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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Emerging Tech Trends That Will Impact Social Business in 2012

Emerging Tech Trends That Will Impact Social Business in 2012 | Curation, Social Business and Beyond | Scoop.it

This amazing article by Dion Hinchcliffe for Dachis Group contains such a huge wealth of information, it is a major challenge to present highlights that might be of relevance to my audience and peers.


A glance at the infographic gives you what is in essence, a table of contents. My advice would be, avoid all distractions and give the article the full attention it deserves.


Here are a couple of things that I hope will convince you to click the article link and read more:


**Smart Mobility: This paragraph could have been an article in its own right.  The author discusses tablet growth and how Near Field Communications will be accessible from 100 million devices!


**Big Data: "For social business, big data is leading directly to social business intelligence services which will enable organizations to spot trends, identify opportunities, and operationalize social media in general"


**Cloud:  The next major step is the Public Cloud - moving existing infrastructure onto the cloud for cost and operational agility reasons. 


**The rise of the next Web: HTML5 is sparking a revolution in mobile browsers, enabling high capability 'touch' user experience, location, local storage, video and audio streaming.  And the Internet of Things will also become more real as more products we buy will be web-enabled.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/zqB3St]



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Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices

Curation on the Go! - Topsy Launches Realtime Search Engine For Mobile Devices | Curation, Social Business and Beyond | Scoop.it

Robin Wauters just posted this in Techcrunch a few hours ago 12/13/11


Topsy Labs is releasing a social, realtime search engine for mobile devices today, enabling users to discover relevant chatter about any topic based on data from Twitter and Google+.


**Also useful: search queries can be automatically saved so users can revisit specific results at any time, and any piece of social content can be referenced historically for any topic, term or link.


**Think about how amazing this will be for curators - having timely information at your fingertips wherever you are and readers who are consuming or bookmarking content that's meaningful to them in real-time so that nothing slips through the cracks.


What caught my attention:


**Topsy cites a Performics study that says 32 percent of people search more on mobile phones than they do on computers, and that 75 percent of people think that mobile search makes their life easier.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"]


Read full article here [http://tcrn.ch/tziU1x]

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Manú Iñaki's curator insight, February 11, 2:36 PM

Curación de contenidos desde dispositivos móviles

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Social Media Networking Explodes on Mobile Devices

Social Media Networking Explodes on Mobile Devices | Curation, Social Business and Beyond | Scoop.it

This article by Athony Carranza for examiner.com details a recently released study by the internet marketing Research Company, comScore, which reveal the extent to which social media usage has skyrocketed on mobile devices in 2011.


Here's what you need to know:


**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..


**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.


“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,


**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”


Here's what caught my attention:


**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.


**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.


Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"


http://www.examiner.com/



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The Future of Social Media: 38 Experts Share Their Predictions For 2012

The Future of Social Media: 38 Experts Share Their Predictions For 2012 | Curation, Social Business and Beyond | Scoop.it

Brian Rice wrote this piece for Business 2 Community



"What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future."




Here are a few things that caught my attention:


Elias Roman, CEO and co-founder of Songza


First, the easy prediction: more and more of the information we consume on a daily basis (from news to product reviews to entertainment) will come via the social media channels we have opted into and, more specifically, from the information filters we have chosen to subscribe to in those channels.


****In the short term, more information will come from more sources delivered through fewer channels.


Tony Ellison CEO from Shoplet.com


****Social media can insert the missing human touch and allow mankind to tap into the full potential of the internet. Because of this, it is going to transform eCommerce as we know it.


Loren McDonald, VP of Industry Relations at Silverpop


The convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time. In 2012 and beyond, savvy marketers will need to cross promote between all channels.


Read full article [http://bit.ly/um8j7u]


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Karen du Toit's comment, November 3, 2011 8:07 AM
Thanks for this! I have rescooped it!
janlgordon's comment, November 3, 2011 11:21 AM
Hi Karen, Thanks for rescooping this, nice to meet you here:-)
DiTesco's comment, November 3, 2011 3:33 PM
Thumbs up! Rescooped
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Thought Leaders Discuss The Future of Curation & Social Media

Thought Leaders Discuss The Future of Curation & Social Media | Curation, Social Business and Beyond | Scoop.it
We asked Mark Cuban, Dennis Crowley, Gina Bianchini, and more than a dozen others. Here's what they said.


This article by Dan Frommer and Jen Ortiz for Business Insider links to a slideshow with quotes from major Social Media company CEOs and co-founders, intellectuals and a Curated Twitter persona, among others about their takes on the future of Social Media. 


Here's just one of them, from Dae Mellencamp, CEO of Vimeo:


**** "The future of social media is the loss of the distinction between media and social interaction online. Mass media and social media will be seamlessly integrated across devices and platforms to offer relevant, dynamic, personalized experiences for people anywhere.


**Discoverability and the import of editorial curation will not be lost, but rather inherently incorporated into the environments for richer and more customized experiences."


The full article has many more gems and is well worth a few minutes of your time!


Read full article: [http://read.bi/tgVOQe]

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Geo Targeting Matches The Most Relevant Content to Your Visitor & Creates Conversions

Geo Targeting Matches The Most Relevant Content to Your Visitor & Creates Conversions | Curation, Social Business and Beyond | Scoop.it


This article from Kissmetrics introduces the value of Geo-Targeting your web pages, as well as the immense potential in converting traffic according to geographic location.


Optimizing your website for conversion is crucial, regardless if the aim is eCommerce, newsletter registrations, advertising impressions, time-on-site or any other purpose.


Here's what you need to know:


The optimization process is data driven, much like any scientific experiment.


**The location of your visitor is sometimes far more important than his browser, screen resolution or which keyword he clicked.


**Geo-Targeting content is simple and beneficial to most websites, advertisers and publishers, as well anyone using PPC campaigns or SEO. Not only does it enable you to match the most relevant content to your visitor, Geo Targeting also serves as an excellent basis for experimenting with traffic to optimize your funnels.


Some ideas were presented here that may be tested, but the options are virtually limitless.


You should take advantage of the monitoring tools allowing you to actually browse from different countries worldwide, and to understand your competitors and market much better.


**Discover opportunities and combine such insight and true business intelligence with invaluable analytics to make your conversions soar.


http://blog.kissmetrics.com/geo-targeting/

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How Mobile & Social Media Marketing Work Together

In a rapidly advancing online business world where technology seems to be moving forward at lightning speed, it's important to keep up with new marketing tactics and strategies in order to remain competitive.


Not long ago social media marketing was all the rage (and still is), but now a marriage between mobile marketing and social media marketing has made it possible to instantly stay in touch anytime, anywhere.


What caught my attention:


Consider mobile as the "glue" that adheres your online business world to your real-world activities.


Today, people are on the move more than ever before. Whether at work, home, running errands or on vacation, the combination of mobile and social media marketing lets you stay in touch in an instant. Your potential customers are constantly moving, and marketing has advanced forward to reflect this reality.


In a nutshell, the combination of mobile and social media marketing allows you to connect in a way that leads your business down the path to a larger client base and increased profits.


http://bit.ly/ofLyUG

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Foursquare Gets Into The Crowdsourced Curation Game With Tip Lists

Foursquare Gets Into The Crowdsourced Curation Game With Tip Lists | Curation, Social Business and Beyond | Scoop.it

Foursquare encourages you to be the "go to person" in your local area about where to go through Tip Lists. Very clever....

 

Intro:

 

"Foursquare has launched its Tip Lists features today, attempting to capitalize on people's unending desire to create lists about locations, like Top Five Coffee Shops in SF, etc etc.

 

Foursquare has launched its Tip Lists features today, attempting to capitalize on people’s unending desire to create lists about locations, like Top Five Coffee Shops in SF, etc etc. Up until now your Foursquare Tips have sort of roamed free on the app, without rhyme or reason or real incentive to add more. Today the company is trying to improve on the Tips experience and get users to fancy themselves local experts. After all, you must know something about some place in the city you live in right?

 

http://techcrunch.com/2011/08/15/foursquare-gets-into-the-crowdsourced-curation-game-with-tips-lists/

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Why the mobile web is not the traditional web, it's about action!

Why the mobile web is not the traditional web, it's about action! | Curation, Social Business and Beyond | Scoop.it
In the infancy stages of the mobile market’s development, much has been made of the evolution of solutions and applications designed to provide unique experiences and compelling touch points for shoppers to engage with brands, regardless of time or space.
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Social Media Networking Explodes on Mobile Devices

Social Media Networking Explodes on Mobile Devices | Curation, Social Business and Beyond | Scoop.it

This article by Anthony Carranza for examiner.com details a recently released study by the internet marketing Research Company, comScore, which reveal the extent to which social media usage has skyrocketed on mobile devices in 2011.


Here's what you need to know:


**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..


**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.


“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,


**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”


Here's what caught my attention:


**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.


**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


http://www.examiner.com/



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Millennials Driving Social Media Power Shift: The Economic Impact

Millennials Driving Social Media Power Shift: The Economic Impact | Curation, Social Business and Beyond | Scoop.it

Stephen Monaco wrote this insightful post for Spiral 16 about the Millennials -


He says:


"It’s imperative for media companies, marketing firms, content producers, advertisers, and brand managers alike to collect, filter and analyze “big data” to gain insightful knowledge to develop an understanding of Millennials’ sentiments, perceptions, and behavior.


Here's what caught my attention:


Transfer of Power


**YouTube was founded as an Internet channel in 2005 and acquired by Google in November 2006, so the genie has been out of the bottle for years now.


**Giant media companies are truly in danger that millennials may completely ignore their traditional program offerings in favor of more relevant content created by other millennials, or by innovative new companies who are more in tune with what this demographic finds interesting.


**Young Americans in high school and college are bringing about a transfer of power, shifting control within the industry of mass media by creating their own content.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/vinGaf]


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Albert McVities's curator insight, May 8, 2013 8:43 PM

This topic is extremely relevant to in how we market our product to our consumers today. Media and marketing have only been a great impact on the company's income. This article gives some of the facts that how media have been changed and used in recent years. "The millennial generation has been engrossed by the inundation of media and are products of an environment where media companies create and reinforce the content it deems best for the consumers of media."


 

Flying_Ray's comment, May 9, 2013 6:07 AM
This article was really interesting. As consumers continue to increase in their use of secondary screens and dual screen viewing, it will become more and more important for marketers to develop communication strategies that take advantage of these new touch points, while also having a message that is personally relevant to the individual. As it says in the article, for many companies this will mean the use of big data to indentify insights that can be used to enhance their brand equity with their individual customers.
Gerry O'Beirne Dunn's comment, May 9, 2013 11:53 PM
I like how businesses are tailoring their messages to individuals now rather than trying to approach an entire target audience as one group of like-minded people. It's interesting to note how young social media is in terms of when it was established, and how drastically it's changed marketing methods since it's inception. As things continue to change and improve, it will be important to familiarize ourselves with newer technologies and incorporate them into our marketing channels.
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A Glimpse into The Mobile World In 60 Seconds [Infographic]

A Glimpse into The Mobile World In 60 Seconds [Infographic] | Curation, Social Business and Beyond | Scoop.it

This article was written by Chris Velazco for Tech Crunch


The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds.



****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph.  He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.


**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind and imagine how it would look if you added what one of the readers said below.


One reader's comment:


Ulrich Weihler:  "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."


Excerpt:


"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.


** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.


Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.


Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads

were ignored in the same 60 second timeframe.


Curated by JanLGordon covering "The Explosion of Mobile Web & Beyond"


See Infographic  [http://tcrn.ch/u4No0L]

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Tom George's comment, November 6, 2011 6:25 PM
Jan your curation is rocking, hey did you happen to catch this gem yet
http://chime.in/user/Internetbillboards
janlgordon's comment, November 6, 2011 7:56 PM
Thanks Tom! Thanks for telling me about this, it's very cool, just signed up and I'm following you:-)
Tom George's comment, November 6, 2011 8:15 PM
Sure Jan I am happy to share also please except this invite
http://chime.in/community/curators
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The Growth of Social Media on Mobiles

The Growth of Social Media on Mobiles | Curation, Social Business and Beyond | Scoop.it

This piece was written by Ruhani Rabin on his blog


Intro:


These days they aren’t only one of the most widely used gadgets in the world, they’re mini computers we can fit in our pockets and do just about anything on.


Here are a few statistics on social media engagement on mobile and who's doing it.


**Figures show that, on average, the highest percentage of mobile social media users are between the ages of 25 and 35, and a bigger percentage of women are online more often than men.


**Social media used on mobile phones is the only kind of entertainment that people still partake in while engaged in other forms of entertainment.


**Statistics show that more than 100 million people access Facebook through their mobile phones and the number is steadily growing, while more than a third of Twitter users access it using their phones.


Read full article [http://bit.ly/uqQOgx]

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Social Media Networking Explodes on Mobile Devices

Social Media Networking Explodes on Mobile Devices | Curation, Social Business and Beyond | Scoop.it

Minn.(MN)—the internet marketing Research Company, comScore, released one day ago results which reveal 


Here's what you need to know:


**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..


**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.


“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,


**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”


Here's what caught my attention:


**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.


**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.


Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"


http://www.examiner.com/


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How Different Generations Consume Media [Infographic]

How Different Generations Consume Media [Infographic] | Curation, Social Business and Beyond | Scoop.it

This post was curated by janlgordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit with excerpts and quotes from Socialmouths blog.


I love posting this because it provides valuable information to all of us who are doing businesses and trying to capture a moving target. This is truly worth your time! Bravo Franscisco, author of Socialmouths!!


Intro:


"Do you know how your ideal prospect consumes media, where or what times? This infographic shows you how each generation consumes media."


Now go right to the infographic and tweak your marketing plan accordingly:-)


http://socialmouths.com/blog/2011/09/29/how-do-different-generations-consume-media-infographic/

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AntiPlagiarist's comment, October 3, 2011 2:40 PM
Hi Jan. Are you aware that when A Broader View rescoops your work, it ends up on his Facebook page and you are not given credit or it? Apparently working wonders for his Klout score!
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Why Hyperlocal News Is Better Than Ever

Why Hyperlocal News Is Better Than Ever | Curation, Social Business and Beyond | Scoop.it

 

Good news for all of us!

 

This added-value news is reaching and engaging more people, thanks principally to the giant leaps by social media. The best hyperlocals are becoming the X factor in the networked civic renaissance that communities need to emerge stronger from their trying economic times.

 

Here's what caught my attention:

 

How do hyperlocals generate “quality” news content? Many sites are relying increasingly on full-time reporters. To supplement what small staffs are able to do, some sites are adding paid freelancers or nonpaid volunteers. In both cases, outside contributions are getting editorial oversight to ensure more consistency. This is still a touch-and-go process at some sites.

 

More and more, hyperlocal editors are talking about using journalistic curation—a discriminating kind of aggregation—to close the quality gap. From Carll ttucker, founder of MainStreetConnmect, where curation supplements full-time reporters in each community: There are all sorts of ways in which our neighbors can be encouraged to contribute to their local conversation: comments, opinion pieces, calendar entries, scores, uploaded pix, interesting stories, reactions to major news events, etc.

 

http://streetfightmag.com/2011/08/25/why-hyperlocal-news-is-better-than-ever/

 

 

 

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Finding Your Mobile Niche

Finding Your Mobile Niche | Curation, Social Business and Beyond | Scoop.it
The mobile land rush is in full swing. Applications are being downloaded at a mind-bending speed, mobile media click-through rates are outstanding, and everyone in the space is working to create unique experiences that will drive everyday use.
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