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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
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Rescooped by janlgordon from Content Curation World
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Curation Tools That Help You Find Hidden Gems That Nobody Else Is Posting

Rob Diana writes: "The core of my concern is that curators need tools to find those stories that may not be as popular as others.

Otherwise, all news comes from a few select sites that are read by the masses. Obviously, this is not what we want to have happen.
"

 

He couldn't be more right. 

The rest of his article, dating back to November, offers good insight into what the 1% of former Google Reader was really doing and what they are looking for now that it is gone.

 

Insightful. 8/10


Curated and Selected by by Robin Good


 

Read the full article: [http://bit.ly/tCbIPj]


Via Robin Good
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janlgordon's comment, December 18, 2011 11:57 AM
Hi Robin,
This is a good one - thanks for sharing this!!
Jan
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Crowdsourcing - Everyone is a Potential News Source (Video)

Guardian Journalist talks about two case studies of modern investigative journalism.


This is an interesting video of a talk by the Guardian's award winning journalist Paul Lewis . When every mobile phone can record video and take pictures, everyone is a potential news source. Lewis talks about two stories that give us a glimpse into the future of investigative journalism .


Paul Bradshaw has written a great piece on Lewis's work in the excellent Online Journalism Blog.


You can follow Paul Lewis and Paul Bradshaw on Twitter @PaulLewis


@paulbradshaw as well as the Lingospot Team @Lingospot


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here:


 http://blog.lingospot.com/bid/107312/Crowdsourcing-and-News-Curation

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Rescooped by janlgordon from The Evolving World of Marketing
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The Future of Marketing 2012 and Beyond - Rethink, Reinvent, Renew [Video]

This piece and video is powerful, with great messages from thought leaders about what you need to do to stay relevant in 2012. It was written and posted by Glen Hiemstra, founder of futurist.com, speaker, blogger and much more.


Glen says:


"I don’t think there is any question that future buying activity will be driven heavily by economics, that is, who can offer the most affordable quality.


But when there is a decision point between brand options, and price is not the key driver, then consumers will increasingly ask whether the brand demonstrates that it cares about its customers."


**Facilitating such shifts in attitudes about brands are all the tools and new assumptions about marketing.


**Chief among these is the shift of power to consumers


**the Net means that customers own the brand and are the primary marketers


**The Net is a megaphone for individual customers and their connected devices are all publishing tools now.


**Probably the most interesting, and even amazing thing about the Web in the past five years has been its metamorphosis from an information-consuming medium to an information-publishing medium for the average user.


**I think we are just now beginning to grasp what this means, from consumer interactions to revolutions in the public square.


He refers to an article "The Future of Marketing 46 Experts Share Their Predictions for 2012 from Business 2 Community.


Here's what caught my attention:


**“The importance of viral and shareable content will drive companies and brands to become more creative with their content, - Stephen Powers, President and Founder of Rightlook Creative


Curated by Jan Gordon covering, "Content Curation, Social Media and Beyond"


Read full article and see video here: [http://bit.ly/vHgd2F]

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The Future Points To Curation In Broadcast Media

The Future Points To Curation In Broadcast Media | Curation, Social Business and Beyond | Scoop.it

This post was curated by Robin Good and JanLGordon. The original content was itself curated from a conversation between media strategist, trend spotter, anthropologist and consultant Jonathan Marks with journalist and fellow anthropologist Gemma van der Kamp, sharing views on the future of broadcasting.


It's interesting how Robin and I were both drawn to different aspects of this article.


What follows are examples of what the author refers to as "re-treatment" of content and of conversation.  This is both a "re-treatment of curation" and the engagement of a conversation between Curators.


I would further point to our different approaches as defining the importance of collaboration and to how re-treatments of the same material may result in the original material having broader context and being seen by more people, as our approaches stand to be seen by slightly divergent audiences.


**This is not unlike the different audiences that may be reached by journalists and news organizations curating the same material to their respective readership. 


Excerpt:


When Jonathan Marks advises broadcasters on how to integrate emerging technologies in the work flow, he is driven by one major principle:


**making sure that the conversation with the public is happening.


In an era when the voice of the online citizen is more present than ever before, the idea may seem obvious but according to Marks, there is still much work to do.


In Marks’ view, broadcasters need to work cross-media,


**by adapting their content to mobile phones, websites and tablet devices.


**The idea of curating the news by cherry-picking good stories through web research and by using the audience’s input seems promising.


**The technology to curate stories, however, is still inadequate.



**Although various online tools to organise and share content have been developed, such as the Pearltrees application allowing users to collect, share and re-treat online content,


**“the problem is that once the link is re-treat, you have lost the original content”, Marks argues.


**“What we need are tools to build libraries and create intelligent tags. So many excellent stories are never kept.”


Several small companies already offer news briefing services and successfully manage active online communities.


They understand the trick of building niche channels and developing relations of trust with the audience.


This is where the future for broadcast media lies,” Marks predicts.


Read Robin Good's curation, covering "Content Curation World".

Read the full article here: [http://bit.ly/urBX0p]


Via Robin Good
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