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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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GENERATION C: The Reign of the Connected Consumers

GENERATION C: The Reign of the Connected Consumers | Curation, Social Business and Beyond | Scoop.it
To meet the high expectations of the new connected consumers of Generation C, entrepreneurs need to be more social and have greater community outreach
janlgordon's insight:

Curatti is proud to present an ongoing series by Raymond Morin on the changing landscape of the multi-generational, connected consumer. What marketers need to do to retain and keep their customers.


In our ongoing attempt to stay true to our brand promise of "The Editors Chaos" We will be providing articles like this to help you shift your thinking and give suggestions on how you can best serve your readers and/or customers.


 Here are a few highlights:

 

The issue of online consumers


"Over the next year, a leading business challenge will be to integrate new generations.

 

To fully understand the new paradigms of online consumers, we must stop compartmentalizing generations in silos, and instead take a more comprehensive view of the phenomenon, and look more toward the new generation of responsible consumers.

 

This generation of active and trendy consumers, seniors and baby boomers, generations X, Y and Z, that generation is now called Generation C.

 

Today, to stand out from the clutter of content and information that flows through social networks, marketing efforts must now be more targeted and focused on the experience and satisfaction of the customer


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1tKZjZL


Image: http://bit.ly/1zFYwtN


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


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Millennials Driving Social Media Power Shift: The Economic Impact

Millennials Driving Social Media Power Shift: The Economic Impact | Curation, Social Business and Beyond | Scoop.it

Stephen Monaco wrote this insightful post for Spiral 16 about the Millennials -


He says:


"It’s imperative for media companies, marketing firms, content producers, advertisers, and brand managers alike to collect, filter and analyze “big data” to gain insightful knowledge to develop an understanding of Millennials’ sentiments, perceptions, and behavior.


Here's what caught my attention:


Transfer of Power


**YouTube was founded as an Internet channel in 2005 and acquired by Google in November 2006, so the genie has been out of the bottle for years now.


**Giant media companies are truly in danger that millennials may completely ignore their traditional program offerings in favor of more relevant content created by other millennials, or by innovative new companies who are more in tune with what this demographic finds interesting.


**Young Americans in high school and college are bringing about a transfer of power, shifting control within the industry of mass media by creating their own content.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/vinGaf]


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Albert McVities's curator insight, May 8, 2013 8:43 PM

This topic is extremely relevant to in how we market our product to our consumers today. Media and marketing have only been a great impact on the company's income. This article gives some of the facts that how media have been changed and used in recent years. "The millennial generation has been engrossed by the inundation of media and are products of an environment where media companies create and reinforce the content it deems best for the consumers of media."


 

Flying_Ray's comment, May 9, 2013 6:07 AM
This article was really interesting. As consumers continue to increase in their use of secondary screens and dual screen viewing, it will become more and more important for marketers to develop communication strategies that take advantage of these new touch points, while also having a message that is personally relevant to the individual. As it says in the article, for many companies this will mean the use of big data to indentify insights that can be used to enhance their brand equity with their individual customers.
Gerry O'Beirne Dunn's comment, May 9, 2013 11:53 PM
I like how businesses are tailoring their messages to individuals now rather than trying to approach an entire target audience as one group of like-minded people. It's interesting to note how young social media is in terms of when it was established, and how drastically it's changed marketing methods since it's inception. As things continue to change and improve, it will be important to familiarize ourselves with newer technologies and incorporate them into our marketing channels.
Rescooped by janlgordon from The Millenials - GenY watch
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Majority of Millennials Value Social Media Over a Steady Paycheck

Majority of Millennials Value Social Media Over a Steady Paycheck | Curation, Social Business and Beyond | Scoop.it

For her blog, Marketing Pilgrim, Cynthia Boris brings us some eye-opening findings from Part Two of the 2011 Cisco Connected World Technology Report.


This part of the report is based upon interviews with 100 young professionals in their 20s, from each of 14 countries.  (Part one was based upon the same sample size but using college students).


The results are at the same time somewhat unsurprising yet very eye-opening.


Here are a few of the findings:


***56% of college students said that if they encountered a company that banned access to social media, they would either not accept a job offer or would join and find a way to circumvent corporate policy.


***40% of college students and 45% of young employees said they would accept a lower-paying job that had more flexibility with regard to device choice, social media access, and mobility than a higher-paying job with less flexibility


***27% of college students said that staying on Facebook was more important than partying, dating, listening to music or hanging out with friends.


(Cynthia's son suggests that these numbers are two low and that the real diehards were too busy on Facebook to respond!)


***66% of students and 58% of employees cite a mobile device (laptop, smartphone, tablet) as “the most important technology in their lives.


The takeaways here from a marketing perspective are:


***GenYers are always on. 


***The line between work and leisure hours are being erased.


***"Young professionals now choose their lunch location based on the instant coupon that shows up on their phone at 11:00 am. They’re shopping for holiday gifts while sitting in a meeting and they’re making weekend getaway plans in the middle of the week."


Food for thought for all of us in business or embarking upon new ventures.


Curated by JanLGordon covering "The Millennials - GenY Watch"


See the full article here: [http://bit.ly/uAZ1oE ]

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The Curated 'me': How Millennials are forging the new world

The Curated 'me': How Millennials are forging the new world | Curation, Social Business and Beyond | Scoop.it

Now this is an eye-opener!  We all know that Millenials are leading the way in the digital world.  Well here is a must-see video from MTV, along with a very important article written by Steve Rosenbaum for mediaite.com


Introducing "The Curated 'me'".  The online persona that we portray to the whole world that is very likely different to how we show ourselves to our frriends and family.


"What’s changing for young people is changing for all of us. How we connect, how we share. How we present our digital selves."


"In some ways it is the evolution of our society from physical to digital. In the past we knew that we had to behave one way at work, another in a public park, and another at Church or Synagogue. Now those behaviors move online."


Here are some of the things that caught my eye:


**** The presentation was called ‘Millennials: Decoded’, and was broken into four findings. The Curated Me, Publicly Intimate, Like-A-Holism and Digi-Quette:


*** The Curated Me is almost like a prosthetic extension of ourselves:  “You are the author of what gets put out there.”


*** Publicly Intimate:  94% agreed that texts are private. While platforms like Twitter and FB Status are public, with FB being more Superficial, and Twitter more Real. Phone calls are the least welcome, because they can be ‘awkward.’


*** Like-a-Holism (Are you a likeaholic?): 79% of respondents said their generation expects feedback, and 58% feel more confident when others respond. 33% said they feel disappointed when others don’t respond, and 23% said they feel alone if they don’t get feedback.


*** Digi-Quette:  The etiquette of the always on web is emerging as a series of social behaviors. They can’t really be taught about it, because they know more about it than the older generation. Says one expert: “It’s like the air they breathe.”


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


http://bit.ly/tUq6GW

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The Curated Web

The Curated Web | Curation, Social Business and Beyond | Scoop.it

Brittany Morin wrote this piece for the Huffington Post


I thought this was good article, great observations and a real grasp on curation and how to do it effectively. I'm going to refrain from reposting all the gems in this post  and instead give a commentary on something she said which I thought was a bit shortsighted.  


Here's what caught my attention:


"I believe that the people best poised to be curators of the Internet are those from the Facebook Generation -- the first generation of native web citizens, mainly people in their 20s or early 30s who have grown up with the web and can navigate, scour, synthesize and then publish the best of what's out there on a daily basis because they practically live online. It is our generation that will also be able to more easily understand where new opportunities lie because they can quickly pinpoint where the gaps are in content, services, and products."


My response:


She is right that people in their 20's or 30's are indeed well equipped to curate the web especially for their own age group as well as others for all the reasons she states.


Having said that, there are people of all ages who have been on the web for years, myself included, who have built relationships and have the ability to spot trends, gaps and potential opportunities. I seriously doubt that people in that age group know what people in their 40's, 50's & 60's might need in a trusted source or have access or the ability to ferret out every potential opportunity on the web. I would be careful about making global statements like that.


**What if people of all ages contributed to a topic together, can you imagine the collective intelligence that could come from that?


What will set a good curator apart from a person who just aggregates links is the context they can add.  Their perspective will have been gained through the humility and wisdom of life experience and can add great richness to the original content.  To be sure, I have met many wonderful GenYers who have these traits in abundance, but this is one area where a few extra years and a few extra miles can help.


Content is the new currency of the web, it is meant to be a door opener, to invite others into the conversation, building thought leadership and authority. The more people that contribute by giving comments or adding another level of context, not only does it add to our knowledge but it can build community.


I think there is an enormous opportunity for anyone who has the passion, knowledge expertise and committment to select the very best content, fact check for accuracy and is willing to put in the time to learn how to curate succesfully.


Commentary by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: [http://huff.to/v7bGHt]

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Ove Christensen's comment, November 17, 2011 4:03 AM
Quality curation is not based on age gruoups but on engagement, openness, knowledge, context and a lot of other stuff - but claiming that a curators age is something of particular interest is rubbish to me.
janlgordon's comment, November 17, 2011 11:53 AM
Hi Ove, As you know I agree with you - curation is moving towards "collective intelligence" it's a wonderful time to expand our knowledge, build community and who knows what lies beyond the horizon.
Rescooped by janlgordon from Exploring Change Through Ongoing Discussions
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Networked Society 'On the Brink' - Emerging Opportunities Enabled by Technology [Video]

I rescooped this from one of my other topics because I thought it might be of interest to you. What these people are talking about effects all of us personally and professionally.


****On The Brink is a discussion the past, present and future of connectivity with a mix of people including David Rowan, chief editor of Wired UK; Caterina Fake, founder of Flickr; and Eric Wahlforss, the co-founder of Soundcloud.


**Each of the interviewees discusses the emerging opportunities being enabled by technology as we enter the Networked Society.


**Concepts such as borderless opportunities and creativity, new open business models, and today's 'dumb society' are brought up and discussed.


Selected by JanLGordon covering "Exploring Change Through Ongoing Discussions"


Click here to see the video: [http://www.youtube.com/watch?v=R7cuatm_bqw&feature=youtu.be]

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janlgordon's comment, November 7, 2011 2:41 PM
Hi Oliver, Pretty amazing stuff right? It really gets one thinking about at all the possibilities, innovation and things that haven't even been created yet. Exciting times to say the least:-)
Rescooped by janlgordon from The Millenials - GenY watch
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Want to Reach The Millennials? Here's What You Need to Know


This is an interview between eMarketer and Matt Britton CEO & Co Founder of Mr. Youth. Mr. Youth is a boutique agency specializing in marketing activities geared toward millennials, including word-of-mouth, experiential marketing and social media.


This year, Mr. Youth launched Crowdtap, an on-demand participation network used by more than 50 brands and agencies.


**Matt Britton and eMarketer’s Tobi Elkin talked about millennials’ media usage patterns, attitudes and preferences and how marketers can successfully engage them.


Here's what caught my attention:


What can marketers learn?


**They’re simply not watching and consuming television content, which is where 60% percent of ad dollars are still spent.


**They’re consuming their video content via Hulu, Netflix, iTunes and on mobile devices. And they’re pirating content.


**The same goes for radio—they’re not listening to radio the same way anymore. They’re listening to Spotify and Pandora.


**They’re also consuming online content differently. Marketers can’t rely on the massive bucket of broadcast media dollars to reach this generation.


**Marketers need to rethink the way they talk to this generation as a whole and ask:


****“What are the need states of these consumers?


****What are they looking for?”


Read full article: http://bit.ly/rGfjNc

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