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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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GENERATION C: The Reign of the Connected Consumers

GENERATION C: The Reign of the Connected Consumers | Curation, Social Business and Beyond | Scoop.it
To meet the high expectations of the new connected consumers of Generation C, entrepreneurs need to be more social and have greater community outreach
janlgordon's insight:

Curatti is proud to present an ongoing series by Raymond Morin on the changing landscape of the multi-generational, connected consumer. What marketers need to do to retain and keep their customers.


In our ongoing attempt to stay true to our brand promise of "The Editors Chaos" We will be providing articles like this to help you shift your thinking and give suggestions on how you can best serve your readers and/or customers.


 Here are a few highlights:

 

The issue of online consumers


"Over the next year, a leading business challenge will be to integrate new generations.

 

To fully understand the new paradigms of online consumers, we must stop compartmentalizing generations in silos, and instead take a more comprehensive view of the phenomenon, and look more toward the new generation of responsible consumers.

 

This generation of active and trendy consumers, seniors and baby boomers, generations X, Y and Z, that generation is now called Generation C.

 

Today, to stand out from the clutter of content and information that flows through social networks, marketing efforts must now be more targeted and focused on the experience and satisfaction of the customer


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1tKZjZL


Image: http://bit.ly/1zFYwtN


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


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Social is Changing Everything - Here's What You Need to Know

Social is Changing Everything - Here's What You Need to Know | Curation, Social Business and Beyond | Scoop.it

I selected this piece written by Jay Deragon because his insights and suggesgtions are like a beacon in the chaos of change.  This piece is no exception. Tto paraphrase:


Social is changing so rapidly, it's impossible to create a plan when you have a moving target. The only solution at this point in time is to dive in and learn quickly.


Here's what caught my attention:


**The evolution of the web is accelerating with new tools, new discoveries and the subsequent market dynamics effected by these changes.


**As more and more conversations begin to impact business models, market relations and the supply and demand equations the more traditional mind sets try and fit these changes into the old box.



**Most executives are totally disconnected from the dynamics created by all things social.


**Yet the same executives expect their managers to come up with a plan to use this thing called social media.


**If you ask someone for a plan that neither you or they understand you’ll get a plan that doesn’t create anything new


**it only addresses all things social in context to what they know


**What they know is not what they need to know.


Takeaways:


**the plan ought to be more about understanding, learning and adapting to the new marketplace dynamics that are changing your relationships with buyers


**Guy Kawasaki says: "Don't plan social media just do it!"


**Doc Searle wrote The Cluetrain Manifesto 

which Jay refers to in this piece, I highly recommend it, it's like a roadmap for everything discussed in this article.


Curated by Jan Gordon covering "Exploring Change Through Ongoing Discussions"


Feel free to visit my other topic: "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/LnyFU1]

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Alessio Manca's comment, June 5, 2012 12:18 PM
Agreed 101% "Most executives are totally disconnected from the dynamics created by all things social."
Martin (Marty) Smith's comment, July 25, 2012 7:41 PM
Thanks for the pickup Jesus. Marty
janlgordon's comment, July 26, 2012 10:48 AM
Thanks for your input Marty! I think it's possible for anyone to catch up in social if they have a clear purpose and intent, know who their audience is and serve them with excellent solutions on a consistent basis. Obviously, this is a longer discussion, many great books out there, haven't read the one you suggest and will take a look at that.
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Curatti.com Launches Editors of Chaos ScentTrail Marketing

Curatti.com Launches Editors of Chaos ScentTrail Marketing | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

I want to thank you Marty Smith, who is one of the top scoopers, bloggers and amazing friend anyone could ever have. He wrote this   wonderful piece on the launch of Curatti.


Jan Gordon:


It has been a long time coming I have always been passionate about new media and technology and how it impacts our everyday lives. My purpose was to help others stay current and informed. My vision was Curatti, a place where you could go to find the best information, tools and resources all in one place. Lots more to come in the coming months.

 

I created Curatti because as we all know, there is just too much content, too many changes everytime we turn around, not enough insights and most of all business people need to understand what information pertains to their needs and how they can utilize it to build sustainable businesses now and in the future.


Curatti is committed to giving you only the best information and content from bloggers and curators that are doing outstanding things to shape the future of business.


We hope you will visit Curatti, we welcome suggestions on future posts, that address the concerns and challenges you're having in your business today. Now my journey can become our journey as we navigate the digital world together.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/17sDaI3]

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Generation Flux: The Pioneers Of The New Chaotic Frontier Of Business

Generation Flux: The Pioneers Of The New Chaotic Frontier Of Business | Curation, Social Business and Beyond | Scoop.it

This timely and relevant article was written by Robert Safien a staff writer for Fast Company.


**I rescooped this from another topic I cover, "Exploring Change Through Ongoing Discussions". This isn't what I usually post here but I thought it was important enough to share with you  because it relates to everything we're doing, no matter what industry or profession you're in.


**As John Lennon once said "Life is busy happening while we're making other plans"


Intro:


"The future of business is pure chaos. Here’s how you can survive--and perhaps even thrive".


My commentary:


Reading this is unsettling, exciting, challenging and most of all, there are no concrete answers, no formula, no roadmap. Those people and/or organizations that are comfortable with ambiguity and chaos will survive.  Lots to digest, worth your time. If you don't have time to read the whole article, I've captured the key points and what you should pay attention to.


The author refers to Generation Flux who are the pioneers leading the way in this era of chaos.  People that fall into this category can be any age and from any industry.


The following quote from


At age 19, Pete Cashmore founded a tech blog in Scotland which grew into a monster site for social news.  Now 26 and CEO of that site, Mashable, he  sets the tone for the mindset of this group and what this article is all about with the following quote:


"I don't have any personal challenges about throwing away the past. If you're not changing, you're giving others a chance to catch up."


Mashable has more than 2 million Twitter followers.


Here's a synopsis:


Any business that ignores these transformations does so at its own peril. Despite recession, currency crises, and tremors of financial instability, the pace of disruption is roaring ahead.


**The frictionless spread of information and the expansion of personal, corporate, and global networks have plenty of room to run. And here's the conundrum:


**When business people search for the right forecast--the road map and model that will define the next era--no credible long-term picture emerges.


**There is one certainty, however. The next decade or two will be defined more by fluidity than by any new, settled paradigm


**if there is a pattern to all this, it is that there is no pattern. The most valuable insight is that we are, in a critical sense, in a time of chaos.


Takeaway:


To flourish requires a new kind of openness. More than 150 years ago, Charles Darwin foreshadowed this era in his description of natural selection: "It is not the strongest of the species that survives; nor the most intelligent that survives.


****"It is the one that is most adaptable to change." As we traverse this treacherous, exciting bridge to tomorrow, there is no clearer message than that.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/AeiVf6]

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Karen Dietz's comment, January 9, 2012 10:05 PM
Great article Jan! Thanks for curating it. I very much enjoyed the read -- it's an accurate description of today and the future.