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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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2013: A Year of Change, Challenge and What's Coming Next

2013: A Year of Change, Challenge and What's Coming Next | Curation, Social Business and Beyond | Scoop.it
When we began ArCompany over a year ago, we all had the vision of building a company that takes consumer expectations and behaviour today, combine it with the
janlgordon's insight:

This fascinating article from Arc Blog takes a look at where we've been in 2013 and how technology will transform the way we live and connect with information through technology. Great insights and ideas to get you thinking about how you might leverage these opportunities for your business.


Here are some highlights;


The Promise of 2013 was fulfilled:


"2013 came in like a lamb but it did not disappoint. It most definitely is roaring into 2014 at full force".


This article talks about the "fascinating look at the percolation of events that draw more and more significance from the rise of consumer awareness and its impending impact on business and its operations".


"The ultimate future is the the way you connect people to your life and how you connect to information" Examples discussed are:

 

Hummingbird, Bitcoin, Google Glass, iBeacon the shopping in-store App from Apple.


Their are pros and cons but overall, our lives will never be the same, exciting things coming our way in 2014!.


Selected by Jan Gordon for Curatti covering Curation, Social Busness and Beyond


Read full article here: [http://bit.ly/1fKs29i]


Image: Newslettercartoon.com

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The Future of Marketing 2012 and Beyond - Rethink, Reinvent, Renew [Video]

This piece and video is powerful, with great messages from thought leaders about what you need to do to stay relevant in 2012. It was written and posted by Glen Hiemstra, founder of futurist.com, speaker, blogger and much more.


Glen says:


"I don’t think there is any question that future buying activity will be driven heavily by economics, that is, who can offer the most affordable quality.


But when there is a decision point between brand options, and price is not the key driver, then consumers will increasingly ask whether the brand demonstrates that it cares about its customers."


**Facilitating such shifts in attitudes about brands are all the tools and new assumptions about marketing.


**Chief among these is the shift of power to consumers


**the Net means that customers own the brand and are the primary marketers


**The Net is a megaphone for individual customers and their connected devices are all publishing tools now.


**Probably the most interesting, and even amazing thing about the Web in the past five years has been its metamorphosis from an information-consuming medium to an information-publishing medium for the average user.


**I think we are just now beginning to grasp what this means, from consumer interactions to revolutions in the public square.


He refers to an article "The Future of Marketing 46 Experts Share Their Predictions for 2012 from Business 2 Community.


Here's what caught my attention:


**“The importance of viral and shareable content will drive companies and brands to become more creative with their content, - Stephen Powers, President and Founder of Rightlook Creative


Curated by Jan Gordon covering, "Content Curation, Social Media and Beyond"


Read full article and see video here: [http://bit.ly/vHgd2F]

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Consumers Spending More Time On Brand Consideration

Consumers Spending More Time On Brand Consideration | Curation, Social Business and Beyond | Scoop.it
Brand consideration has become a key pastime for consumers.


Matthijs van den Broek wrote this amazing book "How Hot Brands Stay Hot" and he has  amazing pieces from his blog by the same name. I assume lots of you are marketing products and services and this piece is very informatitive.


Intro:


Brand consideration has become a key pastime for consumers. For over half of the population studied in this paper by Initiative (pdf), – 52% of the interviewees said they enjoy searching online for a wide range of brands and products.


This varies by category: 29% of consumers enjoy searching for shampoo brands, but this leaps to 66% for cars. And it varies by country: the Chinese are the most likely to search for brand information, followed by the Spanish. Some consumers told us they simply enjoyed searching for information and opinion about brands.


Across the globe, nearly half of consumers – 45% – told they are spending more time than ever when considering their choice of products. This rises to 60% for mobile phones.


http://www.howcoolbrandsstayhot.com/2011/09/14/initiative-more-time-spent-on-brand-consideration/



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Global Businesses That Capitalize on Consumer Behavior Changes, Will Thrive

janlgordon's insight:

This article and infographic is based on research from Accenture - They have found striking differences between fast and slow-growing companies. Whether you're a global business or a national brand, there is something in here for everyone.


Please CLICK ON THIS LINK TO GO TO ARTICLE: bit.ly/WsB6Vw


Here is what the report covers:

 

**Draws on research from four sources:


**a global consumer behavior survey (10,000 online consumers),


a **global executive survey (600 business executives),


**industry-growth leader analysis of the world's top 3,000 listed companies by market capitalization and macroeconomic analysis with Oxford Economics.


Here are a few highlights that caught my attention:


**See opportunity in consumer behavior change


**Consumer behavior-driven markets are expected to grow at three and a half times the rate of emerging economies and times the rate of developed economies between now and 2016


**One of the key insights that Accenture brings as a result of some of its latest research is,


**you have to look beyond the ‘who’ and the ‘where’ of what is
happening in consumer segments to really understanding the ‘how’ and ‘why’


**looking at how consumer behaviour is changing and the pace and scale of that change can be even faster than the
growth rates in emerging markets.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read article and see infograph [bit.ly/WsB6Vwhic]  

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Russ Merz, Ph.D.'s curator insight, January 26, 2013 5:18 PM

Infographic that contrasts consumer behaviors in emergng versus developed markets.

Stephane Bilodeau's curator insight, January 27, 2013 5:54 AM

Accenture research shows that global businesses that capitalize on consumer behavior changes can achieve greater growth.

 

A growing opportunity 

By aggregating estimates of market size for industries and sectors associated with behavior change, the research indicates a growth opportunity of US$2.4 trillion over the four-year period from 2012 to 2016.

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Content Curation - Opportunities for Brands - What You Need to Know

This piece was written by Lauren Picarello for Dachis Group.


"Content curation is how we make sense of the web today"


Excerpt:


There are tremendous opportunities for brands, if we pay attention to the way consumers are connecting through shared interests (aka – interest graphs).


Here's what you need to know:


To explore these opportunities, let’s look at content curation in three categories:


**Consumers as curators


Everything is curated now. We view the world through filters- trusted sources like friends or online communities to which we belong.


**Brands as content


This one is simple. Consumers use your brands to express themselves.


**Brands as curators


Proper positioning allows brands to aply their expertise, act as smart filters and become the go-to destination on certain topics. This is what we're all striving for.


Read full article [http://bit.ly/ujwnpM]

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