkers"


Here are some highlights that caught my attention:


**The web is an information network connected by web links



**A community is a social network connected by relationships


**Google+ used our web links to make it easier to use our information networks


**Google+ made it easier for us to use social networks to find people we never would have known though interest graphs


**Our social networks subtly changed - they were no longer just connections with friends - they now included other people with interesting information to share


**Writers and information curators strongly influence readers


**and that led to people using social networks to connect information networks - We became "information networkers"


**To fulfill its mission, Google needed a social network to help organize informtion networks - Google+ was born


**Google+ isn't competing with Facebook to build the world's best "social graph" - It's using the social graph to build the world's best interest graph


**The "Influence Graph" Map the flow of content through our social connections and you find the interest graph


Read more............


Selected by Jan Gordon covering "Content Curation & Social Business"


See slideshare here: [http://bit.ly/Nmd1xe

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New Data: Pinterest Referring More Traffic Than LinkedIn, Reddit, Google+

New Data: Pinterest Referring More Traffic Than LinkedIn, Reddit, Google+ | Curation, Social Business and Beyond | Scoop.it

This piece was written by Jason Heath for Socialfresh


"The latest Pinterest referral traffic data reveals that Pinterest drives more referral traffic than YouTube, LinkedIn and Google+ combined".


That is pretty significant for a social network that most marketers still do not even know exists. And yes, they are still an invite only community.


This data does not include EVERY referral source out there on the web. But it does put Pinterest into context compared to other major social sites. And it can give anyone doing business online a good sense of where strong referral opportunities might exist for their business.



The Highlights of the Data

Here are a few key takeaways from the Shareaholic findings:


Selected and curated by maxOZ covering "Pinterest Watch"


Read full article here: [http://bit.ly/AssEyf]

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janlgordon's comment, February 5, 2012 4:00 PM
Thanks Michele, this is a great one!
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Content Marketing Stats: Budgets, Benchmarks and Trends for 2012

Content Marketing Stats: Budgets, Benchmarks and Trends for 2012 | Curation, Social Business and Beyond | Scoop.it

I selected this piece, [research report] by Joe Puluzzi from his blog Content Marketing Institute because it is full of important information for your business if you use content marketing/content curation to  sell their products and services.


There's alot to digest but it's well worth your time as we approach 2012.


Intro:


Understand how marketers are using content marketing with this new report: B2B Content Marketing: 2012 Budgets, Benchmarks and Trends.


Here's what you'll see in this extensive report:


**It was no surprise to us that content marketing remains a top priority for marketers in 2012.


**Many of the statistics and results are consistent with what we saw last year:

9 out of 10 organizations market with content marketing.


**On average, B2B marketers employ eight different content marketing tactics to achieve their goals.


**Marketers, on average, spend over a quarter of their marketing budget on content marketing (see the full budget breakdowns in the report).


Selected by Jan Gordon covering "Content Curation Social Media and Beyond"


Read full report here: [http://bit.ly/rrQnGr]

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Before You Post Remember "Timing Maximizes Engagement" - (infographic)

Before You Post Remember "Timing Maximizes Engagement" -  (infographic) | Curation, Social Business and Beyond | Scoop.it

Adam Covati - Founder of Argyle Social shares some very important information for marketers -timing is everything, as the old saying goes.


**Before you post anything, make sure you know when your audience is online and which networks they're on.


Social media marketing: timing maximizes engagement (infographic)...


He’ll talk about measuring, managing, and monetizing social media.Get everyone on the same page


His first piece of advice is to   “Get everyone in marketing on the same page."


**Use the same platform. Aggregate your efforts in one place and use consistent web analytics or third party tools.


**Once you’re organized, you can really measure things and then you can figure out how to do more of what’s working.”


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here [http://bit.ly/vDTJkN]

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New Google Search Update Reinforces Need for Content Curation

New Google Search Update Reinforces Need for Content Curation | Curation, Social Business and Beyond | Scoop.it

This article by Jason Fell for entrepreneur.com is important reading for small business owners - particularly those in industries with regular news updates.


It clearly demonstrates the need for Small Businesses in some industries to publish Quality Content on a regular basis or risk being skipped in Search and who has time to create fresh content everyday? This is another reason why smart businesses will learn how to curate relevant content to their audience or hire someone to do it for them.


The standout points are:


***The Panda update, which put higher priority in high-quality content affected 12% of Search.


***The new update, putting more emphasis on "the most up-to-date results" is expected to affect up to 35% of all Google Searches!


***"It seems to me that the biggest impact on small-business owners will be that, in some industries, it will be nearly impossible to get visibility with a small, rarely-updated website," says Matt McGee, executive news editor at SEO-focused news site Search Engine Land.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article here: [http://www.entrepreneur.com/blog/220662]


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Google Plus as a Storytelling Platform

Google Plus as a Storytelling Platform | Curation, Social Business and Beyond | Scoop.it

This is a great a piece from Chris Brogan on how to use Google+ for effective content marketing.


Intro:


One great value of Google+ is that it makes a great platform for cultivating visibility.


If your organization is hoping to “save a seat at the table” in between sales calls, one way to do this is to create compelling content that nurtures your business relationships by educating your community and by making them the hero in their own story.


Said differently: If you want to nurture leads while they’re still at the wide end of the sales funnel, using Google+ is an effective addition to your content marketing strategies.


Using Google+ for Content Marketing


****First, realize that Google+ indexes any post you submit to the “Public” sharing option, meaning that the information in such a post is searchable in Google (the search engine, not the social network) within a few hours.


Here's what you may be asking yourself?


But How Does This Get Me New Prospects?


**This doesn’t accomplish is that it doesn’t rustle up all kinds of new customers.


**This isn’t lead generation work at this point.


**This is community nurturing work. This is helping to cultivate visibility. However, when you have prospects, and when you have people looking around to better understand you, and wondering if they should do business with you, can you see how the above content might help the process?


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


http://www.chrisbrogan.com/gplusstorytelling/

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Tom George's comment, October 24, 2011 12:40 PM
Hi Jan,
How have you been? I wanted to say hello, I miss our little chats. Hey what is your blog again? I know I have asked you before, do you use one?
janlgordon's comment, October 24, 2011 12:42 PM
Hi Tom,
I'm doing fine, how are you? Yes, we'll have to have another chat soon. I haven't launched my blog yet, still working on design, it should be up in the next couple of weeks. I'll let you know when.
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5 Effective Social Media Strategies [Infographic]

Great article by Bit Rebels

 

No matter how long you've been involved with social media, there's something in here for everyone!

 

Intro:

 

In order to be successful in social media, there are a slew of things that you can do and think about when you first start out.

 

Here is a simple yet effective list for it. It’s a list put together as an infographic by PR Marketing, and it will take us through the 5 ways to make our social media experience more effective.

 

** After all, it’s about connecting on a personal level and building a network that suits us and our intentions.

 

However, before we gulp all of this information into our knowledge bank, there are a few things that I would like to point out that might be helpful along the way.

 

****Make sure you know what the reasons are that you join a social networking platform. Knowing that makes it easier to pinpoint and choose the platform that will serve your needs best.

 

** All of the social networking platforms available have different focuses, and you’ll do good in choosing the one that you think will be best for your purposes.

 

**After having pinned that down, you can go ahead and just read through these 5 ways that will make you not only a successful social networker, but also keep it on a personal level. After that, just rock on!

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

http://www.bitrebels.com/social/5-effective-social-media-strategies-infographic/

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The New Pearltrees iPad App Enables A New Kind of Content Curation

Exclusive first look: Pearltrees iPad app enables new kind of content curation

 

How do you save and share the web with other people? Pearltrees has a new idea: you put your favorite Google+ posts, photos, tweets, videos, blogs, and other things on the Web into a "pearl" and then arrange these into "trees."

 

That was OK on a normal computer, but when you get the touch capabilities of tablets it's transformative, especially as a way to find new interests.

 

Imagine if Google+ were laid out in such a way. This is awesome and I'll be using it a lot now.

 

Here's an exclusive video look at this new app with CEO +Patrice Lamothe.

 

A very interesting French company. They are headquartered in Paris. We filmed this at the Ritz in Half Moon Bay where +Oliver Starr and Patrice visited me and showed it to me for the first time last week.


http://www.youtube.com/watch?feature=player_embedded&v=3MK24uEtuXk#!


Via Robin Good
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Matt Bancroft's comment, October 14, 2011 6:08 AM
Pearltrees have all the suitable players they need to make full use of their database. With Pearltrees joining the Apple arena, it will surely provide an enjoyable experience of manipulating the pearls to its users. The iPad can be regarded as their gateway to the mass market. read more http://tablettechtoday.com/blogposts/pearltrees-launches-its-first-ipad-app.html
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How Different Generations Consume Media [Infographic]

How Different Generations Consume Media [Infographic] | Curation, Social Business and Beyond | Scoop.it

This post was curated by janlgordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit with excerpts and quotes from Socialmouths blog.


I love posting this because it provides valuable information to all of us who are doing businesses and trying to capture a moving target. This is truly worth your time! Bravo Franscisco, author of Socialmouths!!


Intro:


"Do you know how your ideal prospect consumes media, where or what times? This infographic shows you how each generation consumes media."


Now go right to the infographic and tweak your marketing plan accordingly:-)


http://socialmouths.com/blog/2011/09/29/how-do-different-generations-consume-media-infographic/

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AntiPlagiarist's comment, October 3, 2011 2:40 PM
Hi Jan. Are you aware that when A Broader View rescoops your work, it ends up on his Facebook page and you are not given credit or it? Apparently working wonders for his Klout score!
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A Look Back (And Ahead) At Social Media's Impact

A Look Back (And Ahead) At Social Media's Impact | Curation, Social Business and Beyond | Scoop.it



Great piece written by one of our digital leaders, Toby Daniels. He is the CEO of Crowdcxentric & founder of Social Media Week which has been taking place all week in Los Angeles, tomorrow is the last day.


Here's what caught my attention:


So, what’s next?


We’re currently witnessing a global shift in how we connect and communicate. At a macro level the major pillars of our societies – economies, governments, industries – are all experiencing mass disruption because of social media. And out of this mass disruption has emerged a new generation of digital leaders who, I believe, are helping to build a new network of human intelligence on a global scale.


This new network will function as the infrastructure on which everything will be built in the future – and Social Media Week’s goal is to understand how it’s evolving, what the emerging trends are, and how this will impact people, commerce and society on a global scale.


This applies to companies across all verticals. In 2011, we're going to see businesses that have social media fully integrated into their business models begin to take a much bigger stake of their respective markets.


http://www.forbes.com/sites/ciocentral/2011/09/22/a-look-back-and-ahead-at-social-medias-impact/

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7 Ways to Optimize Content for Social Sharing

Lot of good tools to help you facilitate conversations with the right people through your content sharing in social media.


Intro:


Social media can be a very valuable tool for promoting content. While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook, LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections


By making it easy for others to share your content to their personal networks as well, you'll be significantly extending the reach of your content.So what can you do to help move this process along? While you can't directly influence whether someone decides to share your content, there are several things you can do to indirectly encourage and make it simple for them. Here are some great tips...


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/25082/7-Ways-to-Optimize-Content-for-Social-Sharing.aspx#ixzz1XwfTsP5o



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Why Browsing Is So Important to Content Discovery

Why Browsing Is So Important to Content Discovery | Curation, Social Business and Beyond | Scoop.it
Browsing is a crucial component of information discovery. However, the practice is not well-supported by the search-based or social methods of information discovery that dominate the web today.

 

Here's what caught my attention:

 

From Search to Social

 

The emergent discovery model today is social media. The explosion of social networking sites like Facebook, Twitter and Google+ allows users to share information on a peer-to-peer basis. This form of distribution hinges on human recommendation rather than mysterious and sometimes problematic algorithmic search rankings.

 

In the social model, you encounter my overwhelmingly unorganized bookshelf, but I reply with a suggestion. This saves you the time and work of searching. My selection probably satisfies you, particularly because, in this instance, it was made for you as an individual, rather than for a wider social network audience. However, it also limits your knowledge of what my collection could potentially offer.

 

http://mashable.com/2011/09/06/browsing-content-discovery/

 

 

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B2B Social Marketing: Anatomy of a Successful Campaign [Infographic]

B2B Social Marketing: Anatomy of a Successful Campaign [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece and infographic was posted by Jason Miller for Marketto.  The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.


Understanding each social network and what your business can gain from each one is essential.


It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.


**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.


**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.


In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See infographic here: [http://bit.ly/Q0L15N]

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Social Network Tribes Gaining Momentum - The Latest Findings [Infographic]

Social Network Tribes Gaining Momentum - The Latest Findings [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece is by Jeff Bullas and infographic by Go-Gulf.com


Intro:


There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.


What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network


So Who is Using What?


Here are a few findings on 5 major social networks:


Time spent by Average Social networking user per month


**Facebook 405 minutes


**Pinterest  405 minutes


**Twitter        89 minutes


**Linkedin       21 minutes


**Google+         Why You Shouldn't Ignore G00gle+

                               Updated information


There are lots of links to other articles about social networking in this piece that will give you more data on demographics


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/LUujhk]

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Beth Kanter's comment, July 5, 2012 6:14 PM
This post caught my eye the other too .. thanks for curating it
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6 Social Media Networks to Watch Now + [ Infographics]

6 Social Media Networks to Watch Now + [ Infographics] | Curation, Social Business and Beyond | Scoop.it

This piece was put together by Jeff Bullas and selected for me by maxOz, my fellow curator.


I chose to post this piece today because as Jeff says "the social media ecosystem is now so extensive and encompassing that it would be best to stand back and reflect on some significant events and evolutionary social networks that could make a difference this year that are impacting how we communicate and connect. The comments from readers are just as interesting.


**It's important to stay abreast of these different enviornments where we blog, curate consume content and information. Knowing the landscape and understanding how to communicate in each one network is a whole other conversation.


Here's an excerpt:


The Social Media Universe


Perspective is hard to find unless you take the time to sit back, reflect and take the time to view a “Landscape” or “Universe” from a distance.


The larger the view the further back you have to stand to see the depth and breadth of the scenery and ecosystem.


Selected by maxOz and Jan Gordon covering "Content Curation, Social Media and beyond"


See article and infographics here: [http://bit.ly/zGYnAN]

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janlgordon's comment, January 25, 2012 1:12 PM
maxOz
Thanks for this one, great selection as always. I put it in Content Curation, Social Business and Beyond because it's has information that is important for all of us who are posting, curating, blogging and engaging on these networks. Greatly appreciated!
Jan
Deborah Verran's comment, January 25, 2012 4:09 PM
Very useful, helps me understand what kind of audience I can expect when posting onto G+
Chuck Bartok's comment, January 26, 2012 1:08 PM
Thanks again for posting this information
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Infographic Reveals How Content Goes Viral

Infographic Reveals How Content Goes Viral | Curation, Social Business and Beyond | Scoop.it

This piece was written by Megan O'Neill for SocialTimes based on some great research by ProBlogger.


Intro:


Striking it viral can be difficult.There’s no exact recipe or formula and going viral requires luck (and frequently money as well), but ProBlogger has done a little research and asserts that, even if you can’t guarantee virality, understanding the the key components of what makes content go viral can help you ensure that your great content gets “the attention it deserves.”


The ProBlogger research has been compiled into an awesome infographic called Understanding Viral Content Marketing.


The infographic covers everything from Metcalfe’s Law of viral marketing to the types and anatomy of viral content, the reasons we share, design, execution and more.


**There is tons of great food for thought in the infographic, 


**The biggest takeaway is the idea that “Viral content relies on two things.


**The content itself is worthy of being shared


** the content is shared widely enough to reap the benefits of the networks they are shared on.”...


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See article and infographic here: [http://bit.ly/t8vXXa]


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Martin (Marty) Smith's comment, December 5, 2011 9:26 PM
Very cool and helpful. Marty
Beth Kanter's comment, December 6, 2011 12:16 PM
I like having the motivations for sharing in a compact form - really useful
janlgordon's comment, December 6, 2011 2:26 PM
Hi Beth,
I do agree with you about that, glad you found this useful:-)
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What’s the #1 thing people are doing online? [Infographic]

What’s the #1 thing people are doing online? [Infographic] | Curation, Social Business and Beyond | Scoop.it

What are you doing on the Internet? Shopping? Tweeting? Checking Facebook?


**71% of you are watching videos on Vimeo or YouTube

The infographic covers the PEW survey for the past

three years on what adults are doing on the Internet.


I love that 81% of us are using the Internet to check the weather. This is my favorite site to check the weather btw.


So what’s the #1 thing people are doing online?


Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"


Check it out here: [http://tnw.co/v5Ixp1]

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Emocean Club's comment, November 20, 2011 9:14 AM
Interesting. I'm surprised at the shopping numbers. I thought other sources of data had the % of people shopping online similarly high, but a much smaller % of people actually "buying" online...
janlgordon's comment, November 20, 2011 1:48 PM
Hi Darcy, I agree with you, it is a bit surprising - you would think the percentage was higher - there may be some hidden #'s they're not capturing, It'll definitely be interesting to see how how this looks after the holidays.
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7 Reasons Why Google+ Drives Hyperactive Engagement

7 Reasons Why Google+ Drives Hyperactive Engagement | Curation, Social Business and Beyond | Scoop.it

Post by Jeff Bullas very interesting observations


"The Google+ Project has drawn the innovators and early adopters into its web and it is producing activities that have surprised myself and others."


Intro:


In 1962 Everett Rogers published the book “Diffusion of Innovations” where he synthesized research from over 508 diffusion studies and produced a theory that proposed 4 main elements that influence the spread of an idea.


1. The Innovation

An idea, practice or object that is perceived as new


2. Communication Channels

The means by which messages get from one individual to another


3. Time

The relative speed with which an innovation is adopted by members of the social system


4. The Social System

The people that are engaged in joint problem solving to achieve a common goal


He also outlined the following adopter categories that reveal the percentages of the types of participants that are involved in the innovation cycle.


http://bit.ly/tmuUhc

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Serendipity is at the heart of today’s emerging society

Serendipity is at the heart of today’s emerging society | Curation, Social Business and Beyond | Scoop.it

I love everything about this piece written in April of 2011 by one of my favorite people, Ross Dawson. It is one of those gems that is very relevant to all of us today and I love sharing it with you.

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

Intro:

 

Serendipity is for me a deeply meaningful word.

 

The more than dozen posts discussing serendipity on my blog include how we created “enhanced serendipity” at an event I ran in 2003 in New York, more details on the story of the word serendipity and how to enhance it, the importance of the “serendipity dial” and far more.

 

****One of the reasons I love Twitter so much is that it provides a rich substrate for serendipitous connections. A majority of the worthwhile connections I make these days come from Twitter.

 

One of those connections is @AnaDataGirl. We have followed each other and had some conversations for a good while. So I heard multiple times that she did a gem of a presentation at SwitchConf in Oporto, Portugal last week.

 

Here are her lovely slides ......

 

http://rossdawsonblog.com/weblog/archives/2011/04/serendipity-is-at-the-heart-of-todays-emerging-society.html

 

 

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Best Time of Day to Share Content To Different Age Groups

Best Time of Day to Share Content To Different Age Groups | Curation, Social Business and Beyond | Scoop.it

This infographic shows the best time to share different types of content broken down by age group. The graphic is based on the online activities different demographics participate in at different times.


Via Scott Scanlon, Robin Good
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20 Stunning Social Media Statistics Plus Infographic

Great Post by Jeff Bullas http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Excerpt:



Do you wonder why your productivity has dropped over the past 2 – 3 years?


There is a time sink and its not Television!


Those of us who are connected to the internet and that is 2 billion of us, have been distracted by social multi-media publishing machines that are pumping out staggering amounts of content with enticing high definition images and videos!


**You cannot escape their allure as they tempt you to log in when you are out and about with either with your laptop, iPad or smart phone.


**These enticing, tempting distractions are robbing us of time that should be spent doing productive work like washing your car, cleaning the house or doing your tax… and I know how much you all enjoy those activities!


**I'll add one more, spending quality time with loved ones and friends.....



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12 Powerful Ways to Create Strong Digital Tribes

I posted a piece yesterday on  "How to Leverage Facebook's Smart list and Special Friend List".  We have Google+ circles and online communities on Linkedin. I see great possibilities of doing this here on Scoopit. Are we creating strong online communities with all these social networks?


Allison Aldridge-Saur wrote this post and gives us some some great tools for building what she refers to as digital tribes. I found some of the comments very interesting as well.


Here's what caught my attention:


Be Intentional


Diversity: As is the case in neighborhoods and countries, tribes are diverse. There will be folks who don’t agree, who refuse to fall in line with behavior standards. Do you want a closed community of like-minded people or an open community that incorporates or tolerates variation, even disruption? Change is inevitable if you are aiming for a long surviving community. The naysayers often carry the seeds of a successful future, but they can also create tension and division. Reach back to your values to understand where your community draws the line.


Don’t Force it: You can force culture, identity, values to some extent, but we tend to refer to those instances as totalitarian regimes and they rarely result in successful, multigenerational communities. This is about being mindful of these opportunities and forces at work in your group. It is about being intentional in strengthening and deepening the community connection.


http://chickasawallison.tumblr.com/post/7990639386/12-most-powerful-tools-for-creating-a-strong-digital

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Is it Better to Share on Google+, Facebook or Twitter?

Jeff Bullas never disappoints, this article is packed with vital information you need to know no matter if you're curating content to build your personal brand or marketing services.


Here's what caught my attention:


"The survival of the social species is a digital battle that will create opportunities and disrupt traditional business models for decades to come."


The Battle for Social


This small change to Google’s search features reveals an evolution of the web that is an early indicator of the growing battle for social that will over time produce winners and losers but will also create a web that will surprise you with its speed and capabilities. The announcement and launching of Google+ saw Zuckerberg respond with a a Skype feature offering free video calls and promising more to come.


Social is about Sharing


All marketers know that if you can make something so shareable that it goes viral then you will produce results for brands that will sell products, make people famous and maybe even position your agency as part of marketing folklore.


http://www.jeffbullas.com/2011/07/18/is-it-better-to-share-on-google-facebook-or-twitter/

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Social networks Dominate Internet Usage - Detailed Stats

Great information in this evolving marketplace....

 

Intro:

 

Posted by Ross Dawson - September 12, 2011

 

Research company Nielsen has just released detailed statistics on online activity, focusing on social networks and blogging, which at 22.5% of time spent online dominate Internet usage, with more than twice the next category games, at 9.8% of time spent. Below are a few highlights.....

 

Facebook completely dominates the social networking and blogging space, with over 70 times the next most prominent social networking site. Interestingly Tumblr’s dramatic rise (+183% over the last year) has taken it to overtake Twitter in time spent online.

 

However Nielsen’s methodologies look only at website visits and don’t the majority of time spent on Twitter, which is on web and mobile clients. Facebook also dramatically surpasses the amount of time spent on Google, however Google is still mostly not a destination site. Over time initiatives such as Google+ may change that.

 

http://rossdawsonblog.com/weblog/archives/2011/09/detailed-stats-social-networks-dominate-internet-usage-australia-still-1.html

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