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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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The Anatomy of an Optimized Blog Post [Infographic]

The Anatomy of an Optimized Blog Post [Infographic] | Curation, Social Business and Beyond | Scoop.it
Back away from the "publish" button! Check out this blog post on how to optimize your blog posts before you ship them.
janlgordon's insight:

I selected this article and infographic from Hubspot because it's concise and has everything you need to create something that will provide value for your audience and give you the results you're looking from your content.


Here are some highlights:


Shorter Paragraphs


Also, part of catering to that whole people-love-to-scan-articles-on-the-web thing is writing short paragraphs. It’s much easier for people to scan when there are small chunks of content to look over -- so make sure you’re keeping your paragraphs short and sweet.


 Relevant Internal Links


Blog posts are often the first interaction people will have with your company, but you don’t want it to be the last. So make sure you’re including a reasonable number of relevant internal links to other pieces of your content throughout your post. These links could be helpful to your readers.



Smart CTA


Smart CTAs help you show tailored content to people in different lifecycle stages or lists in your database -- and because the content is more relevant to them, they’re more likely to convert.


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1ooZqEO

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5 Best Practices Every Content Curator Should Follow

5 Best Practices Every Content Curator Should Follow | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Steve Rosenbaum for Mashable because there are some excellent tips to make you a trusted source, build a loyal following and add value to the community.


I don't know about you but everytime I read a post about curation, I see something different, this one is from someone who knows what he's talking about.


Here are some highlights:


Be part of the content ecosystem


**What a curator should do is embrace content both as a marketer and an organizer


Follow a schedule


**No matter what and how much you post, 2 new links a day and one big post per week, that's a schedule


**Be consistent and post at the same time everyday so your readers will know when to expect new content


**consistency and regularity brings new users and helps you build a loyal fan base


Embrace multi platforms


**Put your work where your audience is, today you have to go to them (more about this in the article)


Engage and Participate


**Select only the best content - read everything before you hit the send button - you'll build trust by helping your readers find great content and information


**This is a great way to build relationships with bloggers and other curators (more on this in the article)


Share, Don't Steal


**Last but definitely not least, you must acknowledge the source, there are no exceptions


**When people choose to listen to you, it's because you've proven to separate the signal from the noise


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://on.mash.to/Jk8uWH]

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janlgordon's comment, April 29, 2012 6:06 PM
Hi John, It's funny, we can read these articles over and over but I always find something new each time I read them. How about you?
John van den Brink's comment, April 30, 2012 2:50 AM
Hi Jan, correct. Everytime I think "oh, I know already" But when I read the article I always find one or two things that I didn't knew already :)
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Why Content Curation Is Disruptive and A Very Powerful Tool Done Right

Why Content Curation Is Disruptive and A Very Powerful Tool Done Right | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This thought-provoking piece was written by Marty Smith who is one of our top scoopers here who knows what he's talking about when it comes to curation and why it is disruptive in this marketplace.


Marty gives you some great tips on how to use Scoopit to evaluate what works and what doesn't with your audience and more....


Marty Smith:




"When everyone is doing something as complicated as content marketing quality goes down. My ratios used to be about 50% curation to 50% creation. we can afford to lower creation now for two reasons:


  • An archive of almost a million words published across 4 blogs.
  • With so many people creating so much POOR content, creating LESS and making it BETTER is disruptive.
  • This “less and better” is  Curatti’s Editors of Chaos mission.


Snippet Curation with a powerful tool like Scoop.it moves your Internet marketing away from the pack. The pack is creating content faster and faster without a full understanding of what works


Most content marketers add NOISE in the hope screaming louder will make content stand out. It never does.


Selected by Jan Gordon for Curatti covering, Curation, Social Business and Beyond


Read more here: [http://bit.ly/1aD3c6j]

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BSN's curator insight, November 13, 2013 1:00 PM

Content Marketing Tips

Stephen Dale's curator insight, November 14, 2013 12:59 PM

I've said this before, and will repeat...Contet Curation is not just for the Marketeers. I think it is as yet a vastly untapped skill/resource/process for Enterprise information professionals (IM/KM) in delivering themed, value--added and decision-ready content for their internal customers. #kmers #curation

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The Key Role Of Quality Curation in the Future of Media

The Key Role Of Quality Curation in the Future of Media | Curation, Social Business and Beyond | Scoop.it

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

 

 

 

Here are some highlights from this article:

 

*** Content surplus as a bankable trend:

In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

- Be knowledgeable and well read on your subject matter of choice;
- Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;
- Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

***People want to connect with the human element of a brand and those that work for the organisation.

 

***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

***Steve’s top three emerging trends for media?

1) Building business models that incorporate curation;
2) Increased data mining and analytics about real-time engagement with media content;
3) The increased importance of facebook’s open graph.

 

Read full article http://j.mp/H17F45

 

Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism. 

If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg


Via Giuseppe Mauriello
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