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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
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Is Pinterest the 'next big thing' in social media?

Is Pinterest the 'next big thing' in social media? | Curation, Social Business and Beyond |

Yesterday I selected a post by Elad Gil who talked about Pinterest changing the way we share and consume information on the web.  Today I have selected another article by Don Reisinger  for Cnet News - digital home, who says, "let's not jump to conclusions here and has more to say about this.

I do admit I'm participating on many betas because I feel the need to stay informed. I'm not usually drawn to every new thing that comes along but somehow, Pinterest has caught my eye.

Let's take a look at why Pinterest is becoming one of the most popular social networks, what's really happening here?

Here's what caught my attention:

**Pinterest so far has been the only company to distinguish itself. Late last month, Experian Hitwise, a company that monitors consumer behavior on the Web, reported that Pinterest had 11 million visits during the week ended December 17, jumping 4,000 percent compared with six months earlier.

**The massive bump catapulted Pinterest to the 10th spot in Experian's listing of the most popular social networks, just behind Yelp. Experian also discovered that Pinterest has found a loyal following in women.

**In the past three months, women have accounted for 58 percent of its userbase, and nearly 60 percent of those women are between the ages of 25 and 44.

**Opinions are mixed over why Pinterest has been able to attract such a large audience.

**Is it the service's solid design? Is it the attention it has received from media outlets shocked by its growth?

**Is it, perhaps, the fact that it recently raised $26 million from venture-capital firm Andreessen Horowitz, giving it bundles of cash to play with? It could be all that.

**But Gil thinks it might also have something to do with its ease-of-use.

**"Pinterest was one of the first sites to take push button content generation (via bookmarklets and 're-pinning') and structure it into sets of curated content called 'boards

**This allowed users to collect content from across the Web, as well as from other users on the site.

Reisinger ends his article with a word of caution:

**"Pinterest has yet to offer its service publicly. And once it finally moves beyond its invite-only phase, the company will be truly tested."

Followed by the question: 

**"will the mainstream Web user who typically joins the social game after early adopters pick up their invites, find value in it?"

** Chances are, we'll get the answers to those questions later this year.

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

Read full article here []

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Futurist, Ross Dawson Says: We Can Expect These 12 Themes in 2012

Futurist, Ross Dawson Says: We Can Expect These 12 Themes in 2012 | Curation, Social Business and Beyond |

This piece was written by Ross Dawson, who is someone I always listen to. The slideshow is a bit hard to read but there is text that explains the 12 themes for 2012. I found them all very interesting.

What particularly caught my attention was:


**In a connected world labor is a global game, and talent can be anywhere.

**Small businesses are now able to draw on low-cost skilled workers to extend their capabilities and grow faster.

**Large companies, from Procter & Gamble and IBM down, are recognizing that even they need to go beyond their employees to innovate fast enough.

****Creative industries and now media companies are drawing on crowds to generate ideas and content. Service marketplaces such as oDesk and

** have already brokered over $1 billion of work.


**It is just over five years since Facebook was opened to the general public on September 26, 2006, finally making social networking an activity that transcended all demographic divides.

**There are now well over 1 billion people active on social networks around the world.

**Almost everything will be social, including organizational work processes, government policy and service delivery, shopping, school and adult education, job search, music, and almost every aspect of media.

**This explosion will create a social divide, with at one end of the spectrum the oversharers who live completely connected lives, while at the other extreme many will choose opt out of the social world, in many cases cutting themselves off from career and personal opportunities.

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

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Crowdsourcing - Everyone is a Potential News Source (Video)

Guardian Journalist talks about two case studies of modern investigative journalism.

This is an interesting video of a talk by the Guardian's award winning journalist Paul Lewis . When every mobile phone can record video and take pictures, everyone is a potential news source. Lewis talks about two stories that give us a glimpse into the future of investigative journalism .

Paul Bradshaw has written a great piece on Lewis's work in the excellent Online Journalism Blog.

You can follow Paul Lewis and Paul Bradshaw on Twitter @PaulLewis

@paulbradshaw as well as the Lingospot Team @Lingospot

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

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Content Curation: Why Detecting Emerging Patterns Is Crucial?

Content Curation: Why Detecting Emerging Patterns Is Crucial? | Curation, Social Business and Beyond |

Romain Goday, wrote this piece for Darwin Ecosystems I've had some great discussions with Romain and he truly understands what it takes to be a relevant curator.

He lists the top reasons why content curators need to pay attention to them.

We all know the service Content Curators provide in cutting through the noise on the Web, and new tools that are coming out will enable more and more people to become curators.

This is what caught my attention:

** Successful Curators will need the tools that enable them to latch onto new trends in their area of expertise. 

Those who are able to discern patterns and report on them in a timely manner will

***Link together pieces of the information puzzle so that others may see what had previously been missed

***Provide insights on the significance of events

***Demonstrate how those events evolve

***The emergence of patterns is a sign that something is happening

***The ability to understand and Curate new patterns and generate buzz around them, is what stands Expert Curators above the growing crowd

Romain's own takeaway is that Patterns should be the starting point for Curation.

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

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The Future Points To Curation In Broadcast Media

The Future Points To Curation In Broadcast Media | Curation, Social Business and Beyond |

This post was curated by Robin Good and JanLGordon. The original content was itself curated from a conversation between media strategist, trend spotter, anthropologist and consultant Jonathan Marks with journalist and fellow anthropologist Gemma van der Kamp, sharing views on the future of broadcasting.

It's interesting how Robin and I were both drawn to different aspects of this article.

What follows are examples of what the author refers to as "re-treatment" of content and of conversation.  This is both a "re-treatment of curation" and the engagement of a conversation between Curators.

I would further point to our different approaches as defining the importance of collaboration and to how re-treatments of the same material may result in the original material having broader context and being seen by more people, as our approaches stand to be seen by slightly divergent audiences.

**This is not unlike the different audiences that may be reached by journalists and news organizations curating the same material to their respective readership. 


When Jonathan Marks advises broadcasters on how to integrate emerging technologies in the work flow, he is driven by one major principle:

**making sure that the conversation with the public is happening.

In an era when the voice of the online citizen is more present than ever before, the idea may seem obvious but according to Marks, there is still much work to do.

In Marks’ view, broadcasters need to work cross-media,

**by adapting their content to mobile phones, websites and tablet devices.

**The idea of curating the news by cherry-picking good stories through web research and by using the audience’s input seems promising.

**The technology to curate stories, however, is still inadequate.

**Although various online tools to organise and share content have been developed, such as the Pearltrees application allowing users to collect, share and re-treat online content,

**“the problem is that once the link is re-treat, you have lost the original content”, Marks argues.

**“What we need are tools to build libraries and create intelligent tags. So many excellent stories are never kept.”

Several small companies already offer news briefing services and successfully manage active online communities.

They understand the trick of building niche channels and developing relations of trust with the audience.

This is where the future for broadcast media lies,” Marks predicts.

Read Robin Good's curation, covering "Content Curation World".

Read the full article here: []

Via Robin Good
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The Power of Curation - The Wave of the Future

The Power of Curation - The Wave of the Future | Curation, Social Business and Beyond |

This is a Guest post by Paula Goldman, who is a marketing strategist, anthropologist, contributor to Huffington Post and much more. Great observations and I definitely agree with what she's saying.

I found this article in Google Alerts but noticed it was also posted by Beth Kanter on her blog, and I wanted to acknowledge her as well. As Beth just informed me below:

"The post is from a series of guest posts covering a conference - Growing Social Impact in a Networked World."

Here are some highlights......

"The wisdom of crowds, the insanity of crowds.

Mention the word “network” to most people and their reactions tend to sway between these two polar extremes.

****It’s either “crowdsourcing is the answer to everything” –

****or it’s a complaint that social networks like Facebook and Twitter are just “too full of chatter.”

If I have one takeaway from the GEO/Monitor Group conference on Networks earlier this week, it’s about how crucial the curator is in determining the difference between a successful network and one that simply makes lots of noise."

Disrupting Business as Usual

This insight hit home for me when serial entrepreneur Lisa Gansky talked about innovative businesses like CouchSurfing (, Zipcar, and AirBnB.

Gansky calls these “Mesh” businesses (—enterprises

****that leverage data and social networks to allow people to share resources conveniently (a car sitting idle, an extra room in your house).

****And she argues that they represent the future of our economy.

****In other words, the secret to thriving networks boils down to one thing: good curation.

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

Beth Kanter's comment, October 22, 2011 3:44 PM
Thanks so much for including this in your collection! The post is from a series of guest posts covering a conference - Growing Social Impact in a Networked World.
janlgordon's comment, October 22, 2011 6:22 PM
@Beth Kanter - I found the post, went to dinner, came back and put the final touches on it to tweet tomorrow. I can't believe I never saw this when you originally posted it. That just goes to show you how important it is that we have each other. It's impossible to see everything. Thanks for your kind words and your amazing curation!
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Collective Curation: What Is It Explained in Under 90 Seconds

When Brian Solis called 2011 the "year of curation," he identified a growing trend in how people are addressing the issue of information...

Via renee fountain, Robin Good
Deb Nystrom, REVELN's comment, October 29, 2011 11:21 AM
How to stem the info overload. Curation is a great way to deal with filter bubbles. How to aggregate, collective curation!

Sharing a link, tagging photos CAN make an impact and can transform learning.
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From Content Curation to People Curation

Tony Karrer wrote this post on September 7, 2011 - I find it extremely relevant and am interested in looking at the possibility of curators collaborating on content around a specific topic and how that might evolve in the future.

I had the priviledge of listening to Clay Shirky today talk about harvesting collective wisdom and the implications of that. There are no accidents as this piece seems to be exploring an aspect of this subject.

Tony is reacting to a blog post he read, Ville Kilkku titled: Klout, Triberr,, and the future of content curation. He has some very good observations, too many to list but I've highlighted a few things to set the tone for the article.

Three Major Trends in Curation

**From individual content curators to crowdsourced content curation: Individuals cannot keep up with the pace of new content, even though they have better discovery tools than before.

**Crowdsourcing can, although it is not suitable for promoting radical new ideas: the dictatorship of the masses is unavoidably conservative.

**From manual to semi-automated content curation: Individual content curators are forced to automate as much of the process as possible in order to stay relevant.

**From content curation to people curation: When there is too much content, you vet the content creators, manually or automatically. Those who pass get exposure for all of their content.

****How do these trends interact? This is particularly interesting to me and it will be fascinating to watch this evolve.

****Social networking of the content creator is vitally important in order to create an audience as isolated content becomes increasingly difficult to discover and

****curation focuses on people instead of individual content.

**Build it, and they will come, is dead.

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

Read more...........

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The Rise of Customer-Driven Innovation

The Rise of Customer-Driven Innovation | Curation, Social Business and Beyond |

Excellent article from Mashable on crowdsourcing and how it's changing business as we know it.


"Crowdsourced co-creation can shorten the time it takes to get new products to market and leverage an empowered consumer culture. Here are several factors to consider before investing in a co-creation initiative.

Julie Wittes Schlack is SVP of innovation and design at Communispace. You can follow her on Twitter @jwschlack or read her blog here.

Numerous studies demonstrate that 70-80% of all new products fail. Lack of relevance, lack of differentiation, inappropriate pricing and muddled messaging all factor into a brand’s struggle when launching a new product.

However, the ultimate judgment of new products falls to consumers, who, ironically, are often absent from the development process. That development stage stands the greatest chance of generating transformative new ideas early on, before the brand has made a significant investment.

Over the last decade, the Internet has enabled consumers to help brands drive front-end innovation and generate consumer participation in all stages of a product’s lifecycle. Many brands are investing in “customer co-creation” techniques to avoid late-stage product failures.

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New Group of Curators Crowdsource News on

New Group of Curators Crowdsource News on | Curation, Social Business and Beyond |

This piece was written by Tim Ebner, a Merrill journalism fellow at Univ. of Maryland, writing for the American Journalism Review and curated by JanLGordon covering "Content Curation, Social Media and Beyond"

Longform journalism faces a stiff challenge:

**How do you hold the attention of an audience that is clicking rather than paging through a long article?

**A new group of content curators say it’s with mobile devices and apps, which are broadening longform’s appeal and creating sit-down readers once again.

In 2009, Mark Armstrong founded a content curation site called Longreads. The site aggregates journalism content around the interests of an online community.

**Community members share traditional print stories, like those found in The Atlantic, The New Yorker and Vanity Fair, as well as articles found in online-only publications, like Atlantic Public Media's or ESPN's Grantland.

**Each article can be shared or saved for later reading to a mobile device.

"This site is not just for New Yorkers who take the subway," he says. "This is a global audience of passionate readers."

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7 Amazing Ideas To Curate Content VIDEO

This piece was curated by Janlgordon - covering her topic "Content Curation, Social Media and Beyond" on Scoopit.

Looking for ways to curate content? Barbra Gago curated more than 7 ideas that she presented at Content Marketing World 2011 3 weeks ago.

Listening to these people will really get your creative juices flowing!!

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"Big Things Underway" Zagat Founders Talk About Google

The way of the future..........


These days we turn to crowdsourced reviews on everything from dentists to DVDs, but there was a day when this concept was in its infancy.

Back in 1979, corporate lawyers Tim and Nina Zagat started soliciting restaurant reviews from their friends, then documenting their results methodically in annual guides.

Flash forward to the present: Zagat reviews have become an industry mainstay, and the company was just sold to Google for an undisclosed price (insiders clock the deal between $100 and $200 million).

The Zagats, who continue to helm the company they started, stopped by San Francisco to celebrate their 25th year of reviewing the Bay Area. Culture Feed caught up with them at the Ferry Building yesterday for a few lunchtime questions.

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Foursquare Gets Into The Crowdsourced Curation Game With Tip Lists

Foursquare Gets Into The Crowdsourced Curation Game With Tip Lists | Curation, Social Business and Beyond |

Foursquare encourages you to be the "go to person" in your local area about where to go through Tip Lists. Very clever....




"Foursquare has launched its Tip Lists features today, attempting to capitalize on people's unending desire to create lists about locations, like Top Five Coffee Shops in SF, etc etc.


Foursquare has launched its Tip Lists features today, attempting to capitalize on people’s unending desire to create lists about locations, like Top Five Coffee Shops in SF, etc etc. Up until now your Foursquare Tips have sort of roamed free on the app, without rhyme or reason or real incentive to add more. Today the company is trying to improve on the Tips experience and get users to fancy themselves local experts. After all, you must know something about some place in the city you live in right?

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Robin Good's Keen Observations on Curation, Timely and Relevant

I originally posted Howard Rhinegold's wonderful interview with Robin Good several months ago. However, as we approach 2012, I must share it again, as it seems more timely now than ever.

If you have just listened to this for the second (or in my case probably 4th) time, you will find so many things you may not have digested several months ago.

Here is just one gem that caught my attention this time:

**A group of curators create an alternative to Google "A Google for the people by the people". Instead of relying on secret algorithms, they create their own ecosystem of curated rankings where THEY decide what is relevant for them.

**Curators collaborating together - Trusted People who are gateways to relevant information for each other as they tap into each others discovery, perspectives, opinions, expertise, different points of view so they can find meaning and make sense of it and pass it on to their audiences.

**My input - this can lead to a collective intelligence that we've never experienced before.

Lots to ponder, so much to look forward to........

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

Full interview here []

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Is Content Curation Stealing or a Shrewd B2B Marketing Practice?

Is Content Curation Stealing or a Shrewd B2B Marketing Practice? | Curation, Social Business and Beyond |

This very timely article was written by Andrew Hunt, founder of Inbound Sales Network, for Business2Community.


It raises an issue between original Content Creators, Content Curators and people who repost these articles.


Commentary by Jan Gordon covering "Content Curation, Social Media and Beyond"


The reason I was moved to do this commentary is because I see a wonderful opportunity to come together as a community and help shape the future of curation. Content Curation is in its infancy and there’s a lot of misunderstanding about its potential. As I see it, it’s a brilliant B2B marketing strategy for anyone who is selling a product or service if done responsibly.


Content Curators are providing a very valuable service for the original author and their own audiences.



Here is what ethical, responsible curators are providing for content creators:


1. Syndicating content and introducing it to new audiences, which is excellent PR if it is being curated by a “trusted source”


2. A good headline grabs the attention of a reader and gets them into the piece quickly. A curator who can tailor the headline to grab their audience will inevitably send more traffic to the original article


3. A curator who is skilled at adding commentary and context to the original piece also broadens the audience of the original work


4. Curation is one of the building blocks of collective intelligence


5. If a curator fully accredits both author and article, authors might have a whole new area of exposure/distribution channel that they wouldn’t have had before


6. People get paid to market and open up new business for brands. Curators do this free of charge while building their own audience. Each party gains. It is a new and exciting form of symbiosis in business



I know that there are people out there who are just taking people’s work. I have spent time adding commentary only to find it has been published on Facebook and other sites without giving credit to me or the original author. They use it for their own gain but I think and hope this will become more the exception as Curation matures.


I like many of my colleagues are building our brands and want to be known for selecting only the best content that informs and educates our audience. We want authors to want us to curate for them and feel that we’re working in concert not on opposing teams. We want them to be happy that we're taking the time to find the essence in what they’re saying and take it to a whole new audience. It is a part of our job to bring authors to the attention of people who would not otherwise know of them.



This was a Q & A at the end of the original article in Business2Community:


(q) How is content curation different from stealing?


(a) Great question! Part of the genesis of Aggregage was my experience with “curators” who would take my content, put it on a page with no link or a link that had an anchor tag that said “link” or something similar. They would change the title and URL for my post on their site. The goal of that person was to get SEO value from my content.

They also allowed commenting on their sites. The reason I would write the post is for people to find me and my content and to engage with me in conversation.

These types of curators were definitely taking away from that. Aggregage takes a very different approach. Our goal is to be THE launching point out to all the great content getting created on particular topics. We specifically do not have pages that compete with the original source. We only show snippets.

We provide full links with the original title. We don’t have commenting on our site. Basically, we are doing everything we can to get readers to go to the original source and engage with the content. Many of the participating bloggers find that we become the second biggest referral source behind Google search.



My take is that we're still in the early stages of curation and while I understand resentment to curators who do not fully attribute their work. However, it is incorrect to assume that changing headlines and URLs automatically means that people are stealing your work strictly for their own gain. That's not how this works with people who are serious about curation.


The end goal  and my vision is for us to build community and broaden the audience of the content producers who we promote while building a niche audience of our own who trust that we are cutting through the noise to bring them the few articles they will hopefully find relevant. My community is the authors whose work I curate, the audience I bring their work to and other curators. I appreciate and nurture each relationship equally.


There are so many of you who could add brilliant insights, would love to hear your thoughts.


Read the original article: []


janlgordon's comment, November 28, 2011 1:30 PM
Would love to meet you in NY! In the meantime, let's do connect next week and start the conversation, really looking forward to it, lots to talk about:-)
Liz Wilson's comment, November 29, 2011 12:17 AM
Jan, Thank you for this commentary - I completely agree with you. I would also emphasise that a curator must (in my opinion) take responsibility for ensuring what is curated is true/honest/accurate/fair, which involves thoroughly checking the source article's credibility.

Great piece - thanks again.
janlgordon's comment, November 29, 2011 10:08 AM
@Liz Wilson
Thanks for your comments. I absolutely agree with everything you said here.
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What’s the #1 thing people are doing online? [Infographic]

What’s the #1 thing people are doing online? [Infographic] | Curation, Social Business and Beyond |

What are you doing on the Internet? Shopping? Tweeting? Checking Facebook?

**71% of you are watching videos on Vimeo or YouTube

The infographic covers the PEW survey for the past

three years on what adults are doing on the Internet.

I love that 81% of us are using the Internet to check the weather. This is my favorite site to check the weather btw.

So what’s the #1 thing people are doing online?

Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"

Check it out here: []

Emocean Club's comment, November 20, 2011 6:14 AM
Interesting. I'm surprised at the shopping numbers. I thought other sources of data had the % of people shopping online similarly high, but a much smaller % of people actually "buying" online...
janlgordon's comment, November 20, 2011 10:48 AM
Hi Darcy, I agree with you, it is a bit surprising - you would think the percentage was higher - there may be some hidden #'s they're not capturing, It'll definitely be interesting to see how how this looks after the holidays.
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Make Your Audience Your Newsroom: Civicboom

Make Your Audience Your Newsroom: Civicboom | Curation, Social Business and Beyond |

"Civicboom is an online platform designed to facilitate content-driven organizations and individuals to work together in generating rich media content.

Content-seekers can place a request for specific content. Then, by using the Civicboom mobile app (Android), or by uploading to the plug & go site, a content-creator can respond with rich-media directly to that request.

All incoming rich-media content is then managed by the content-seeker, and directed to a customizable plugin to be embedded on a website."

Read more about it here:

Sign-up here:

Via Robin Good
janlgordon's comment, November 15, 2011 1:28 PM
This is great Robin!
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Thought Leaders Discuss The Future of Curation & Social Media

Thought Leaders Discuss The Future of Curation & Social Media | Curation, Social Business and Beyond |
We asked Mark Cuban, Dennis Crowley, Gina Bianchini, and more than a dozen others. Here's what they said.

This article by Dan Frommer and Jen Ortiz for Business Insider links to a slideshow with quotes from major Social Media company CEOs and co-founders, intellectuals and a Curated Twitter persona, among others about their takes on the future of Social Media. 

Here's just one of them, from Dae Mellencamp, CEO of Vimeo:

**** "The future of social media is the loss of the distinction between media and social interaction online. Mass media and social media will be seamlessly integrated across devices and platforms to offer relevant, dynamic, personalized experiences for people anywhere.

**Discoverability and the import of editorial curation will not be lost, but rather inherently incorporated into the environments for richer and more customized experiences."

The full article has many more gems and is well worth a few minutes of your time!

Read full article: []

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How Content Curators Are Connecting Online "Communities of Interest" | The Guardian

How Content Curators Are Connecting Online "Communities of Interest" | The Guardian | Curation, Social Business and Beyond |

From the article intro: The success of social networks and the move to socialise many others aspects of the web – from content and search to deals and commerce – has captured the imagination of analysts, content creators and brands. Those best positioned to monetise these changes, however, are developing strategies that extend beyond social networks built on who-knows-who to those built on shared interests: so-called "communities of interest".


"It's no longer just social media that's social any more – all media is becoming social thanks to the maturation of creative tools and digital distribution," says Troy Young, president of SAY Media.


Technology has democratised publishing. This, in turn, has resulted in a new breed of media businesses that see themselves more as curators of content rather than owners.


New technology is creating new opportunities to socially interact and is also enabling end users to become their own content curator...

[read full article]

Via Giuseppe Mauriello, Robin Good
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Crowdsourced Kyoo Turns Social Media Buzz Into 24-Hour News Channels That Companies Can Curate

Crowdsourced Kyoo Turns Social Media Buzz Into 24-Hour News Channels That Companies Can Curate | Curation, Social Business and Beyond |

Announced today, Kyoo is a social media aggregator that intelligently finds, indexes and displays social content on any topic.


The business versions of Kyoo allows organizations to aggregate and display content on their own sites, with moderation tools, in a similar fashion.


It features hot topics bubbling up in U.S. News, World News, Business, Science & Tech, Entertainment, Politics, Sports, What’s Viral and Lifestyle sections.


You can browse sections or search for topics of interest.


Each topic page is an amalgamation of topic-related tweets, public Facebook status updates, YouTube videos, Flickr photos, Delicious bookmarks, and top news stories from Digg and Reddit.


With a broad spectrum of channels, Kyoo provides a real-time, contextual glimpse at what’s happening in the world based on the updates pouring in from social media sites, making it akin to a crowdsourced 24-hour news network.


Kyoo is free to use for consumers, though it does offer a separate business product for companies that starts at $349 per month. 

Via Robin Good
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The Future of Journalism - More Localized - Citizens Help Curate & Create News

The Future of Journalism - More Localized - Citizens Help Curate & Create News | Curation, Social Business and Beyond |

This article is written by Ross Dawson, for The Future of Journalism Blog. Ross is one of my favorite people - His blog is Trends in The Living Networks - he's a media futurist and one of the best!

Here are some highlights:

****Novelty, in uncovering newsworthy stories, remains as critical as ever, reinforcing the importance of traditional journalism. Investigative reporting will retain a central role in society.

****Increasingly this will involve data analysis, and often harnessing information and insights provided by many citizens.

****Reputation becomes even more important in a world of unfettered information production.

****We will have context-specific measures for the reputation of both publications and individual journalists,

****enabling their audience to decide whether to place credence in their views.

****Relevance relates news to individuals or small groups of readers, often through personalisation and localisation.'

****Journalists will provide value through a deep understanding of focused groups, the issues they face and the decisions they need to make.

****Community will shift to the centre of media revenue models, meaning that journalists will need to understand and engage well with communities of news consumers, often enlisting their assistance to curate as well as contribute to news reporting.

****Those journalists and publishers who recognise where value resides in the emerging landscape of news will prosper themselves, and create many-faceted wealth for us all.

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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Will Twitter Become The Twitter News Network ?

This was posted by Gordon Macmillan on The Wall Blog

Curated by JanLGordon covering Content Curation, Social Media & Beyond

Great discussion here between futurists Ross Dawson and Gerd Leonhard of The Futures Agency discussing where Twitter is going."

In this talk, both Gerd Leonhard & Ross Dawson say the Twitter News Network will become bigger than CNN. Right now CNN is using a combination of Youtube, Skype and Twitter to deliver the most up to breaking news as it happens, this is only the beginning, it will be interesting to watch this unfold.

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Content Marketers Can Learn From Journalists - What You Need to Know

Content Marketers Can Learn From Journalists - What You Need to Know | Curation, Social Business and Beyond |

This thought provoking piece was written by Anum Hussain, (Media Enthusiast) for Hubspot.

Curated by JanLGordon covering "Content Curation, Social Media & Beyond" on scoopit.

"Because content creation is core to inbound marketing, part of being a marketer now means being some form of a journalist. Therefore, to find success in inbound marketing, marketers must now master the art of marketalism."

These are my takeaways and what I would do I'm mostly a curator so I've geared my points to what I do. One thing about doing this is that I really learn everytime I delve into a piece to bring some clairity or offer some suggestions for you.

1. Post IMPORTANT content often -

Today we have so many ways of sourcing, quality material. Make sure your pick a topic that you can consistently bring new insights, resources, tools, strategy and understanding for your followers. Become known as an SME (subject matter expert) on this topic. (Reporters always have a topic they cover).

2. Lead Focus Groups Like a Reporter -

We have Smart Lists on Facebook, Circles on Google+, the ability to lead or participate in  tweetchat. Use these outlets to gather information, opionions and knowledge from your peers to help you add depth and insight to what you're posting.

3. Drop a Beat

The same applies here, use social networks to crowdsource your content. None of us knows everything about a topic. We have our core strengths and should concentrate our efforts in these areas. The important thing is to have a strategy. You're online for a reason. Your content says who you are. Utilize social media, methodically, find a niche and become known for it.

4. Understand Your Audience

This is fairly obvious...........

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Thoora: The Intersection of Aggregation, Search & Curation

Thoora: The Intersection of Aggregation, Search & Curation | Curation, Social Business and Beyond |

This is a great tool for curators!


"With a Web full of stuff, discovery is a hard problem. Search engines were the first tools on the scene, but their rankings still have a hard time identifying relevance the same way a human user would."


Digging For Content

Thoora was founded in 2008, and it originally launched as a real-time news aggregator, which we covered back in 2009. But this new iteration is about much more than scanning the news.

This is a toolkit for users to explore and research topics, and it learns more about them as its users sort out what matters to them. It is a social tool - users can share topics, and the Thoora site features highlights - but the purpose of the tool is to turn up the most relevant content on the topic, no matter how deeply it's buried in the Web.

"We like to say that we're at the intersection of aggregation, curation and search," says Carrie Shaw, head of product at Thoora. As far as users are concerned, that's a good description, but the real value of Thoora comes from the learning algorithms at work behind the scenes. As users create topics, discover content and clean up the results, the Thoora engine gets better at recommendations.

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The Future of Marketing Is Crowdsourced - What You Need to Know

The Future of Marketing Is Crowdsourced - What You Need to Know | Curation, Social Business and Beyond |

Brandon Evans wrote this article for MarketingProfs. He talks about the benefits and importance of crowdsourcing and the five keys to building a crowdsourced future.




"Every two days now we create as much information as we did from the dawn of civilization up until 2003." - Eric Schmidt, former CEO of Google

There's no better stat than Eric Schmidt's to illustrate how radically the amount of information available to people has expanded. Just a decade ago, marketers were able to control much of the messaging that consumers viewed about their brands.


The amount of messages consumers saw was also still relatively manageable, so reaching them solely via mass media remained a sound strategy. Today, the amount and speed of information and innovation are quickly rendering the formula marketers have used over the past few decades ineffective.


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