Great talk the other day, moderated by Maggie Fox @maggiefox discussion between Tom Foremeski @tomforemski and Steve Rosenbaum @magnify presented by Social Media Today @socialmedia2day
Curated by JanLGordon covering "Content Curation, Social Media and Beyond" on Scoopit.
There were technical difficulties but they got a good portion of it on this audio.
In the world of too much information, consumers want to have conversations with brands. Brands can no longer buy mindshare, the power has shifted to the audience.
Curation will play a major role in disseminating relevant information to customers along multi channels. Brands will have to shift their perspective, become media companies and be broadcasters.
Here's the audio.......thought provoking, lots more to this story as it unfolds.........