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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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The Key Role Of Quality Curation in the Future of Media

The Key Role Of Quality Curation in the Future of Media | Curation, Social Business and Beyond | Scoop.it

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

 

 

 

Here are some highlights from this article:

 

*** Content surplus as a bankable trend:

In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

- Be knowledgeable and well read on your subject matter of choice;
- Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;
- Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

***People want to connect with the human element of a brand and those that work for the organisation.

 

***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

***Steve’s top three emerging trends for media?

1) Building business models that incorporate curation;
2) Increased data mining and analytics about real-time engagement with media content;
3) The increased importance of facebook’s open graph.

 

Read full article http://j.mp/H17F45

 

Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism. 

If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg


Via Giuseppe Mauriello
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Rescooped by janlgordon from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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Pinterest: Everything You Need to Know About the Hottest Niche Site [INFOGRAPHIC]

Pinterest: Everything You Need to Know About the Hottest Niche Site [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

I rescooped this from my topic Pinterest Watch, because I feel this infographic really gives you some insight into what's really happening on Pinterest and it's definitely something I want to bring to your attention.


If it makes sense, this site is a great mix in your marketing efforts. Niche sites, especially ones that are visual with less text are becoming more popular everyday and Pinterest is definitely leading the way. Take a quick look at what's happening.......


Intro:


"How fast is Pinterest growing? How many people work there? This infographic lays it out.


**Pinterest has emerged as the runaway social media hit of early 2012. You probably knew that already. But did you know the company just has 12 people? Or that 97% of Pinterest’s Facebook fans are women?


**Lemon.ly, a visual marketing firm, took a deep dive into the data to catalog Pinterest’s stunning rise and produced the infographic below.


**What’s clear is that with 10 million users, Pinterest has already made its mark in terms of web design influence, if nothing else.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

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Rescooped by janlgordon from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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New Data: Pinterest Referring More Traffic Than LinkedIn, Reddit, Google+

New Data: Pinterest Referring More Traffic Than LinkedIn, Reddit, Google+ | Curation, Social Business and Beyond | Scoop.it

This piece was written by Jason Heath for Socialfresh


"The latest Pinterest referral traffic data reveals that Pinterest drives more referral traffic than YouTube, LinkedIn and Google+ combined".


That is pretty significant for a social network that most marketers still do not even know exists. And yes, they are still an invite only community.


This data does not include EVERY referral source out there on the web. But it does put Pinterest into context compared to other major social sites. And it can give anyone doing business online a good sense of where strong referral opportunities might exist for their business.



The Highlights of the Data

Here are a few key takeaways from the Shareaholic findings:


Selected and curated by maxOZ covering "Pinterest Watch"


Read full article here: [http://bit.ly/AssEyf]

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janlgordon's comment, February 5, 2012 4:00 PM
Thanks Michele, this is a great one!
Rescooped by janlgordon from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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Pinterest: A Tool to Curate Relevant Visual Content for Your Audience

Pinterest: A Tool to Curate Relevant Visual Content for Your Audience | Curation, Social Business and Beyond | Scoop.it

This piece was written by my friend and fellow curator, Beth Kanter for socialmediatoday. It's one of the best articles because she really understands Pinterest and is using it effectively.


Here's what she had to say:


My Pinboards on Pinterest...


Pinterest is a virtual pinboard where you can organize and share images and videos you discover on the web. Think of it as social network of visuals – where you can find images from other people with the same interest or use it to curate your own visual “interest space.”


The clean interface and simplicity of its features make it easy to use and gives you a calm feeling which perhaps accounts for its popularity.


**At first glance, the site attracts people interested in using it for non-work interests, such as wedding planning, decorating, scrapbooking, and family photos, but brands and nonprofit professionals are also using it to curate information related to professional and organizational topics in a visually pleasing way.


****But if you want to be successful, you must curate and share relevant content.


Selected by Jan Gordon covering "Pinterest Watch" For more articles, tips, strategy and resources. Find out what others are doing.


Read full article here: [http://bit.ly/xNUU6H]

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Beth Kanter's comment, January 21, 2012 1:11 PM
Thanks so much for curating this post also published on Social Media Today. The original on my blog: http://www.bethkanter.org/pinterest/ got the most retweets - probably because of the wide interest. I noticed you were curating a separate pinterest collection too. I put together small curated collection of resources about Pinterest for Nonprofits as I will be teaching it in workshops this year in the Middle East - http://socialmedia-strategy.wikispaces.com/Pininterest
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Content Curation Strategies to Boost your Online Business

This  very informative article was written by Shobha-Atre for Fulltraffic blog


"Content curation can and WILL  play a vital role in advertising your business and providing greater exposure to your products in the market."


Here's what caught my attention - a few takeaways:


Content curation helps in defining a niche target audience and providing content relevant to their needs.


It is a smart and an inexpensive marketing tool that can help in achieving amazing results for your online business.


In addition, it can assist in refining your content and sharing valuable information to provide greater online visibility to your company.


Brand building can be a huge exercise and also challenging for many companies at the same time.


However, with the use of content curation tools, it has become a lot easier to achieve successful branding results.


It saves valuable time and effort of the online users in searching for enormous amount of information on the web.


Content curation is the best method of providing purposeful information that may be extremely useful to the readers in addressing different issues.


Rather than looking at a variety of sources, they can get all the valuable information under one roof that can be immense value for companies.


Besides, it helps them to discover and find all the latest information about your products and services and encourages them to make a final purchase easily.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/s1py23]

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Robin Good's comment, December 25, 2011 3:02 AM
Please note that the author of this original post, Shobha Atre, uses images stolen from other web sites, (the one appearing here is an image I have bought and personalized myself with those titles) without providing any credit or attribution. How can this person be a reliable curator if sHe behaves in this way?
janlgordon's comment, December 25, 2011 1:55 PM
Hi robin,
Thank you for pointing this out, I had no idea she used a stolen image in this piece. Will leave this up so you see my response. Taking it down tomorrow, not tweeting it. I don't support anyone who does this.
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9 Reasons to Use Infographics as Part of Your Content Marketing

9 Reasons to Use Infographics as Part of Your Content Marketing | Curation, Social Business and Beyond | Scoop.it

This piece is written by Jeff Bullas and I thought about putting it in my topic, content marketing but it occurred to me that infographics are one way to curate content so it's appropiate to post this here. I talk a lot about information overload   and this is one way to take data, and information put into a visually attractive format which makes it easier for your audience to comprehend complex ideas in a short amount of time.


Jeff says and we all know this to be true:


"We constantly are attempting to organise, collate and curate information that pours at at as from screens in a torrent. Consuming that data is like drinking from a fire hose".


In this article, Jeff gives us research that has proven infographics to be effective and well received by consumers, along with other reasons why they are something to consider for your content marketing campaign.


 Here are a few things that caught my attention:


**Recent research from Barbara M. Miller and associates discovered this about “Infographics”


**To summarize, text and images on their own are imperfect ways of communication information and data "combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.”


**Compelling and attractive


**Easily scanned and viewed

"

**Shows an Expert understanding of a Subject


**Viral Capability


**Increase Traffic


**Benefits search engine optimization


**Brand Awareness


**Portable (embeddable)


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Feel free to visit Curatti launching soon 


Read full article here: [http://bit.ly/wTm4NP]

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Pinterest leads content curation boom

Pinterest leads content curation boom | Curation, Social Business and Beyond | Scoop.it
This piece was written by Mia Pearson.for The Globe and Mail.

 

To say Pinterest is growing quickly is an understatement.

 

Brands have opportunity to capitalize on new sites that celebrate online content in a personal way and Pinterest leads content curation boom

 

Here are a few highlights:

  

**According to a report from Shareaholic, Pinterest now drives more referral traffic than YouTube, Google+ and LinkedIn combined.

 

**It recently became the fastest website to attract more than 10 million unique monthly visitors.

 

**Time magazine named it one of the 50 best websites of 2011 and Techcrunch named it the best new startup of 2011.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond

 

Read full article here: [http://www.theglobeandmail.com/authors/mia-pearson/]

 

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janlgordon's comment, February 10, 2012 6:05 PM
Shinya Sakemoto Thank you for this piece, I really appreciate it.
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7 Roadblocks To Content Curation - What You Need to Know

7 Roadblocks To Content Curation - What You Need to Know | Curation, Social Business and Beyond | Scoop.it

This post was written by Romain Goday from Darwineco. The insights and suggestions in this article are excellent because they articulate the problem so clearly.


When you can see something in this light, it makes it easier to create a plan of action that is effective. This takes time but it can be done. More about this in the weeks to come, stay tuned.


Excerpt:


We all want to be sure we are not missing important information. This post explores 7 roadblocks that are an impediment to curation.


**What differentiates successful professionals is their ability to take action before competitors so as to mitigate a risk or act upon an opportunity.


Here are a few things that caught my attention:


**Finding timely and relevant information on an ongoing basis about a specific subject is very challenging


Circles of Trust


**Today's information consumption is largely dependent on whom users "follow" online: social media connections, news sites (groups of publishers), bloggers and other information providers.


****It is easy to forget that critical information might come from outside those circles of trust.


**Most information is available on the Web, but focusing on the right information requires users to combine various tools in very creative ways


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/yMrqbx]

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Rescooped by janlgordon from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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To Pinterest, A Love Letter

To Pinterest, A Love Letter | Curation, Social Business and Beyond | Scoop.it

This wonderful piece was written by Lisa Barone on Outspoken Media. I loved reading this because her insights are right on the money. How do I know? Because I've been on Pinterest for a week and this social network takes you beyond all the buzzwords, the how to articles and lets you connect with others in ways that have the potential to create deeper engagement that can is definitely beginning to show ROI in more ways than one.


Feel free to follow me on Pinterest at  http://pinterest.com/jangordon/


or visit my topic on content curation at http://www.scoop.it/t/content-curation-social-media


Here's an excerpt that captures the essence of what she is saying. I highly recommend you read the comments as well.


Excerpt:


"Anyone who knows me will tell you: I’m completely commitment phobic. And nowhere is this more apparent than in the world of emerging social media networks. I cringe whenever a new one is released because I simply Can’t.


"For me, the social network doing that right now is Pinterest.Wait? Pinterest? Is that really anything more than an outlet for pictures of sleeping cats, fancy home décor and items deemed orange?


It is.


I’ll tell you why I love it and why, as a brand, you should love it too.


****One of the great things social media has done is that it’s undeniably changed the way businesses and consumers are able to interact.


****It broke through an imaginary wall that had long divided the two and allowed businesses to share parts of themselves which, in turn, allowed consumers to seek out businesses that are weird in the same way or that believed in the same things.


Last November I spoke at TEDx about how through the Web, weird became profitable.


****Weird became something businesses could leverage. To me, that’s where social media is most effective –


****when businesses use weird to be strategically authentic and show customers their essence. It’s when they let certain parts of themselves hang out so their customers can get to know whose behind the product or service that they love so much.


And that’s what Pinterest does really well. It epitomizes what is right and powerful in social media. Sure, Mashable may still use it to hoard marketing infographics for page views, but that’s not how it’s most effective.


**Pinterest works best when brands show customers what’s going on below the surface".


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://outspokenmedia.com/about/lisa-barone/]

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janlgordon's comment, January 13, 2012 12:07 AM
maxOz
Thank you for this wonderful post on Pinterest!
maxOz's comment, January 13, 2012 12:12 AM
I love it as well, glad you enjoyed it x Michele
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Digital Curation: What kind of curator are you?


Via Paulo Simões
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Beth Kanter's comment, December 16, 2011 3:39 PM
I love this deck, thanks for curating