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This great article was written by Karen Dietz for Curatti.
I always get so much out of reading Karen's curation and reviews here on Scoopit and this is no exception. No matter how long I've been reviewing or curating content, I am always reminded of something I should do to make my work better for my brand and for my audience.
Here's what caught my attention:
"When you’re curating content you are telling a story–your story–through the material you curate, the reviews you write, and the voice you bring to your topic".
When think of your curation as an ongoing story, you too can realize similar benefits.
So how can your curation reflect and tell your story?
Here is one of her six great tips:
What kind of a voice do you want to bring to the table? How do you want to be perceived? What is important to emphasize?
Finding your voice is critical when curating content.
Have a point of view. People want you to have a point of view.
* Your point of view will help others think critically about the content to offer them.
* Your voice and the tone you bring to your curation also reflect your personality. Your readers want you to be real, authentic, and fallible.
*They want to know who you are.
Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/1bMsuVY]
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Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic.
This article is from Socialmediatoday along with great infographics with curated information that is packed with ideas and strategies to help you create an impact.
Here are some gems that caught my attention:
Curate, organize and gather information around a theme. - know your audience, find highly useful insights, tips, strategies to help them solve a problem - share it where your audience is
Repackage or repurpose your original or curated content - tie it to a trend or hot topic, industry news, world news - give additional information, resources or insights
Mashup - Juxtapositions - merge existing content to create a new point of view
Elevation - Identify a larger trend/insight from smaller regular musings
Chronology - Organize historical information by time to show how understanding has evolved
Selected by Jan Gordon for Curatti covering, Curation, Social Business and Beyond
Read full article here: [http://bit.ly/10WDmKr]
Infographic credits: There many credits for the infographics and they can be found near or within each of them.
Une autre infographie intéressante...
I mainly appreciate this culinary metaphor. brilliant infographic.
Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.
This thought-provoking piece was written by Marty Smith who is one of our top scoopers here who knows what he's talking about when it comes to curation and why it is disruptive in this marketplace.
Marty gives you some great tips on how to use Scoopit to evaluate what works and what doesn't with your audience and more....
"When everyone is doing something as complicated as content marketing quality goes down. My ratios used to be about 50% curation to 50% creation. we can afford to lower creation now for two reasons:
Snippet Curation with a powerful tool like Scoop.it moves your Internet marketing away from the pack. The pack is creating content faster and faster without a full understanding of what works
Most content marketers add NOISE in the hope screaming louder will make content stand out. It never does.
Read more here: [http://bit.ly/1aD3c6j]
Content Marketing Tips
I've said this before, and will repeat...Contet Curation is not just for the Marketeers. I think it is as yet a vastly untapped skill/resource/process for Enterprise information professionals (IM/KM) in delivering themed, value--added and decision-ready content for their internal customers. #kmers #curation
This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy. This is one of the best articles I've seen on this topic in a very long time.
As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.
Here are some of the highlights.........
Why Your Marketing Needs Content Curation
At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.
**He provides context for the content so that it's more than a collection of information
3 Reasons your content marketing strategy needs content curation:
1. Offering your audience a combination of original and third party content provides a branded context for your work
2. Curating other people's content positions you and/or your organization as a tastemaker in your field
3. Creating sufficient content is a marketing and business challenge
12 Attributes of a successful content curation strategy:
Here are a few things that caught my attention:
*Has defined measurable goals
As part of your content marketing strategy and by extension
your marketing plan, content curation needs objectives that
are associated with your business.
**Targets a specific audience
. *Content curation like other forms of content marketing requires
understanding your readers' marketing persona
** Involves a community
*As with any social media or content marketing, your
audience should be at the heart of your content efforts.
**Clay Shirky says it best:
"Curation comes up when people
realize that it isn't just about information seeking, it's also
about synchronizing a community"
Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/SpJEfQ}
Very good summary of what's needed in content curation.