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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Why Google Plus Hangouts on Air are the Next Big Opportunity

Why Google Plus Hangouts on Air are the Next Big Opportunity | Curation, Social Business and Beyond | Scoop.it
What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan, having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list?
janlgordon's insight:

This piece was written by Nikol Murphy for Curatti on the power of Google Plus Hangouts on Air an how you can leverage this in your business.


Here's the good news........


Nikol says::


What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan,  having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list?


Email and blogs remain important but Google+ Hangouts on air are more powerful.


Here are a few of the many gems from this dynamite piece:


Google+ Hangouts are a video call for up to 10 people total, or just yourself. This includes the guest. It is a free service. At minimum you need a phone to participate.


Google+ Hangouts On Air broadcast your video call live via the web and your YouTube channel. Then it records and stores it.


When you broadcast your Hangout on Air, your viewers have a “TV like” experience. They are also able to post comments under their view of the video. This is so powerful!


Now instead of talking at the TV, you can talk with the TV! Participants inside the hangout can answer questions and react to comments live! For free! Essentially, you have a TV truck inside your computer now.


Why is this better than any other platform?

You do not have to get the audience to commit to you before sending out your message! They can watch your hangout and ingest the message without ever signing up for something. Here is your foot in the door.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1aIdxxN]

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The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why | Curation, Social Business and Beyond | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?
janlgordon's insight:

This post was written by David Amerland for Forbes and he hold nothing back - he says "Do not underestinate its signifigance: It truly changes everything. Embrace it or risk extinction.


Here are a few things that caught my attention:


Yes it's the latest buzzword, but let's take a look beyond that..........


It marks the transition into a new phase of the Web where we stop searching and start finding


we discover not just the information that matches the keywords we search for, but the information that we really wanted to find. Information directly related in context, not just in keywords.


New Products; New Services


The semantic Web is far more open, transparent and personalized.


It’s being transformed into a place where the same content means different things to different people


The Answer Lies in Hyperconnectivity


In order for us to become smarter, we somehow need to understand the meaning of information.


To do that we need to be able to forge connections in all this data, to see how each piece of knowledge relates to every other


In the semantic Web, we users provide the connections, through our social media activity.


The patterns that emerge, the sentiment in the interactions—comments, shares, tweets, Likes, etc.—allow a very precise, detailed picture to emerge.



The Bottom Line


The semantic Web is accelerating change across the board, challenging companies that move too slowly to adapt. Embrace it, or risk extinction.


The old rules no longer apply. If you want to be found, social is no longer an option.


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://onforb.es/12Jwspo]


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Bart van Maanen's curator insight, August 3, 2013 5:48 AM

Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google. 

 

Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.

janlgordon's comment, August 8, 2013 12:50 PM
Jeff Walker, love your comment, I absolutely agree!
Deborah Verran's comment, August 16, 2013 6:57 PM
Looking forward to Web 3.0 and everything that follows
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What is Google+ & Why is it so Important to Curation & Social Business?

What is Google+ & Why is it so Important to Curation & Social Business? | Curation, Social Business and Beyond | Scoop.it

This slideshare is by Gideon Rosenblatt  and as always Gideon's perspective and presentation is relevant to anyone who participates online for business, (non-profits, education, brands).


Gideon Rosenblatt: Excerpt from a few highlights below:


Writers and information curators strongly influence readers

**and that led to people using social networks to connect information networks - We became "information networkers"


Here are some highlights that caught my attention:


**The web is an information network connected by web links



**A community is a social network connected by relationships


**Google+ used our web links to make it easier to use our information networks


**Google+ made it easier for us to use social networks to find people we never would have known though interest graphs


**Our social networks subtly changed - they were no longer just connections with friends - they now included other people with interesting information to share


**Writers and information curators strongly influence readers


**and that led to people using social networks to connect information networks - We became "information networkers"


**To fulfill its mission, Google needed a social network to help organize informtion networks - Google+ was born


**Google+ isn't competing with Facebook to build the world's best "social graph" - It's using the social graph to build the world's best interest graph


**The "Influence Graph" Map the flow of content through our social connections and you find the interest graph


Read more............


Selected by Jan Gordon covering "Content Curation & Social Business"


See slideshare here: [http://bit.ly/Nmd1xe

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'Social' Content Attracts & Engages More Customers - Here's How

'Social' Content Attracts & Engages More Customers - Here's How | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -


**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing 


**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important


Here's what caught my attention:


Chapter 1: Setting the Stage for an Optimized State of Mind


**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action


Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation


**mix curated content with original content. In fact,  curating is a great way to extend your own site, but only in addition to—not instead of—your original content



So many great tips on types of content to curate, here are just a few:


**Content created by influential people who are important to your target audience


**Aggregating the best comments from your own or others's blogs


**White papers, ebooks and case studies


**Tips, how-to's and best practices


Chapter 11 Social Networking Development - Don't Be Late to the Networking Party


**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals


**It's important to know which specific social networks are relevant to your customers


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/cycs5g4]

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Are Brands Wielding More Influence In Social Media Than We Thought?

Are Brands Wielding More Influence In Social Media Than We Thought? | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Steve Olenski  for Forbes because it's good for B2C marketers to see the results of their social media campaigns.


This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is.


Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.


12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+


Here's what caught my attention:


**81% of US respondents indicated posts from their friends directly influenced their purchase decision


**80% of respondents “tried new things based on friends’ suggestions.”


**78% of respondents said the posts by companies they follow on social media impact their purchases.


**consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands.


Are Brands finally "getting it" when it comes to social media?


**They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision.


**out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases


Selected by Jan Gordon covering,  "Content Curation. Social Business and Beyond"


See full article here: [http://onforb.es/KQTqAR]

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6 Social Media Networks to Watch Now + [ Infographics]

6 Social Media Networks to Watch Now + [ Infographics] | Curation, Social Business and Beyond | Scoop.it

This piece was put together by Jeff Bullas and selected for me by maxOz, my fellow curator.


I chose to post this piece today because as Jeff says "the social media ecosystem is now so extensive and encompassing that it would be best to stand back and reflect on some significant events and evolutionary social networks that could make a difference this year that are impacting how we communicate and connect. The comments from readers are just as interesting.


**It's important to stay abreast of these different enviornments where we blog, curate consume content and information. Knowing the landscape and understanding how to communicate in each one network is a whole other conversation.


Here's an excerpt:


The Social Media Universe


Perspective is hard to find unless you take the time to sit back, reflect and take the time to view a “Landscape” or “Universe” from a distance.


The larger the view the further back you have to stand to see the depth and breadth of the scenery and ecosystem.


Selected by maxOz and Jan Gordon covering "Content Curation, Social Media and beyond"


See article and infographics here: [http://bit.ly/zGYnAN]

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janlgordon's comment, January 25, 2012 10:12 AM
maxOz
Thanks for this one, great selection as always. I put it in Content Curation, Social Business and Beyond because it's has information that is important for all of us who are posting, curating, blogging and engaging on these networks. Greatly appreciated!
Jan
Deborah Verran's comment, January 25, 2012 1:09 PM
Very useful, helps me understand what kind of audience I can expect when posting onto G+
Chuck Bartok's comment, January 26, 2012 10:08 AM
Thanks again for posting this information
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Is Curation the New Search - Yes! Here's Why

Is Curation the New Search - Yes! Here's Why | Curation, Social Business and Beyond | Scoop.it

This piece was written by Matthew Ingram on Gigaom


"With new changes that offer personalized search results -- most of which are being taken from its own Google+ social network -- Google has just made social connections and links the new search-engine optimization strategy"

 

Interesting analysis by Mathew Ingram on what Google just did by tweaking search results to include Google + results in there. And in particular what this means for the Media industry.

 

If you're not familiar with the change, the article describes it well and there's another piece you can check that will probably freak out some.

 

To elaborate on Mathew's point, I would put it more concretely: the time where Media could simply use Twitter or G+ accounts like RSS feeds is over.


**User engagement is required and it means getting readers to like, comment, +1 and... curate your content.

 

**Clay Shirky once defined curation's role this way: "Curation comes up when search stops working".

 

Well, now if you want your content to be searched, you better start by curating it.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Curated by gdecugis


Read full article here: [http://bit.ly/y872mJ]


Via Guillaume Decugis
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Guillaume Decugis's comment, January 12, 2012 12:44 PM
No worries: I know it can be. We're working on making the rescoops more obvious as even though we changed the system, it's still not clear enough to me. More to come on this. Thanks Jan!
Neil Ferree's curator insight, April 18, 2013 9:25 AM

Social Shares is the Future of SEOYou are the Brand so you need to make sure your http://bit.ly/RichSnippet is set-up Properly

Guillaume Decugis's curator insight, October 29, 2013 5:40 PM

The correlation between social signals and SEO rankings have been stronger and stronger through the recent Google algorithm changes. Here's what it means for the media which is actually an interesting read for any content creator.

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21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC]

21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

Pamela Vaughn posted this on Hubspot - and there are some pretty interesting statistics on how people are interacting with brands on social media with an infographic and 21 amazing statistics.


Intro:


Inbound marketers understand the value of maintaining a presence on social media sites as a way to connect with prospects and customers and generate new business leads.


But how exactly do people interact with brands in social media?


On which social sites do they tend to be more interactive with businesses, and how do they prefer to engage?


ATYM Market Research put together an awesome infographic based on its research into how internet users interact with brands on social media sites like Facebook and Twitter, and they came up with some pretty captivating statistics.

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Check out the infographic here: [http://bit.ly/uYBls6]

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YouTube Changes: Everything You Need To Know

YouTube Changes: Everything You Need To Know | Curation, Social Business and Beyond | Scoop.it

Aaron Biebert wrote this timely and very helpful piece on his blog 8pmWarrior about all the new changes on Youtube.


YouTube announced changes to channels that feature a news feed integrated with Google+, Twitter, and Facebook for videos shared on other platforms.


Here's an intro:


"I’m sharing from experience as a producer of several online shows and video productions that were created to build community and sell a product in a social savvy way".


Video changes the game.


Here’s why YouTube matters:


**YouTube is the #2 search engine in the world (think SEO)It is the largest video-based social network


**Google+ is now integrated even closer with YouTube for additional community building (more on the way)


**YouTube is simple to use and even offers a free video editing feature Video is perfect for the Attention Era


Lots of valuable "how-to" information here.


Aaron says:


"If you have any questions about the new YouTube upgrade, feel free to post the questions below, on the 8pm Warriors Facebook discussion forum, or on twitter @Biebert I'll do my best to answer or point you in the right direction".


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See full article here: [http://bit.ly/t1lLfd]

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Aaron Biebert's comment, December 5, 2011 1:19 AM
Jan, once again...thank you for sharing my post. You are so helpful and thoughtful. I really appreciate it.

Hopefully it gets folks thinking more about video. Now's the time.
janlgordon's comment, December 5, 2011 6:48 AM
@Aaron Biebert
It's a pleasure to share your articles thank you for always posting quality information and inspiration. Yes, video is a very important part of the media/marketing mix. Would love to chat with you offline soon, let's DM and set something up.
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4 Guaranteed Ways To Extend the Life of Your Content Online

4 Guaranteed Ways To Extend the Life of Your Content Online | Curation, Social Business and Beyond | Scoop.it

This post was written by Jonathan Houston for Memburn blog. Whether you're creating or curating content, there are some excellent suggestions to keep your content moving through multiple social channels and not disappearing into the thin air.


Excerpt:


"The almighty Google itself has proclaimed that fresh, relevant copy is like catnip for the king of the search jungle. In addition to search, it is what every successful site needs.


**But how long does copy remain fresh?"


Here are a few things that caught my attention:


**The subject of the content should be something that features in many searches


**Link to domains that carry authority on your subject matter. You as the author need to give Search Engines some reference points so that they can learn to trust you


**Write for your audience, not the mainstream. Speaking to your niche may make your audience smaller, but it will make your content more relevant


**Use your social networks to share your content. The more your content is shared, commented on, liked or asked for more information on the better it will do.


The bottom line is, "If visitors continue to interact with your content, it will remain forever young."

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/tq538x]

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What’s the #1 thing people are doing online? [Infographic]

What’s the #1 thing people are doing online? [Infographic] | Curation, Social Business and Beyond | Scoop.it

What are you doing on the Internet? Shopping? Tweeting? Checking Facebook?


**71% of you are watching videos on Vimeo or YouTube

The infographic covers the PEW survey for the past

three years on what adults are doing on the Internet.


I love that 81% of us are using the Internet to check the weather. This is my favorite site to check the weather btw.


So what’s the #1 thing people are doing online?


Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"


Check it out here: [http://tnw.co/v5Ixp1]

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Emocean Club's comment, November 20, 2011 6:14 AM
Interesting. I'm surprised at the shopping numbers. I thought other sources of data had the % of people shopping online similarly high, but a much smaller % of people actually "buying" online...
janlgordon's comment, November 20, 2011 10:48 AM
Hi Darcy, I agree with you, it is a bit surprising - you would think the percentage was higher - there may be some hidden #'s they're not capturing, It'll definitely be interesting to see how how this looks after the holidays.
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7 Reasons Why Google+ Drives Hyperactive Engagement

7 Reasons Why Google+ Drives Hyperactive Engagement | Curation, Social Business and Beyond | Scoop.it

Post by Jeff Bullas very interesting observations


"The Google+ Project has drawn the innovators and early adopters into its web and it is producing activities that have surprised myself and others."


Intro:


In 1962 Everett Rogers published the book “Diffusion of Innovations” where he synthesized research from over 508 diffusion studies and produced a theory that proposed 4 main elements that influence the spread of an idea.


1. The Innovation

An idea, practice or object that is perceived as new


2. Communication Channels

The means by which messages get from one individual to another


3. Time

The relative speed with which an innovation is adopted by members of the social system


4. The Social System

The people that are engaged in joint problem solving to achieve a common goal


He also outlined the following adopter categories that reveal the percentages of the types of participants that are involved in the innovation cycle.


http://bit.ly/tmuUhc

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Serendipity is at the heart of today’s emerging society

Serendipity is at the heart of today’s emerging society | Curation, Social Business and Beyond | Scoop.it

I love everything about this piece written in April of 2011 by one of my favorite people, Ross Dawson. It is one of those gems that is very relevant to all of us today and I love sharing it with you.

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

Intro:

 

Serendipity is for me a deeply meaningful word.

 

The more than dozen posts discussing serendipity on my blog include how we created “enhanced serendipity” at an event I ran in 2003 in New York, more details on the story of the word serendipity and how to enhance it, the importance of the “serendipity dial” and far more.

 

****One of the reasons I love Twitter so much is that it provides a rich substrate for serendipitous connections. A majority of the worthwhile connections I make these days come from Twitter.

 

One of those connections is @AnaDataGirl. We have followed each other and had some conversations for a good while. So I heard multiple times that she did a gem of a presentation at SwitchConf in Oporto, Portugal last week.

 

Here are her lovely slides ......

 

http://rossdawsonblog.com/weblog/archives/2011/04/serendipity-is-at-the-heart-of-todays-emerging-society.html

 

 

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Here's How to Get Your Message In Front Of Early-Stage B2B Buyers

Here's How to Get Your Message In Front Of Early-Stage B2B Buyers | Curation, Social Business and Beyond | Scoop.it
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce.
janlgordon's insight:



Derek Edmond wrote this article for searchengineland - I selected it because in today's world there's too much noise - getting attention from the right people will require knowledge and strategy.


The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. which is exactly where you want to be.


Here's what you need to know:


Search is one of the first places where buyers start.


According to Pardot’s 2013 State of Demand Generation Report, 72% of product research for a future business purchase beginning on Google.


But savvy search engine marketers understand that onsite content is only one destination buyers will look to find information, assuming that content is found in search engine results.


Here's something you need to do:


Where B2B Marketers Start Buying Research: Pardot 2013 State of Demand Generation Report


Placing content marketing assets in destinations that provide a good opportunity to be found in search engine results — and also represent locations where target audiences find and share information — which is a critical component of B2B SEO.


The direct correlation is through inbound link acquisition. The long-term opportunity is the association with trusted communities and places of industry influence and trust.


There are twenty different third party sites and sources B2B marketers should consider for placing content in their SEO strategy.


I have highlighted a few that caught my attention:


Google Properties (YouTube, Google+, etc) — unique, quality content throughout Google properties isn’t just about social networking. It should provide a direct association between an organization, its thought leaders, and keyword-related objectives to the search engine.


Industry-Specific Forums — for informational search queries, we often find forum threads in search results. Forum communities are an underrated resource for developing valuable discussions and establishing brand / individual trust.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://selnd.com/16vN3SR]

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B2B Social Marketing: Anatomy of a Successful Campaign [Infographic]

B2B Social Marketing: Anatomy of a Successful Campaign [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece and infographic was posted by Jason Miller for Marketto.  The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.


Understanding each social network and what your business can gain from each one is essential.


It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.


**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.


**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.


In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See infographic here: [http://bit.ly/Q0L15N]

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Social Network Tribes Gaining Momentum - The Latest Findings [Infographic]

Social Network Tribes Gaining Momentum - The Latest Findings [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece is by Jeff Bullas and infographic by Go-Gulf.com


Intro:


There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.


What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network


So Who is Using What?


Here are a few findings on 5 major social networks:


Time spent by Average Social networking user per month


**Facebook 405 minutes


**Pinterest  405 minutes


**Twitter        89 minutes


**Linkedin       21 minutes


**Google+         Why You Shouldn't Ignore G00gle+

                               Updated information


There are lots of links to other articles about social networking in this piece that will give you more data on demographics


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/LUujhk]

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Beth Kanter's comment, July 5, 2012 3:14 PM
This post caught my eye the other too .. thanks for curating it
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Social Media & The Always Connected Consumer - What You Need to Know

Social Media & The Always Connected Consumer - What You Need to Know | Curation, Social Business and Beyond | Scoop.it

This piece was written by Brian Solis about what he refers to as Generation C - the "always connected" generation.  


There are a lot of relevant insights and suggestions in this article. I've pulled out some points that caught my attention:


Excerpt:


What is the future of social media? Do you think it will pull ahead of classical media?


**Social media has given birth to a different type of customer, the connected customer or otherwise what I refer to as Generation-C where “C” represents “connected.” Gen-C is not bound by age. They’re not defined by income or education.


Here are some highlights:


** They live the digital lifestyle and traverse across all demographics. These consumers do not surf the web like other customers. They don’t learn nor make decisions like that of their traditional counterparts.


**They live and breathe in social networks and rely on smartphones or tablets as their windows to the world.


**when you compare the size of the market for traditional consumers vs. Generation C, only one of the two segments is growing while the other is shrinking over time.



**If you had to invest in the future of your business to earn attention and ultimately relevance, the greatest ROI is tied to the connected customer


Here are some takeaways:


The goal is to have a process and a supporting system for recognizing opportunities and piloting them as they arise.


**The trick is to understand the difference between emerging and disruptive technology


**only focus on those that will deliver and not distract.


How can social media activity increase the revenues and profitability of a company?


**To activate social commerce requires that you define an experience around the transaction where the outcome is of course the sale


**the journey is in its own way engaging and fulfilling.


**You must define a click path from a social network to a destination that facilitates a transaction but is also in alignment with the expectations of a social consumer


Curated by Jan Gordon covering "Change Through Ongoing Discussions"

"Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/I3lErJ]

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New Data: Pinterest Referring More Traffic Than LinkedIn, Reddit, Google+

New Data: Pinterest Referring More Traffic Than LinkedIn, Reddit, Google+ | Curation, Social Business and Beyond | Scoop.it

This piece was written by Jason Heath for Socialfresh


"The latest Pinterest referral traffic data reveals that Pinterest drives more referral traffic than YouTube, LinkedIn and Google+ combined".


That is pretty significant for a social network that most marketers still do not even know exists. And yes, they are still an invite only community.


This data does not include EVERY referral source out there on the web. But it does put Pinterest into context compared to other major social sites. And it can give anyone doing business online a good sense of where strong referral opportunities might exist for their business.



The Highlights of the Data

Here are a few key takeaways from the Shareaholic findings:


Selected and curated by maxOZ covering "Pinterest Watch"


Read full article here: [http://bit.ly/AssEyf]

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janlgordon's comment, February 5, 2012 1:00 PM
Thanks Michele, this is a great one!
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Engagement Publishing is the New Content Marketing - Here's Why

Engagement Publishing is the New Content Marketing - Here's Why | Curation, Social Business and Beyond | Scoop.it

I selected this piece today because it is timely and relevant, social media is part of the equation but the focus should be on social business, which is the bigger picture. It's important to package your content and repurpose it to fit the social network(s) where your audience resides. 


In this interview with McKinsey and Compay, John Battelle, founder & chairman of Federated Media Publishing says.....


**Marketers need to shift their mindset from being a publisher to engaging an audience.


To paraphrase:


Marketers are starting to see an ecosystem of paid, owned and earned media that they're very interested in feeding through social interactions and content marketing.


Here's what caught my attention:


Marketers have always created content, print and radio ads, 30-second spots, display banners


****But they never have really seen these elements as an integrated corpus of content living in a digitally driven ecosystem


**Marketers need to become engagement publishers


**"Increasingly, [marketers] are realizing that this social media space involves an ongoing conversation. Assets never really go away."


**Building conversation “inventory” at scale


I agree that all brands probably should be on Facebook, but what you really need is an integrated strategy that has – at its root – the brand's own domain, independent from any platform other than the Internet itself.


Measuring the success of conversational engagement


These things are very hard to directly measure from a simple click. And often, as we know, the people who click are not the people you want as customers anyway.


**So you need a bridge to that kind of insight that gives a media buyer the justification to say that this new technology is worth the investment.


**Marketers have been very interested in understanding how their content is amplified in the past few years


**Now there is technology that allows us to automatically collect and present this data (More in detail in interview)


**The best companies create communities of interest that are independent:


**they are rooted in the independent Web, with expressions on Facebook, or as an iPhone or Android app – those all become instances of their brand.


** Companies should create a circulatory system through which they can promote different aspects of their messaging and interactions with their community.


**If you're going to be a brand with a publishing approach to marketing, you must have an independent taproot that isn’t controlled by anyone but you. 


Put out your branches and feelers everywhere. Integrate that experience and let your content and messaging flow through it.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full interview here: [http://bit.ly/x7mHwm]

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Content Marketing Stats: Budgets, Benchmarks and Trends for 2012

Content Marketing Stats: Budgets, Benchmarks and Trends for 2012 | Curation, Social Business and Beyond | Scoop.it

I selected this piece, [research report] by Joe Puluzzi from his blog Content Marketing Institute because it is full of important information for your business if you use content marketing/content curation to  sell their products and services.


There's alot to digest but it's well worth your time as we approach 2012.


Intro:


Understand how marketers are using content marketing with this new report: B2B Content Marketing: 2012 Budgets, Benchmarks and Trends.


Here's what you'll see in this extensive report:


**It was no surprise to us that content marketing remains a top priority for marketers in 2012.


**Many of the statistics and results are consistent with what we saw last year:

9 out of 10 organizations market with content marketing.


**On average, B2B marketers employ eight different content marketing tactics to achieve their goals.


**Marketers, on average, spend over a quarter of their marketing budget on content marketing (see the full budget breakdowns in the report).


Selected by Jan Gordon covering "Content Curation Social Media and Beyond"


Read full report here: [http://bit.ly/rrQnGr]

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Infographic Reveals How Content Goes Viral

Infographic Reveals How Content Goes Viral | Curation, Social Business and Beyond | Scoop.it

This piece was written by Megan O'Neill for SocialTimes based on some great research by ProBlogger.


Intro:


Striking it viral can be difficult.There’s no exact recipe or formula and going viral requires luck (and frequently money as well), but ProBlogger has done a little research and asserts that, even if you can’t guarantee virality, understanding the the key components of what makes content go viral can help you ensure that your great content gets “the attention it deserves.”


The ProBlogger research has been compiled into an awesome infographic called Understanding Viral Content Marketing.


The infographic covers everything from Metcalfe’s Law of viral marketing to the types and anatomy of viral content, the reasons we share, design, execution and more.


**There is tons of great food for thought in the infographic, 


**The biggest takeaway is the idea that “Viral content relies on two things.


**The content itself is worthy of being shared


** the content is shared widely enough to reap the benefits of the networks they are shared on.”...


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See article and infographic here: [http://bit.ly/t8vXXa]


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Martin (Marty) Smith's comment, December 5, 2011 6:26 PM
Very cool and helpful. Marty
Beth Kanter's comment, December 6, 2011 9:16 AM
I like having the motivations for sharing in a compact form - really useful
janlgordon's comment, December 6, 2011 11:26 AM
Hi Beth,
I do agree with you about that, glad you found this useful:-)
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YouTube Reinvents Itself - Massive Relaunch Focusing More on Curation

YouTube Reinvents Itself - Massive Relaunch Focusing More on Curation | Curation, Social Business and Beyond | Scoop.it

Janko Roettgers wrote this piece for Giagom announcing YouTube's complete overhaul of its site.


**Putting channels front and center in an attempt to become the Internet’s answer to cable TV.


**The new design features a completely revamped home page that focuses on a user’s video subscriptions and pulls in video recommendations from social networks like Facebook and Google+.


Here's what caught my attention:


****The pages of video publishers are also getting a significant face lift, emphasizing the notion of subscribing to channels and focusing more on filtering and curation.


****“Curators are going to be be really great for organizing this massive amount of content that YouTube has,” said the site’s channels product manager A.J Crane.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://gigaom.com/video/youtube-relaunch/]


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Before You Post Remember "Timing Maximizes Engagement" - (infographic)

Before You Post Remember "Timing Maximizes Engagement" -  (infographic) | Curation, Social Business and Beyond | Scoop.it

Adam Covati - Founder of Argyle Social shares some very important information for marketers -timing is everything, as the old saying goes.


**Before you post anything, make sure you know when your audience is online and which networks they're on.


Social media marketing: timing maximizes engagement (infographic)...


He’ll talk about measuring, managing, and monetizing social media.Get everyone on the same page


His first piece of advice is to   “Get everyone in marketing on the same page."


**Use the same platform. Aggregate your efforts in one place and use consistent web analytics or third party tools.


**Once you’re organized, you can really measure things and then you can figure out how to do more of what’s working.”


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here [http://bit.ly/vDTJkN]

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New Google Search Update Reinforces Need for Content Curation

New Google Search Update Reinforces Need for Content Curation | Curation, Social Business and Beyond | Scoop.it

This article by Jason Fell for entrepreneur.com is important reading for small business owners - particularly those in industries with regular news updates.


It clearly demonstrates the need for Small Businesses in some industries to publish Quality Content on a regular basis or risk being skipped in Search and who has time to create fresh content everyday? This is another reason why smart businesses will learn how to curate relevant content to their audience or hire someone to do it for them.


The standout points are:


***The Panda update, which put higher priority in high-quality content affected 12% of Search.


***The new update, putting more emphasis on "the most up-to-date results" is expected to affect up to 35% of all Google Searches!


***"It seems to me that the biggest impact on small-business owners will be that, in some industries, it will be nearly impossible to get visibility with a small, rarely-updated website," says Matt McGee, executive news editor at SEO-focused news site Search Engine Land.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article here: [http://www.entrepreneur.com/blog/220662]


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Google Plus as a Storytelling Platform

Google Plus as a Storytelling Platform | Curation, Social Business and Beyond | Scoop.it

This is a great a piece from Chris Brogan on how to use Google+ for effective content marketing.


Intro:


One great value of Google+ is that it makes a great platform for cultivating visibility.


If your organization is hoping to “save a seat at the table” in between sales calls, one way to do this is to create compelling content that nurtures your business relationships by educating your community and by making them the hero in their own story.


Said differently: If you want to nurture leads while they’re still at the wide end of the sales funnel, using Google+ is an effective addition to your content marketing strategies.


Using Google+ for Content Marketing


****First, realize that Google+ indexes any post you submit to the “Public” sharing option, meaning that the information in such a post is searchable in Google (the search engine, not the social network) within a few hours.


Here's what you may be asking yourself?


But How Does This Get Me New Prospects?


**This doesn’t accomplish is that it doesn’t rustle up all kinds of new customers.


**This isn’t lead generation work at this point.


**This is community nurturing work. This is helping to cultivate visibility. However, when you have prospects, and when you have people looking around to better understand you, and wondering if they should do business with you, can you see how the above content might help the process?


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


http://www.chrisbrogan.com/gplusstorytelling/

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Tom George's comment, October 24, 2011 9:40 AM
Hi Jan,
How have you been? I wanted to say hello, I miss our little chats. Hey what is your blog again? I know I have asked you before, do you use one?
janlgordon's comment, October 24, 2011 9:42 AM
Hi Tom,
I'm doing fine, how are you? Yes, we'll have to have another chat soon. I haven't launched my blog yet, still working on design, it should be up in the next couple of weeks. I'll let you know when.