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Social media marketing must be justified. Can we measure the value of social media and the conversation it promises?
I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that every social media marketer should be concerned about.
He asks a very important question:
"How do we give value to the fleeting micro engagements that make up social media interaction?"
Some insights to get you thinking and leveraging your messages and conversations online.
Here are a few highlights:
As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.
Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.
He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!
Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Be a Curatti Insider - lots of articles like this and lots more great posts and services coming!
Read more here: http://bit.ly/1u5EDMR
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Engagement is never wasted!
By Pivot Conference - http://bit.ly/wkNX8s
Does a brand’s social presence impact your purchase?
An Infographic published by Mr. Youth - http://bit.ly/zgjXLd , a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases.
They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.
Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase.
On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.
With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter.
Download here: http://bit.ly/AcwkmT