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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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‘Content Shock’, Curation and The Golden Opportunity

‘Content Shock’, Curation and The Golden Opportunity | Curation, Social Business and Beyond | Scoop.it
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?
janlgordon's insight:

Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.

 

A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’

 

The topic resonated me as well as many others and the responses were swift, including  Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in curatti.com (Marty’s piece was published too late to be included).

 

 

We don’t feel that Content Shock is something that any of us need to be concerned over. 

 

Let’s not forget that

 

As content continues to grow, search keeps pace by constantly improving. “

 

Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”

 

And amongst those who stand to gain from the situation are:

 

“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”

 

… a statement which is at least partly backed up here by an end user perspective:

 

When I need to research something, I go to a few trusted sources and get what I want, when I want it.”

 

 

The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”

 

So is Content Shock real?  With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves


Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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janlgordon's comment, January 26, 2:45 PM
Massimo, thank you, happy you liked the article
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Why Thought Leaders Need Provocateurs

Why Thought Leaders Need Provocateurs | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:
This piece was written by Andy Capaloff for Curatti
Collaboration across multiple skillsets is essential in any advancement, whether in the social sphere or in business.  Just as a good curator adds context related to their readership and an observation on the running of a small business can help take it to the next level, so input from people outside of the current thought leadership sphere can catapult conversations to new heights.
 
There are different types of smarts, and just because you may not feel that your writing matches up those involved in innovations that you are drawn to, does not mean that your input, providing a new angle, will not provide an ingredient that nobody even realized was missing.
 
Here are some highlights:
Technology and Social Media are branching out into many new forms at a rate few if any can keep up with.  Inevitably, natural selection comes into play, ensuring that even some of the best ideas barely see the light of day.
 
There is huge value in “multiple skillsets being employed in any process, with questions being asked by the non-experts or those with complementary skills”
 
There comes a point when a different viewpoint borne of different experiences and knowledge become essential to lift any great idea towards a new, far greater plateau
 
Read more here: [http://bit.ly/1j0oMqv]
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Is Content Curation the New Community Builder?

Is Content Curation the New Community Builder? | Curation, Social Business and Beyond | Scoop.it

This piece was written by Eric Brown for social media explorer.


I selected this article because it reaffirms what many of us already know but it's still good to see this in writing: Content curation and Media Curation (a mix of  machine aggregation and Human Curation) are starting to pick up steam.


Here are some highlights:


Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.


**“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”


The author says and I agree with him:



**"The value will be in the expertise of the curator, people will not read junk, and the best of the best curators will create digital domination with vibrant communities".


There is also a great quote from Fred Wilson's AVB blog in which he details what he would do if he were starting the Village Voice now:


**I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople.


**I would hire an editor and a few journalists. And then I’d go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC


**and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article: [http://bit.ly/kmZvJg]


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Alessio Manca's comment, May 23, 2012 1:36 AM
What a truth! TY!!
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Slideshare: A Perspective On the Ethics of Curation & Content Strategy


Interesting Slideshare presentation by Margot Bloomstein on content creation and curation. Margot is a Brand and content strategist at Appropriate, Inc.


Her focus is Industry Design About Living at the crossroads of content strategy, brand strategy, and brand-appropriate user experience.

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What exactly is news curation, and does it have any value?

Joseph Stashko, who blogs for Huffington Post UK, explores the question is news curation creating value? This started as a question and it led to a discussion which he has recreated in this article.  Good insights and suggestions - what are your thoughts?

 

Intro:

 

There's been a proliferation of people 'curating' the news recently.  On twitter, people like @AntDeRosa, @journodave, and occasionally myself (though recently I've concentrated on using Storify) trawl the network for links and useful information and turn their feeds into those to follow during periods of developing and breaking news.

 

Last week I saw this tweet by David Higgerson, who's head of multimedia at Trinity Mirror.

 

Reply Retweet

 

Is curation only a worthwhile activity if you're actually adding something to it yourself - eg expert opinion, your org's journalism, etc? davidhiggerson August 25, 2011 at 12:33

 

 

So a discussion ensued, most of which I've included below: Here's an excerpt:

 

Reply Retweet

 

@davidhiggerson No, it's only worthwhile if you have good sources. Resist the temptation to add own analysis for the sake of it. DJ Bentley August 25, 2011 at 12:34

 

Reply Retweet

 

@davidhiggerson would add curation IS your orgs journalism. DJBentley August 25, 2011 at 12:36

 

http://josephstashko.com/media/what-exactly-is-news-curation-and-does-it-have-any-value/

 

 

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10 Tips For Effective Content Curation

John Verity wrote this post for Interact Media in July 2011, it's very well written and his tips are excellent.

 

Intro:

 

"Content curation - finding the most relevant, useful, and informative pieces of content on the Web and sharing them with your readers - is one of the major themes in content marketing these days.

 

Instead of trying to produce all of your own marketing content, why not strive, as well, to make your website a venue that your audience will trust as a great, if not the very best, source of information on your chosen topic, issue, subject area?

 

Curating content “is a way to make yourself known as the Steady Eddy source of information,” says Larry Chase, editor in chief of Web Digest for Marketers (WDFM), a weekly newsletter. “You want people to think, ‘This guy knows what I need to know.’”

 

http://www.interactmedia.com/content-marketing-blog/bid/58553/10-Tips-For-Effective-Content-Curation

 

 

 

 

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Content, Context, Curation - Social Media Marketing 101

Interesting observations and suggestions for those who are trying to fine tune content curation.

 

Excerpt:

 

Today, we seek to give our identity the words it needs to thrive in the marketplace. The way we says things, where we say it and to whom we say it can be the difference between shouting our message blindly from the rooftops or whispering it to an empty room. Ideally, we aim to be somewhere in the middle, talking in our own voice, conversationally to a room full of interested people.

 

http://www.xydo.com/toolbar/27313547-social_media_marketing_101_content_context_curation

 

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Curatti.com Launches Editors of Chaos ScentTrail Marketing

Curatti.com Launches Editors of Chaos ScentTrail Marketing | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

I want to thank you Marty Smith, who is one of the top scoopers, bloggers and amazing friend anyone could ever have. He wrote this   wonderful piece on the launch of Curatti.


Jan Gordon:


It has been a long time coming I have always been passionate about new media and technology and how it impacts our everyday lives. My purpose was to help others stay current and informed. My vision was Curatti, a place where you could go to find the best information, tools and resources all in one place. Lots more to come in the coming months.

 

I created Curatti because as we all know, there is just too much content, too many changes everytime we turn around, not enough insights and most of all business people need to understand what information pertains to their needs and how they can utilize it to build sustainable businesses now and in the future.


Curatti is committed to giving you only the best information and content from bloggers and curators that are doing outstanding things to shape the future of business.


We hope you will visit Curatti, we welcome suggestions on future posts, that address the concerns and challenges you're having in your business today. Now my journey can become our journey as we navigate the digital world together.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/17sDaI3]

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The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why | Curation, Social Business and Beyond | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?
janlgordon's insight:

This post was written by David Amerland for Forbes and he hold nothing back - he says "Do not underestinate its signifigance: It truly changes everything. Embrace it or risk extinction.


Here are a few things that caught my attention:


Yes it's the latest buzzword, but let's take a look beyond that..........


It marks the transition into a new phase of the Web where we stop searching and start finding


we discover not just the information that matches the keywords we search for, but the information that we really wanted to find. Information directly related in context, not just in keywords.


New Products; New Services


The semantic Web is far more open, transparent and personalized.


It’s being transformed into a place where the same content means different things to different people


The Answer Lies in Hyperconnectivity


In order for us to become smarter, we somehow need to understand the meaning of information.


To do that we need to be able to forge connections in all this data, to see how each piece of knowledge relates to every other


In the semantic Web, we users provide the connections, through our social media activity.


The patterns that emerge, the sentiment in the interactions—comments, shares, tweets, Likes, etc.—allow a very precise, detailed picture to emerge.



The Bottom Line


The semantic Web is accelerating change across the board, challenging companies that move too slowly to adapt. Embrace it, or risk extinction.


The old rules no longer apply. If you want to be found, social is no longer an option.


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://onforb.es/12Jwspo]


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Bart van Maanen's curator insight, August 3, 2013 5:48 AM

Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google. 

 

Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.

janlgordon's comment, August 8, 2013 12:50 PM
Jeff Walker, love your comment, I absolutely agree!
Deborah Verran's comment, August 16, 2013 6:57 PM
Looking forward to Web 3.0 and everything that follows
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Is Content Curation the New Community Builder?

Is Content Curation the New Community Builder? | Curation, Social Business and Beyond | Scoop.it

This piece was written by Eric Brown for social media explorer.


I selected this article because it reaffirms what many of us already know but it's still good to see this in writing: Content curation and Media Curation (a mix of  machine aggregation and Human Curation) are starting to pick up steam.


Here are some highlights:


Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.


**“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”


The author says and I agree with him:


**"The value will be in the expertise of the curator, people will not read junk, and the best of the best curators will create digital domination with vibrant communities".


There is also a great quote from Fred Wilson's AVB blog in which he details what he would do if he were starting the Village Voice now:


**I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople.


**I would hire an editor and a few journalists. And then I’d go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC


**and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article: [http://bit.ly/kmZvJg]


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Alessio Manca's comment, May 23, 2012 1:36 AM
What a truth! TY!!
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The Fine Art of Content Curation & Content Marketing

The Fine Art of Content Curation & Content Marketing | Curation, Social Business and Beyond | Scoop.it

Denise Wakeman is the Founder of Blog Squad and a very wonderful online visability expert. She consistently contributes to the world of social media by bringing quality content, information and insights.

 

Here's an intro - Denise interviewed Jack Humphrey, who as you'll see has an extensive background in social media marketing and then some.  They are chatting about content marketing with an specific emphasis on content curation. He has some very interesting things to say.

 

Intro -

 

''My guest today is Jack Humphrey. You may know Jack by way of his popular blog and weekly podcast, “The Friday Traffic Report.” That’s how I was introduced to Jack. He is widely recognized as one of the most accomplished and experienced online marketing experts today.

 

In 2002, Jack wrote a ground breaking ebook called "Power Linking." Downloaded by tens of thousands of website owners, SEOs, and still heralded as one of the most important guides to link building and SEO strategy.

 

He went on to consulting, professional speaking, membership sites, blogging and social media marketing, and podcasting dominating his competition in every niche he has touched.

 

Jack has appeared on countless interviews with marketing professionals and consultants, online and offline, major market radio shows and has closely marketed with some of the most recognizable names in the industry.

 

Jack has a lot to share with us today. We’re going to focus our attention on content curation as it directly relates to online marketing, traffic, and link building, and of course, blogging. It’s my pleasure today to bring you some of Jack’s insights about this hot new trend.'

 

http://denisewakeman.visibli.com/share/Ac3RTD

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Context Will Drive The Future Of Web Content Management

Context Will Drive The Future Of Web Content Management | Curation, Social Business and Beyond | Scoop.it

Great post!

 

"Web content management is at the most significant inflection point in its 15-year history. It's now all about the context."

 

Here's what caught my attention:

 

Context defines a visitor’s Web experience. If a visitor has come to a site through a search, he doesn’t want to click through multiple, slow-loading, hard-to-read pages to find a single piece of information. If visitors are on your site to make a purchase, it is imperative they experience the same level of checkout/shopping cart convenience that they would in the brick-and-mortar world.

 

If a prospect has arrived on a landing page via an e-mail marketing campaign, Sales and Marketing definitely wants that page to display correctly on any device the prospect is using.

 

“Delighting customers doesn’t build loyalty,” note the authors of a recent Harvard Business Review article. “Reducing their effort — the work they must do to get their problem solved — does.” Showing an understanding for the customer and respecting the manner they want to interact breeds loyalty.

 

Written By Tom Wentworth for Forbes

 

http://www.forbes.com/sites/ciocentral/2011/08/30/context-will-drive-the-future-of-web-content-management/

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Machines Can Filter Only Humans Can Curate

Machines Can Filter Only Humans Can Curate | Curation, Social Business and Beyond | Scoop.it

This is an interesting article, good suggestions.

 

Intro:

 

"Note: This is a follow-up to my earlier post on Curation in the Enterprise, and seeks to develop some of the themes introduced there.] F...

 

s can filter. Only humans can curate.When a human curates, she does three things. She selects something (or things) from a larger group. She organises those selections cohesively. And she arranges to present those things in such a way that people find it easy to engage with those things.

 

What I thought I’d do in this post is to look at all this a little more closely, all in the context of the social enterprise.

 

First, let’s look at selection.

 

The simplest and commonest form of selection in social networks is the asymmetric follow (a phrase I first heard used by James Governor). You follow someone or something, you subscribe to that someone or something. Elect to receive updates, alerts, reports. That doesn’t mean they follow you.

 

http://confusedofcalcutta.com/2011/08/21/curation-and-the-enterprise-part-2/

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