Here's an excerpt:
Yuri Milner, the VC whose Russian Digital Sky Technologies (DST) group has put money into Facebook, Zynga and Groupon, was quoted at the Abu Dhabi Media Summit as saying, Curation is the next big thing.
Said Milner: "The question is, 'How do you select what's relevant for you?' And my guess is that it's probably going to be 50% driven by your network and 50% driven by algorithms."
Upon hearing Milner's prophetic words, thousands of PowerPoint decks were reworked overnight to find a way to edge the word "Curation" into executive summaries.
An understandable impulse. But perhaps premature.
What Yuri meant, and what venture is now scouring the incubators and business plan competitions for, is a way to manage the madness that is promiscuous production of data.
But first, let's look back at the history of why venture has been allergic to content.
In order for investors to be able to put a small number of dollars in -- and get an outsized return out -- businesses need to be able to grow very large with relatively little human intervention.
The portfolio theory of investing requires that the hits are big, and the misses are manageable.
CEO, Magnify.net; Author, 'Curation Nation'
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